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Dec-2024
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Overview
Market Insights Snapshot
Srene has demonstrated a noteworthy trajectory in the Nevada market, particularly in the Flower category. Starting from a rank of 59 in September 2024, Srene's position improved significantly to 24 by November, before dropping slightly to 37 in December. This fluctuation indicates a strong but volatile presence in the Flower segment. The brand's ability to break into the top 30 in November, after not being in the top 30 in September, reflects a potential strategic shift or increased consumer demand that could be worth exploring further.
In the Vapor Pens category, Srene has maintained a more consistent performance. Ranking at 20 in September, Srene experienced a minor dip to 24 in October but recovered to 18 by November and maintained that rank in December. This stability suggests a solid foothold in the Vapor Pens market in Nevada, with sales figures reflecting a robust consumer base. The consistent top 20 presence highlights Srene's competitive edge in this category, contrasting with the more variable performance seen in the Flower segment. This could imply different market dynamics or brand strategies at play in these categories.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Srene has shown a stable yet challenging position. Over the last four months of 2024, Srene's rank fluctuated slightly, starting at 20th in September, dropping to 24th in October, and then recovering to 18th in November and December. This indicates a resilient performance amidst a competitive market. Notably, Polaris MMJ made a significant leap from being outside the top 20 in September to securing the 20th position by December, suggesting a potential threat to Srene's market share. Meanwhile, Provisions maintained a strong presence, consistently ranking within the top 16, although their sales dipped in December. CAMP (NV) experienced a decline in rank from 7th in September to 17th in December, which could be an opportunity for Srene to capitalize on. Lastly, Royalesque showed steady performance, closely trailing Srene in December. These dynamics highlight the competitive pressures Srene faces and underscore the importance of strategic positioning to enhance its market rank and sales.
Notable Products
In December 2024, Srene's top-performing product was the DayStripper Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with sales of 1,572 units. This product improved its position from second place in November. The second-best seller was GovernMint Oasis (3.5g) in the Flower category, which rose from no ranking in November to second place in December, achieving 1,382 sales. Sin City Funk (3.5g) entered the rankings at the third position, while Sin City Funk Distillate Cartridge (1g) and XJ-13 Distillate Cartridge (1g) followed in fourth and fifth places, respectively. Notably, December marked the first appearance of Sin City Funk in the top rankings, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
