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Mar-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Smoke Breaks has shown a promising upward trajectory in the Pre-Roll category. Starting from a rank of 42 in December 2024, the brand improved its standing to 22 by March 2025. This consistent climb in rank is indicative of their growing popularity in the Illinois market, especially considering they broke into the top 30 by February 2025. Such a movement suggests a significant increase in consumer preference for Smoke Breaks' offerings, as evidenced by their March 2025 sales figures, which more than doubled from January 2025.
The absence of Smoke Breaks from the top 30 in December 2024 highlights a notable shift in their market presence over the subsequent months. This change could be attributed to strategic adjustments or new product launches that resonated well with consumers. However, without data from other states or categories, it's challenging to determine if this trend is isolated to Illinois or if it's part of a broader national strategy. For those interested in the dynamics of cannabis brand performance, the case of Smoke Breaks in Illinois provides a fascinating glimpse into how brands can rapidly ascend in competitive markets.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Smoke Breaks has demonstrated a significant upward trajectory in both rank and sales from December 2024 to March 2025. Initially ranked 42nd in December 2024, Smoke Breaks improved its position to 22nd by March 2025, showcasing a remarkable climb. This ascent is particularly notable when compared to brands like Triple Seven (777), which fluctuated and only reached the 20th position in March 2025 after not being in the top 20 in February. Similarly, Seed & Strain Cannabis Co. entered the rankings at 24th in March 2025, indicating a competitive entry but still trailing behind Smoke Breaks. Meanwhile, Bedford Grow maintained a stable presence, consistently ranking around the 21st position, while Moon Walkers experienced a slight decline from 20th to 23rd. Smoke Breaks' impressive sales growth, particularly in March 2025, positions it as a formidable contender in the market, suggesting that its strategic initiatives are effectively resonating with consumers.
Notable Products
In March 2025, the top-performing product from Smoke Breaks was the Moonbow Pre-Roll 10-Pack (3.5g), securing the number one spot with sales of 870 units. This was followed by the Garlic Z Pre-Roll 10-Pack (3.5g) and Layer Cake Pre-Roll 5-Pack (1.75g), ranking second and third, respectively. Crazy Hazy Pre-Roll 10-Pack (3.5g) maintained a consistent presence, ranking fourth, despite fluctuating between second and fourth in previous months. The Garlic Z Pre-Roll 5-Pack (1.8g) saw a decline in its ranking, dropping from first in December 2024 to fifth in March 2025. Overall, pre-roll products dominated the top ranks, showcasing their popularity in the Smoke Breaks lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
