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Sep-2025
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Overview
Market Insights Snapshot
Plaid Jacket has demonstrated varied performance across different product categories in Washington. In the Flower category, the brand has not managed to break into the top 30, with rankings fluctuating between 41st and 61st place over the four-month period from June to September 2025. This indicates a struggle to gain a competitive edge in this category. On the other hand, their performance in the Pre-Roll category shows slight improvement, moving from 60th to 55th place, suggesting a modest but positive trend. The Vapor Pens category, however, stands out as a stronghold for Plaid Jacket, consistently maintaining a solid 6th place ranking throughout the same period. This indicates a strong market presence and possibly a loyal customer base in this category.
While Plaid Jacket's Flower and Pre-Roll categories have not yet reached the top tier in Washington, their steady rankings in Vapor Pens highlight a significant area of success. Despite fluctuating sales figures, the brand has managed to maintain its position, indicating resilience and potential for growth. The lack of top 30 presence in the Flower category may be seen as a challenge, suggesting the need for strategic adjustments to enhance competitiveness. Meanwhile, the incremental progress in Pre-Rolls could signal emerging opportunities if the trend continues. The Vapor Pens category, with its stable ranking, offers a foundation upon which Plaid Jacket could potentially build further market strategies to bolster its overall brand performance in the region.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plaid Jacket has maintained a consistent rank of 6th from June to September 2025, indicating a stable position amidst fluctuating market dynamics. Notably, Full Spec and Micro Bar have consistently outperformed Plaid Jacket, holding ranks of 5th and 4th respectively, with Micro Bar showing a strong upward sales trend. Meanwhile, Dabstract and Flipside have been trailing behind, with Flipside improving its rank from 10th to 8th over the same period. Despite facing stiff competition from these brands, Plaid Jacket's sales figures have remained relatively stable, suggesting a loyal customer base and effective brand positioning within the Washington vapor pen market.
Notable Products
In September 2025, the top-performing product from Plaid Jacket was the Perfect Pair BHO Cured Resin Cartridge in the Vapor Pens category, achieving the number one rank with sales of 2044 units. The Miracle Alien Cookies Melted Diamonds HTE Cartridge, also in the Vapor Pens category, ranked second, dropping from the top position it held in July and August. The Glacee Blanche Melted Diamonds HTE Cartridge secured the third spot, showing a consistent presence in the rankings despite not being listed in August. The Power BHO Cured Resin Cartridge debuted at fourth place, while the Super Boof Hash Rosin THCA Infused Pre-Roll entered the top five for the first time. These shifts indicate a dynamic market with changing consumer preferences within Plaid Jacket's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
