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Sep-2025
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Overview
Market Insights Snapshot
LAX Packs has shown varying performance across different product categories and states, particularly in California. In the Flower category, LAX Packs has maintained a presence in the top 30 rankings, although there has been a slight decline over the months. Starting at rank 22 in June 2025, the brand slipped to rank 27 by September 2025. This downward trend is reflected in their sales figures, which have steadily decreased from over a million dollars in June to just under 800,000 dollars by September. Such a decline signifies challenges in maintaining market share and consumer interest in a highly competitive category.
In contrast, the Vapor Pens category presents a different scenario for LAX Packs in California. The brand has not managed to break into the top 30 rankings, with its highest rank being 87 in August 2025, before dropping to 98 in September. Despite a brief spike in sales in August, the overall sales trajectory mirrors the ranking, suggesting that LAX Packs is struggling to capture significant market traction in this category. This lack of ranking in the top 30 could be seen as a negative indicator of the brand's performance in the vapor pen segment, highlighting potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the California flower category, LAX Packs has experienced fluctuating rankings over the past few months, which may impact its market positioning and sales strategy. In June 2025, LAX Packs was ranked 22nd, but it saw a slight decline to 23rd in July and further dropped to 29th in August before recovering slightly to 27th in September. This trend suggests a need for strategic adjustments to regain a stronger foothold. Notably, Eighth Brother, Inc. maintained a relatively stable position, hovering around the 20th rank, which indicates consistent performance and could be a benchmark for LAX Packs. Meanwhile, Jungle Boys showed significant volatility, dropping out of the top 20 in August, which might present an opportunity for LAX Packs to capture market share if they can capitalize on Jungle Boys' instability. Additionally, Decibel Gardens improved their rank from 35th in June to 27th in August, suggesting a positive growth trajectory that LAX Packs could learn from. Overall, LAX Packs' sales have shown a downward trend, mirroring its rank changes, emphasizing the need for targeted marketing and product differentiation to enhance its competitive edge in the California market.
Notable Products
In September 2025, the top-performing product from LAX Packs was Sour Diesel (3.5g) in the Flower category, maintaining its number one rank for four consecutive months despite a decrease in sales to 1402 units. Tangie Fever (3.5g) rose to the second position, showing a consistent upward trend from fourth in July and third in August. Gelonade (3.5g), newly ranked in September, debuted strongly at third place. Lax OG (3.5g) experienced a decline, dropping from second in August to fourth in September. Tommy Z Pre-Roll (1g) entered the rankings at fifth position, indicating a new interest in Pre-Roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
