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Jun-2024
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Overview
Market Insights Snapshot
Shattered Thoughts has shown a notable upward trend in the Michigan edible category over the past few months. Starting from a rank of 27 in March 2024, the brand has consistently climbed the rankings, reaching the 16th position by June 2024. This positive movement is indicative of increasing market acceptance and consumer preference for their products. The consistent rise in rankings suggests that Shattered Thoughts is effectively capturing a larger share of the edible market in Michigan, which is a promising sign for their growth trajectory in this category.
However, the brand's presence in other states and categories is not mentioned, which implies that Shattered Thoughts may not be performing as strongly outside of Michigan, or they did not make it into the top 30 brands in those regions and categories. This could be seen as a potential area for improvement or expansion for the brand. The sales figures in Michigan also reflect a significant increase, with a notable jump from $319,225 in March to $495,074 in June, highlighting the brand's growing popularity and market penetration. For more detailed insights on Shattered Thoughts' performance in other states and categories, further analysis would be required.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Shattered Thoughts has shown a notable upward trajectory in recent months. From March to June 2024, Shattered Thoughts improved its rank from 27th to 16th, indicating a significant rise in consumer preference and market penetration. This upward movement contrasts with Ozone, which fluctuated around the 21st position and only managed to break into the top 20 in June. Meanwhile, PC Pure and High Minded maintained more stable positions within the top 20, with High Minded consistently improving its rank to 14th by June. Lost Farm experienced a slight decline, dropping from 14th in March to 17th in June. This dynamic shift highlights Shattered Thoughts' potential to continue climbing the ranks, driven by a substantial increase in sales from $319,225 in March to $495,074 in June, suggesting a growing consumer base and effective market strategies.
Notable Products
In June 2024, the top-performing product from Shattered Thoughts was Blueberry Lemonade Gummies 10-Pack (200mg) with notable sales of 12,590 units, maintaining its top position from April. Peaches And Cream Gummies 10-Pack (200mg) secured the second spot, showing a steady rise in sales and ranking from previous months. Strawberry Cream Gummies 10-Pack (200mg) ranked third, dropping from its first position in May. Cherry Berry Gummies 10-Pack (200mg) held the fourth position consistently over the past months. Blue Bahama Gummies (200mg) remained in fifth place, continuing its downward trend from March.
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