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Jun-2024
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Overview
Market Insights Snapshot
Spring Lake Craft Infusions has shown a consistent performance in the Beverage category in Illinois. The brand maintained a steady rank of 5th place from April to June 2024, despite a slight dip in sales in April. This indicates a strong and stable presence in the Beverage market segment, suggesting that the brand has a loyal customer base. However, in the Edible category, the brand struggled to break into the top 30, fluctuating around the 36th to 43rd positions, which might indicate a need for strategic adjustments or marketing efforts to improve their standing in this category.
In the Vapor Pens category, Spring Lake Craft Infusions experienced some variability in their rankings in Illinois. They reached their highest rank of 32nd place in May 2024, but dropped back to 40th place in June. This indicates a fluctuating market presence and suggests potential challenges in maintaining consistent performance in the Vapor Pens segment. Despite these challenges, the overall sales figures in this category have shown a notable increase in May, hinting at a possible opportunity for growth if the brand can stabilize its ranking. The mixed performance across categories highlights areas for potential improvement and strategic focus for Spring Lake Craft Infusions.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Spring Lake Craft Infusions has shown notable fluctuations in its ranking and sales over recent months. In March 2024, the brand was ranked 40th, improved to 38th in April, peaked at 32nd in May, but then dropped back to 40th in June. This indicates a volatile performance compared to competitors like Nature's Grace and Wellness, which consistently stayed out of the top 20, and pts: PURE, which maintained a higher rank but also saw a decline from 33rd to 42nd. 93 Boyz also experienced a downward trend, starting at 31st and ending at 41st. Meanwhile, Alchemy (Ieso) showed significant improvement, climbing from 55th to 39th. These shifts highlight the competitive pressures and market dynamics that Spring Lake Craft Infusions faces, emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Spring Lake Craft Infusions was Cherry Limeade Surp Syrup (100mg) in the Beverage category, maintaining its first-place ranking from the previous two months with sales of 2232 units. French Vanilla Surp Syrup (100mg) in the Beverage category secured the second position, re-entering the rankings after being unlisted for the past two months, with 2220 units sold. Play - Sativa Berry Cherry Gummies 10-Pack (100mg) in the Edible category remained consistently in third place, with sales slightly decreasing to 1394 units. Mango Strawberry Surp Syrup (100mg) in the Beverage category held its fourth-place ranking from May, with sales at 1149 units. Float - CBD/THC 1:1 Passionate Peach Gummies 10-Pack (100mg CBD, 100mg THC) in the Edible category made its debut in the rankings at fifth place, with 831 units sold.
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