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Dec-2025
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Overview
Market Insights Snapshot
Buoyant Bob has exhibited varied performance across different categories and states, with notable shifts in rankings. In Missouri, the brand maintained a steady position in the Concentrates category, holding onto the 11th rank in September and October 2025, before slightly dropping to 13th in November and December. This indicates a consistent presence in the top 15, albeit with a slight downward trend towards the end of the year. The Flower category saw Buoyant Bob fluctuating around the 30th rank, with a brief improvement in November before sliding back. Their Vapor Pens category showed resilience, improving from 17th in October to 15th in December, suggesting a positive reception in this segment. However, the Pre-Roll category, where they fell out of the top 30 in December, highlights an area for potential growth or reevaluation.
In New Jersey, Buoyant Bob's presence was less pronounced. The Flower category saw a significant leap from 72nd in October to 57th by December, indicating a growing market acceptance. This upward trend, particularly in the last quarter, could be a promising sign for future growth in the state. However, in the Pre-Roll category, the brand was ranked 59th in September but did not make it into the top 30 for the subsequent months, suggesting a need for strategic adjustments or increased marketing efforts to bolster their position. Overall, while Buoyant Bob shows potential in certain categories and states, there are clear opportunities for improvement to enhance their market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Buoyant Bob has shown fluctuating performance in recent months, with its rank oscillating between 15th and 17th place from September to December 2025. Despite a dip in sales in October and November, Buoyant Bob managed to climb back to the 15th position by December, indicating a potential rebound. In contrast, Batch Extracts maintained a relatively stable rank, slightly ahead of Buoyant Bob, while Pinchy's showed improvement, moving up from 20th to 17th place by December. Meanwhile, Wavelength Extracts and Vibe Cannabis (MO) consistently outperformed Buoyant Bob, holding higher ranks throughout the period. This competitive pressure highlights the need for Buoyant Bob to strategize effectively to enhance its market position and sales performance in the Missouri vapor pen market.
Notable Products
In December 2025, Buoyant Bob's top-performing product was the Hard Lemonade Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from September and November, with sales reaching 3590 units. The Wounded Warrior's Breath Pre-Roll (1g) saw a significant rise, climbing to second place from fifth in November, showcasing strong growth in the Pre-Roll category. Blue Dream Distillate Cartridge (1g) held steady in third place, up from fourth in October, indicating consistent demand for this Vapor Pen product. Strawberry Daiquiri Distillate Cartridge (1g) reappeared in the rankings at fourth place, despite a previous absence, suggesting renewed interest. Lastly, Kayak Crush Distillate Cartridge (1g) entered the top five for the first time, indicating potential growth in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
