Mar-2024
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Overview
Market Insights Snapshot
In the Oregon market, Sticky Farms has shown a notable presence across multiple cannabis product categories, though with varying degrees of success. Specifically, in the Flower category, Sticky Farms held a strong position at 7th in December 2023 but experienced a gradual decline over the following months, landing at 30th by March 2024. This downward trend in ranking, despite a slight increase in sales from February to March, indicates a competitive challenge within the category, potentially signaling the need for strategic adjustments to regain lost ground. Conversely, the brand's performance in the Concentrates category for December 2023, where they were ranked 97th, suggests a minimal presence which might either represent a strategic withdrawal or an area ripe for growth. The absence of ranking data from January 2024 onwards in this category leaves room for speculation on their future market strategy.
Furthermore, Sticky Farms' journey in the Pre-Roll category within the same state tells a story of consistent yet marginal participation. Starting at 74th in December 2023 and slightly fluctuating to 83rd by March 2024, the brand's positioning at the lower end of the top 100 indicates a stable presence but also highlights the intense competition and perhaps a struggle to capture a significant market share. Notably, the sales figures, while showing a dip from December to February, picked up slightly in March, suggesting a potential for resilience or seasonal variability in consumer demand. This mixed performance across categories underscores the complexities of the cannabis market in Oregon, where brand dynamics can vary significantly by product type, and success in one category doesn't necessarily translate to another. Sticky Farms' varied rankings and sales trends across categories could be reflective of broader market shifts, consumer preferences, or internal brand strategies that warrant a closer look for those interested in the nuances of market performance.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Sticky Farms has experienced notable fluctuations in its ranking and sales over the recent months. Initially ranked 7th in December 2023, Sticky Farms saw a decline to 23rd in January 2024, further dropping to 34th in February before slightly recovering to 30th in March 2024. This trajectory indicates a challenging period for Sticky Farms, especially when compared to its competitors. For instance, Gnome Grown Organics showed a remarkable improvement, moving from 63rd to 28th place, and Decibel Farms made an impressive entrance into the rankings in January and climbed to 29th by March. Conversely, Derby's Farm, despite a stronger start than Sticky Farms in December, fell to 39th by March, showcasing the volatile nature of the market. These shifts highlight the competitive dynamics within the Oregon flower category, where Sticky Farms must navigate carefully to regain and enhance its market position amidst fluctuating sales and rankings.
Notable Products
In March 2024, Sticky Farms saw "Panna Cotta (1g)" leading its sales chart within the Flower category, maintaining its top position from February with a notable sales figure of 5073 units. Following closely, "Garlic Juice Shake (Bulk)" climbed to the second rank from its previous fifth position in February, showcasing significant sales growth. The third spot was taken by "Sticky Banana Trim (Bulk)", a new entry in the top rankings for March, indicating a strong market entry. "Jack Herer (1g)" and "Purple Push Pop (Bulk)" rounded out the top five, with the latter making a comeback from its fourth position in January. These shifts highlight dynamic consumer preferences and the competitive landscape within Sticky Farms' product lineup.