.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sessions Cannabis Extract (OR) concentrated 75.80% of sales in Vapor Pens and 24.20% in Concentrates, with Vapor Pens up 6.42% month over month and 3.52% year over year while Concentrates rose 22.42% month over month and 2.81% year over year; the average price moved down 6.40% year over year alongside a brand-level year-over-year sales change of 3.35%. Within Vapor Pens, rank 14 in Oregon places the brand mid-pack, and the higher average price in Vapor Pens versus Concentrates ($17.66 vs $11.04) pairs with a 24.20% share footprint in the lower-priced category, implying a volume-driven lift; the pattern points to a price-to-mix trade that leans on Concentrates for incremental units while maintaining Vapor Pens as the core anchor.
The mix shift—double-digit month-over-month growth of 22.42% in Concentrates against 6.42% in Vapor Pens, yet with Vapor Pens still holding a 75.80% share—suggests positioning that defends core share while testing elasticity at a lower price tier as average price fell 6.40% year over year. With a 3.35% brand-level year-over-year sales increase and rank 14 in Oregon Vapor Pens, the path to higher rank likely requires sustaining Concentrates’ month-over-month acceleration without diluting the high-revenue Vapor Pens base; the implication is a two-lane strategy where Concentrates expands reach and Vapor Pens preserves revenue density.
Competitive Landscape
Sessions Cannabis Extract (OR) sits at rank #14 in OR Vapor Pens for May 2026, down 1 position from #13 year over year, and flat versus February 2026 where it also held #13 before slipping 1 rank by May; in contrast, FRESHY climbed from #7 to #2 while expanding sales by 78.5%, and Entourage Cannabis / CBDiscovery fell from #1 to #3 alongside a 27.8% sales decline, indicating Sessions’ slight rank erosion amid sharper upward and downward moves at the top. While Sessions once peaked at #9 in March 2025 and is now 5 ranks below that high, category leaders like Buddies edged up from #2 to #1 with 17.2% YoY sales growth and Hellavated improved from #3 to #4 on 7.3% growth, implying Sessions’ current mid-tier position risks further share pressure unless it re-enters the top 10 trajectory observed a year prior.
Notable Products
Waffle Party Cured Resin Disposable (1g) posted the only measurable month-over-month movement in May 2026 at -2.1%, while holding a mid-pack position at rank 8, and Vapor Pens occupied five of the top ten ranks including positions 1, 3, 5, 6, and 8. Captain Holiday Cured Resin Disposable (1g) led at rank 1 and Strawberry Paradise Cured Resin Disposable (1g) followed at rank 3, indicating Vapor Pens outpaced Concentrates, which clustered lower at ranks 2, 4, 9, and 10. The mix skews toward cured-resin disposables by both rank density and stability, implying Sessions Cannabis Extract (OR) is consolidating around Vapor Pens as the primary commercial lane despite limited MoM volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
