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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
South Shore Plug concentrated 90.90% of May 2026 sales in Flower while Pre-Roll accounted for 9.10%, a mix that moved alongside divergent momentum: Flower rose 12.65% month over month despite a -13.04% year-over-year decline, while Pre-Roll fell -2.62% month over month on a steeper -48.56% year-over-year drop. The brand’s overall sales were down -18.18% year over year even as the 24-month trend sits at 20.04%, and the average item price was up 2.24% year over year to $9.52. In Massachusetts Flower, the brand ranked 13 in May 2026, indicating the month-over-month Flower rebound is not yet translating into a top-10 placement; the pattern implies that near-term recovery is concentrated in a single category and may be vulnerable if Flower momentum stalls.
The widening split between a 12.65% month-over-month gain in Flower and a -2.62% month-over-month contraction in Pre-Roll, coupled with a -13.04% vs. -48.56% year-over-year spread, implies the brand’s positioning is increasingly tied to Flower depth rather than cross-format breadth. With 90.90% share in Flower alongside a 13th-place rank in Massachusetts, the brand is competing from a volume-first stance where incremental price (+2.24% year over year) is unlikely to offset unit swings; the implication is that maintaining or improving rank will depend on capturing incremental Flower share while stabilizing the 9.10% Pre-Roll base to reduce volatility.
Competitive Landscape
South Shore Plug sits at rank #13 in May 2026 in MA Flower, down 5 spots year over year from #8 and slipping 1 place versus February 2026 when it was #12, while its peak of #8 in January 2026 marks a 5-rank slide since that high. In contrast, Farmer's Cut advanced from #3 to #1 with a 25.30% year-over-year sales increase, and Root & Bloom vaulted from #21 to #5 on 237.35% year-over-year growth, whereas Simply Herb fell from #1 to #2 alongside a 17.50% year-over-year sales decline; against this mix of upward and downward competitor mobility, South Shore Plug’s rank drift from #8 to #13 implies share is being ceded to faster risers and that stabilization will require reversing multi-month slippage.
Notable Products
GG4 (3.5g) posted the single largest movement with a 56.0% month-over-month gain to rank 2 in May 2026, while Gelato 41 (3.5g) climbed 54.8% to rank 1, indicating a rapid reshuffle at the very top. Zushi Pre-Roll (1g) added 8.1% to hold rank 3, and Street Tartz Pre-Roll (1g) rose 13.7% at rank 5, while four of the top ten are Flower SKUs concentrated in ranks 1, 2, 4, and 7–10. With two Flower SKUs surging over 50% and Pre-Rolls growing at single-digit to low-teens rates, the mix points to a near-term emphasis on high-velocity Flower leading headline gains while Pre-Rolls provide steadier breadth rather than breakout growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
