.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Buoyant Bob has shown a varied performance across different states and categories. In Missouri, the brand has maintained a steady presence in the Concentrates category, consistently ranking within the top 10 from May to August 2025. This indicates a strong foothold in this segment, despite a slight dip in August. In the Flower category, Buoyant Bob has seen a modest improvement in rankings, moving from 28th in May to 24th in July, before settling at 25th in August. This upward trend, although not dramatic, suggests a gradual strengthening in their Flower offerings. However, the Pre-Roll category tells a different story, where the brand's ranking fell out of the top 30 in June and continued to decline, indicating potential challenges in maintaining consumer interest in this segment.
In New Jersey, Buoyant Bob's performance appears to be more sporadic. The brand was absent from the top 30 in both the Flower and Vapor Pens categories for several months, highlighting a struggle to penetrate these markets effectively. In May 2025, the brand ranked 46th in the Flower category but failed to maintain this position in subsequent months, only reappearing in July at 64th. This inconsistency suggests potential issues with market strategy or competition. Meanwhile, the Vapor Pens category saw Buoyant Bob ranked 51st in May, but the absence of rankings in the following months indicates a significant challenge in establishing a foothold. These mixed results across states and categories suggest that while Buoyant Bob has strengths in certain areas, there are key markets and segments where it faces considerable hurdles.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Buoyant Bob has shown a dynamic shift in its market position from May to August 2025. Initially ranked 13th in May, Buoyant Bob climbed to 8th place by July, before slightly dropping to 10th in August. This fluctuation indicates a competitive but promising trajectory, especially when compared to Kushy Punch, which consistently held higher ranks but showed a downward trend from 3rd to 8th place over the same period. Meanwhile, Good Day Farm maintained a stable presence, hovering around the 9th and 10th positions, while Ostara Cannabis remained steady at 11th. Notably, TANK made a significant leap from 17th to 12th, suggesting increased competition in the lower ranks. Buoyant Bob's ability to ascend the ranks amidst these shifts highlights its potential for growth and resilience in a competitive market.
Notable Products
In August 2025, the top-performing product for Buoyant Bob was the Hard Lemonade Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position at rank 1 from June and reclaiming it from July. The Wounded Warrior's Breath Pre-Roll (1g) climbed to rank 2 from a previous rank of 5 in July, showing a significant resurgence in popularity. Mai Tai Distillate Cartridge (1g) held steady at rank 3, maintaining its position from July. Garlic Butter Pre-Roll (1g) re-entered the rankings at position 4 after being absent in the previous months, while Black Ice (3.5g) slipped to rank 5 from a previous rank of 4 in July. Notably, the Hard Lemonade Distillate Cartridge (1g) achieved sales of $4,656 in August, underscoring its top position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
