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Apr-2025
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Overview
Market Insights Snapshot
Spring Lake Craft Infusions has experienced notable fluctuations in its performance across different categories and states. In the Illinois market, the brand's position in the Beverage category has shown a dynamic trend. Starting the year strong with a 7th place ranking in January 2025, the brand saw a dip in the following months, falling to 15th place by March. However, a rebound was observed in April, where it climbed back to 8th place. This recovery suggests a potential positive reception of new product offerings or successful marketing efforts. The sales figures reflect this movement, with a significant increase in April compared to March, indicating a resurgence in consumer interest.
Contrastingly, the performance in the Vapor Pens category in Illinois presents a different narrative, as Spring Lake Craft Infusions did not make it into the top 30 rankings across the months under review. This absence from the top tier suggests challenges in market penetration or competition with established brands. The downward trend in sales from January to April further emphasizes the difficulties faced in this category. This divergence in performance between categories highlights the need for strategic adjustments to bolster their presence in the Vapor Pens market, while leveraging the positive momentum in Beverages.
Competitive Landscape
In the Illinois Vapor Pens category, Spring Lake Craft Infusions has experienced a notable decline in rank from January to April 2025, moving from 38th to 67th position. This downward trend in rank is mirrored by a significant drop in sales, indicating potential challenges in maintaining market share. Competitors such as Cookies, which held a rank of 42 in January, and On The Rocks, which consistently improved its position from 61st to 59th, have shown more stability or growth. Meanwhile, Breez and pts: PURE did not make it to the top 20 ranks, suggesting they are not currently major threats. The competitive landscape indicates that Spring Lake Craft Infusions may need to reassess its strategies to regain its earlier standing and counteract the sales decline in this highly competitive market.
Notable Products
In April 2025, Cherry Limeade Surp Syrup (100mg THC, 50ml) reclaimed the top spot in sales for Spring Lake Craft Infusions, achieving a rank of 1 with sales of $708. The Play - Berry Live Rosin Surp Syrups (100mg) made a strong debut, securing the 2nd position. French Vanilla Surp Syrup (100mg) maintained a steady presence in the rankings, consistently holding the 3rd position after a previous dip in March. Banana Mango Distillate Cartridge (0.55g), which was the top performer in March, saw a decline to 4th place in April. Notably, Splash - Banana Mango Distillate Cartridge (0.5g) entered the rankings at 5th place, indicating a growing interest in vapor pen products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
