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Market Insights Snapshot
Edible held 99.99% share in June 2026 while Pre-Roll was 0.01%, and within those weights Edible grew 23.59% YoY and 55.06% MoM as Pre-Roll fell 99.79% YoY and 97.36% MoM. Average price slipped 0.73% YoY to $3.39 while Edible’s average price sat near that level, indicating mix rather than pricing drove the month’s 55.06% MoM surge; in contrast, Pre-Roll’s collapse lowered variety without moving overall price. With Edible ranked 25th in Michigan, the concentration alongside a 13.91% brand-level YoY gain and a 36.46% decline over 24 months points to a narrow but recovering engine that depends on sustained Edible velocity rather than cross-category breadth.
The pivot toward a 99.99% Edible mix coupled with a 55.06% MoM lift signals that Shattered Thoughts is competing on depth within a single category more than on portfolio coverage, which can improve rank efficiency at 25th in Edible in Michigan but raises exposure to category cyclicality. The simultaneous 23.59% YoY growth in Edible and 0.73% YoY price deflation implies volume-led share capture, while the 99.79% YoY contraction in Pre-Roll removes a potential trial funnel; this setup implies the brand’s positioning is leaning into low-price, high-velocity Edible SKUs where incremental distribution or flavor extensions can compound gains, but diversification will be required to offset the 36.46% 24-month decline if Edible growth moderates.
Competitive Landscape
Shattered Thoughts ranks #25 in MI Edible in June 2026, improving 4 positions from #29 year over year but sliding 4 spots from #21 in March 2026; the brand is 7 places below its peak of #18 from January 2026 and sits 24 positions behind Wyld at #1, while Good Tide moved down from #4 to #5 as its sales fell 16.18% year over year. With Choice steady at #2 despite a 1.82% YoY sales decline and MKX Oil Company holding #3 on 10.83% YoY growth, the relative gain of 4 ranks YoY for Shattered Thoughts but a 4-rank quarter-over-quarter slip implies mid-pack volatility: the brand is regaining ground versus last year yet losing momentum versus recent months, signaling the need to convert episodic rank spikes into sustained share retention.
Notable Products
Peaches And Cream Gummies 10-Pack (200mg) posted the standout move in June 2026 with an 81.6% month-over-month gain and a #2 rank, while Blueberry Lemonade Gummies 10-Pack (200mg) rose 58.1% to hold #1. Dragonfruit Gummies 10-Pack (200mg) climbed 73.7% into #3, and Bright Focus- THC/CBG/CBC 4:1:1 Cosmic Fruit Pop Gummies 10-Pack (200mg THC, 50mg CBG, 50mg CBC) advanced 48.8% at #7. With all ten top-10 SKUs in Edibles and the top three each up more than 58.1%, the mix points to a concentrated bet on flavor-forward gummy variants scaling quickly, implying Shattered Thoughts is consolidating leadership through depth in a single category rather than breadth across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
