.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
South Shore Plug has shown notable performance in the Massachusetts market, particularly in the Flower category. From April to July 2025, the brand has consistently maintained a strong presence within the top 15, peaking at 8th place in both May and June before slightly dropping to 10th in July. This indicates a robust and steady demand for their Flower products, with sales reaching over a million dollars in May and continuing to grow in July. However, in the Pre-Roll category, South Shore Plug has struggled to break into the top 30, with rankings ranging from 47th to completely missing in July, suggesting that their Pre-Roll offerings may not be resonating as well with consumers or facing stiffer competition.
The fluctuations in South Shore Plug's category rankings highlight the brand's strengths and areas for improvement. While their Flower products have achieved a commendable position in the Massachusetts market, the absence from the top 30 in the Pre-Roll category in July is indicative of challenges that need addressing. This disparity between categories could be due to a variety of factors, such as product quality, pricing strategy, or consumer preferences. It will be interesting to see if South Shore Plug can leverage its success in the Flower category to bolster its performance in Pre-Rolls or if they will need to innovate or adjust their approach to gain traction in other segments.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, South Shore Plug has experienced notable fluctuations in its market position from April to July 2025. Initially ranked 14th in April, the brand ascended to 8th place in both May and June, before slightly declining to 10th in July. This movement indicates a strong performance, particularly when compared to competitors like In House, which maintained a steady rank around 10th to 12th, and Root & Bloom, which showed a significant improvement from 19th to 9th place by July. Meanwhile, Later Days made a remarkable leap from 72nd place in April to 11th by July, suggesting a rapidly growing presence in the market. Despite these shifts, South Shore Plug's consistent sales growth and relatively stable top 10 ranking underscore its competitive strength and resilience in the Massachusetts flower market.
Notable Products
In July 2025, South Shore Plug's top-performing product was Cherry Pie (3.5g) in the Flower category, securing the first rank with sales of 9438 units. Following closely, Tokyo Jif (3.5g) and Superboof (3.5g) held the second and third positions, respectively. Strawberry Bonnet (7g) ranked fourth, showing a consistent performance as it entered the top five for the first time. Apples & Bananas (3.5g) maintained its fifth position from May 2025, demonstrating steady sales growth. Overall, the rankings indicate a strong preference for 3.5g Flower products during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
