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Sep-2025
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Overview
Market Insights Snapshot
Western Cannabis has demonstrated a notable presence in the Alberta market, particularly in the Concentrates category, where it has consistently ranked within the top 10 over the past four months. Despite a slight dip in September, the brand maintained a strong position, ranking 9th. In contrast, their performance in the Flower category in Alberta has been less remarkable, as they failed to break into the top 30 in both August and September, indicating a potential area for improvement. The Pre-Roll category has shown stability, with Western Cannabis consistently hovering around the 58th position, while the Vapor Pens category experienced a decline, dropping to 59th in September from a peak of 50th in August.
In Saskatchewan, Western Cannabis has solidified its dominance in the Concentrates category, maintaining the top spot for four consecutive months. This consistent performance highlights their strong market presence and potential consumer preference for their concentrates. However, the Flower category saw a downward trend, with rankings slipping from 21st in July to 29th in September. The Pre-Roll category experienced fluctuations, yet ended on a positive note in September by climbing back to 23rd. The Vapor Pens category in Saskatchewan showed a mixed performance, with rankings varying significantly, ultimately settling at 28th in September. Meanwhile, in British Columbia, Western Cannabis appeared in the Concentrates category only in June, ranking 34th, which suggests a limited but emerging presence in this region.
Competitive Landscape
In the Alberta Pre-Roll category, Western Cannabis has shown a steady performance from June to September 2025, maintaining a relatively stable rank, fluctuating between 58th and 63rd positions. Despite this consistency, the brand faces significant competition from brands like Lord Jones and Trippy Sips, which have consistently ranked higher, with Lord Jones peaking at 34th in July and Trippy Sips maintaining a top 50 position throughout the period. Notably, Sheeesh! and Papa's Herb also pose a competitive threat, with Sheeesh! achieving a higher rank than Western Cannabis in June and Papa's Herb entering the top 60 by August. Western Cannabis's sales have shown a slight upward trend from August to September, indicating potential growth opportunities if they can leverage their stable positioning and capitalize on market dynamics to improve their rank and capture a larger market share.
Notable Products
In September 2025, the top-performing product from Western Cannabis was the Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, which climbed to the number one position with sales of 1996. The Matanuska TF Shatter (1g) maintained its strong performance in the Concentrates category, holding steady at rank 2 from the previous month. The Orange Creamsicle Pre-Roll 12-Pack (6g) showed notable improvement, rising to rank 3 from rank 5 in August. Despite a drop in sales, the Take 5 (5g) Flower product fell to rank 4, down from its peak at rank 1 in August. Lastly, the Orange Creamsicle Pre-Roll 3-Pack (1.5g) entered the rankings at position 5, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
