Market Insights Snapshot
In the Pre-Roll category, FUBAR (MO) has shown significant fluctuations in its ranking within the Missouri market. The brand started strong with a rank of 7 in July 2023, but saw a drop to 11th place in August 2023, and further down to 19th in September 2023. However, there was a positive recovery in October 2023, with the brand climbing back up to the 13th position. This movement indicates a volatile market position, and the brand's ability to regain its ranking showcases its resilience in the face of competition.
On the other hand, FUBAR (MO)'s performance in the Vapor Pens category shows a different trend. The brand was not able to secure a position in the top 20 brands in Missouri in October 2023, indicating a potential area of improvement. Prior to this, the brand's ranking hovered around the 70s and 80s, demonstrating a relatively stable, albeit low, market position. Despite this, the brand did see a positive spike in sales in August 2023. This could suggest a potential for growth in this category, given the right strategies.
In the Pre-Roll category in Missouri, FUBAR (MO) has seen a fluctuating performance over the past few months. While it started strong in July 2023, ranking 7th, it experienced a decline in the following months, dropping to 11th in August and further to 19th in September, indicating a possible decrease in market share. However, it managed to recover somewhat in October, climbing back up to the 13th position. In comparison, Sinse Cannabis has consistently outperformed FUBAR (MO), maintaining a higher rank and sales throughout the period. Vivid (MO) and Sunday Papers have shown similar trends, with ranks fluctuating around the mid-teens, while Franklin's Stash House has remained fairly stable, consistently ranking higher than FUBAR (MO). These trends suggest that FUBAR (MO) may need to strategize to regain its initial position and compete effectively with these brands.
In October 2023, FUBAR (MO) saw strong sales in their Pre-Roll category. The Grape Kush Diamond Infused Pre-Roll (0.75g) retained its top position from August with an impressive 3,184 units sold. The Gas Cake Diamond Infused Pre-Roll (0.75g) dropped from first to second place, while the Runtz Your Face Off Sauce Boss BHO Infused Pre-Roll (1g) moved up one spot to third. The White Mac Sauce Boss Infused Pre-Roll (1g) also improved its ranking from fifth to fourth. A new entrant to the top five was the Grandpa Larry OG Diamond Infused Pre-Roll (0.75g).