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Jun-2024
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Overview
Market Insights Snapshot
FUBAR (MO) has shown varying performance across different categories and states, with notable movements in the Missouri market. In the Pre-Roll category, the brand has maintained a relatively stable presence, starting at the 20th rank in both March and April 2024. Despite a dip to 25th place in May, FUBAR (MO) rebounded to 21st in June, demonstrating resilience in a competitive landscape. The sales figures reflect this trend, with a noticeable decrease from $164,788 in March to $112,561 in May, before recovering to $148,368 in June. This fluctuation indicates that while the brand faces challenges, it also has the potential for recovery and growth.
However, FUBAR (MO)'s absence from the top 30 brands in other states and categories highlights areas for improvement. The brand's performance in Missouri suggests that there is a strong local market presence, but expanding beyond this state could be beneficial. Maintaining a consistent ranking in Missouri's Pre-Roll category while aiming to break into the top 30 in other states or categories could be a strategic goal for the brand moving forward. This focus on both stability and expansion could help FUBAR (MO) enhance its market position and drive future growth.
Competitive Landscape
In the competitive landscape of Missouri's Pre-Roll category, FUBAR (MO) has experienced notable fluctuations in rank and sales over recent months. While maintaining a steady rank of 20 in March and April 2024, FUBAR (MO) saw a dip to 25 in May before rebounding to 21 in June. This volatility contrasts with the more consistent performance of competitors like Vibe Cannabis (MO), which has shown a stable presence in the top 20, ranking 19 in April and 18 in May. Similarly, TRIP has demonstrated a gradual improvement, moving from rank 25 in April to 20 in June. The upward trend of Capital City Cannabis Company, climbing from rank 35 in March to 22 in June, also highlights the competitive pressure FUBAR (MO) faces. These dynamics suggest that while FUBAR (MO) has the potential to regain its footing, it must navigate a highly competitive market where brands like Vibe Cannabis (MO) and TRIP are steadily gaining traction.
Notable Products
In June 2024, the top-performing product for FUBAR (MO) was Wedding Crasher THCA Diamond Infused Pre-Roll (0.75g), reclaiming its top spot with sales of 1240 units. Cap Junky Diamond Infused Pre-Roll (1g) followed in second place, a slight drop from its first-place ranking in May 2024. Frozen Coke THCa Diamond Infused Pre-Roll (1g) ranked third, maintaining its position from April despite a previous absence in May. Glitter Bomb Diamond Infused Pre-Roll (1g) entered the rankings at fourth place. Sweet Tea XL Sauce Boss Infused Pre-Roll (1.25g) held steady at fifth place, showing a significant sales increase from 420 units in May to 841 units in June.
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