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Jun-2024
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Overview
Market Insights Snapshot
Sunday Goods has shown notable performance fluctuations in the Arizona market across different product categories. In the Flower category, the brand maintained a strong presence, remaining within the top 10 brands from March to June 2024. Specifically, Sunday Goods held the 5th position in March and May, but experienced a dip to 7th in April and further to 8th in June. Such movements indicate a competitive landscape where Sunday Goods has managed to stay relevant, albeit with some variability in its ranking. The sales figures reflect this trend, with a significant decrease from March's peak of $1,592,529 to June's $800,530, highlighting potential challenges in sustaining high sales volumes over the months.
In contrast, Sunday Goods' performance in the Pre-Roll category in Arizona has been less consistent and more concerning. The brand did not make it into the top 30 rankings for any month between March and June 2024, with rankings hovering around the 40s. Specifically, their rank slightly improved from 47th in May to 40th in June, but this still indicates a struggle to gain a foothold in the Pre-Roll segment. Despite these challenges, the sales figures show a minor uptick in June, suggesting a possible rebound or increased consumer interest. This data points to an area where Sunday Goods may need to strategize more effectively to improve its market position.
Competitive Landscape
In the highly competitive Arizona flower market, Sunday Goods has experienced notable fluctuations in its ranking over the past few months. Despite starting strong in March 2024 with a rank of 5th, Sunday Goods saw a dip to 7th in April, rebounded to 5th in May, and then dropped again to 8th in June. This volatility is significant when compared to competitors like Alien Labs, which showed a more stable upward trend, moving from 12th in March to 9th in June, and Cheech & Chong's, which made a remarkable leap from 29th in March to 6th in June. Additionally, Tru Infusion maintained a relatively high rank, although it also experienced some fluctuations, ending June at 7th. The competitive landscape indicates that while Sunday Goods remains a strong player, its position is challenged by both stable and rapidly ascending brands, suggesting a need for strategic adjustments to maintain and improve its market share.
Notable Products
For June 2024, the top-performing product from Sunday Goods is Mule Fuel (14g) in the Flower category, maintaining its rank from May with sales of 2623. Wedding Cake Shake (14g) debuted at the second position, making a strong entry. AK-1995 (7g) climbed to third place from its absence in the previous two months. Legend OG (3.5g) dropped to the fourth position from its third-place ranking in May. Head Doctor #1 (14g) entered the rankings at fifth place, adding to the diverse product performance for the month.
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