Western Cannabis

In the competitive landscape of the Pre-Roll category in Alberta, Western Cannabis has experienced fluctuations in its market position over the last few months of 2024. Notably, Western Cannabis improved its rank from 44th in September to 38th in October, indicating a positive reception during that period. However, the brand's rank slipped to 43rd in November and further to 46th in December, suggesting challenges in maintaining its competitive edge. In comparison, Common Ground showed a similar downward trend, moving from 34th to 45th, while Nugz improved its rank from 52nd in September to 43rd in December, surpassing Western Cannabis. Next Friday experienced a significant drop from 14th in October to 47th in December, which might have opened opportunities for Western Cannabis to capture market share, although it did not capitalize on this as reflected in its December rank. Meanwhile, Sheeesh! showed a steady improvement, closing the year at 48th, indicating a potential emerging competitor. These dynamics highlight the volatile nature of the Pre-Roll market in Alberta and suggest that Western Cannabis may need to strategize effectively to regain and sustain a higher market position.

In December 2024, Western Cannabis's top-performing product was the Orange Creamsicle Pre-Roll 3-Pack (1.5g), maintaining its number one rank from the previous month with sales reaching 3,320 units. The Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g) held steady at the second position despite a slight decline in sales from November. The Take 5 (5g) product consistently ranked third over the past four months, although its sales figures saw a notable drop in December. Pineapple Smash Shatter (1g) returned to the rankings at fourth place, having not been ranked in the previous two months. Multipack of Madness Shatter (1g) entered the rankings for the first time at fifth place, indicating a growing interest in concentrate products.