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Jun-2024
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Overview
Market Insights Snapshot
Sir Newton's has shown a noteworthy performance in the Arizona edibles market over the past few months. After not making it into the top 30 in March 2024, the brand managed to climb to the 26th spot by April, demonstrating a significant improvement. This upward trend continued with minor fluctuations, as Sir Newton's ranked 28th in May and returned to the 26th position in June. The sales figures reflect this positive movement, with a notable peak in April, followed by a slight decline but maintaining a steady performance thereafter. This indicates a growing consumer interest and a strengthening presence in the Arizona market.
Despite the gains in Arizona, Sir Newton's absence from the top 30 rankings in other states and categories suggests room for improvement and potential growth opportunities. The lack of presence in these markets could be seen as a challenge, but it also highlights the brand's concentrated efforts and success within the Arizona edibles category. By analyzing these trends, it becomes evident that while Sir Newton's has made strides in Arizona, expanding its reach and improving its rankings in other states and categories would be crucial for sustained growth and market penetration.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Sir Newton's has shown a notable improvement in its ranking over the past few months. Starting from a rank of 32 in March 2024, Sir Newton's climbed to 26 by April, briefly dipped to 28 in May, and then returned to 26 in June. This upward trend is significant when compared to competitors like Kushy Punch, which consistently hovered around the low 20s but did not show a strong upward trend, and Lush Edibles, which experienced a decline from 25 in March to 28 in June. Additionally, Grow Sciences has maintained a relatively stable position, ranking between 25 and 29. Sir Newton's sales figures also reflect a positive trajectory, with a significant increase from March to April, suggesting effective marketing strategies and growing consumer preference. This data indicates that Sir Newton's is gaining traction in the Arizona edibles market, positioning itself as a rising competitor against established brands.
Notable Products
In June 2024, Guava Gummies 10-Pack (900mg) continued to dominate as the top-performing product for Sir Newton's, maintaining its number one rank with sales reaching 752 units. Mixed Flavors Gummy 10-Pack (300mg) climbed to the second position, showing a slight increase in sales to 346 units. Mixed Berry Gummy 10-Pack (900mg) dropped from second to third place, with sales declining to 299 units. Peach Mango Gummy 10-Pack (300mg) held steady in fourth place, while CBD/THC 1:1 Peach Mango Gummy (150mg CBD, 150mg THC) remained in fifth place. Notably, Guava Gummies 10-Pack (900mg) has consistently performed well, maintaining a top-two rank since March 2024.
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