.svg){kind=small}
Market Insights Snapshot
In July 2026, Sunday Goods concentrated 98.82% of sales in Flower, with the category up 103.62% year over year and 190.19% month over month, while Pre-Roll held 1.14% share with 108.17% YoY but a -38.25% MoM slide. Concentrates nearly vanished at 0.05% share with a -96.34% MoM change and no year-over-year comp, alongside an average price that rose 25.57% YoY to $21.03. Given a Flower rank of 28 in Arizona and a 103.77% YoY brand sales increase, the mix points to a single-category engine carrying growth while secondary formats retrench.
The category tilt implies positioning as a Flower-first brand: a 190.19% MoM Flower surge paired with a -38.25% MoM Pre-Roll decline concentrates risk and pricing power in one lane, even as Pre-Roll posts 108.17% YoY. With 98.82% share in Flower and rank 28 in Arizona, the near-elimination of Concentrates (-96.34% MoM to 0.05% share) suggests intentional pruning that elevates Flower elasticity; the implication is that short-term volume is maximized by deepening Flower focus, but medium-term resilience will hinge on whether Pre-Roll regains MoM traction without diluting the 25.57% YoY price lift.
Competitive Landscape
Sunday Goods sits at rank #28 in AZ Flower in July 2026, improving 13 places from #41 year over year, and rising 25 positions from #53 in April 2026, while remaining well below its #5 peak from July 2024; meanwhile, Just Flower held #1 with a 21.8% year-over-year sales increase and Fenix slipped from #4 to #5 as its sales fell 6.9%. Compared with Brown Bag, which climbed from #5 to #4 alongside a 79.0% year-over-year sales gain, Sunday Goods’ move from #41 to #28 signals recovery but not category leadership pressure, particularly as Find. maintained #2 with a 0.7% year-over-year lift. The trajectory implies Sunday Goods is regaining distribution or velocity but must convert the rank rebound into sustained share capture to close a multi-rank gap versus the top five.
Notable Products
Super Boof Pre-Roll 25-Pack (25g) posted the standout move in July 2026 with a 122% month-over-month gain and climbed into rank 6, while AK-1995 (3.5g) fell 17% MoM and sat at rank 3, indicating volatility around format preference. Blue Dream (3.5g) held the top position at rank 1 with no reported MoM rate, and nine of the top ten SKUs are Flower, signaling a concentration that contrasts with the single Pre-Roll’s surge. Wedding Cake (14g) at rank 2 paired with AK-1995 (3.5g) at rank 3 frames a top tier still anchored in traditional eighths and half-ounces, even as the multi-pack Pre-Roll outpaced them on growth. The mix implies Sunday Goods is testing traction in value-driven multi-pack formats while maintaining a Flower-led core, suggesting a two-lane commercial path that balances staple Flower with selectively scaled Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
