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Apr-2025
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Overview
Market Insights Snapshot
Western Cannabis has demonstrated a noteworthy performance in the Alberta market, particularly in the Concentrates category. The brand has shown a consistent upward trajectory, climbing from 11th place in January 2025 to 7th place by April 2025. This steady improvement is accompanied by a significant increase in sales, reflecting a robust market presence. Conversely, their performance in the Pre-Roll category in Alberta tells a different story, where they fluctuated from 49th to 48th place over the same period, indicating challenges in maintaining a top-tier position. In the Vapor Pens category, Western Cannabis remained outside the top 30, highlighting potential areas for growth and improvement.
In Saskatchewan, Western Cannabis has maintained a stronghold in the Concentrates category, consistently holding the 3rd position from January to April 2025. This stability suggests a loyal customer base and effective market strategies within this segment. Their performance in the Flower category, however, shows some variability, with rankings shifting between 22nd and 24th place, signaling a competitive landscape. Notably, the brand's Vapor Pens category saw a rise to 26th place in March before dropping back to 29th in April, indicating fluctuations that could be explored further for strategic adjustments. Across these categories, Western Cannabis's presence in Saskatchewan remains solid, though there are opportunities for strategic enhancements, particularly in categories where they fall outside the top rankings.
Competitive Landscape
In the Alberta concentrates market, Western Cannabis has shown a notable upward trajectory in both rank and sales from January to April 2025. Starting at the 11th position in January, Western Cannabis climbed to 7th place by April, indicating a strong competitive performance. This rise in rank is accompanied by a significant increase in sales, suggesting effective market strategies and growing consumer preference. In comparison, 1964 Supply Co maintained a stable position around the 7th and 8th ranks, while RAD (Really Awesome Dope) improved from 13th to 9th, showing a competitive edge but still trailing behind Western Cannabis. Meanwhile, Nugz and Astro Lab consistently held higher ranks, yet Western Cannabis's growth trajectory suggests potential for further advancement in the coming months. This competitive landscape highlights Western Cannabis's potential to continue its upward momentum, driven by strategic market positioning and consumer engagement.
Notable Products
In April 2025, the top-performing product from Western Cannabis was Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g), which maintained its leading position with sales reaching 3037. Orange Creamsicle Pre-Roll 3-Pack (1.5g) held the second position, showing consistent performance from March. Grape Slushee Shatter (1g) emerged as a strong contender, ranking third despite not being in the top ranks in previous months. Take 5 (5g) improved its ranking to fourth place, recovering from a dip in March. Matanuska TF Shatter (1g) experienced a slight decline, moving to fifth place from its previous third position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
