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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Plaid Jacket concentrated 84.65% of May 2026 sales in Vapor Pens, where category sales grew 4.35% year over year but fell 10.60% month over month, while average price across the brand declined 4.56% YoY to $26.70. Flower held 9.12% share with a 49.21% YoY increase but a 23.21% MoM decline, and Pre-Roll reached 6.23% share on an 89.16% YoY rise and a 25.49% MoM gain. The brand’s overall sales advanced 10.46% YoY despite a 24‑month decline of 29.72%, implying that May 2026 performance leaned on diversified YoY growth in Flower and Pre-Roll to counter a short‑term Vapor Pens pullback.
The mix shift suggests Plaid Jacket is still positioned as a Vapor Pens-first brand while using Pre-Roll acceleration and Flower expansion to buffer volatility, as evidenced by Pre-Roll’s 25.49% MoM growth against Vapor Pens’ 10.60% MoM decline and Flower’s 23.21% MoM decline. Holding the number 4 rank in Vapor Pens in Washington with 84.65% category dependence indicates a defensible core, while the 89.16% YoY lift in Pre-Roll and 49.21% YoY lift in Flower point to a deliberate widening of entry points at lower price tiers relative to Vapor Pens’ $30.32 average. The implication is a barbell positioning where Vapor Pens anchors share and rank while faster-growing Pre-Roll and Flower supply incremental reach and price-sensitive acquisition to stabilize revenue through intra-month category swings.
Competitive Landscape
Plaid Jacket sits at rank #4 in WA Vapor Pens in May 2026, improving 2 positions year over year from #6 while holding flat versus February 2026 at #4; despite peaking at #3 in April 2026, the brand did not sustain that single-position gain into May. Against competitors, Mfused remained at #1 year over year but faced a 22.29% YoY sales decline, and Full Spec advanced from #5 to #3 with 13.70% YoY growth, a directional climb that outpaced Plaid Jacket’s two-rank YoY improvement from #6 to #4. Meanwhile, Crystal Clear held #2 with a 1.75% YoY sales dip and Phat Panda slipped from #3 to #5 alongside a 19.78% YoY decline, indicating share is rotating toward mid-tier risers as top incumbents contract. The rank trajectory implies Plaid Jacket is consolidating into the upper tier—advancing 2 ranks YoY and touching #3 in April 2026—but needs incremental share gains to convert transient peaks into sustained top-3 incumbency as competitors like Full Spec accelerate.
Notable Products
Singapore Sling Cured Resin Cartridge (1g) delivered the largest movement with a +728.0% month-over-month surge, vaulting to rank 3 while Miracle Alien Cookies Cured Resin Cartridge (1g) fell -10.8% and sat at rank 5. Super Boof BHO Cured Resin Cartridge (1g) rose +60.5% to rank 1, and Hash Burger Cured Resin Cartridge (1g) declined -31.4% at rank 4, indicating a rapid reordering of the top five. With all top-10 items in Vapor Pens and two Super Boof-format SKUs occupying ranks 1-2, the mix signals a pivot toward high-velocity cured resin variants and concentrated flavor families over broader category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
