Market Insights Snapshot
In the Beverage category, Slurp has been consistently ranking in the top 20 brands in Oregon. The brand showed a commendable upward trend from July to October 2023. Starting at the 15th position in July, it moved to 16th in August, came back to 15th in September, and finally made a significant leap to the 10th position in October. This improvement in ranking, especially the jump in October, indicates a positive reception of the Slurp brand among consumers in Oregon. One key factor that might have contributed to this is the increase in sales over these months, with a notable surge in October.
However, it's important to note that while Slurp has established its presence in the Beverage category, it hasn't been able to break into the top 10 until October. This suggests that there's still room for growth and improvement. The brand needs to continue its efforts to climb up the ranks, especially considering the competitive nature of the cannabis beverage market in Oregon. The fact that Slurp managed to secure a spot in the top 10 in October is a good sign, but maintaining or improving this position will be the real challenge. The brand's performance in the coming months will be crucial in determining its stability and standing in the market.
In the Oregon Beverage category, Slurp has shown a promising upward trend, improving its rank from 15th in July 2023 to 10th in October 2023. This improvement in rank suggests a significant increase in sales, outperforming several competitors. For instance, High Desert Pure maintained a steady 8th position, while Medicine Farm Botanicals and Tao Gardens fluctuated around the 10th to 14th ranks. Interestingly, Verdant Leaf Farms saw a rise in rank from 13th to 9th, indicating a competitive market. However, the consistent upward trajectory of Slurp suggests a strong potential for growth and competitiveness within this market.
In October 2023, the top-performing product from Slurp was the Mango Syrup (250mg) under the Beverage category, maintaining its number one ranking from previous months with impressive sales of 155 units. The second best-selling product was the Blue Raspberry Cannabis Syrup (1000mg), also a beverage, which improved its ranking from third place in September to second in October. The Lemonade Syrup (250mg) secured the third position in October, descending from its second place in September. The Blue Raspberry Syrup (250mg) dropped to fourth place in October from its previous position of second in September. Lastly, the Green Stuff Syrup (1000mg) reappeared in the top rankings, securing the fourth position after not being ranked in the previous two months.