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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Plaid Jacket is stocked at 198 licensed dispensaries across Washington and Maine, 197 of them in Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Vancouver, and Everett. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Plaid Jacket concentrated 90.26% of September 2026 sales in Vapor Pens, where sales grew 23.34% year over year despite a 1.78% month-over-month dip, while Flower fell 35.70% YoY and 19.30% MoM at a 5.85% share, and Pre-Roll declined 23.76% YoY and 13.58% MoM at a 3.89% share. With a category rank of 3 in Vapor Pens in Washington and an overall brand sales lift of 14.30% YoY against a 2.82% YoY rise in average price, the mix implies the brand’s trajectory hinges on sustaining Vapor Pens velocity while managing contraction in Flower and Pre-Roll.
The tilt toward a 90%+ Vapor Pens mix concentrates market exposure: the rank of 3 in Vapor Pens in Washington paired with a 1.78% MoM slide signals sensitivity to monthly category demand, and the double-digit YoY declines in Flower (−35.70%) and Pre-Roll (−23.76%) reduce diversification. Given average prices up 2.82% YoY versus Vapor Pens volume growth driving a 23.34% YoY sales gain, the pattern implies pricing is not the primary lever; instead, sustaining share and distribution in Vapor Pens while setting a floor under shrinking Flower and Pre-Roll is the positioning challenge.
Competitive Landscape
Plaid Jacket sits at #3 in WA Vapor Pens in September 2026, up 3 positions from #6 year over year, and it has held #3 since June–September stability with no change from its June 2026 quarter position, implying sustained share capture near the category’s top tier. Meanwhile, Crystal Clear moved from #3 to #1 with a 26.4% YoY sales increase, whereas Mfused slipped from #1 to #2 on a -30.9% YoY sales decline, and Full Spec held at #4 with a 1.2% YoY lift—together indicating that Plaid Jacket’s rise of 3 ranks occurred amid both competitor contraction and selective growth at the top. The pattern implies Plaid Jacket is consolidating a top-three foothold as volatility above and below it—one rival climbing 2 ranks to #1 and another dropping 1 rank from #1—creates a pathway to contest #2 without requiring outsized volume swings.
Notable Products
Miracle Alien Cookies Cured Resin Cartridge (1g) posted the standout move in September 2026 with a 70.2% month-over-month surge to rank 2, while Hash Burger Cured Resin Cartridge (1g) fell 35.7% to rank 3. Miracle Alien Cookies BHO Cured Resin Disposable (1g) also rose 59.0% at rank 6, but Mack`s GAK BHO Cured Resin Disposable (1g) gained a smaller 32.0% at rank 10, indicating the lift is concentrated in a few SKUs rather than broad-based. With eight of the top ten being Vapor Pens cartridges and only two disposables in the top ten, the mix tilts toward cartridge-led growth despite selective disposable momentum.
Super Boof BHO Cured Resin Cartridge (1g) held rank 1 with $132,773 even as the sharpest decline came from a top-three peer at -35.7%, and the largest gain exceeded +70% within the same rank band. The dispersion between +70.2% at rank 2 and -35.7% at rank 3 points to rapid share rotation within cartridges, while a 59.0% jump at rank 6 signals follow-through for the Miracle Alien Cookies family. The pattern implies Plaid Jacket is consolidating leadership around a few fast-moving cartridge strains while using selective disposable wins to flank, rather than replacing, its cartridge core.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
