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Jun-2024
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Overview
Market Insights Snapshot
Western Cannabis has shown varied performance across different categories and states. In Alberta, the brand has maintained a steady presence in the Concentrates category, although there was a slight decline in ranking from 21st in April 2024 to 25th in June 2024. This downward trend is also reflected in their sales, which decreased from $34,719 in April to $27,604 in June. In the Pre-Roll category, Western Cannabis experienced significant fluctuations, peaking at 41st in May 2024 before dropping to 62nd in June 2024. Notably, the brand did not make it into the top 30 rankings for Flower and Vapor Pens in recent months, which could indicate a need for strategic adjustments in these categories.
In Saskatchewan, Western Cannabis has had a more consistent performance, particularly in the Concentrates and Flower categories. The brand ranked 4th in Concentrates in March 2024 but fell out of the top 30 in April, only to return to 7th and 6th in May and June, respectively. This category's sales reflect a similar pattern, with a notable dip in April. In the Flower category, Western Cannabis has maintained a stable ranking around the 22nd to 24th positions. However, their performance in the Pre-Roll and Vapor Pens categories has been less consistent, with rankings fluctuating and the brand failing to appear in the top 30 in some months. This inconsistency suggests potential areas for improvement to stabilize their market presence.
Competitive Landscape
In the competitive landscape of the pre-roll category in Alberta, Western Cannabis has shown a dynamic performance over the past few months. Despite a dip in rank from 41st in May 2024 to 62nd in June 2024, Western Cannabis experienced a significant sales peak in May, indicating strong consumer demand during that period. Competitors like Good Buds and Sev7n have also seen fluctuations in their rankings, with Good Buds consistently outperforming Western Cannabis in terms of rank but showing a notable drop in sales in June. Meanwhile, 7 Acres and Potluck have maintained relatively stable positions, though their sales figures reveal a slower growth trajectory compared to Western Cannabis. These insights suggest that while Western Cannabis faces stiff competition, its ability to achieve high sales volumes even when its rank fluctuates highlights its strong market presence and potential for future growth in Alberta's pre-roll segment.
Notable Products
In June 2024, the top-performing product for Western Cannabis was Orange Creamsicle Pre-Roll 12-Pack (6g), which climbed to the first rank with sales of 1568 units. Face Off Star Pre-Roll 3-Pack (1.5g) secured the second position, showing a notable increase from its fourth place in May 2024. Wasabi Pre-Roll (0.5g) maintained a stable performance, holding the third rank. Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g), previously the top seller, dropped significantly to the fourth position. Tahiti Treat (7g) entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
