Market Insights Snapshot
In the Pre-Roll category, Missouri has seen a slight decline in the ranking of the cannabis brand Sunday Papers. From July to October 2023, the brand fell from 11th to 15th place. This trend could be due to a variety of factors, such as increased competition or changes in consumer preferences. It's worth noting, however, that despite this drop in ranking, Sunday Papers managed to increase its sales from September to October, indicating a potential recovery or seasonal fluctuation.
While the brand's ranking fluctuation might initially seem concerning, it's important to remember that Sunday Papers still remains in the top 20 brands for the Pre-Roll category in Missouri. This is a strong position and suggests that the brand continues to maintain a significant market presence. The brand's ability to increase sales amidst a drop in ranking also speaks to its resilience and potential for growth. Future months will reveal whether this is a temporary dip or indicative of a longer-term trend.
In the Pre-Roll category in Missouri, Sunday Papers has been maintaining a steady position in the top 20 brands, with ranks fluctuating slightly between 11 and 15 over the period from July to October 2023. This consistency indicates a stable demand for their products. However, there are significant movements among its competitors. FUBAR has shown a remarkable rise in rank, jumping from 66 in July to 17 in October, indicating a significant increase in popularity. Similarly, Amaze Cannabis improved its rank from 31 to 16 over the same period. On the other hand, FUBAR (MO) and Vivid (MO) have seen a slight drop in their ranks, indicating a potential decrease in their market share. These shifts among the competitors could pose challenges and opportunities for Sunday Papers in maintaining or improving its market position.
In October 2023, the top-performing product from Sunday Papers was the Kush Cake Pre-Roll (0.75g), retaining its number one position from September. Following closely was the Bruce Banner Pre-Roll (0.75g), which climbed from the third place in September to second in October. The Grape Ape Pre-Roll (0.75g) slipped from the second spot in September to third in October. The Zkittles Pre-Roll (0.75g) moved up the ranks to secure the fourth position, improving from its fifth place in July, the last time it was in the top five. The Diesel Train Pre-Roll (0.75g) entered the top five for the first time in October, securing the fifth position with sales reaching 2044 units.