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Aug-2025
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Overview
Market Insights Snapshot
Plaid Jacket has demonstrated notable performance in the Washington market, particularly in the Vapor Pens category, where it consistently held the 6th position from May through August 2025. This stability suggests a strong foothold and consumer loyalty in this segment. In contrast, their performance in the Flower category shows a more dynamic trajectory, with a significant climb from the 81st position in May to the 42nd in July, before settling at 49th in August. This upward trend, especially in the mid-summer months, indicates a growing presence and possibly an expanding consumer base or improved product offerings that resonated well during this period.
In the Pre-Roll category, Plaid Jacket experienced a gradual rise from 82nd in May to 60th by July, maintaining a relatively stable position around the 60th mark through August. While not breaking into the top 30, this consistent improvement highlights a positive reception and potential for future growth. The absence from the top 30 in both Flower and Pre-Roll categories could be seen as a challenge, yet the incremental progress suggests a strategic opportunity for the brand to leverage its strengths and potentially replicate the success seen in the Vapor Pens category across other segments. This analysis of Plaid Jacket's performance across categories and the Washington market provides a glimpse into their strategic positioning and market dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plaid Jacket has maintained a consistent rank of 6th place from May to August 2025. This stability in ranking suggests a steady performance in a highly competitive market. However, Plaid Jacket faces stiff competition from brands like Full Spec and Micro Bar, which have consistently ranked higher, occupying the 4th and 5th positions respectively. Notably, Micro Bar has shown a strong upward trend in sales, potentially threatening Plaid Jacket's position if this trend continues. Meanwhile, Dabstract and Flipside remain behind Plaid Jacket, with slight fluctuations in their rankings, indicating that while Plaid Jacket's position is stable, there is pressure from both above and below in the rankings. This competitive environment underscores the need for Plaid Jacket to innovate and differentiate to maintain or improve its market position.
Notable Products
In August 2025, the top-performing product for Plaid Jacket was the Miracle Alien Cookies Melted Diamonds HTE Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from July with impressive sales of 2344 units. The Animal Tsunami Live Resin Cartridge (1g) rose to the second position, showing a significant improvement from its previous absence in July. Super Boof Cured Resin Cartridge (1g) secured the third spot, dropping from its previous top rank in June. Hash Burger Melted Diamonds HTE Cartridge (1g) experienced a decline, falling to fourth place from third in July. Lastly, the Animal Tsunami HTE Melted Diamonds Cartridge (1g) entered the rankings at fifth place, marking its first appearance in the top five for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
