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Apr-2026
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Overview
Market Insights Snapshot
Plaid Jacket has shown a noteworthy performance in the Washington market, particularly in the Flower category. Starting the year outside the top 50, the brand has made significant strides, improving its ranking from 56th in January to 34th by April. This upward trajectory is indicative of strong growth and increased consumer interest, as evidenced by a notable increase in sales during this period. In contrast, the Pre-Roll category has seen more stability, with Plaid Jacket maintaining a position around the mid-40s to 50s range, suggesting a consistent but less dynamic market presence.
In the Vapor Pens category, Plaid Jacket has maintained a strong position within the top 5 throughout the first four months of 2026, consistently ranking at 3rd or 4th place. This consistency highlights the brand's solid foothold and popularity within this product segment in Washington. The slight fluctuations in sales figures for Vapor Pens suggest a competitive landscape, yet Plaid Jacket's ability to remain at the top underscores its robust brand loyalty and product appeal. However, the absence of data for other states or provinces indicates that Plaid Jacket's influence might be concentrated in Washington, or it may not yet have reached significant market share elsewhere.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Plaid Jacket has shown a consistent performance, maintaining a steady rank of 3rd place from March to April 2026, after climbing from 4th place in the preceding months. This upward trend in rank is indicative of a positive reception in the market, as evidenced by their sales growth from January to March, before a slight dip in April. Despite this, Plaid Jacket remains behind Mfused, which has dominated the top position consistently, and Crystal Clear, which holds a firm grip on the 2nd spot. Notably, Phat Panda experienced a decline, slipping from 3rd to 5th place by April, which could present an opportunity for Plaid Jacket to further solidify its position. Meanwhile, Full Spec has shown resilience by improving its rank from 5th to 4th, suggesting a competitive environment where Plaid Jacket must continue to innovate and capture market share to maintain its upward trajectory.
Notable Products
In April 2026, the top-performing product for Plaid Jacket was the Hash Burger Cured Resin Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one product from March. The Super Boof BHO Cured Resin Cartridge (1g) held steady at the second position, with sales reaching 3351. The Miracle Alien Cookies Cured Resin Cartridge (1g) moved up to third place, showing a consistent improvement from its fourth-place ranking in March. Singapore Sling Cured Resin Cartridge (1g) re-entered the rankings at fourth place, having not ranked in March. Ethiopian Sky Cuddler BHO Cured Resin Cartridge (1g) debuted in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
