Market Insights Snapshot
In the Concentrates category, Oregon has seen a steady performance from Sessions Cannabis Extract. The brand started in August 2023 ranked 20th but by September had climbed to the 10th spot. It has since managed to maintain a position just outside the top 10, holding the 11th spot in both October and November. This consistent performance indicates a strong presence in the concentrates market in Oregon. It's worth noting that the absence of a ranking number for the month of August in the Vapor Pens category suggests that they were not in the top 20 brands for that month.
When we shift our focus to the Vapor Pens category, we observe a significant improvement in the brand's ranking. Starting off at the 84th position in August 2023, Sessions Cannabis Extract made a massive leap to the 33rd spot in September. The upward trend continued with the brand moving up to the 29th position in November. This rapid rise in the rankings demonstrates a growing consumer preference for Sessions Cannabis Extract in the Vapor Pens category in Oregon. However, despite these promising movements, it's clear that the brand still has some way to go to break into the top 20 in this category.
In the Concentrates category in Oregon, Sessions Cannabis Extract has shown a significant upward trend, moving from the 20th rank in August 2023 to the 11th rank by November 2023. This improvement in rank has been accompanied by a consistent increase in sales, indicating a strong market presence and growing consumer preference. Among its competitors, Entourage Cannabis / CBDiscovery and Disco Dabs have maintained a higher rank throughout this period, however, their sales have seen a slight decrease. On the other hand, Mule Extracts and Private Stash have experienced a drop in rank, with Private Stash showing a significant jump in sales despite a lower rank. This suggests that while Sessions Cannabis Extract is on an upward trajectory, it faces stiff competition in the market.
In November 2023, the top-performing product from Sessions Cannabis Extract was the Tropical Summit Cured Resin (1g) from the Concentrates category, making its first appearance in the top ranks with 2335 units sold. Following closely behind at second place was Over the Moon Cured Resin (1g), also from the Concentrates category, which moved up from its fourth position in the previous two months. Pondering The Orb Cured Resin (1g), having held the top spot in September and October, fell to third place in November. The fourth and fifth positions were occupied by Sweet Slumber Cured Resin (1g) and Jelly Breath Cured Resin (1g) respectively, both making their debut in the top ranks. This shift in rankings indicates a dynamic consumer preference within the Concentrates category for Sessions Cannabis Extract.