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Jan-2026
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Overview
Market Insights Snapshot
South Shore Plug has shown a consistent performance in the Flower category in Massachusetts, maintaining a strong position within the top 10 brands. From October 2025 to January 2026, the brand fluctuated slightly but remained resilient, starting at rank 8, dipping to 9 in November, and then climbing back to 7 in December and maintaining that rank in January. This stability is a positive indicator of the brand's steady consumer base and competitive edge in the Flower category. However, it's worth noting that the brand's performance in the Pre-Roll category did not make it to the top 30 in December and January, which could suggest a need for strategic adjustments or increased marketing efforts in that segment.
While South Shore Plug's Flower category sales in Massachusetts showed a slight decline from October to November before rebounding in December, the Pre-Roll category experienced a significant drop in rankings after October, indicating potential challenges in maintaining market presence. The absence of a ranking in the top 30 for the Pre-Roll category in December and January highlights a potential area for growth or reevaluation. This contrast between categories suggests that while the brand has a strong foothold in the Flower segment, there is room for improvement in diversifying its product appeal and strengthening its position in other categories.
```Competitive Landscape
In the competitive Massachusetts flower market, South Shore Plug has demonstrated a steady presence, maintaining its rank at 7th place from December 2025 to January 2026. Despite a slight dip in sales from November to December, South Shore Plug's sales rebounded in December, indicating resilience and consumer loyalty. Notably, Find. consistently outperformed South Shore Plug, holding a stable 5th position with higher sales figures, reflecting a strong market hold. Meanwhile, Root & Bloom showed fluctuations but remained close competitors, ranking just above South Shore Plug in November before dropping slightly in December. Cresco Labs showed a positive upward trend, moving from 13th to 8th place, which could pose a future threat if their momentum continues. South Shore Plug's consistent ranking amidst these shifts highlights its stable market position but also underscores the need for strategic initiatives to climb higher amidst strong competitors.
Notable Products
In January 2026, Gotham Gas (3.5g) emerged as the top-selling product for South Shore Plug, achieving the number one rank with sales reaching 4959 units. Fried Ice Cream (3.5g) followed closely in second place, while Purple Mountain Majesty (3.5g) climbed to third, improving from its fourth-place position in December 2025. Fire OG (3.5g) and Peanut Butter Souffle (3.5g) rounded out the top five, holding the fourth and fifth ranks, respectively. Notably, Purple Mountain Majesty (3.5g) saw an increase in its sales rank, indicating growing popularity. Overall, the Flower category dominated the top positions, maintaining consistent demand over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
