.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Plaid Jacket's performance in the Washington market reveals some intriguing trends across different product categories. In the Flower category, the brand has consistently hovered around the 45th to 50th rank from August to November 2025, showing a slight uptick in November after a dip in October. This indicates a relatively stable position but highlights the challenge of breaking into the top 30, which could be a target for future growth. On the other hand, the Pre-Roll category shows a downward trend in rankings, moving from 52nd in August to 55th in November, which may suggest increasing competition or a need for strategic adjustments in this segment.
In contrast, Plaid Jacket has maintained a strong presence in the Vapor Pens category, consistently holding the 6th position from August through November 2025. This stability suggests a robust product offering or brand loyalty within this category, which could be a cornerstone for the brand's overall strategy in Washington. Despite the stability in rankings, a notable fluctuation in sales figures indicates potential market dynamics or consumer behavior shifts that the brand might need to monitor closely. Such insights could be vital for stakeholders looking to understand Plaid Jacket's market positioning and future potential across different product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plaid Jacket has maintained a consistent rank of 6th place from August to November 2025. Despite this stability, the brand faces stiff competition from Full Spec, which holds a steady 5th place, and Micro Bar, consistently ranking 4th. Notably, Dabstract and Flipside are positioned closely behind, with ranks fluctuating between 7th and 8th. While Plaid Jacket's sales saw a peak in October, they slightly declined in November, contrasting with Dabstract's upward sales trend during the same period. This competitive environment suggests that while Plaid Jacket remains a strong contender, it must strategize to enhance its market position amidst dynamic sales trends and close competition.
Notable Products
In November 2025, Plaid Jacket's top-performing product was the Miracle Alien Cookies Melted Diamonds HTE Cartridge (1g) in the Vapor Pens category, regaining its top position after a dip to third in October, with impressive sales of 3431 units. The Zero Gravity BHO Cured Resin Cartridge (1g) made a notable debut, securing the second rank. The Animal Tsunami Live Resin Cartridge (1g) moved up to the third position, showing a recovery from its absence in the rankings for September and October. Red Velvet BHO Cured Resin Cartridge (1g) and Zero Gravity Melted Diamonds HTE Cartridge (1g) ranked fourth and fifth, respectively, marking their first appearance in the top five. These shifts indicate a dynamic change in consumer preferences within the Vapor Pens category for Plaid Jacket.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
