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Where to Buy
Shattered Thoughts is stocked at 75 licensed dispensaries across Michigan and New York, 68 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Lansing, Menominee, and Center Line. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Edible accounted for 100.0% of Shattered Thoughts in September 2026, concentrating the entire mix in a single category while the brand’s overall sales were down 32.0% year over year and the category itself declined 20.0% YoY. Month over month, Edible fell 8.1% while average price dipped 2.4% YoY to $3.50, indicating volume pressure beyond modest price compression. With no diversification outside Edible and a Michigan Edible rank of 40, the pattern implies category concentration is magnifying demand swings and limiting offset from other form factors.
The combination of a 100.0% Edible mix and an 8.1% MoM drop, alongside a 20.0% YoY category decline versus a steeper 32.0% YoY brand decline, implies Shattered Thoughts is losing relative footing within Edible rather than being pulled down solely by category trends. Given the Michigan Edible rank of 40 and a 2.4% YoY price decrease to $3.50, the data imply that repositioning must target unit velocity and differentiation within Edible—price moves alone are not closing the 12-point YoY gap between brand (-32.0%) and category (-20.0%).
Competitive Landscape
Shattered Thoughts sits at rank #40 in MI Edible for September 2026, down 3 positions year over year from #37, and 18 spots lower than its three-month reference of #22, while still trailing its January 2026 peak of #18 by 22 ranks; meanwhile, Wyld held #1 year over year and in September 2026 despite a 18.3% YoY sales decline, and Rocket (MI) advanced from #14 to #5 on 65.2% YoY sales growth. This divergence—Shattered Thoughts falling 18 ranks versus three months ago as competitors either maintain #1 or climb 9 positions—implies share is consolidating upward, and the brand’s rank trajectory points to erosion in relative velocity rather than a temporary fluctuation.
Notable Products
Cranberry Vegan Friendly Gummies 10-Pack (200mg) posted the largest month-over-month gain at +127.98% to reach rank 3, while Blueberry Lemonade Gummies 10-Pack (200mg) surged +102.91% to rank 1. In contrast, Dazzleberry Entourage Gummies (200mg) fell -29.15% to rank 7 and Blast Pop Gummies 10-Pack (200mg) declined -17.90% to rank 8. With Peaches And Cream Gummies 10-Pack (200mg) up +56.53% at rank 4 and eight of the top ten being Edible gummies, the assortment is consolidating around fruit-forward Edibles, implying Shattered Thoughts is leaning into flavor-led, high-velocity SKUs for scale in September 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
