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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Plaid Jacket is stocked at 204 licensed dispensaries across Washington and Maine, 201 of them in Washington, with the deepest coverage in Seattle, Tacoma, Vancouver, Spokane, and Everett. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Vapor Pens carried 90.94% of Plaid Jacket sales with a year-over-year change of 7.95% and a month-over-month dip of 1.08%, while Pre-Roll held 4.78% with a 0.50% YoY uptick and a 15.06% MoM rise; Flower fell to 4.28% share with a -51.28% YoY drop and a -30.46% MoM slide. Average price declined 1.46% YoY to $27.41 as Vapor Pens averaged 30.07 and Flower averaged 29.32, indicating mix pressure from a shrinking Flower segment and a stabilizing Vapor Pens core; as a result, the category mix is consolidating around Vapor Pens even as Pre-Roll expands episodically, implying concentration risk alongside incremental basket entry from lower-priced formats in Washington.
With Vapor Pens at rank 3 in Washington and controlling 90.94% of the brand’s mix, the 1.08% MoM softness alongside a 7.95% YoY gain suggests share defense rather than expansion, while Pre-Roll’s 15.06% MoM surge on a 4.78% base points to trial-led volume that is not yet material to rank. The -51.28% YoY contraction in Flower and -30.46% MoM drop indicate an exit or SKU rationalization that lowers assortment breadth; combined with a 1.46% YoY average price decline, this pattern implies Plaid Jacket is trading depth for efficiency in Vapor Pens to maintain a rank-3 position while using Pre-Roll as an on-ramp to offset the Flower retrenchment.
Competitive Landscape
Plaid Jacket is ranked #3 in WA Vapor Pens in October 2026, improving 2 positions YoY from #5 and holding steady versus July 2026 at #3, while reaching a peak rank of #3 in October 2026; by contrast, Mfused slipped from #1 YoY to #2 and reported a -28.8% YoY sales change, whereas Crystal Clear climbed from #3 YoY to #1 with +29.0% YoY growth, and Full Spec moved from #6 YoY to #4 despite only +6.3% YoY sales growth; this mix—Plaid Jacket’s 2-rank YoY gain amid a leader turnover and a trailing brand’s negative YoY—implies Plaid Jacket’s trajectory is consolidating a top-three position but requires share capture from a declining #2 to advance further.
Notable Products
Plaid Jacket is concentrated in Vapor Pens, with 60.3% of October 2026 sales from Cartridges and 30.7% from All-in-one Disposables, while other categories contribute under 5% each. With 42.3% of sales coming from the top 10 items and Dirty White Girls BHO Live Resin Cartridge (1g) at 6.2%, most of its sales come from a handful of vapor pen SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
