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Nov-2025
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Overview
Market Insights Snapshot
South Shore Plug has shown a consistent presence in the Massachusetts market, particularly in the Flower category. Over the past few months, the brand has made significant strides, climbing from a rank of 13 in August 2025 to securing the 8th position by October and maintaining it through November. This upward movement in rankings is indicative of their strengthening position and growing consumer preference in the Flower category, despite a slight dip in sales from October to November. The consistent top 10 ranking suggests a robust market presence and a potentially loyal customer base in Massachusetts.
In contrast, the Pre-Roll category has been more challenging for South Shore Plug. They were not ranked in the top 30 in August 2025, and although they entered the rankings in September at position 46, their ranking slipped to 55 in October and further to 88 by November. This decline in ranking, coupled with the significant drop in sales, indicates potential challenges in capturing market share or consumer interest in the Pre-Roll segment within Massachusetts. The absence from the top 30 in August highlights the competitive nature of the Pre-Roll category and suggests that South Shore Plug might need to reassess their strategy to improve their standing in this segment.
Competitive Landscape
In the competitive Massachusetts flower market, South Shore Plug has shown a consistent performance, maintaining its rank at 8th place from October to November 2025, following a steady climb from 13th in August. This stability in rank is noteworthy, especially when compared to competitors like Cresco Labs, which improved significantly from 21st to 10th place over the same period, and Galactic, which experienced a more volatile trajectory, peaking at 4th in October before dropping to 9th in November. Despite Find. maintaining a strong position in the top 5 throughout these months, South Shore Plug's ability to hold its ground amidst such dynamic competition highlights its resilience and potential for future growth. This analysis suggests that while South Shore Plug is performing well, there is room for strategic initiatives to further enhance its market position against these fluctuating competitors.
Notable Products
In November 2025, the top-performing product from South Shore Plug was Lollipopz Smalls (3.5g) in the Flower category, maintaining its position as the number one ranked product from the previous month. N.Y. Sour Diesel Smalls (7g) followed as the second-ranked product, showcasing a strong market entry. Caramel Gelato (3.5g) secured the third position, marking its debut in the rankings. Razz Rush Pre-Roll (1g) held steady at the fourth spot, consistent with its October rank, with notable sales of 3,726 units. Animal Mints Pre-Roll (1g) experienced a slight drop, moving from second place in September and October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
