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Jan-2026
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Overview
Market Insights Snapshot
So Dope has shown notable progress in the New York market, particularly in the Concentrates category. Starting from October 2025, where they were ranked 33rd, the brand improved its standing to 21st by January 2026. This upward trajectory is indicative of a consistent growth pattern, with sales increasing from $12,997 in October to $54,400 by January. Such movement highlights the brand's strengthening presence and acceptance in the Concentrates category, suggesting effective strategies and consumer appeal in this segment.
In contrast, So Dope's performance in the Vapor Pens category within New York shows a more gradual improvement. Although they did not make it into the top 30, their rank advanced from 91st in October 2025 to 73rd by January 2026. This steady climb in rankings, alongside a rise in sales figures from $26,359 to $46,592, indicates a positive, albeit slower, progression compared to their Concentrates category. The absence from the top 30 suggests room for growth and potential areas for strategic enhancement to boost their market position further in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the New York concentrates market, So Dope has demonstrated a notable upward trajectory in brand rank over recent months. Starting from a rank of 33 in October 2025, So Dope surged to the 22nd position by November and further improved to 20th in December, before slightly declining to 21st in January 2026. This upward trend in rank is indicative of a significant increase in sales, particularly from October to November, where sales more than tripled. In comparison, Lobo and urbanXtracts have maintained relatively stable positions, with Lobo climbing from 24th to 18th and urbanXtracts holding steady around the 21st to 23rd ranks. Meanwhile, Glenna's experienced a decline from 10th in October to 22nd in January, indicating a potential opportunity for So Dope to capture more market share. Additionally, Hashtag Honey re-entered the top 20 in January, suggesting increased competition. Overall, So Dope's recent performance highlights its growing influence and potential to further ascend in the New York concentrates market.
Notable Products
In January 2026, the top-performing product for So Dope was the Donny Burger Pre-Roll (1g) in the Pre-Roll category, which ascended to the first rank with notable sales of 482 units. The Tangie Banana Distillate Cartridge (1g) in the Vapor Pens category maintained a strong performance, securing the second rank with a consistent upward trajectory over the past months. Trop Cherry Pre-Roll (1g) also performed well, climbing to the third rank, marking its debut in the rankings for this period. Mango OG Distillate Cartridge (1g) achieved the fourth rank, showing steady sales growth. Notably, the Jack Fruit Live Sugar (2g) entered the rankings for the first time in fifth place, highlighting its emerging popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
