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Apr-2025
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Overview
Market Insights Snapshot
Sixty Seven Sins has demonstrated a notable upward trajectory in the Ontario market, particularly within the Flower category. Starting the year outside the top 30 at rank 53 in January 2025, the brand steadily climbed to rank 26 by April 2025. This consistent improvement is indicative of growing consumer preference and effective market strategies, culminating in a significant increase in sales over the months. In contrast, the Pre-Roll category has not shared the same level of success, as Sixty Seven Sins remained outside the top 30 rankings throughout the first four months of 2025, peaking at rank 61 in April. This disparity between categories highlights potential areas for strategic focus and improvement for the brand.
While Sixty Seven Sins has shown promising growth in the Flower category in Ontario, the brand's performance in the Pre-Roll category suggests untapped potential. The brand's upward movement in the Flower category rankings, from 53 to 26, underscores a successful penetration into the competitive landscape. However, the absence from the top 30 in Pre-Roll rankings signals a need for market adaptation or enhanced marketing efforts to capture a larger share. This dichotomy between categories offers a strategic insight into the brand's strengths and opportunities for growth, hinting at a potential focus on bolstering their Pre-Roll offerings to match the success seen in the Flower category.
Competitive Landscape
In the highly competitive Ontario flower category, Sixty Seven Sins has demonstrated a remarkable upward trajectory in recent months, climbing from a rank of 53 in January 2025 to 26 by April 2025. This significant improvement in rank highlights the brand's increasing market presence and consumer preference. In contrast, competitors such as BLKMKT and VOLO have experienced a decline in their rankings, with BLKMKT dropping from 25 to 28 and VOLO from 22 to 27 over the same period. Meanwhile, Carmel and Divvy have maintained relatively stable positions, with Carmel improving slightly from 29 to 24 and Divvy fluctuating between 24 and 26. The sales growth of Sixty Seven Sins, which has seen a consistent increase, suggests a growing consumer base and effective market strategies, positioning the brand as a formidable contender in the Ontario flower market.
Notable Products
In April 2025, the top-performing product from Sixty Seven Sins was 67 Artisan Reserve (3.5g) in the Flower category, maintaining its number 1 rank since January with sales reaching 3,297 units. Gary Satan (3.5g) also in the Flower category, held steady at the second position, showing a significant increase in sales from previous months. Gas Face (14g) maintained its third position in the Flower category, continuing a steady growth trend. The Gary Satan Pre-Roll 7-Pack (3.5g) moved up one spot to fourth place, showing a consistent increase in popularity. Gas Face Pre-Roll 7-Pack (3.5g) re-entered the rankings in fifth place, indicating a resurgence in demand for this pre-roll option.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
