Market Insights Snapshot
The Sneakers brand has shown a commendable performance in the Pre-Roll category, particularly in Arizona. From July 2023 to October 2023, the brand's ranking has seen a steady increase, moving from the 22nd position up to the 11th. This suggests a growing popularity and acceptance of the brand within this category. The lack of a ranking for the month of June indicates that they were not in the top 20 brands in Arizona for the Pre-Roll category, which underscores the significant progress they've made in the subsequent months.
On the sales front, Sneakers has experienced an upward trend in Arizona. Starting from July 2023, the sales have been consistently growing, with a significant leap observed between July and August. The sales figure for October 2023 stands at 186,841, reflecting a strong market presence. However, it's important to note that while these figures are impressive, they represent just a snapshot of the brand's performance. A deeper dive into the data would provide a more comprehensive understanding of the brand's trajectory in the market.
In the Pre-Roll category in Arizona, Sneakers has shown a significant improvement in its ranking, moving from not being in the top 20 in July 2023 to the 11th position by October 2023. This upward trend indicates a positive growth in sales, outperforming some of its key competitors. For instance, Caviar Gold has seen a slight increase in rank but remains below Sneakers. Mohave Cannabis Co. and In House have consistently ranked higher than Sneakers, but their positions have fluctuated over the months. Tierra Grow, on the other hand, has seen a steady decline in rank, indicating a potential opportunity for Sneakers to further improve its position in the market. The overall market trend in Arizona can be viewed here.
In October 2023, Sneakers' top-performing product was the 'Energize Pre-Roll (1g)', which maintained its number one rank from the previous month and sold a remarkable 2,794 units. The second best-seller was 'Unwind Lava Cake Infused Pre-Roll (1g)', climbing one rank from September to secure its position. The 'Chill Pre-Roll (1g)' made a significant leap to reach the third spot, after not being in the top ranks in September. The 'Energize Pre-Roll 5-Pack (2.5g)' slipped from second to third place compared to the previous month. Lastly, 'Chem x GMO Pre-Roll (1g)' entered the top performers list for the first time in October, securing the fourth rank with sales of 1,096 units.