Market Insights Snapshot
In the competitive edible category in New York, Senior Moments has shown a noteworthy performance over the last few months. Starting in October 2023, the brand ranked 17th among the top 20 brands in the state, a respectable position for any brand in such a dynamic market. Impressively, Senior Moments climbed the rankings in the following months, peaking at 14th in December 2023. This upward trajectory indicates a growing consumer preference and market share in the edibles category. However, it's important to note a slight dip to 16th in January 2024, suggesting a fluctuation in consumer demand or competitive dynamics. The sales figures, peaking in December 2023 at $64,991, reflect this positive trend, yet the January adjustment might hint at challenges or opportunities for strategic adjustments.
While the data for Senior Moments in other states or categories was not provided, the brand's performance in New York's edible market offers valuable insights. The initial rise in rankings and sales underscores the brand's potential to captivate and expand its consumer base within a highly competitive environment. The slight retraction in rank during January 2024, without falling out of the top 20, still signals a strong market presence but also underscores the importance of agility and responsiveness in brand strategy. These movements highlight the brand's resilience and potential for growth, suggesting areas for targeted marketing efforts or product development to capitalize on market trends. However, without information on performance across other states or categories, it's challenging to paint a comprehensive picture of the brand's overall market stance.
In the competitive landscape of the edible category in New York, Senior Moments has shown a notable performance amidst its competitors. Starting at rank 17 in October 2023, it made a gradual rise to rank 16 by January 2024, indicating a steady increase in its market presence. Competitors like 1906 and Love Oui'd have experienced fluctuations in their rankings, with 1906 dropping from rank 11 in October 2023 to rank 18 by January 2024, despite an initial sales peak in December. Love Oui'd, on the other hand, managed to improve its position slightly better than Senior Moments, moving from rank 14 to 15 in the same period. Another notable competitor, Eaton Botanicals, surpassed Senior Moments by January 2024, moving up to rank 14 from a lower rank of 16 in November 2023. Generic AF made a significant leap in rankings, moving from being outside the top 20 in October to rank 17 by January 2024, closely trailing behind Senior Moments. This competitive analysis highlights the dynamic shifts in rankings and sales within the edible category, with Senior Moments maintaining a steady but slow upward trajectory amidst these changes.
In January 2024, Senior Moments saw the Lemon Ginger Sleep Wellness Gummies 20-Pack (400mg CBD, 100mg THC, 100mg CBN) maintain its position as the top-selling product, with sales reaching 706 units. Following closely in rank and maintaining their positions as well were the CBD/THC 1:1 Florida Citrus Time Machine Gummies 20-Pack (100mg CBD, 100mg THC) and the CBD/THC 1:1 Cinna-Mints Relief Mint 20-Pack (100mg CBD, 100mg THC), securing the second and third spots respectively. The Winter Green Mingle Mints 20-Pack (100mg) also held steady in its fourth-place ranking. Notably, all top products retained their rankings from the previous months, indicating a steady consumer preference within Senior Moments' product lineup. This consistency in product rankings suggests a stable market demand for these edibles, with the Lemon Ginger Sleep Wellness Gummies leading the pack in both popularity and sales figures.