Market Insights Snapshot
Starting with the Beverage category, Sir Newton's in Arizona managed to maintain a consistent presence in the top 20 brands from July to September 2023. The brand ranked 19th in both July and August, and improved slightly to 18th in September. However, it's worth noting that the brand's ranking was missing in October, indicating that it fell out of the top 20 for that month. This could be seen as a slight setback, given the previous steady performance. The sales figures also show a downward trend over these months, hinting at a potential area of concern for the brand.
Moving on to the Edible category, Sir Newton's showed a bit of a roller-coaster performance. The brand started at rank 17 in July, improved to 15 in August, but then slipped to 22 in September, falling out of the top 20. However, it managed to bounce back to rank 18 in October. This fluctuating performance might suggest a highly competitive market in Arizona for the Edible category. The sales data for this category also reflects this volatility, with a significant dip in September followed by a recovery in October. This could indicate a resilience in the brand's market appeal, despite the intense competition.
In the Arizona edible cannabis market, Sir Newton's has demonstrated a fluctuating performance over the observed period. In July 2023, Sir Newton's ranked 17th, climbed to 15th in August, dropped significantly to 22nd in September, indicating they were not in the top 20 brands that month, and then recovered slightly to 18th in October. This fluctuation in rank was mirrored in their sales, which peaked in August before falling sharply in September and partially recovering in October. In comparison, competitors such as Select and Pucks have shown more stable rankings, but with a general downward trend. Amy & Al's and RR Brothers have also demonstrated more consistent performances, with RR Brothers in particular showing a promising upward trend in rank over the period.
In October 2023, Sir Newton's top-performing product was the Guava Gummies 10-Pack (900mg) with 1348 units sold. This product regained its top position after dropping to 4th place in September. The Mixed Flavors Gummy 10-Pack (300mg) held steady at the 2nd place, showing consistent performance over the past months. The Peach Mango Gummy 10-Pack (300mg), which was not in the top 5 in July and August, rose to the 3rd place in October. The Mixed Flavors Hard Candy 10-Pack (300mg) moved up one spot to 4th place, while a new entry, the CBD/THC 1:1 Peach Mango Gummy (150mg CBD, 150mg THC), made its debut in the top 5.