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Oct-2025
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Overview
Market Insights Snapshot
Western Cannabis has shown a varied performance across different states and product categories. In Alberta, the brand's ranking in the Concentrates category fell from 8th place in July 2025 to 16th in October 2025, indicating a downward trend. This is contrasted by their performance in the Pre-Roll category, where they maintained a relatively stable position, fluctuating slightly between 65th and 67th place over the same period. Notably, in the Flower category, Western Cannabis did not rank in the top 30 after July, highlighting a significant area for potential improvement. Meanwhile, the Vapor Pens category also saw a decline, with their rank slipping from 55th to 67th by October 2025.
In Saskatchewan, Western Cannabis maintained a strong presence in the Concentrates category, consistently ranking in the top three, although they slipped from the top spot to second place by October. In the Flower category, their ranking gradually declined from 21st to 34th, suggesting a need for strategic adjustments. The Pre-Roll category saw some fluctuations, but Western Cannabis managed to stay within the top 30 throughout the period. However, in British Columbia, the brand's presence was not as strong, with no rankings in the top 30 for Concentrates and Pre-Rolls until October, where they appeared in 14th and 80th positions, respectively. The Vapor Pens category showed positive movement, climbing to 49th place by October, indicating potential growth opportunities.
Competitive Landscape
In the competitive landscape of the Alberta Pre-Roll category, Western Cannabis has shown a dynamic performance from July to October 2025. Despite starting at rank 65 in July, Western Cannabis improved its position to 62 by September, before slightly declining to 67 in October. This fluctuation in rank is indicative of a competitive market environment where brands like Catch Me Outside and Natural History are also vying for market share. Notably, Catch Me Outside experienced a significant rise from rank 72 in July to 60 in August, suggesting a strong market presence, which could be a challenge for Western Cannabis. Meanwhile, Lord Jones and Solei have seen a consistent decline in both rank and sales, potentially opening up opportunities for Western Cannabis to capture a larger market share. Overall, Western Cannabis's sales trajectory has been positive, with a peak in September, indicating a potential for growth if they can leverage their position against fluctuating competitors.
Notable Products
In October 2025, the top-performing product for Western Cannabis was Matanuska TF Shatter (1g) in the Concentrates category, reclaiming its number one rank from July after slipping in the previous months. The Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g) maintained a strong presence, ranking second, a slight drop from its top position in September. Lime Soda Liquid Diamonds & Sauce Cartridge (1g) made a notable entry into the rankings, securing the third position with sales reaching 1814 units. The Multipack of Madness Infused Pre-Roll 2-Pack (1g) debuted in the rankings at fourth place, while Take 5 (5g) in the Flower category dropped to fifth from its previous top positions in earlier months. These shifts highlight a dynamic market where new entries can quickly gain traction, while established products strive to maintain their standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
