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Jun-2024
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Overview
Market Insights Snapshot
The performance of Sneakers in the Pre-Roll category within Arizona demonstrates a consistent presence in the top 15 rankings over the past few months. Specifically, Sneakers maintained the 13th position in both April and May 2024, although it slightly dipped back to 15th in June 2024. This consistency in ranking indicates stable consumer demand despite a noticeable decrease in sales from March to June 2024. The brand's ability to stay within the top 15 suggests a solid foothold in the market, although the decline in sales volume might be a point of concern for long-term sustainability.
It's worth noting that Sneakers was not ranked in the top 30 brands in other states and categories during this period, which could be viewed as a limitation to their market reach and brand recognition outside of Arizona. This absence from other rankings might indicate either a strategic focus on the Arizona market or a need for broader market penetration strategies. The fluctuating yet generally stable performance in Arizona's Pre-Roll category suggests that while Sneakers has a dependable customer base in this state, there is room for improvement and expansion in other regions and product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Sneakers has experienced notable fluctuations in its rank and sales over recent months. Sneakers' rank shifted from 15th in March 2024 to 13th in April and May, before dropping back to 15th in June. This oscillation indicates a competitive pressure from other brands such as Mohave Cannabis Co., which maintained a relatively stable position, and 22Red, which showed a slight improvement in rank. Meanwhile, The Giving Tree demonstrated a significant upward trend, moving from 22nd in March to 16th in June, suggesting a growing market presence that could pose a challenge to Sneakers. Additionally, Shorties (AZ) showed a consistent performance, staying within the top 20 but also experiencing a slight decline in June. These competitive dynamics highlight the need for Sneakers to strategize effectively to maintain and improve its market position amidst the shifting ranks and sales trends of its competitors.
Notable Products
In June 2024, the top-performing product for Sneakers was Energizer - Jenny Kush Pre-Roll (1g), maintaining its number one rank from May 2024 with sales figures reaching 3073.0. Energize - Grape Gas Pre-Roll 5-Pack (2.5g) held steady in the second position, showing a slight sales increase to 2025.0. Snooze - LA Confidential Pre-Roll (1g) climbed to the third spot from its previous fifth rank in May, indicating a significant sales boost. Chill Apples and Bananas Pre-Roll 5-Pack (2.5g) dropped one rank to fourth place, while Chill - Apples And Bananas Pre-Roll (1g) moved down to fifth, continuing its downward trend since March. Overall, the top products saw a few shifts in rankings, with notable improvements in sales for the top three items.
Top Selling Cannabis Brands
