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Aug-2024
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Overview
Market Insights Snapshot
Sunday Goods has shown notable fluctuations in its performance across different categories and states. In Arizona, the brand's Flower category experienced significant rank changes over the summer months. Starting at rank 5 in May 2024, it saw a dip to rank 7 in June, surged to rank 4 in July, but then dropped to rank 17 by August. This volatility indicates a competitive market and varying consumer preferences. Despite the drop in August, the brand's ability to secure a top 5 position in two out of the four months suggests strong market presence and potential for recovery.
The Pre-Roll category, however, paints a different picture for Sunday Goods in Arizona. Throughout the same period, the brand struggled to break into the top 30, with ranks hovering around the 30s and dropping out entirely in August. Starting at rank 50 in May, it showed gradual improvement to rank 34 by July but fell to rank 51 in August. This consistent lower performance compared to the Flower category highlights potential areas for product improvement or marketing strategy adjustments. The contrasting trends between categories underscore the importance of targeted strategies for different product segments in maintaining overall brand strength.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Sunday Goods has experienced notable fluctuations in its ranking over the past few months, which has implications for its market position and sales strategy. Starting strong in May 2024 with a rank of 5, Sunday Goods saw a dip to 7 in June, a recovery to 4 in July, and a significant drop to 17 in August. This volatility contrasts with more stable competitors such as DTF - Downtown Flower, which maintained a relatively consistent rank between 12 and 19, and The Pharm, which hovered around the mid-teens. The erratic performance of Sunday Goods, particularly the sharp decline in August, suggests potential challenges in sustaining market share amidst competitive pressures. Meanwhile, Riggs Family Farms and Tru Infusion also faced their own ranking declines, indicating a highly competitive and dynamic market environment. These insights highlight the need for Sunday Goods to potentially reassess its market strategies to stabilize and improve its ranking and sales performance in the Arizona Flower category.
Notable Products
In August 2024, the top-performing product for Sunday Goods was Wedding Pie (3.5g) in the Flower category, leading the sales with 1,394 units sold. Ghost Train Haze #6 (3.5g), also in the Flower category, secured the second spot with notable sales figures. Government Oasis (14g) climbed from fifth place in July to third in August, showing a significant improvement in its ranking. G6 OG (3.5g) and Royal Wedding (3.5g) followed in fourth and fifth positions respectively. This month saw a reshuffling of rankings, with Government Oasis making the most notable leap in performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
