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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Smoke Breaks is stocked at 40 licensed dispensaries across Illinois and Massachusetts, 34 of them in Illinois, with the deepest coverage in Chicago, Canton, Effingham, Joliet, and Marion. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Smoke Breaks operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, posting a 39.2% year-over-year gain and a 3.0% month-over-month uptick, while the average price rose 8.2% year over year to $26.05 and aligned with a modest monthly lift. With no diversification beyond Pre-Roll and a state-category rank of 38 in Illinois Pre-Roll, the juxtaposition of broad YoY growth and only incremental MoM movement implies a maturing demand base that is expanding annually but pacing monthly closer to category norms.
The concentration at 100.0% Pre-Roll, alongside a 39.2% YoY sales increase versus a 3.0% MoM rise and a rank of 38 in Illinois, suggests positioning that leans on price-led mix within a crowded shelf rather than breadth. The 8.2% YoY price increase combined with steady MoM growth signals pricing power without immediate volume risk, implying Smoke Breaks is carving out a defensible niche in Pre-Roll where share gains are likely to accrue through depth in the segment rather than cross-category expansion.
Competitive Landscape
Smoke Breaks sits at rank #38 in IL Pre-Roll in July 2026 after improving 15 positions from #53 year over year, yet it slipped 4 spots from #34 since April 2026 and remains 21 places below its April 2025 peak at #17; meanwhile, RYTHM moved up from #2 to #1 with 66.11% YoY sales growth as Dogwalkers fell from #1 to #3 alongside a -31.84% YoY sales decline, and Anthem surged from #19 to #4 with 713.87% YoY growth, indicating that Smoke Breaks’ mid-pack rise is occurring while leadership is consolidating at the top. The combination of a 15-rank YoY climb and a 4-rank slip versus three months ago suggests a recovery that is not yet durable against competitors ascending rapidly, implying Smoke Breaks must convert episodic gains into sustained share capture to avoid being boxed out by brands accelerating up the leaderboard.
Notable Products
Grease Monkey Pre-Roll 10-Pack (3.5g) posted the standout move in July 2026 with a 135.8% month-over-month surge to rank 4, while Weedies Pre-Roll 10-Pack (3.5g) climbed 144.7% to rank 7, together signaling momentum in 10-pack formats over 5-packs that rose just 51.7% for Cuban Linx Pre-Roll 5-Pack (1.75g). At the same time, Layer Cake Pre-Roll 5-Pack (1.75g) fell 14.6% at rank 5 and Hall Pass Pre-Roll 6-Pack (3.5g) slipped 2.5% while holding rank 1, indicating mixed traction among legacy leaders versus fast-rising multi-pack challengers. With all top-ten SKUs concentrated in the Pre-Roll category and two 10-packs delivering triple-digit MoM growth, the product mix points to a pivot toward higher-count value packs as the commercial lever for Smoke Breaks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
