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Nov-2025
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Overview
Market Insights Snapshot
Smoke Breaks has shown varied performance across different states and categories. In Illinois, the brand has made notable progress in the Pre-Roll category. From August to November 2025, Smoke Breaks improved its ranking from 32nd to 21st, indicating a strong upward trend. This improvement is underscored by a significant increase in sales, with November's figures showing a marked rise compared to previous months. Such positive momentum in Illinois suggests that Smoke Breaks is gaining traction and possibly expanding its market share in the Pre-Roll segment.
Conversely, in Massachusetts, Smoke Breaks did not appear in the top 30 brands in the Pre-Roll category from September to November 2025, following an initial ranking of 90th in August. This absence from the rankings could indicate challenges in maintaining a competitive position within this market. The lack of presence in the top 30 may reflect either increased competition or a shift in consumer preferences, which Smoke Breaks may need to address to regain visibility and performance in Massachusetts. Such disparities between states highlight the dynamic nature of the cannabis market and the importance of localized strategies.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Smoke Breaks has demonstrated a notable upward trajectory in recent months, especially in November 2025, where it climbed to the 21st rank from the 30th position in October. This improvement in rank is indicative of a strategic shift or successful marketing efforts, as evidenced by a significant increase in sales during the same period. In contrast, IC Collective experienced a decline, falling out of the top 20 in November after a steady rise in previous months. Meanwhile, UpNorth Humboldt showed fluctuating performance, peaking at 18th in October before dropping to 20th in November. The Botanist maintained a stable presence around the 23rd rank, while Revolution Cannabis consistently remained in the top 20, although its sales showed a downward trend. These dynamics suggest that Smoke Breaks is gaining momentum in a competitive market, potentially capturing market share from both established and fluctuating competitors.
Notable Products
In November 2025, Lemon Fatman Pre-Roll 5-Pack (1.75g) retained its top position as the best-selling product from Smoke Breaks, showing a significant increase in sales from previous months, reaching 992 units sold. The Lemon Fatman Pre-Roll 10-Pack (3.5g) also maintained its position at rank 2, with sales figures climbing up to 967 units. New to the rankings, Layer Cake Pre-Roll 5-Pack (1.75g) debuted at rank 3, while Kush Mints Pre-Roll 5-Pack (1.8g) followed closely at rank 4. Crazy Hazy Pre-Roll 10-Pack (3.5g) rounded out the top five, indicating a strong preference for pre-rolls among consumers. The consistent performance of these products highlights a growing trend in consumer preference for both Lemon Fatman and pre-roll formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
