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Dec-2025
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Overview
Market Insights Snapshot
Western Cannabis has shown varied performance across different categories and regions, reflecting both opportunities and challenges. In Alberta, the brand's presence in the concentrates category saw a dip in rankings from 11th in September to 21st in November, before recovering slightly to 18th in December. This fluctuation is mirrored in sales figures, which initially decreased but rebounded towards the end of the year. Meanwhile, in the pre-roll category, Western Cannabis struggled to break into the top 50, ending December at 77th, a decline from earlier months. The vapor pens category in Alberta also showed a lack of significant movement, with the brand maintaining a consistent 71st position in September and October before dropping out of the top 30 in subsequent months.
In British Columbia, Western Cannabis had a strong entry into the concentrates category, achieving a 10th place ranking in October, although this slipped to 32nd by December. This decline in rank coincided with a decrease in sales, indicating potential market saturation or increased competition. In the pre-roll segment, Western Cannabis was unable to sustain its position within the top 30 after October, and in vapor pens, the brand improved its ranking from 67th to 60th between September and October, showing some positive momentum. In Saskatchewan, the concentrates category remained a stronghold for Western Cannabis, maintaining top 10 rankings throughout the period, although there was a slight drop from 3rd to 8th place from October to December. However, the flower and vapor pens categories saw the brand fall out of the top 30 by December, indicating potential areas for strategic improvement.
Competitive Landscape
In the Alberta concentrates market, Western Cannabis has experienced notable fluctuations in its ranking and sales over the last few months. Starting from 11th place in September 2025, it dropped to 17th in October and further slipped out of the top 20 in November, before slightly recovering to 18th in December. This downward trend in rank coincides with a decrease in sales, which fell significantly from September to November before a slight rebound in December. In contrast, Lord Jones maintained a relatively strong position, ranking as high as 6th in October, although it also saw a decline by December. Meanwhile, Astro Lab showed a volatile pattern, peaking at 9th in October but dropping to 20th by December. The competitive landscape in Alberta's concentrates category is clearly dynamic, with Western Cannabis needing to strategize effectively to regain and sustain a higher market position amidst these shifting trends.
Notable Products
In December 2025, the top-performing product for Western Cannabis was Grape Slushee Shatter (1g) in the Concentrates category, which climbed to the number one spot with sales reaching 1,181 units. Orange Creamsicle Pre-Roll 12-Pack (6g) was ranked second, experiencing a slight drop from its leading position in November. Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g) maintained its third position from November, despite a noticeable decrease in sales. Electric Cherry Shatter (1g) held steady at fourth place, showing consistency in its performance. Matanuska TF Shatter (1g) entered the top five in December, marking a return to the rankings after being absent in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
