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Nov-2025
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Overview
Market Insights Snapshot
Western Cannabis has shown varying performance across different categories and provinces. In Alberta, the brand's presence in the Concentrates category has seen a notable decline, moving from 6th place in August 2025 to 22nd by November 2025. This drop in ranking coincides with a consistent decrease in sales figures over the same period. Conversely, the Pre-Roll category in Alberta has seen Western Cannabis maintain a relatively stable position, though not within the top 30, signaling a potential area for improvement. The Vapor Pens category in Alberta saw the brand fall out of the top 30 by November, indicating a significant challenge in maintaining market presence in this category.
In British Columbia, Western Cannabis has shown a mixed performance. The brand entered the Concentrates category rankings in October 2025 at 15th place, but dropped to 24th by November, suggesting a need for strategic adjustments to sustain their market position. Interestingly, in the Vapor Pens category, Western Cannabis improved its ranking from 65th in September to 53rd in October, reflecting a positive trend that could be capitalized on. In Saskatchewan, the brand has performed well in the Concentrates category, maintaining a top 10 position throughout the observed months, despite a slight dip in November. However, the Flower category has seen a steady decline in ranking, highlighting a potential area for strategic realignment to regain market share.
Competitive Landscape
In the Alberta Pre-Roll category, Western Cannabis has experienced notable fluctuations in its competitive positioning from August to November 2025. Initially ranked 68th in August, Western Cannabis improved to 63rd in September, but subsequently fell back to 68th in October and further to 74th in November. This decline in rank coincides with a decrease in sales, highlighting potential challenges in maintaining market share. In contrast, MTL Cannabis showed resilience, moving from an unranked position in August to 71st in November, suggesting a competitive threat as they surpassed Western Cannabis in the latest month. Meanwhile, Natural History and OHJA both experienced a downward trend in rank, with OHJA dropping significantly from 44th in August to 72nd in November, which may present an opportunity for Western Cannabis to regain its standing if it can capitalize on these shifts. The competitive landscape remains dynamic, and Western Cannabis must strategize effectively to counteract these market pressures and enhance its sales trajectory.
Notable Products
In November 2025, the top-performing product from Western Cannabis was the Orange Creamsicle Pre-Roll 12-Pack (6g) in the Pre-Roll category, ascending to the number one rank with sales of 1221 units. The Grape Slushee Shatter (1g) made a notable entry into the rankings, securing the second position in the Concentrates category. The Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g) dropped to third place in the Pre-Roll category, following its consistent top-two presence in previous months. Electric Cherry Shatter (1g) re-entered the rankings at fourth place in the Concentrates category, while the Matanuska Thunder F*#k Pre-Roll (0.5g) debuted at fifth in the Pre-Roll category. Overall, the rankings saw significant shifts with new entries and changes in positions, highlighting dynamic market trends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
