Market Insights Snapshot
Plaid Jacket, a cannabis brand in Washington, has been showing a mixed performance across different categories. In the Concentrates category, the brand has made a notable improvement, moving from rank 75 in August 2023 to rank 46 in November 2023. However, the brand's position in the Pre-Roll category has been slipping, falling from rank 48 in August to rank 70 in November. This suggests that while the brand has been successful in improving its performance in some areas, it's been struggling in others.
In the Flower category, Plaid Jacket has maintained a relatively stable position, staying within the top 15 brands in Washington from August to November 2023. The most impressive performance has been in the Vapor Pens category, where the brand climbed from rank 14 in August to rank 8 in November. Notably, this upward trend in rankings is mirrored by a corresponding increase in sales in the same period. This indicates that the brand has been effectively capitalizing on the growing popularity of vapor pens.
In the Vapor Pens category in Washington, Plaid Jacket has shown a consistent upward trend from August to November 2023. It has climbed from the 14th rank in August to the 8th in November, surpassing competitors like Cookies and AiroPro (formerly IndigoPro) in the process. Despite this growth, Plaid Jacket is still ranked lower than Smokey Point Productions (SPP) and Dabstract. Notably, while Dabstract's rank has remained steady, their sales have seen a significant drop in November, potentially indicating a window of opportunity for Plaid Jacket to further improve its market position.
In November 2023, the top-performing product from Plaid Jacket was the 'Perfect Pair BHO Cured Resin Disposable (1g)' in the Vapor Pens category, maintaining its number one position from previous months with a notable sales figure of 2430 units. The 'Perfect Pair BHO Cured Resin Cartridge (1g)' moved up from unranked in October to second place in November. The 'Ethiopian x Sky Cuddler Kush Cured Resin Cartridge (1g)' also moved up in ranking, from unranked in October to third place in November. The 'Emergency #9 Cured Resin Disposable (1g)', which had secured second place in October, dropped to fourth place in November. Lastly, the 'Emergency #9 Cured Resin Cartridge (1g)' remained consistent, holding the fifth position for two consecutive months.