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Aug-2024
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Overview
Market Insights Snapshot
The cannabis brand Sneakers has shown a consistent performance in the Pre-Roll category across several months in Arizona. Starting in May 2024, Sneakers was ranked 13th and exhibited a slight dip to 14th place in June 2024. However, it quickly regained momentum by climbing to the 12th spot in July and further advancing to 11th place in August 2024. This upward trend suggests that Sneakers has been able to capture and sustain consumer interest, despite a minor fluctuation in the middle of the observed period. The steady improvement in rankings indicates a strong market presence and growing consumer preference for Sneakers in Arizona's competitive Pre-Roll category.
While Sneakers has shown positive movements in Arizona, it's important to note that their presence in other states and categories is not detailed here. This could imply that Sneakers either did not make it into the top 30 brands in other markets or categories, or that data for those regions is not available. The fact that Sneakers has managed to improve its ranking in a single state like Arizona suggests potential for similar success in other markets if the brand expands its reach or improves its offerings. For a comprehensive understanding of Sneakers' overall performance, further data from additional states and categories would be beneficial.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Sneakers has experienced notable fluctuations in its rank and sales over the past four months. Sneakers' rank improved from 14th in June 2024 to 11th by August 2024, indicating a positive trend in market positioning. However, its sales figures have shown some inconsistency, peaking in July 2024 before slightly declining in August 2024. In comparison, Mohave Cannabis Co. has maintained a relatively stable position, hovering around the 12th and 13th ranks, but with a noticeable drop in sales over the same period. Meanwhile, 22Red saw a significant jump to 9th place in July 2024, although its rank fell back to 12th in August 2024. DTF - Downtown Flower consistently outperformed Sneakers, maintaining a top 10 position and showing steady sales growth. The most striking competitor, Find., surged to 4th place in June 2024 but experienced a decline to 10th by August 2024, though its sales remained robust. These dynamics suggest that while Sneakers is gaining ground, it faces stiff competition from both stable and fluctuating brands in the Arizona Pre-Roll market.
Notable Products
In August 2024, the top-performing product from Sneakers is Snooze - D Star Pre-Roll (1g), which climbed to the number one rank with notable sales of 3113 units. Energize - Grape Gas Pre-Roll 5-Pack (2.5g) held steady in the second position, showing a consistent performance with 2288 units sold. Chill - Apples And Bananas Pre-Roll (1g) moved up to the third rank from the fifth position in July, indicating a significant improvement in its sales trajectory. Unwind - LA Confidential Pre-Roll 5-Pack (2.5g) entered the top five for the first time, securing the fourth rank. Chill Apples and Bananas Pre-Roll 5-Pack (2.5g) saw a decline, dropping to the fifth position from its previous fourth rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
