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Nov-2025
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Overview
Market Insights Snapshot
In the state of New York, So Dope has shown a notable upward trajectory in the Concentrates category. After not appearing in the top 30 rankings for August, September, or October 2025, the brand made a significant leap to rank 20th in November. This indicates a strong performance improvement, potentially driven by increased consumer demand or strategic marketing efforts. The sales figures for November in this category were $41,355, highlighting a robust growth from previous months where they had no ranking presence. This upward movement in the rankings suggests that So Dope is gaining traction in the New York market, particularly in the Concentrates category, which could be a promising sign for future performance.
In contrast, the Vapor Pens category in New York paints a different picture. So Dope did not rank in the top 30 for August, September, or October 2025, and only managed to secure the 76th position in November. Although there was a rise from October's 86th spot, the brand still remains outside the top 30, indicating room for improvement in this category. Despite the lower ranking, there was an increase in sales from $28,665 in October to $39,808 in November, suggesting some positive movement. However, the brand's challenge will be to translate this sales growth into a higher ranking, which could be crucial for sustaining long-term success in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the New York concentrates market, So Dope has shown a remarkable upward trajectory in recent months. After not ranking in the top 20 in August and September 2025, So Dope surged to 34th place in October and further climbed to 20th place by November. This significant improvement in rank is indicative of a substantial increase in sales, positioning So Dope as a rising contender. In contrast, brands like Lobo and Pura have experienced fluctuating ranks, with Lobo improving from 29th to 21st and Pura dropping from 16th to 24th over the same period. Meanwhile, urbanXtracts and Silly Nice have maintained relatively stable positions, with urbanXtracts moving slightly from 22nd to 19th and Silly Nice holding steady around 18th. This dynamic shift highlights So Dope's potential to disrupt the market and capture a larger share, especially as it outpaces some competitors in sales growth.
Notable Products
In November 2025, So Dope's Peaches & Cream Distillate Disposable (1g) emerged as the top-performing product, achieving the number one rank in the Vapor Pens category with a notable sales figure of 504.0 units. Following closely, the Tangie Banana Distillate Cartridge (1g) was ranked second, showing a consistent rise from fifth in September to third in October. King Biscotti Sherb Live Resin (2g) debuted in the rankings at third place among Concentrates, indicating a strong market entry. Mango OG Distillate Cartridge (1g) maintained its fourth position in the Vapor Pens category from October to November. The Trop Cherry Pre-Roll 5-Pack (2.5g) reappeared in the rankings at fifth place, matching its August performance in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
