.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Vapor Pens accounted for 84.39% share with year-over-year growth of 17.31% and month-over-month growth of 0.18%, while Flower reached 9.80% share with 49.92% YoY and 11.40% MoM, and Pre-Roll held 5.81% share with 34.53% YoY but -7.14% MoM. Despite a -2.02% YoY decline in average price to $26.62, brand sales rose 20.78% YoY, indicating volume-led gains concentrated in Vapor Pens where the brand sits at rank 4 in Washington. The pattern implies Plaid Jacket is leaning into a dominant Vapor Pens base while using price to drive incremental volume, with Flower as the primary contributor to mix expansion and Pre-Roll acting as a drag on monthly momentum.
With Vapor Pens at 84.39% share and rank 4 in Washington, the combination of 0.18% MoM growth in its core and 11.40% MoM growth in the 9.80% Flower slice suggests a barbell positioning: defend scale in the lead category while using Flower’s faster growth to diversify risk. The -7.14% MoM in the 5.81% Pre-Roll segment alongside a -2.02% YoY average price shift implies price elasticity is working better in Vapor Pens and Flower than in Pre-Roll, steering merchandising toward higher-throughput SKUs in pens and selectively curated Flower to convert YoY growth (17.31% and 49.92%, respectively) into sustained share, rather than chasing Pre-Roll recovery.
Competitive Landscape
Plaid Jacket is ranked #4 in WA Vapor Pens in June 2026, a 2-position improvement from #6 year over year, but a 1-position decline from its April 2026 peak at #3; meanwhile, category leader Mfused held #1 with a -21.8% YoY sales change as Full Spec moved up from #4 to #3, and Phat Panda slipped from #3 to #5 with a -7.5% YoY sales change. This mix—Plaid Jacket’s +2 rank gain year over year alongside a -1 drop since April 2026—implies a mid-pack advance that is being constrained at the top by incumbents and fast risers, signaling that sustaining a top-3 position will require outpacing competitors that are either stabilizing at #1–#3 or backfilling declines above them.
Notable Products
Zero Gravity BHO Cured Resin Cartridge (1g) posted the most abrupt movement in June 2026 with a +74.5% month-over-month surge to $101,991 while holding rank 1, contrasted by Miracle Alien Cookies Cured Resin Cartridge (1g) dropping -36.3% and slipping to rank 10; this split between a top gainer and a double-digit decliner signals selective pull-through within the same format rather than category-wide lift. Hash Burger Cured Resin Cartridge (1g) advanced +36.2% at rank 3 alongside Zero Gravity at rank 1, and with eight of the top ten coming from Vapor Pens, the category concentration points to a strategy tightening around resin-based cartridges where winners can scale quickly even as weaker SKUs retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
