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Apr-2025
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Overview
Market Insights Snapshot
Plaid Jacket's performance in the Washington market showcases interesting dynamics across different product categories. In the Flower category, the brand saw a significant drop in ranking from 28th in January 2025 to 63rd by March, before recovering slightly to 44th in April. This fluctuation is indicative of a competitive and volatile market landscape. Meanwhile, in the Vapor Pens category, Plaid Jacket consistently maintained a strong position, ranking as high as 3rd in February and settling at 5th by April. This stability in Vapor Pens suggests a strong consumer preference or brand loyalty in this category, contrasting with the more erratic performance seen in Flower.
In the Pre-Roll category within Washington, Plaid Jacket did not break into the top 30 rankings at any point from January to April 2025, indicating challenges in gaining traction in this segment. Despite this, the sales figures for Pre-Rolls remained relatively stable, albeit at a lower level compared to other categories, suggesting a dedicated albeit smaller consumer base. This pattern of performance highlights areas where the brand might focus on strategic improvements or marketing efforts. The overall trends in Washington reveal insights into consumer behavior and competitive pressures that Plaid Jacket faces across its product offerings.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plaid Jacket has experienced some fluctuations in its market position over the first four months of 2025. Initially ranked 4th in January, Plaid Jacket climbed to 3rd place in February, only to drop back to 5th in March and April. This shift in rankings is indicative of a competitive market where brands like Micro Bar and Sticky Frog have maintained consistent performance, with Sticky Frog holding a steady 3rd place in March and April. Meanwhile, Micro Bar edged ahead of Plaid Jacket in March and April, securing the 4th spot. Despite these changes, Plaid Jacket's sales figures show a slight decline over the months, contrasting with the upward sales trend of competitors like Micro Bar, which saw an increase in sales from March to April. This competitive dynamic highlights the importance for Plaid Jacket to strategize effectively to regain and maintain a higher rank in the vapor pen category in Washington.
Notable Products
In April 2025, Zero Gravity BHO Cured Resin Cartridge (1g) led Plaid Jacket's sales, maintaining its top position from March with sales reaching 4070 units. Glacee Blanche Melted Diamonds HTE Cartridge (1g) held steady in second place, despite a slight dip in sales from the previous month. Perfect Pair BHO Cured Resin Cartridge (1g) remained in third place, showing consistent performance since its debut in March. Hash Burger Cured Resin Cartridge (1g) rose to fourth place, having not been ranked in March, indicating a resurgence in popularity. Perfect Pair BHO Cured Resin Disposable (1g) re-entered the rankings at fifth place, showing a notable increase in sales from January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
