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Jul-2025
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Overview
Market Insights Snapshot
Plaid Jacket has shown a dynamic performance across various categories in Washington. In the Flower category, despite not being in the top 30 for April and May, they made a significant leap to rank 42 by July, indicating a strong recovery and growing consumer interest. Their sales in this category also reflect a positive trend, with a noticeable increase from June to July. In contrast, their performance in the Pre-Roll category has been more consistent, with a steady climb from April to July, reaching the 62nd position. This suggests a gradual strengthening in their market presence, although they have not yet broken into the top 30, which could be seen as a target for future growth.
The Vapor Pens category stands out as a stronghold for Plaid Jacket in Washington, consistently maintaining a top 6 position from April through July. This stability highlights their competitive edge and consumer loyalty within this category, despite a slight sales dip from April to June. However, the sales figures rebounded by July, further solidifying their position in the market. The brand's ability to maintain a high ranking in Vapor Pens while improving in other categories underscores their potential for broader market penetration. Yet, the absence of top 30 rankings in some categories during certain months points to areas where strategic improvements could enhance their market share.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plaid Jacket has experienced some fluctuations in its ranking over recent months, maintaining a consistent position at 6th place from May to July 2025, after dropping from 4th in April. This indicates a slight decline in market position, likely influenced by competitors such as Micro Bar, which improved from 5th to 4th place, and Full Spec, which held a strong position, peaking at 4th in June. Despite these shifts, Plaid Jacket's sales showed a recovery in July after a dip in June, suggesting resilience and potential for regaining higher ranks. The brand's performance is notably impacted by the competitive pressure from Dabstract and EZ Vape, which have shown stable sales and rankings, indicating a need for strategic initiatives to enhance Plaid Jacket's market share and ranking in this category.
Notable Products
In July 2025, the top-performing product from Plaid Jacket was the Miracle Alien Cookies Melted Diamonds HTE Cartridge (1g) in the Vapor Pens category, securing the number one rank with a sales figure of 2930. The Glacee Blanche Melted Diamonds HTE Cartridge (1g) followed closely in second place, maintaining its rank from previous months with consistent sales growth. The Hash Burger Melted Diamonds HTE Cartridge (1g) ranked third, experiencing a slight drop from its second position in June. The Singapore Sling Cured Resin Cartridge (1g) debuted in the rankings at fourth place, showing strong initial sales. Lastly, the Hash Burger Cured Resin Cartridge (1g) rounded out the top five, slipping from its previous month's fourth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
