Market Insights Snapshot
Western Cannabis, a prominent brand in the cannabis industry, has shown varied performance across different categories and states. In Alberta, the brand has maintained a consistent presence in the top 100 across multiple categories, although the absence of a ranking for certain months suggests it did not make the top 20. Within the Concentrates category, Western Cannabis only made it into the rankings in October 2023, securing the 19th spot. Meanwhile, in the Flower category, the brand's performance slipped slightly from 84th in September to 93rd in October. The Pre-Roll category saw a fluctuating performance, with the brand bouncing back from 97th to 76th, only to fall back to 91st in October. The Vapor Pens category showed a more stable performance with rankings of 58th and 61st in the last two months.
On the other hand, in Saskatchewan, Western Cannabis has a stronger presence, consistently ranking within the top 33 across all categories. In the Concentrates category, the brand maintained a steady performance, with rankings ranging from 6th to 10th over the four-month period. The Flower category saw a significant improvement, moving up from 26th in July to 15th in October. The most notable performance was in the Pre-Roll category, where Western Cannabis jumped from 24th in July to 6th in October, indicating a growing popularity among consumers for their pre-rolled products. The Vapor Pens category saw a minor improvement, moving up from 33rd to 24th over the four months. In Ontario, the brand only appeared once in the Vapor Pens category, ranking 98th in October.
In the Saskatchewan Pre-Roll category, Western Cannabis has shown a significant upward trend, climbing from a rank of 24 in July 2023 to 6 in October 2023. This rise in rank suggests a notable increase in sales, outperforming several competitors. For instance, Redecan started strong in July but dropped to 20th place in August, only to bounce back to 5th place by October. Good Supply has consistently maintained a top 10 position, indicating steady sales. Weed Me experienced a slight dip in rank from 4th to 7th between August and October, suggesting a decrease in sales. MTL Cannabis, similar to Western Cannabis, showed a significant improvement in rank from 37th to 8th place. However, despite these fluctuations, Western Cannabis's rise in rank suggests it is gaining a stronger foothold in the Saskatchewan Pre-Roll market.
In October 2023, the best-selling product from Western Cannabis was the 'Wasabi Pre-Roll (0.5g)', which climbed from 4th place in the previous month to secure the top spot. Following closely behind was the 'Strawberry Punch Pre-Roll (0.5g)', maintaining its 2nd place rank from September. The 'Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g)', previously the top performer in September, dropped to 3rd place. The 'Orange Creamsicle Pre-Roll 3-Pack (1.5g)' held its position at 4th place, while the 'Matanuska Thunder Fuck Pre-Roll (1g)' entered the top 5. Notably, the 'Wasabi Pre-Roll (0.5g)' had impressive sales, reaching a total of 4228 units sold.