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Dec-2025
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Overview
Market Insights Snapshot
In Washington, Plaid Jacket has shown varied performance across different product categories. The brand's flower category has seen a slight improvement in rankings, moving from 43rd in November 2025 to 40th by December 2025, indicating a positive trend in this segment. However, it is important to note that the flower category did not break into the top 30, suggesting there is still room for growth. On the other hand, in the pre-roll category, Plaid Jacket has also made progress, moving up from 51st in November to 48th in December, yet still not reaching the top 30. The consistency in the vapor pens category is noteworthy, maintaining a steady 6th place rank from September through December 2025, which highlights its strong market presence in this segment.
The sales figures for Plaid Jacket's vapor pens in Washington reveal a robust performance, with sales consistently exceeding one million dollars each month from September to December 2025. This consistency underscores the brand's strong foothold in the vapor pens market. Conversely, while the flower and pre-roll categories have not made it into the top 30 rankings, the upward movement in their respective rankings suggests potential for future growth. This pattern of performance across different product categories indicates that while Plaid Jacket is excelling in vapor pens, there is an opportunity to leverage this success to boost their rankings and sales in other categories such as flower and pre-rolls.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plaid Jacket has maintained a consistent rank of 6th place from September to December 2025. This stability in rank is notable given the dynamic shifts among its competitors. For instance, Full Spec has shown strong performance, holding a steady 4th place, while Micro Bar fluctuated slightly between 4th and 5th place, indicating a competitive edge over Plaid Jacket in terms of sales. Meanwhile, Dabstract improved its position from 8th to 7th, showcasing a positive trend in sales growth. Conversely, Flipside experienced a decline, moving from 7th to 8th place, which may suggest challenges in maintaining market share. Despite these competitive pressures, Plaid Jacket's consistent rank suggests a stable customer base and effective market strategies, though the brand may need to innovate or enhance its offerings to climb higher in the rankings.
Notable Products
In December 2025, the top-performing product for Plaid Jacket was the Miracle Alien Cookies Melted Diamonds HTE Cartridge in the Vapor Pens category, maintaining its number one ranking from November with sales reaching 3493 units. The Ze Burger Cured Resin Cartridge made a notable entry at rank two, while the Zero Gravity BHO Cured Resin Cartridge dropped to third place after debuting at second in November. Miracle Alien Cookies BHO Cured Resin Disposable secured the fourth position, marking its first appearance in the rankings. Lastly, the Miracle Alien Cookies Cured Resin Cartridge remained consistent at fifth place, showing a slight increase in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
