.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Plaid Jacket is stocked at 191 licensed dispensaries across Washington and Maine, 188 of them in Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Bellingham, and Vancouver. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Plaid Jacket’s category mix in July 2026 is concentrated in Vapor Pens at 84.90% share with year-over-year growth of 11.86% and month-over-month growth of 6.82%, while Pre-Roll holds 5.63% share with 22.30% YoY and 2.71% MoM, and Flower sits at 9.48% share with -3.81% YoY and 6.33% MoM. Average price declined 2.71% YoY alongside total brand sales up 10.66% YoY, and Vapor Pens’ average price at $29.81 contrasts with Pre-Roll at 9.75, indicating mix-driven volume elasticity. The brand ranks 4 in Vapor Pens in Washington, and that rank position combined with Vapor Pens’ 6.82% MoM lift implies the pen-led portfolio is compounding share-of-wallet gains even as Flower retrenches by -3.81% YoY.
The shift toward higher-velocity Vapor Pens (11.86% YoY) and away from Flower (-3.81% YoY) alongside a modest Pre-Roll expansion (22.30% YoY off a 5.63% base) suggests Plaid Jacket is trading consumers into its core format rather than broadening into value Flower, aided by a 2.71% YoY price decrease that likely supported pen unit throughput. With 84.90% mix in Vapor Pens and a 4th-place rank in Washington, the portfolio is positioned as a category specialist where incremental growth will hinge on defending the premium pen price point ($29.81) while using the 6.82% MoM pen uptick and 6.33% MoM Flower rebound to manage cross-category substitution toward higher-margin SKUs.
Competitive Landscape
Plaid Jacket sits at rank #4 in WA Vapor Pens in July 2026, a 1-position improvement from rank #5 one year earlier, yet it slipped 1 spot from rank #3 in April 2026 when it hit peak rank, implying near-term softening after a spring high. In directional terms, Crystal Clear moved up from #2 to #1 with a 12.6% year-over-year sales increase, while Mfused fell from #1 to #2 on a 26.1% decline, and Full Spec climbed from #6 to #3 with a 12.9% gain; by contrast, Plaid Jacket eased from #3 in April 2026 to #4 in July 2026 and improved only 1 rank year over year, indicating the brand is holding a top-5 position but is being outpaced by faster movers immediately above it.
Notable Products
Hash Burger Cured Resin Disposable (1g) posted the largest month-over-month gain at 69.8% and entered July 2026 at rank 4, while Hash Burger Cured Resin Cartridge (1g) rose 45.2% to hold rank 1. In contrast, Mango Mintality BHO Cured Resin Cartridge (1g) fell 39.8% to rank 8 and Zero Gravity BHO Cured Resin Cartridge (1g) dropped 45.7% to rank 9, marking a split within the Vapor Pens lineup. With seven of the top ten in Vapor Pens and the two biggest movers concentrated in the Hash Burger family across cartridge and disposable formats, the mix points to a pivot toward format-led wins inside Vapor Pens rather than strain breadth in July 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
