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Oct-2025
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Overview
Market Insights Snapshot
Plaid Jacket's performance in the Washington market shows a varied trajectory across different product categories. In the Flower category, the brand has experienced a steady decline, starting from a rank of 42 in July 2025 to 51 by October 2025, indicating a challenge in maintaining a competitive edge in this segment. This downward trend is mirrored by a gradual decrease in sales figures over the same period. The Pre-Roll category presents a slightly different picture, where the brand has hovered around the 50th rank, with a minor fluctuation but ultimately not breaking into the top 50 by October. This consistency, albeit outside the top 30, suggests a stable yet unremarkable presence in this category.
In contrast, Plaid Jacket has maintained a strong position in the Vapor Pens category within Washington. The brand has consistently ranked around the 6th position, even improving to 5th place by October 2025. This indicates a robust market presence and possibly a strong consumer preference for their vapor pen products. The sales data supports this, showing a rebound in October after a dip in September, highlighting resilience and potential growth in this segment. Notably, the brand's absence from the top 30 in some categories could be a strategic decision or a reflection of market challenges, which could be areas of interest for further exploration.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plaid Jacket has shown a notable improvement in its market position, climbing from rank 6 in July to rank 5 by October 2025. This upward trajectory is particularly significant given the competitive pressure from established brands like Full Spec, which saw a slight dip from rank 5 to 6 in October, and Crystal Clear, which maintained a strong position within the top 3 throughout the period. Despite a dip in sales in September, Plaid Jacket's recovery in October with sales surpassing those of August indicates a robust market strategy and growing consumer preference. The consistent performance of Dabstract and Micro Bar, both holding steady ranks, highlights the competitive environment Plaid Jacket is navigating, making its rise in rank a noteworthy achievement in the Washington vapor pen market.
Notable Products
In October 2025, the top-performing product for Plaid Jacket was the Super Boof Cured Resin Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with notable sales of 4078 units. Glacee Blanche Melted Diamonds HTE Cartridge (1g) followed closely in second place, maintaining a consistent presence in the top three over the past months. Miracle Alien Cookies Melted Diamonds HTE Cartridge (1g) secured the third position, showing a slight decline from its previous top two rankings in July and August. Mack's GAK Diamond HTE Cartridge (1g) made its debut in the rankings at fourth place, indicating a strong market entry. Miracle Alien Cookies Cured Resin Cartridge (1g) rounded out the top five, highlighting a new entry into the competitive landscape for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
