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Mar-2026
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Overview
Market Insights Snapshot
Soft Power Sweets has shown a notable upward trajectory in the New York edibles market over the past few months. Starting from a rank of 32 in December 2025, they have consistently improved their position, reaching 28 by March 2026. This steady climb into the top 30 brands suggests a growing consumer preference and effective market strategies. The increase in rank is accompanied by a fluctuating sales pattern, with a noticeable dip in January 2026 but a rebound in February. This indicates potential seasonal influences or promotional activities impacting sales performance.
While Soft Power Sweets managed to break into the top 30 in New York, their absence from the top 30 in other states or provinces could be seen as a missed opportunity or a strategic focus on specific markets. Their performance in the edibles category highlights the brand's potential to capitalize on emerging trends and consumer preferences. However, the lack of presence in other regions might suggest either a concentration of resources in New York or challenges in scaling operations across different markets. Understanding these dynamics could be crucial for stakeholders looking to assess the brand's future growth prospects.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Soft Power Sweets has shown a positive trajectory in its rankings over the past few months. From December 2025 to March 2026, Soft Power Sweets improved its rank from 32nd to 28th, indicating a steady upward trend. This improvement is notable when compared to competitors like Kiva Chocolate, which fluctuated but remained outside the top 20, and Gezoont, which consistently ranked lower than Soft Power Sweets. Despite The Bettering Company experiencing a decline in rank from 23rd to 29th, they still maintained higher sales figures. Meanwhile, Nyce showed a slight decline, ending March 2026 at 26th, just above Soft Power Sweets. These dynamics suggest that while Soft Power Sweets is gaining ground, it faces stiff competition from brands with historically higher sales, indicating potential for further growth if it can capitalize on its upward momentum.
Notable Products
In March 2026, the top-performing product for Soft Power Sweets was Loosies - CBD/THC 1:5 Sour Blue Raspberry Gummies 10-Pack, maintaining its position at number one with sales reaching 1075 units. The Loosies - CBD/CBG/THC 1:1:5 Orange Cream Gummies 10-Pack held steady at the second position, although its sales slightly decreased from the previous month. Loosies - CBG/CBD/THC 1:1:5 Fruity Punch Brick Gummies 10-Pack improved its rank to third place, showing a positive shift from February. A new entry in the rankings is THC/CBN 2:1 Unwind Dark Chocolate 20-Pack, debuting at fourth place. Meanwhile, Dulce de Leche Chocolate Caramel 2-Pack, which was previously unranked, entered the list at fifth place, indicating a resurgence in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
