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Oct-2025
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Overview
Market Insights Snapshot
South Shore Plug has demonstrated a notable performance in the Massachusetts market, particularly in the Flower category. Over the past few months, the brand has seen a steady improvement in its rankings, moving from 12th place in July 2025 to 8th place by October 2025. This upward trend is accompanied by a substantial increase in sales, indicating a growing consumer preference for their products. Such progress highlights South Shore Plug's strengthening position within the Massachusetts flower market, suggesting effective strategies in product development or marketing that resonate well with local consumers.
In contrast, South Shore Plug's presence in the Pre-Roll category within Massachusetts has not been as dominant. The brand did not make it into the top 30 rankings until September 2025, debuting at 45th place and slightly dropping to 55th in October. This suggests that while their Flower products are gaining traction, there might be challenges or competitive pressures in the Pre-Roll segment that need to be addressed. The absence from the top 30 in previous months could indicate either a strategic focus elsewhere or the need for more targeted efforts to boost their standing in this category.
Competitive Landscape
In the competitive landscape of the Massachusetts Flower category, South Shore Plug has demonstrated a notable upward trend in rankings, moving from 12th place in July 2025 to 8th place by October 2025. This positive shift in rank is indicative of a strong sales performance, particularly in October, where they surpassed the sales figures of brands like Bud's Everyday by Bud's Goods, which maintained a stable position around 10th place. Meanwhile, RYTHM showed a significant jump from being unranked to securing the 9th position in October, suggesting a competitive pressure that South Shore Plug has successfully navigated. However, they still trail behind top contenders like Find. and Perpetual Harvest, which consistently held higher ranks, with Find. maintaining a stable presence in the top 6. This competitive analysis highlights South Shore Plug's resilience and growth potential in a dynamic market, positioning them as a brand to watch in the coming months.
Notable Products
In October 2025, the top-performing product for South Shore Plug was Lollipopz Smalls (3.5g) in the Flower category, which ranked first with sales of $23,667. Animal Mints Pre-Roll (1g) maintained its second-place position from September to October, despite a decrease in sales figures. Dante's Inferno #10 Pre-Roll (1g) dropped from first place in September to third in October. Razz Rush Pre-Roll (1g) secured the fourth position, entering the top ranks for the first time. Granny Smith Pre-Roll (1g) rounded out the top five, also making its debut in the rankings for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
