Sunday Goods

Sunday Goods concentrated 78.93% of August 2026 sales in Flower, with Concentrates at 19.91% and Pre-Roll at 1.16%, while overall brand sales fell 61.52% year over year and the average price declined 21.97%. Within categories, Flower contracted 68.28% YoY and 78.49% MoM alongside a 17.77 average price, Concentrates surged 74.13% MoM on an 11.26 average price despite no reported YoY benchmark, and Pre-Roll dropped 89.50% YoY and 72.35% MoM at an 8.51 average price. Sunday Goods held rank 53 in Flower in Arizona, and with Flower’s outsized mix paired with steep MoM declines, the pattern implies overexposure to a weakening core segment that is not being offset quickly enough by the Concentrates uptick.

The mix shift toward a higher 19.91% share from Concentrates alongside a 78.49% MoM pullback in Flower suggests a reactive pivot rather than a planned reallocation, narrowing pricing power as the brand-wide average price fell 21.97% while category averages skew lower than Flower. Holding rank 53 in Arizona Flower while Pre-Roll plunged 72.35% MoM and 89.50% YoY implies eroding shelf presence in entry formats, which typically feed trial into Flower; coupled with a 74.13% MoM rebound in Concentrates that still sits below a 20% share, the pattern implies Sunday Goods’s positioning is migrating toward a value-leaning, concentrate-heavy niche that may stabilize volume but risks further rank pressure in Flower unless mix and pricing are recalibrated.