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Aug-2025
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Overview
Market Insights Snapshot
Western Cannabis has shown notable performance in the Alberta market, particularly in the Concentrates category, where they have consistently ranked within the top 10. Their rank improved from 10th in June 2025 to 6th by August 2025, indicating a positive trend in consumer preference. However, in the Flower category, they were notably absent from the top 30 in May 2025, only appearing in the rankings starting in June 2025 at 79th position, which suggests a struggle to penetrate this segment effectively. In Pre-Rolls, Western Cannabis maintained a relatively stable presence, although their ranking hovered around the 60s, indicating room for improvement. Their performance in Vapor Pens saw a gradual climb from 58th in June 2025 to 50th by August, reflecting a steady increase in market share.
In Saskatchewan, Western Cannabis has demonstrated strong dominance in the Concentrates category, securing the top position from July 2025 onwards. This consistent top ranking highlights their strong brand presence and consumer loyalty in this segment. The Flower category also saw a positive trajectory, with rankings improving from 24th in May to 21st by August 2025, suggesting growing popularity. However, the Pre-Roll category presented challenges, as their rank fell from 22nd in May to 33rd by August 2025, indicating a potential decline in consumer interest. In Vapor Pens, the brand experienced fluctuating rankings, with a notable drop to 34th in July before recovering to 27th in August, showing a volatile market presence in this category.
Competitive Landscape
In the Alberta concentrates market, Western Cannabis has shown a steady performance, maintaining a consistent presence in the top 10 rankings from May to August 2025. Notably, Western Cannabis improved its rank from 10th in June to 6th in August, indicating a positive trend in market positioning. This improvement comes amidst a competitive landscape where Lord Jones surged from being unranked in May to 5th by August, and The Goo! climbed from 14th in May to 7th in August. Meanwhile, Roilty Concentrates maintained a strong hold in the top 4, though their sales saw a decline from May to August. Western Cannabis's ability to enhance its rank while competitors like Vortex Cannabis Inc. fluctuated, suggests a robust strategy in capturing market share and adapting to consumer preferences in this dynamic market.
Notable Products
In August 2025, the top-performing product for Western Cannabis was Take 5 (5g) in the Flower category, which climbed to the first rank from second in July, with notable sales of 2483 units. Matanuska TF Shatter (1g) in the Concentrates category maintained a strong performance, ranking second, although its sales decreased from the previous month. Electric Cherry Shatter (1g) held steady at the third rank in the Concentrates category, showing a consistent upward trend in sales over the past few months. Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g) reappeared in the rankings at fourth place, having been absent in July. The Orange Creamsicle Pre-Roll 12-Pack (6g) entered the rankings for the first time in August, securing the fifth position, indicating growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
