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Mar-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of New York, Sinsemilla De Ma has shown noteworthy performance across various categories, particularly in Edibles and Tinctures & Sublinguals. Despite not making it into the top 30 brands for December 2023 in either category, a significant turnaround was observed in the subsequent months. By February 2024, the brand climbed to the 70th rank in Edibles and further improved to the 65th position by March 2024. This upward trajectory is mirrored in the Tinctures & Sublingual category, where Sinsemilla De Ma advanced from being unranked to securing the 16th rank in February and then the 14th in March. Such movements indicate a growing consumer acceptance and an effective strategy in navigating the New York market, hinting at a robust performance trajectory.
Financially, Sinsemilla De Ma has demonstrated impressive growth in sales within these categories. Specifically, in the Edibles category, sales surged from 480 units in December 2023 to 1,052 units by March 2024, showcasing a significant increase in consumer demand. Similarly, in the Tinctures & Sublingual category, sales increased from 513 units in December 2023 to 941 units in March 2024. This financial uptick is a testament to the brand's growing market share and consumer base in New York. However, the lack of ranking in the initial month might indicate a slow start or increased competition within these categories. Nevertheless, the subsequent rankings and sales figures highlight a positive trajectory for Sinsemilla De Ma, suggesting a successful adaptation and increased visibility in the market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Sinsemilla De Ma has shown a notable entry, making its way into the rankings in February 2024 and showing improvement by March 2024. Despite not being ranked in the top 20 before February, Sinsemilla De Ma's sales have seen an upward trajectory, indicating a positive reception in the market. Its competitors, such as Lobo, Dank. By Definition, Hepworth, and Harney Brothers Cannabis, have experienced fluctuations in their rankings and sales over the same period. Notably, Harney Brothers Cannabis, despite a drop in rank from February to March 2024, has maintained higher sales figures compared to Sinsemilla De Ma, suggesting a competitive edge in terms of market penetration. However, the upward sales trend of Sinsemilla De Ma, even surpassing brands like Hepworth in March, hints at a growing consumer interest that could reshape its standing in the market over time.
Notable Products
In March 2024, Sinsemilla De Ma's top-selling product was the Hibiscus Boost Gummies 30-Pack (750mg) from the Edible category, achieving a sales figure of 9 units, marking its rise from the second position in the previous month. Following closely was the Passion Flower Broad Spectrum Sleep Tincture (2000mg CBD, 30ml) in the Tincture & Sublingual category, which improved its ranking from third to second. The Kiwi Strawberry Sleep Gummies 30-Pack (750mg), another product in the Edible category, secured the third spot, despite being tied for the second position in February. Notably, the Focus to Energize Daytime Tincture (1000mg CBD, 30ml) experienced a significant drop, moving from the top rank in February to fourth in March, with a stark decrease in sales. These shifts highlight a growing consumer preference for edibles over tinctures in the recent month within Sinsemilla De Ma's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
