.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
South Shore Plug has demonstrated consistent performance in the Massachusetts market, particularly in the Flower category. The brand maintained a strong presence, holding steady at 10th place in both June and July 2025, before a slight dip to 11th in August. Despite this minor decline, their sales figures actually showed an upward trend, with revenues increasing from approximately $983,629 in June to $1,057,044 in August. This indicates a robust demand and potentially effective sales strategies or product offerings that resonate with consumers in the Flower category.
In contrast, the performance of South Shore Plug in the Pre-Roll category within Massachusetts tells a different story. The brand was ranked 47th in May and dropped to 68th in June, after which it fell out of the top 30 entirely in July and August. This suggests challenges in maintaining a competitive edge in this category, which might be due to increased competition or shifts in consumer preferences. The absence from the top 30 in the latter months could signal a need for strategic adjustments to regain market share in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, South Shore Plug has experienced a slight decline in its ranking from 8th in May 2025 to 11th in August 2025, despite maintaining relatively stable sales figures. This slight dip in rank can be attributed to the dynamic movements of competitors such as Later Days, which climbed from 20th to 9th place over the same period, showcasing a significant upward trend in sales. Meanwhile, Bostica also demonstrated competitive strength, moving from 11th to 10th place, with sales peaking in July. Strane and Galactic have shown more volatile rankings, with Strane dropping out of the top 20 in June but recovering to 12th by August, and Galactic making a notable leap from 24th in June to 13th in August. These shifts highlight the competitive pressure South Shore Plug faces, emphasizing the importance of strategic marketing and product differentiation to regain and sustain higher rankings in the Massachusetts market.
Notable Products
In August 2025, the top-performing product for South Shore Plug was Avocado Toast (3.5g) in the Flower category, achieving the highest sales rank and generating $10,372 in sales. Following it, Delicata Grapes (3.5g) and Rainbow Berries (3.5g) secured the second and third positions, respectively. MAC X Petrol OG Shake (7g) and Fiber Optic (3.5g) rounded out the top five. Notably, Avocado Toast (3.5g) marked its first appearance at the top since it was not ranked in the previous months. The consistency seen in the rankings from May through July suggests a stable performance, with Avocado Toast (3.5g) making a significant leap in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
