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Shattered Thoughts is stocked at 72 licensed dispensaries across Michigan and New York, 64 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Lansing, Center Line, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Shattered Thoughts operated as a single-category brand with Edible accounting for 100.0% share, while Edible sales declined 11.65% month over month and 51.01% year over year. The brand’s overall sales fell 55.94% year over year alongside a 6.39% lift in average price, and Edible unit economics clustered around an average price of $3.28. With a category rank of 47 in Michigan Edibles, the mix concentration and concurrent price uptick imply the brand is absorbing demand contraction rather than offsetting it with portfolio diversification.
The October 2026 mix and pricing shifts indicate a positioning trade-off: maintaining 100.0% exposure to Edibles while prices rose 6.39% year over year coincided with a 51.01% category-level sales drop and an 11.65% month-over-month decline. Being ranked 47th in Michigan Edibles and posting a 55.94% brand sales decline year over year suggests the current price architecture is not securing rank gains, and the undiversified mix concentrates risk in a contracting segment.
Competitive Landscape
Shattered Thoughts sits at rank #47 in MI Edible for October 2026, a drop of 19 positions year over year from #28, and 12 positions lower than July 2026 when it ranked #35; compared with its peak at #18 in January 2026, the brand has ceded 29 ranks while top competitor Wyld held #1 year over year despite a 22.38% sales decline and Play Cannabis moved up from #12 to #5 with a 39.32% sales increase. The contrast between Shattered Thoughts’ rank erosion (down 19 YoY and 12 since July 2026) and competitors’ trajectories—flat leadership for Wyld at #1 and upward mobility for Play Cannabis to #5—implies share is consolidating toward leaders and fast risers, so absent a reversal of the multi-month slide from #35 to #47, Shattered Thoughts is on a path toward lower shelf visibility and reduced consideration within MI Edible.
Notable Products
Shattered Thoughts sells only Gummies in October 2026, with 100% of sales in that single format and 64.7% concentrated in the top 10 items. With Blueberry Lemonade Gummies at 11.1% alone, the lineup is tightly clustered, so most of its sales ride on a narrow set of gummy flavors.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
