Market Insights Snapshot
When it comes to the performance of Buoyant Bob in the Concentrates and Flower categories in Missouri, there is a noticeable downward trend in the brand's ranking. For Concentrates, the brand slipped from the 12th position in August 2023 to 21st in November 2023, even dropping out of the top 20 in October. Similarly, in the Flower category, Buoyant Bob was not in the top 20 in August and October, although it did manage to rise to 21st in September and 28th in November. These movements suggest a need for the brand to bolster its strategies in these categories to regain its standing.
In contrast, Buoyant Bob's performance in the Pre-Roll and Vapor Pens categories presents a more positive picture. Despite starting at a lowly 75th rank in the Pre-Roll category in August 2023, the brand made a significant leap to the 35th position by October, although it slipped back to 51st in November. On the other hand, in the Vapor Pens category, Buoyant Bob maintained a steady position within the top 20 throughout the period, holding the 16th rank from August to November 2023. This consistency in ranking, particularly in the Vapor Pens category, indicates a strong market presence and consumer preference for Buoyant Bob's offerings in these categories in Missouri.
In the Vapor Pens category in Missouri, Buoyant Bob has maintained a steady rank, holding the 16th position from September to November 2023. This consistency suggests a stable consumer base. However, its competitors have shown varying trends. Ostara Cannabis has seen a gradual decline in rank, moving from 12th to 17th over the same period. Sinse Cannabis, once a top contender in 2nd place, has also experienced a significant drop, landing in 14th place by November. Wavelength Extracts has fluctuated in the middle of the pack, while Pinpoint has made a notable climb from 24th to 18th. Although Buoyant Bob's sales have remained relatively steady, these shifts among competitors could present both challenges and opportunities for the brand.
In November 2023, the top-performing product from Buoyant Bob was 'Runtz Your Face Off (3.5g)' from the Flower category, maintaining its number one rank from September. It was followed by 'Bob's Mai Tai Distillate Cartridge (1g)' in the Vapor Pens category, which improved its rank from third to second. 'Bob's Hard Lemonade Distillate Cartridge (1g)', also in the Vapor Pens category, moved up two places to secure the third spot. 'Bob's Kayak Crush Distillate Cartridge (1g)', yet another product in the Vapor Pens category, held steady at the fourth position. Lastly, 'Gas Cake (Bulk)', a new entry from the Flower category, made it to the top five. Notably, 'Runtz Your Face Off (3.5g)' achieved impressive sales, raking in 3950 units for the month.