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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Smoke Breaks is stocked at 32 licensed dispensaries across Illinois and Massachusetts, 28 of them in Illinois, with the deepest coverage in Quincy, Chicago, Joliet, Antioch, and Canton. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Pre-Roll accounted for 100.0% of Smoke Breaks’ sales in August 2026, with year-over-year sales down 45.3% and month-over-month down 17.4%, while the average price declined 6.0% YoY and the brand held rank 44 in Pre-Roll in Illinois. The pattern implies a concentrated category dependence where a single-category footprint amplifies volatility, as a 45.3% YoY contraction paired with a 17.4% MoM drop leaves no offset from other categories and compresses rank mobility within a mid-table position at 44.
Given a 12.3% two-year sales increase alongside a 45.3% annual decline and a 6.0% YoY price reduction at an average price of $24.24, Smoke Breaks is leaning on lower pricing while ceding recent volume momentum in the sole Pre-Roll lane. The pattern implies that price-led tactics are unlikely to lift rank 44 without mix diversification or format-led differentiation, because a 17.4% MoM pullback on a 100.0% Pre-Roll mix concentrates risk and limits demand capture during category swings.
Competitive Landscape
Smoke Breaks sits at rank #44 in IL Pre-Roll in August 2026, down 10 places year over year from #34 and 9 places below its May-through-July average of #35; relative to its peak of #17 in April 2025, the brand has fallen 27 spots, while category leaders moved in opposite directions as RYTHM rose from #2 to #1 and Dogwalkers slipped from #1 to #2 with a -17.3% YoY sales change, and Anthem jumped from #17 to #4 alongside a 669.6% YoY sales gain; the combination of a 10-rank YoY decline and a 27-rank fall from peak implies Smoke Breaks is losing relative velocity as faster-rising peers consolidate share at the top.
Notable Products
Kush Mints Pre-Roll 5-Pack (1.8g) posted the steepest decline in August 2026 at -59.3% MoM while sliding to rank 6, and Marz Infused Pre-Roll 5-Pack (1.8g) fell even harder at -67.1% MoM down to rank 9; meanwhile, Cuban Linx Pre-Roll 5-Pack (1.75g) was a rare mover upward with +28.7% MoM at rank 2. Four of the top ten are 5-Pack Pre-Rolls and another four are 10-Pack formats, with Booberry Cookies Pre-Roll 5-Pack (1.8g) sitting at rank 1 despite no reported MoM figure and Hall Pass Pre-Roll 6-Pack (3.5g) holding rank 3 on a +4.2% MoM change. The concentration in multi-pack Pre-Rolls alongside double-digit declines in two flavored variants implies a pivot toward value-oriented pack sizes with selective SKU pruning rather than flavor-led expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
