.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Western Cannabis has demonstrated varied performance across different categories and provinces. In Alberta, the brand has shown consistent improvement in the Concentrates category, maintaining its 23rd rank in May and June 2024 before climbing to 21st in both July and August 2024. This upward trend is indicative of growing consumer interest and market penetration in this category. However, the Flower category reveals a contrasting scenario, where Western Cannabis was not in the top 30 brands in May 2024 and saw fluctuating ranks in the subsequent months, peaking at 73rd in July before dropping back to 83rd in August. This inconsistency suggests potential challenges in maintaining a stable market presence in the Flower category in Alberta. The Pre-Roll category also showed some volatility, with ranks varying from 42nd in May to 62nd in June and eventually improving to 47th in August, indicating a potential recovery phase.
In Saskatchewan, Western Cannabis has seen a strong performance in the Concentrates category, securing the 5th and 6th positions in May and June 2024 respectively, though it did not rank in the top 30 in July and August. This drop-off could be a point of concern for the brand's market strategy in this category. Flower sales in Saskatchewan have been relatively stable, with ranks hovering around the 20th position, although there was a slight dip to 24th in August 2024. This stability indicates that Western Cannabis has a steady foothold in the Flower market in Saskatchewan. The Pre-Roll category, however, shows a downward trend, with the brand's rank slipping from 40th in May to 45th in August. This decline suggests that Western Cannabis might need to reassess its approach to Pre-Rolls to regain its market position.
Competitive Landscape
In the competitive landscape of Alberta's pre-roll category, Western Cannabis has experienced notable fluctuations in its rank over the past few months, which directly impacts its sales performance. Despite a dip in rank from 42nd in May 2024 to 62nd in June 2024, Western Cannabis managed to recover slightly to 47th by August 2024. This recovery is crucial as it indicates a resilience in market presence, even though competitors like Solei and Thumbs Up Brand have shown more consistent upward trends. For instance, Solei improved its rank from 77th in May 2024 to 50th in August 2024, while Thumbs Up Brand moved from 63rd to 48th in the same period. Meanwhile, San Rafael '71 and Color Cannabis have maintained more stable positions, with San Rafael '71 experiencing a slight decline but still remaining ahead of Western Cannabis. These dynamics suggest that while Western Cannabis has shown some recovery, it faces stiff competition from brands that are either steadily climbing or maintaining their ranks, which could influence its long-term sales trajectory.
Notable Products
In August 2024, the top-performing product from Western Cannabis was Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g), reclaiming the number one spot with sales of 1,981 units. Orange Creamsicle Pre-Roll 3-Pack (1.5g) ranked second, showing a strong comeback from being unranked in previous months. The Orange Creamsicle Pre-Roll 12-Pack (6g) dropped to third place from its consistent top positions in earlier months. Pineapple Smash Shatter (1g) maintained its fourth position, indicating steady performance. A new entrant, Cherry Diesel Pre-Roll (0.5g), debuted at fifth place, showing promising sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
