.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market of Illinois, Spring Lake Craft Infusions has shown a consistent performance in the Beverage category, maintaining the 4th rank across the first four months of 2024. This stability is noteworthy, especially in a market that can see significant fluctuations. However, the sales figures reveal a downward trend, starting from $166,720 in January and dropping to $80,655 by April. This decline in sales, despite holding a steady rank, suggests that the entire category may be facing challenges, or consumer preferences are shifting. In contrast, their performance in the Edible and Vapor Pens categories tells a different story. Starting outside the top 30 in January for Edibles and fluctuating ranks in Vapor Pens, with a notable improvement in April to the 33rd and 37th positions respectively, indicates a volatile market presence. Particularly in Vapor Pens, the brand saw a significant sales jump from $67,463 in February to $160,006 in April, showcasing a potential rebound or successful marketing efforts.
The trajectory of Spring Lake Craft Infusions in the Edible category within Illinois reflects a struggle to capture a significant market share but shows signs of improvement by April 2024, moving up to the 33rd rank. This upward movement might indicate a strategic adjustment or an increase in consumer acceptance of their products. The Vapor Pens category, however, presents a more dynamic picture. After a dip in rank and sales in February, Spring Lake Craft Infusions managed a remarkable recovery by April, not only in terms of sales but also improving their rank. This suggests that while the brand faces challenges in maintaining a consistent top position across all categories, there are moments of success and potential growth areas. The fluctuating rankings and sales in these categories underscore the competitive nature of the Illinois cannabis market and the importance of agility and adaptability for brands like Spring Lake Craft Infusions.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Illinois, Spring Lake Craft Infusions has experienced a fluctuating journey in terms of rank and sales over the recent months. Initially ranked at 34 in January 2024, it saw a significant drop to 44 in February, before partially recovering to 38 in March and further improving to 37 in April. This volatility is notable, especially when considering the performance of its competitors. For instance, 93 Boyz consistently ranked higher than Spring Lake Craft Infusions, despite experiencing its own fluctuations. Similarly, FloraCal Farms maintained a steadier, yet still fluctuating, position above Spring Lake Craft Infusions. On the other hand, brands like Classix and Beboe, while also experiencing rank fluctuations, generally remained below Spring Lake Craft Infusions in terms of rank. The sales trajectory for Spring Lake Craft Infusions, with a significant dip in February followed by a strong recovery in March and April, suggests resilience and potential for growth amidst a competitive and dynamic market.
Notable Products
In April 2024, Spring Lake Craft Infusions saw Cherry Limeade Surp Syrup (100mg) leading their sales with a notable figure of 2772 units, marking its ascent to the top spot from its previous positions in earlier months. Following closely was Play - Sativa Berry Cherry Gummies 10-Pack (100mg), which consistently performed well, securing the second position in April after being ranked first in January and experiencing slight fluctuations in the following months. The third spot was taken by Coast - Watermelon Lime Gummies 10-Pack (100mg), showing a significant rise from its earlier positions, indicating a growing preference among consumers. Kick Back - Plum Apple Gummies 10-Pack (100mg) also showed a steady presence in the rankings, maintaining its position in the fourth spot from March to April. Lastly, Fruit Punch Surp Syrup (100mg THC, 50ml) entered the rankings for the first time in April, securing the fifth position, which suggests a diversifying interest among Spring Lake Craft Infusions' clientele towards different product categories.
Top Selling Cannabis Brands
