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Mar-2025
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Overview
Market Insights Snapshot
Plaid Jacket's performance in the Washington market demonstrates a varied trajectory across different product categories. In the Flower category, the brand maintained a steady presence within the top 30 brands through December 2024 and January 2025, ranking 27th during both months. However, by February 2025, Plaid Jacket fell out of the top 30, dropping to 34th, and further slipped to 64th by March 2025. This decline suggests challenges in maintaining competitiveness or possibly a shift in consumer preferences away from their Flower offerings. On the other hand, the Vapor Pens category tells a different story, where Plaid Jacket consistently held strong positions, ranking 5th in December 2024, improving to 4th in January and February 2025, and slightly adjusting back to 5th in March 2025. This stability indicates a solid consumer base and strong product appeal within this category.
In contrast, the Pre-Roll category in Washington reflects a less favorable performance for Plaid Jacket. The brand did not make it into the top 30 rankings across any of the months from December 2024 to March 2025, with rankings ranging from 57th to 74th. This suggests that Plaid Jacket may face significant competition in this category or that their products have not resonated as well with consumers compared to their Vapor Pens. Despite these challenges, the brand's robust performance in the Vapor Pens category could provide a strategic focus for future growth and market penetration. Overall, while there are areas for improvement, particularly in Flower and Pre-Roll, the strong showing in Vapor Pens offers a promising avenue for continued success.
Competitive Landscape
In the Washington vapor pens category, Plaid Jacket experienced notable fluctuations in its rank from December 2024 to March 2025, indicating a dynamic competitive landscape. Starting at rank 5 in December 2024, Plaid Jacket improved to rank 4 in January and February 2025, before slipping back to rank 5 in March 2025. This movement suggests a competitive tussle with Micro Bar, which mirrored Plaid Jacket's rank changes but in reverse, indicating a close competition between the two brands. Despite these rank shifts, Plaid Jacket's sales remained relatively stable, although they faced pressure from consistently higher-ranked brands like Sticky Frog, which maintained a solid rank 3 throughout the period. Meanwhile, Full Spec and EZ Vape held steady at ranks 6 and 7, respectively, suggesting that while Plaid Jacket is competitive, it needs to strategize effectively to climb higher in this tightly contested market.
Notable Products
In March 2025, Zero Gravity BHO Cured Resin Cartridge (1g) emerged as the top-performing product for Plaid Jacket, rising from second place in January to claim the number one spot. This product achieved impressive sales of 3,720 units, showcasing its strong market presence. Glacee Blanche Melted Diamonds HTE Cartridge (1g) followed closely in second place, improving from fourth in February. Perfect Pair BHO Cured Resin Cartridge (1g) made its debut on the ranking in March, securing the third position. Super Boof Cured Resin Cartridge (1g) experienced a slight drop, moving from third to fourth place, indicating a competitive landscape within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
