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Apr-2025
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Overview
Market Insights Snapshot
Smoke Breaks has shown a commendable performance in the Pre-Roll category within Illinois. The brand made a significant leap from being unranked at the start of the year to breaking into the top 30 by February 2025, securing the 30th position. This upward movement continued as they climbed to the 22nd rank by March, although they saw a slight dip to the 23rd position in April. The brand's ability to enter and maintain a presence within the top 30 in Illinois is a positive indicator of its growing popularity and market penetration in the state.
Despite the positive trend in Illinois, Smoke Breaks did not appear in the top 30 rankings for the Pre-Roll category in any other states or provinces during the same period. This absence suggests potential challenges in expanding their market presence beyond Illinois or a strategic focus on strengthening their position within the state. The sales figures in Illinois, which peaked in March, further illustrate the brand's concentrated efforts and success in this market. However, the slight decline in April sales may indicate the need for strategic adjustments to maintain their upward trajectory.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll market, Smoke Breaks has shown remarkable progress in its rankings over the first quarter of 2025. Starting from a rank of 39 in January, Smoke Breaks climbed to 23 by April, indicating a significant upward trajectory. This improvement is notable when compared to competitors like Miss Grass, which experienced a decline from 17th to 21st place over the same period. Despite Miss Grass maintaining higher sales figures, their downward trend in rank could suggest potential vulnerabilities that Smoke Breaks might capitalize on. Meanwhile, Bedford Grow also saw fluctuations, ending at 24th place in April, just behind Smoke Breaks. The entry of High Wired into the rankings in March at 22nd place adds another layer of competition, yet Smoke Breaks' consistent rise suggests strong market momentum. These dynamics highlight Smoke Breaks' potential to continue gaining market share in Illinois' pre-roll category.
Notable Products
In April 2025, Smoke Breaks saw Garlic Z Pre-Roll 10-Pack (3.5g) as the top-performing product, climbing to the number one spot with sales reaching 1309 units. Layer Cake Pre-Roll 5-Pack (1.75g) followed closely in second place, showing a significant rise from its previous third position in March. The Layer Cake Pre-Roll 10-Pack (3.5g) debuted in the rankings at third place, indicating a strong market entry. Moonbow Pre-Roll 10-Pack (3.5g) experienced a drop from its leading position in March to fourth place in April. Lemon Fatman Pre-Roll 10-Pack (3.5g) entered the rankings at fifth, demonstrating a steady demand for new product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
