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Where to Buy
Shattered Thoughts is stocked at 97 licensed dispensaries across Michigan and New York, 88 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Lansing, Grand Rapids, and Menominee. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Shattered Thoughts concentrated 99.84% of July 2026 sales in Edible, with Pre-Roll at just 0.16% share; within that mix, Edible declined 22.81% year over year and 47.37% month over month, while Pre-Roll fell 98.92% year over year and 14.90% month over month. Despite an average price up 6.94% year over year to $3.58, total brand sales were down 30.61% year over year and 59.95% versus 24 months, and Edible rank sat at 36 in Michigan; the implication is that over-reliance on Edible during a double-digit MoM contraction amplified the overall decline.
With Edible carrying 99.84% share and falling 47.37% month over month while Pre-Roll remains a 0.16% sliver, the portfolio lacks a counterweight to category volatility, and the 6.94% price increase likely intensified volume sensitivity rather than offsetting it. Holding the Edible position at rank 36 in Michigan alongside a 22.81% year-over-year Edible drop and a 30.61% brand-level year-over-year decline indicates the brand is ceding relative standing when category pressure spikes, implying that near-term stabilization requires either moderating price or rebuilding a secondary category to buffer month-to-month swings.
Competitive Landscape
Shattered Thoughts sits at rank #36 in MI Edible in July 2026, sliding 5 positions year over year from #31, and falling 11 places since April 2026 when it was #25; despite a peak of #18 in January 2026, the brand has ceded ground as Wyld holds #1 with a -23.3% YoY sales change yet no rank loss, while Camino improved YoY from #4 to #3 alongside a 12.9% sales increase. Compared to MKX Oil Company at #4 with a 4.6% YoY sales gain and Good Tide at #5 despite a -25.3% YoY decline, Shattered Thoughts’ downward rank momentum—11 places since April 2026 and 5 places YoY—signals erosion in relative velocity rather than category-wide contraction, implying the brand must regain share to avoid further mid-tier drift.
Notable Products
Strawberry Cream Gummies 10-Pack (200mg) posted the steepest decline in July 2026 at -60.5% MoM while falling to rank 8, and Ruby Limeapple Gummies 10-Pack (200mg) also contracted -54.1% MoM at rank 4, indicating demand is concentrating away from certain legacy fruit SKUs. Blueberry Lemonade Gummies 10-Pack (200mg) held rank 1 but slipped -19.7% MoM, and Peaches And Cream Gummies 10-Pack (200mg) at rank 2 was down -9.2% MoM, while six of the top ten are functional or rosin variants suggesting a shift toward differentiated formulations. With eight of the top ten in the Edible category and two rank-top products both posting MoM declines greater than -9%, the pattern implies Shattered Thoughts is leaning into premium and functional gummy niches even as flagship fruit flavors cycle down, pointing to a product mix pivot rather than broad category weakness.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
