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Jun-2024
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Overview
Market Insights Snapshot
Sessions Cannabis Extract has shown notable performance across various categories and states, particularly in Oregon. In the Concentrates category, the brand experienced fluctuations in its rankings, moving from 17th in March 2024 to 22nd in June 2024. This decline suggests a potential challenge in maintaining its market position, despite a strong start earlier in the year. The sales figures also reflect this trend, with a notable decrease from $121,114 in March to $84,107 in June. Such movements highlight the competitive nature of the Concentrates market in Oregon and the need for strategic adjustments to regain a higher ranking.
In contrast, the brand's performance in the Vapor Pens category in Oregon has been more promising. Sessions Cannabis Extract improved its ranking significantly, moving from 26th in March 2024 to 16th in May 2024, before slightly dropping to 18th in June 2024. This upward trend, especially the peak in May, indicates a growing consumer preference for their vapor pen products. The sales figures support this observation, with a substantial increase from $236,549 in March to $409,428 in May, although there was a slight dip in June. These trends suggest that while the brand faces challenges in the Concentrates category, it is gaining traction and market share in the Vapor Pens segment.
Competitive Landscape
In the highly competitive Oregon vapor pens market, Sessions Cannabis Extract has shown a notable improvement in its rank and sales over recent months. Starting from a rank of 26 in March 2024, it climbed to 21 in April, peaked at 16 in May, and slightly dropped to 18 in June. This upward trend in rank correlates with a significant increase in sales, particularly from April to May, where sales jumped from $272,994 to $409,428. Despite the slight dip in June, Sessions Cannabis Extract remains competitive. In comparison, Dr. Jolly's and Higher Cultures have also shown fluctuations in their ranks, with Dr. Jolly's moving from 20 to 19 and Higher Cultures improving from 19 to 16 over the same period. Feel Goods made a remarkable leap from 31 to 17, indicating a strong market presence. The competitive landscape suggests that while Sessions Cannabis Extract has made significant strides, maintaining its rank will require continuous effort given the dynamic performance of its competitors.
Notable Products
In June 2024, the top-performing product from Sessions Cannabis Extract was Wicked Garden Cured Resin Disposable (1g) in the Vapor Pens category, achieving the number one rank with sales of $4,224. Following closely was White Noise Cured Resin Disposable (1g), which secured the second position. Notably, Cookies N Cream Cured Resin Cartridge (1g) climbed from the fourth rank in May to the third rank in June, showing a significant increase in sales. Twilight Cured Resin Cartridge (1g) held the fourth position, while Grape Ape Cured Resin Cartridge (1g) remained steady at the fifth rank. This month saw a reshuffling in the ranks, with some products improving their positions and others maintaining their standings.
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