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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Soma Rosa Farms concentrated 86.24% of sales in Flower, up 0.09% month over month while growing 10.33% year over year, indicating stability at the core even as the average brand price fell 5.48% YoY. Pre-Roll expanded to 12.29% share with a 101.23% YoY surge but contracted 16.83% MoM, creating a volatile second pillar alongside a smaller Concentrates slice at 1.46% share that jumped 20.09% MoM without a reported YoY baseline. With overall brand sales up 18.66% YoY and Flower anchored at rank 28 in California, the mix suggests reliance on Flower for steady throughput while Pre-Roll acts as the swing factor that can either lift or drag monthly momentum.
The pattern implies a two-speed portfolio: durable Flower scale supporting share defense at rank 28 in California, and a high-variance Pre-Roll engine that can amplify growth when promotions or rotations hit, but expose downside when pullbacks occur, as seen in the 16.83% MoM dip despite a 101.23% YoY gain. With the brand’s average price down 5.48% YoY and Flower average price at 38.17, the data points to price-accessible growth levers powering the 18.66% YoY sales increase, while the 20.09% MoM lift in Concentrates offers a small hedge that could smooth volatility if scaled from its 1.46% share.
Competitive Landscape
Soma Rosa Farms sits at rank #28 in CA Flower for May 2026, improving 12 positions YoY from #40 and edging 1 spot better than February 2026’s #29, while still trailing its peak at #25 from March 2026; meanwhile, CAM climbed from #4 to #1 and STIIIZY held near the top at #2 versus #2 a year ago, indicating upward pressure from leaders even as CannaBiotix (CBX) slipped from #1 to #3 with a -8.3% YoY sales change; the combination of a 12-rank YoY gain and a recent retreat from the March 2026 peak to May 2026 suggests a mid-table ascent is underway but near-term volatility will likely cap further rank gains without share capture from top-5 incumbents.
Notable Products
Key Lime Pre-Roll (1g) posted the standout move with a +60.2% month-over-month surge to rank 1, while Gas Shnizz Pre-Roll (1g) plunged -51.0% and slipped to rank 9. Pink Certz Pre-Roll (1g) declined -13.8% yet held rank 2, and Lemon Slice Pre-Roll (1g) fell -18.5% at rank 4. With eight of the top ten SKUs in May 2026 coming from the Pre-Roll category, the mix points to a strategy centered on pre-roll leadership while pruning underperforming variants.
Blueberry Jam Pre-Roll (1g) grew +8.9% at rank 3, whereas The Soap Pre-Roll (1g) edged down -9.8% at rank 7. In Flower, Blue Runtz (3.5g) contracted -22.3% at rank 6 as Doc 15 x Pave (3.5g) entered at rank 5 with $17,477, indicating that Flower relies on fewer, higher-velocity entries versus broad range expansion. The pattern implies Soma Rosa Farms is consolidating volume in a small set of leading pre-roll SKUs while using selective Flower placements to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
