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Feb-2026
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Overview
Market Insights Snapshot
Plaid Jacket has shown varied performance across different product categories in Washington over the past few months. In the Flower category, the brand has struggled to maintain a top position, remaining outside the top 30 rankings consistently from November 2025 to February 2026. This suggests challenges in capturing consumer interest or facing strong competition in this category. However, in the Vapor Pens category, Plaid Jacket has demonstrated strength, consistently improving its position from sixth to fourth place by February 2026. This upward trend indicates a strong foothold and growing consumer preference for their vapor pen products in the state.
In the Pre-Roll category, Plaid Jacket has shown some fluctuations in its rankings in Washington. Starting at 52nd place in November 2025, the brand made a slight improvement to 46th in December before slipping back to 50th by February 2026. While this category does not reflect a significant breakthrough, the ability to improve rankings even slightly suggests potential for growth with strategic adjustments. Overall, while Plaid Jacket faces challenges in certain categories, its strong performance in Vapor Pens highlights a key area of success that could inform future strategies across other product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plaid Jacket has shown a promising upward trajectory in recent months. Starting from a rank of 6th in November 2025, Plaid Jacket improved its position to 4th by February 2026, indicating a positive trend in market presence and consumer preference. This ascent is particularly notable given the stable performance of competitors like Phat Panda and Crystal Clear, which consistently held the top ranks. Meanwhile, Full Spec experienced a slight decline, dropping from 4th to 5th place, which may have contributed to Plaid Jacket's rise. Despite Micro Bar maintaining a close competition, Plaid Jacket's steady increase in sales, even as others faced fluctuations, underscores its growing appeal in the market. This dynamic suggests that Plaid Jacket is effectively capturing consumer interest and could continue to climb the ranks if current trends persist.
Notable Products
In February 2026, the top-performing product from Plaid Jacket was the Miracle Alien Cookies Melted Diamonds HTE Cartridge 1g, which reclaimed its number one position with sales of 3131 units. Notably, this product had previously dropped to the fifth rank in January 2026. The Super Boof Cured Resin Cartridge 1g, which held the top spot in January, moved to second place in February. Meanwhile, the Miracle Alien Cookies Cured Resin Cartridge 1g entered the rankings for the first time, securing the third position with notable sales figures. The Singapore Sling Cured Resin Cartridge 1g remained consistent, maintaining its fourth place ranking from January to February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
