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Nov-2024
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Overview
Market Insights Snapshot
Sunday Goods has shown varied performance across different product categories and states. In the Arizona market, the brand's presence in the Flower category has been relatively strong, with rankings fluctuating from 20th in August 2024 to a peak at 6th in September, before settling at 16th in November. This indicates a competitive positioning within the state, although the downward trend from September suggests potential challenges in maintaining top-tier status. Notably, the sales in September were significantly higher compared to other months, which might reflect a successful promotional strategy or seasonal demand. However, the Pre-Roll category presents a different story, where Sunday Goods was not ranked in October, highlighting a gap in their competitive presence in this segment during that month.
While Sunday Goods has demonstrated resilience in Arizona's Flower category, their performance in the Pre-Roll segment reflects an inconsistency that may need strategic attention. The brand's re-entry into the top 30 in November at 29th position suggests a recovery effort but also underscores the volatility in this category. The absence from the top 30 in October could be indicative of either increased competition or internal supply chain issues that affected availability. Despite these challenges, the brand's ability to bounce back into the rankings in November speaks to its potential to adapt and recover. The movement across these categories provides insights into Sunday Goods' strategic focus and market dynamics, offering a glimpse into areas where they could potentially enhance their market share.
Competitive Landscape
In the Arizona flower category, Sunday Goods has experienced notable fluctuations in its market position over the past few months, indicating a dynamic competitive landscape. Starting from a rank of 20 in August 2024, Sunday Goods made a significant leap to 6th place in September, showcasing a strong upward momentum. However, this was followed by a decline to 12th in October and 16th in November, suggesting challenges in maintaining its elevated position. In contrast, TRIP showed a remarkable rise from being outside the top 20 in August to securing the 15th spot by November, reflecting a substantial growth in sales. Similarly, Abundant Organics improved its rank from 29th in August to 17th in November, indicating a consistent upward trend. Meanwhile, Savvy and The Pharm maintained relatively stable positions, with The Pharm even surpassing Sunday Goods in November. These shifts highlight the competitive pressures Sunday Goods faces, emphasizing the need for strategic initiatives to regain and sustain higher market rankings.
Notable Products
In November 2024, the top-performing product for Sunday Goods was Sour Leopard (3.5g) in the Flower category, maintaining its number one rank from October with sales of 5,683 units. Ultra Sour Dubble Diesel (3.5g) rose to the second position, up from fourth in October, showing a strong performance with 4,517 units sold. Tropsanto #90 (3.5g) entered the rankings at third place, while Royal Cherry Diesel (3.5g) held steady in fourth position from the previous month. Wedding Pie (3.5g) re-entered the top five, climbing from its previous fifth-place ranking in August, with notable sales of 3,859 units. These shifts highlight a dynamic market for Sunday Goods' Flower products, with several products showing improved rankings and sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
