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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sixty Seven Sins concentrated 65.13% of sales in Flower with a 3.69% year-over-year increase and a 7.45% month-over-month lift, while Pre-Roll at 30.14% share contracted by 6.56% year-over-year and 9.81% month-over-month; Vapor Pens, though only 4.74% share, surged 107.96% month-over-month despite lacking a year-over-year baseline. The average price fell 13.04% year-over-year to $33.91, and within categories Flower averaged $37.50 and Vapor Pens $39.24, indicating price compression alongside mix expansion; the pattern implies a deliberate reweighting toward Flower volume and an opportunistic push in Vapor Pens to offset Pre-Roll softness.
Positionally, a 7.45% month-over-month gain in Flower coupled with a rank of 30 in Flower in Ontario suggests mid-pack traction where scale matters, while a 9.81% month-over-month retreat in Pre-Roll lowers exposure to a weakening segment as Vapor Pens’ 107.96% month-over-month spike seeds a higher-price, smaller-base avenue. With brand-level sales up 5.20% year-over-year against a 13.04% year-over-year price decline, the mix points to unit-led growth and a shift toward categories that can maintain velocity under price pressure; the implication is that Flower is the anchor for share retention, while Vapor Pens functions as a growth option to diversify away from Pre-Roll volatility.
Competitive Landscape
Sixty Seven Sins sits at rank #30 in ON Flower for May 2026, sliding 6 positions from #24 in May 2025, and down 3 spots from #27 in February 2026, while also sitting 8 places below its peak of #22 in November 2025; in contrast, Shred climbed from #2 to #1 with 9.7% year-over-year sales growth and Back Forty / Back 40 Cannabis fell from #1 to #2 alongside an 8.4% decline, indicating pressure at the top as leadership rotates. The combination of a 6-place year-over-year decline and a 3-place slide over the last three months, against competitors moving up or stabilizing in the top five, implies Sixty Seven Sins is drifting toward the long tail unless assortment or pricing shifts reverse the rank erosion.
Notable Products
Gas Face Pre-Roll 7-Pack (3.5g) posted the steepest decline in May 2026 at -22.9% MoM while sliding to rank 4, contrasting with Gas Face (3.5g) up 24.4% MoM at rank 1. 67 Artisan Reserve Pre-Roll 5-Pack (2.5g) climbed 21.9% MoM at rank 6 as EXPO67 (3.5g) advanced 8.8% MoM at rank 5, and four of the top ten are Flower SKUs versus four Pre-Roll entries, indicating a split demand profile. With Gary Satan (3.5g) easing -4.1% MoM at rank 3 and 67 Artisan Reserve (3.5g) inching 2.5% MoM at rank 2 while Canadian Chill Pre-Roll 10-Pack (5g) was nearly flat at -0.9% MoM at rank 8, the mix tilts toward core Flower leadership supported by selective Pre-Roll recovery. This pattern implies Sixty Seven Sins is consolidating around flagship Flower momentum while pruning underperforming multi-pack Pre-Rolls to protect rank positions and sustain pricing power, with Gas Face (3.5g) as the volume anchor at $206,143.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
