Market Insights Snapshot
In the Arizona market, Sunday Goods has shown a mixed performance across different categories. In the Flower category, the brand has experienced some volatility in its ranking over the past few months. After starting at the 7th position in August 2023, it climbed to the 3rd spot in September, only to drop to the 14th place in October. However, it managed to recover somewhat in November, ending the month at the 6th rank. This fluctuation in ranks indicates a highly competitive market, though Sunday Goods has consistently remained within the top 20 brands in this category.
On the other hand, the performance of Sunday Goods in the Pre-Roll category has been less impressive. The brand was not even among the top 20 brands in August 2023, starting with a low rank of 71. However, it has seen a steady upward trend since then, improving its rank to 47 in September, 46 in October, and 45 in November. While this upward trajectory is a positive sign, the brand still has a long way to go to break into the top 20 in this category. It will be interesting to see if Sunday Goods can maintain this momentum in the coming months.
In the Flower category within Arizona, Sunday Goods has seen some fluctuation in its ranking over the period from August to November 2023. The brand started at rank 7 in August, climbed to rank 3 in September, fell to rank 14 in October, and then improved to rank 6 in November. This suggests a volatile competitive landscape. Notably, Cresco Labs has made significant strides, moving from rank 67 in August to rank 8 in November. Meanwhile, Shango has consistently held a top position, although it slipped from rank 2 to rank 4 over the same period. Aeriz has maintained a steady rank 5, and Savvy has improved its position from rank 16 to rank 7. In terms of sales, while specific numbers are not disclosed, it's clear that Sunday Goods' sales have fluctuated in line with its ranking, while Cresco Labs' sales have increased significantly, and Shango's have decreased. This data suggests that Sunday Goods is facing stiff competition, particularly from rapidly rising brands like Cresco Labs.
In November 2023, the top-performing product from Sunday Goods was 'Wedding Cake (3.5g)', maintaining its top rank from previous months with a notable sales figure of 6357 units. Following closely in second rank was 'Lemon Vuitton #36 (3.5g)', which made a comeback in the rankings after not being ranked in September and October. 'Mule Fuel (14g)' and 'Royal Wedding (14g)' made their debut in the top rankings, securing the third and fourth positions, respectively. 'Chemistry #1 (3.5g)', which was ranked second in October, fell to the fifth rank. Overall, the sales rankings saw some significant changes compared to the previous months.