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Oct-2025
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Overview
Market Insights Snapshot
In the California market, LAX Packs has shown a steady presence in the Flower category, consistently ranking within the top 30 brands over the past few months. Starting at the 22nd position in July 2025, there was a slight dip to the 29th spot in August, but rankings improved to 23rd by October. This upward trend in October aligns with a notable increase in sales, rising from $820,683 in September to $916,892 in October. Such movements suggest a recovery and potential growth in their market share within this category.
On the other hand, LAX Packs' performance in the Vapor Pens category in California has been less consistent. Despite a brief improvement in August, where they moved up to the 86th position, they dropped out of the top 30 by October. This indicates potential challenges in maintaining a competitive edge in this segment. The absence from the top rankings in October could be a cause for concern, highlighting the need for strategic adjustments to regain traction in the Vapor Pens category. Overall, while the Flower category shows promise, the Vapor Pens segment requires attention to improve market positioning.
Competitive Landscape
In the competitive California Flower market, LAX Packs has experienced fluctuations in its ranking over the past few months, reflecting a dynamic competitive landscape. In July 2025, LAX Packs was ranked 22nd, but it saw a decline to 29th in August before recovering to 23rd by October. This volatility is contrasted by competitors like Maven Genetics, which showed a steady improvement, climbing from 26th in July to 22nd in October, and Smoken Promises, maintaining a strong position in the top 20. Despite these challenges, LAX Packs managed to increase its sales from September to October, indicating a potential rebound in consumer interest. Meanwhile, Eighth Brother, Inc. and West Coast Cure also showed varying ranks, with the former dropping from 20th in July to 24th in October, and the latter not making it into the top 20 during this period. These insights suggest that while LAX Packs faces stiff competition, there is room for strategic maneuvers to regain and sustain higher market positions.
Notable Products
In October 2025, Lax OG (3.5g) emerged as the top-performing product for LAX Packs, climbing to the number one rank with notable sales of $1,500. Sour Diesel (3.5g), which held the top position consistently from July to September, slipped to second place this month. Crunch Berriez (3.5g) made a strong entry in September at third place and maintained its position in October. Tangie Fever (3.5g) has seen a gradual decline, moving from second in September to fourth in October. Gelonade (3.5g) entered the rankings recently in September and has settled at fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
