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Sep-2025
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Overview
Market Insights Snapshot
South Shore Plug has demonstrated notable performance in the Massachusetts market, particularly in the Flower category. Consistently maintaining a rank of 12 from June to August 2025, the brand experienced an upward movement to rank 9 in September 2025. This positive trend is underpinned by a steady increase in sales, culminating in a total of $1,029,742 in September. This upward trajectory signifies a strengthening presence in the competitive Flower category, indicating robust consumer demand and effective market strategies.
In contrast, the Pre-Roll category in Massachusetts presents a more nuanced picture for South Shore Plug. The brand did not feature in the top 30 rankings during July and August 2025, suggesting challenges in maintaining a competitive edge. However, a resurgence is evident as they re-entered the rankings at position 44 in September 2025, accompanied by a significant increase in sales to $175,533. This rebound could be indicative of strategic adjustments or promotional efforts that have begun to pay off, reflecting the dynamic nature of the cannabis market in the state.
Competitive Landscape
In the Massachusetts flower category, South Shore Plug has shown a promising upward trajectory in recent months, climbing from a consistent 12th place in June through August 2025 to a commendable 9th place by September 2025. This rise in rank is indicative of a steady increase in consumer preference and market penetration. In contrast, Kynd Cannabis Company experienced a significant drop from 3rd place in June to 11th by September, suggesting potential challenges in maintaining their market share. Meanwhile, Ozone also saw a decline, moving from 6th to 10th place over the same period. Interestingly, Bud's Everyday by Bud's Goods and Galactic have both improved their standings, with Galactic making a notable leap from outside the top 20 in June to 7th place by September. This competitive landscape highlights South Shore Plug's potential for continued growth amidst fluctuating ranks of its competitors, positioning it as a brand to watch in the evolving Massachusetts flower market.
Notable Products
In September 2025, Dante's Inferno #10 Pre-Roll (1g) emerged as the top-performing product for South Shore Plug, achieving the highest sales with 9,502 units sold. Following closely, Animal Mints Pre-Roll (1g) secured the second position, while Super Boof x Crunch Berries Pre-Roll (1g) ranked third. Grand Champion Pre-Roll 2-Pack (2g) came in fourth. Notably, Superboof (3.5g), which previously held the third rank in July, slipped to the fifth position in September. This shift indicates a strong preference for pre-rolls over flower products in recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
