.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
South Shore Plug has shown notable performance in the Massachusetts market, particularly in the Flower category. Over the last four months of 2025, the brand consistently ranked within the top ten, reaching as high as 7th place in December. This upward trajectory, coupled with a steady increase in sales, indicates a strong presence and growing consumer preference in the state. However, the brand's performance in the Pre-Roll category tells a different story. After ranking 47th in September, South Shore Plug experienced a decline, dropping out of the top 30 by December. This highlights a potential area for improvement or a shift in consumer trends within this product category.
Interestingly, while South Shore Plug's Flower category performance in Massachusetts is commendable, their absence from the top 30 in the Pre-Roll category by the end of the year suggests challenges in maintaining a competitive edge across all product lines. This contrast between categories might reflect a strategic focus on Flower products or perhaps a need to reevaluate their positioning and offerings in the Pre-Roll market. Such insights could be pivotal for stakeholders looking to understand the brand's market dynamics and potential areas for growth or realignment.
Competitive Landscape
In the Massachusetts Flower category, South Shore Plug has demonstrated a notable upward trend in rank and sales from September to December 2025. Initially ranked 9th in September, South Shore Plug improved to 7th place by December, showcasing its competitive edge in a crowded market. This upward movement is significant when compared to competitors such as RYTHM, which fluctuated between 9th and 16th place, and Native Sun, which made a more dramatic leap from 21st to 8th place over the same period. Despite Find. and Root & Bloom maintaining strong positions in the top 6, South Shore Plug's consistent climb in rank and sales indicates a strengthening market presence. This trend is crucial for potential investors and stakeholders, as it suggests a positive trajectory for South Shore Plug amidst a competitive landscape.
Notable Products
In December 2025, Frosted Cookie (3.5g) topped the sales chart for South Shore Plug, achieving the number one rank with sales of 4363 units. Frosted Jungle Smalls (3.5g) followed closely as the second top-performing product, while Purple Mountain Majesty (3.5g) secured the third position. Notably, Animal Mints Pre-Roll (1g) climbed to the fourth position after being ranked fifth in November, showing a positive shift in consumer preference. Fried Ice Cream (3.5g) completed the top five rankings, maintaining consistent demand among customers. These figures highlight a strong performance in the Flower category, with a noticeable upward trend for pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
