.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Western Cannabis has shown varied performance across different categories in both Alberta and Saskatchewan. In Alberta, the brand has maintained a steady presence in the Concentrates category, consistently ranking 7th, except for a dip to 10th in June before rebounding in July. This suggests a strong foothold in the Concentrates market. However, the Flower category tells a different story, as Western Cannabis was not ranked in the top 30 until June, indicating a weaker position in this category. Their Pre-Roll category ranking has seen a gradual decline from 49th to 63rd over the months, which could be a point of concern. On a more positive note, Vapor Pens have shown improvement, climbing from an unranked position in May to 53rd by July.
In Saskatchewan, Western Cannabis has performed exceptionally well in the Concentrates category, achieving the top rank in May and July, which highlights their dominance in this segment. The Flower category has seen a steady climb in rankings, moving from 26th in April to 21st in July, suggesting a strengthening market presence. In contrast, while the Pre-Roll category has seen some fluctuations, the brand has managed to remain within the top 30. However, Vapor Pens present a mixed picture; despite a rise in rankings from April to June, the brand fell out of the top 30 in July, which could indicate challenges in maintaining momentum in this category. Overall, Western Cannabis exhibits a robust performance in Saskatchewan, particularly in Concentrates, while Alberta presents more varied results across categories.
Competitive Landscape
In the Alberta concentrates category, Western Cannabis experienced notable fluctuations in its market position from April to July 2025. Initially holding steady at rank 7 in April and May, Western Cannabis saw a dip to rank 10 in June, before rebounding to rank 7 in July. This volatility in rank reflects the competitive pressures from brands like Nugz (Canada), which consistently maintained a higher rank than Western Cannabis in April and May, and Astro Lab, which remained in the top 5 throughout the period. The sales data suggests that while Western Cannabis faced a decline in sales from April to June, it managed to recover in July, indicating a potential strategic adjustment or market response that helped regain its position. Meanwhile, The Goo! showed a significant improvement, jumping from rank 13 in April to rank 4 in June, highlighting the dynamic nature of the market and the need for Western Cannabis to continuously innovate to maintain its competitive edge.
Notable Products
In July 2025, Matanuska TF Shatter (1g) emerged as the top-performing product for Western Cannabis, climbing from second place in June to first with sales reaching 2907 units. Take 5 (5g) maintained strong performance, ranking second after a slight dip from third in June, with consistent sales at 2425 units. Electric Cherry Shatter (1g) made a notable entry, securing the third spot, improving from fourth place in June. Orange Creamsicle Pre-Roll 12-Pack (6g) entered the rankings at fourth place, while Lime Soda Liquid Diamonds Cartridge (1g) followed closely behind, debuting at fifth. The rankings indicate a strong preference for concentrates and a growing interest in pre-rolls and vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
