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Sep-2024
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Overview
Market Insights Snapshot
Buoyant Bob's performance in the state of Missouri showcases interesting movements across various categories. In the Flower category, the brand has demonstrated a consistent upward trajectory, moving from the 14th position in June to the 11th position by September 2024. This steady climb suggests a strengthening presence and possibly a growing consumer base in this category. However, in the Concentrates category, Buoyant Bob's rank fluctuated, starting at 16th place in June, dropping to 22nd in July, then recovering slightly to 18th in August, before slipping again to 25th in September. This inconsistency might indicate challenges in maintaining a stable market position in Concentrates.
In the Pre-Roll category, Buoyant Bob experienced a notable improvement in July, jumping from 16th to 10th place, although it later saw a decline to 16th by September. This suggests that while there was a mid-summer surge, sustaining that momentum proved challenging. The Vapor Pens category, on the other hand, saw Buoyant Bob improve significantly from 26th in June to 11th in August, before falling back to 18th in September. This volatility might reflect a competitive landscape or changing consumer preferences. The absence of a top 30 ranking in any category would be a concern, but Buoyant Bob maintains a presence across all tracked categories in Missouri, indicating a broad-based appeal despite the fluctuations.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Buoyant Bob has shown a consistent improvement in its ranking over the past few months, moving from 14th place in June 2024 to 11th place by September 2024. This upward trend in rank is indicative of a positive sales trajectory, with sales peaking in August 2024. Despite this progress, Buoyant Bob faces stiff competition from brands like Elevate (Elevate Missouri), which maintained a strong presence, consistently ranking within the top 10 and achieving notably higher sales figures. Meanwhile, Greenlight experienced a significant drop from 5th to 12th place, suggesting potential volatility in the market that Buoyant Bob could capitalize on. Additionally, C4 / Carroll County Cannabis Co. showed a notable comeback in September, jumping from 21st to 13th place, which could pose a future challenge. Overall, Buoyant Bob's steady rise in rank amidst these dynamics highlights its growing foothold in the Missouri Flower market.
Notable Products
In September 2024, Buoyant Bob's top-performing product was Runtz Your Face Off Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from August with notable sales of $8,854. Runtz Your Face Off (3.5g) in the Flower category climbed to the second position from fourth, indicating a strong upward trend in sales. Gas Cake (3.5g) debuted in the rankings at third place, showing significant market entry success. Gas Cake Pre-Roll (1g) secured the fourth spot, while Garlic Butter Pre-Roll (1g) rounded out the top five, both making their first appearance in the rankings. This shift highlights a rising interest in new product offerings within Buoyant Bob's lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
