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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In September 2026, South Shore Plug concentrated 93.59% of sales in Flower while Pre-Roll held 6.41%, with Flower down 38.99% year over year and 13.71% month over month, and Pre-Roll down 73.55% year over year but up 173.84% month over month. The brand’s average price fell 6.96% year over year to $9.95, while Flower’s average price sat higher at $11.26, indicating mix and pricing divergence as overall brand sales declined 43.70% year over year; together with a Flower rank of 18 in Massachusetts, the pattern implies a Flower-heavy portfolio is compressing faster than the brand can offset with a small but rapidly recovering Pre-Roll line.
The shift—large negative year-over-year in both Flower (-38.99%) and Pre-Roll (-73.55%) alongside a triple-digit month-over-month rebound in Pre-Roll (+173.84%) and a mid-teens month-over-month decline in Flower (-13.71%)—implies the brand is testing or reactivating trial in value-oriented formats while its core Flower position (rank 18) is sliding within the Massachusetts Flower set. With brand sales down 43.70% year over year and the portfolio 93.59% weighted to Flower, the current mix concentrates risk; the observed Pre-Roll surge suggests a near-term path to stabilize share through format diversification while price cuts (-6.96% year over year) are not yet reversing volume erosion in the primary category.
Competitive Landscape
South Shore Plug sits at #18 in September 2026, sliding 9 ranks year over year and falling 4 spots since June 2026 from #14, while its peak of #8 in January 2026 underscores a 10-place drop from its high-water mark; in contrast, Perpetual Harvest climbed from #4 to #1 with 124.1% YoY sales growth and Simply Herb eased from #1 to #3 alongside a -16.6% YoY sales change, indicating that South Shore Plug’s downward rank trajectory amid both rising and declining leaders implies share is being ceded to faster-advancing competitors rather than simply cycling with category volatility.
Notable Products
Garlic Z Pre-Roll (1g) delivered the standout move in September 2026 with a 141% month-over-month surge to roughly $22.5K and captured rank 1, while Superboof (3.5g) slid 12% to rank 6 and Project Purple (3.5g) fell 17% to rank 3. Four of the top ten are Flower SKUs, yet Pre-Roll penetration sharpened at the very top as Lazer Fuel #6 Pre-Roll (1g) held rank 2 and Indigo (3.5g) managed only a 6% lift at rank 5, implying a pivot in shopper trial toward ready-to-use formats over bulk Flower. The steep 42% drop for Joker OG (3.5g) at rank 8 alongside a 18% gain for Afghani Kush (3.5g) at rank 9 points to intra-Flower substitution rather than category expansion. The mix suggests South Shore Plug is tilting toward convenience-led Pre-Rolls for headline velocity while Flower depth becomes more selectively curated around fewer winners.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
