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Apr-2025
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Overview
Market Insights Snapshot
South Shore Plug has demonstrated notable performance in the Massachusetts market, particularly in the Flower category. Starting the year ranked 26th in January, the brand made impressive strides, climbing to 12th place by April. This upward trajectory is indicative of a strong market presence and increasing consumer demand, as evidenced by a significant rise in sales from January to April. The brand's ability to move up the rankings in such a competitive category is a testament to its growing influence in the Massachusetts cannabis market.
In contrast, South Shore Plug's performance in the Pre-Roll category shows a more gradual improvement. Beginning the year outside the top 50, the brand managed to secure the 46th spot by April, indicating a steady yet slower growth compared to its Flower category success. While not breaking into the top 30, the movement from 82nd to 46th suggests potential for future growth if current trends continue. The Pre-Roll category's competitive nature in Massachusetts means that even modest improvements can signal positive momentum for South Shore Plug. This dual-category analysis highlights the brand's varied pace of success across different product lines.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, South Shore Plug has shown a notable upward trajectory in its rankings, moving from 26th in January 2025 to 12th by April 2025. This improvement is indicative of a strong growth trend, which is further supported by a significant increase in sales over the same period. In contrast, Cresco Labs has also demonstrated a remarkable rise, climbing from 32nd to 10th, suggesting a competitive pressure on South Shore Plug to maintain its momentum. Meanwhile, Strane experienced fluctuations, dropping out of the top 20 in March before recovering to 13th in April, highlighting potential volatility in consumer preferences. Glorious Cannabis Co. and Springtime have maintained relatively stable positions, though Glorious Cannabis Co. saw a slight dip from 8th to 11th, which could be an opportunity for South Shore Plug to capitalize on. These dynamics underscore the importance for South Shore Plug to continue its strategic efforts to capture market share amidst strong competition.
Notable Products
In April 2025, the top-performing product for South Shore Plug was Ice Cream Cake Pre-Roll (1g) in the Pre-Roll category, reclaiming its top spot after slipping to second place in March. Oreoz Pre-Roll 2-Pack (2g) rose significantly to second place, with a notable sales increase to 6011 units. Poddy Mouth Pre-Roll 2-Pack (2g) maintained its third position from March, showing consistency in the Pre-Roll category. Triangle Kush (3.5g) remained steady in fourth place across all four months, indicating stable demand within the Flower category. Raspberry Parfait Pre-Roll (1g) saw a drop to fifth place from its previous leading positions, reflecting a decrease in sales momentum this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
