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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Buoyant Bob is stocked at 144 licensed dispensaries across Missouri, New Jersey, and Kentucky, 129 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Joplin, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Buoyant Bob’s mix in July 2026 concentrated in Vapor Pens at 51.85% share with year-over-year decline of 12.85% and month-over-month growth of 0.44%, while Flower rose to 34.70% share with year-over-year growth of 11.68% and month-over-month growth of 51.46%. Concentrates held 8.17% share with year-over-year decline of 23.54% despite a month-over-month jump of 46.46%, and Pre-Roll at 4.90% share fell 8.05% year over year and 31.31% month over month; Edible shrank to 0.31% share with year-over-year decline of 69.06% and month-over-month decline of 35.84%. Average price edged up 0.31% year over year to $28.58, and brand sales fell 7.04% year over year while increasing 1.15% over 24 months; the combined pattern implies a pivot toward Flower-led volume recovery offsetting contraction in Vapor Pens and Edible.
With Vapor Pens still the largest piece at 51.85% share but down 12.85% year over year, and Flower surging 51.46% month over month alongside 11.68% year-over-year growth, positioning is shifting from a vape-heavy identity toward a two-pillar mix anchored by Flower and opportunistic Concentrates. The steep 31.31% month-over-month decline in Pre-Roll and 69.06% year-over-year decline in Edible compress the long tail, while a 46.46% month-over-month lift in Concentrates against a 23.54% year-over-year drop signals promotional or limited-launch dynamics that can be used tactically; together with a 0.44% month-over-month uptick in Vapor Pens and a 0.31% year-over-year price increase, this implies near-term share defense in Vapor Pens while reallocating assortment and activation to Flower to stabilize overall sales trajectory despite the brand’s 7.04% year-over-year decline.
Competitive Landscape
Buoyant Bob sits at rank #15 in MO Vapor Pens in July 2026, down 6 positions YoY from #9 and up 1 spot versus April 2026’s #16, while still trailing its peak of #7 from April 2025; in contrast, Illicit / Illicit Gardens held #1 YoY and remains #1 currently, and Galactic climbed from #5 to #2 alongside a 51.4% YoY sales increase, indicating Buoyant Bob’s mid-pack drift as faster-moving leaders consolidate share. With Good Day Farm rising from #8 to #3 on a 61.8% YoY lift and Pinpoint improving from #7 to #4 with 44.4% YoY growth, Buoyant Bob’s 3-month rank change of +1 contrasts with top-tier step-ups of 3–5 ranks, implying that absent a share-capturing move, the brand’s trajectory points toward sustained middle-tier positioning rather than reattaining its #7 peak.
Notable Products
Lost Weekend Pre-Roll (1g) posted the largest movement in July 2026 with a +66.9% month-over-month surge into rank 5, while Blue Dream Distillate Cartridge (1g) slipped -9.4% at rank 4, and Strawberry Daiquiri Distillate Cartridge (1g) fell -43.6% at rank 7. Vapor Pens dominate concentration with seven of the top ten SKUs, yet the only >50% MoM gain came from a Pre-Roll, indicating mix volatility where cartridges hold rank breadth but not the month’s momentum. The juxtaposition of rank 2 Hard Lemonade Distillate Cartridge (1g) at +7.3% alongside a -43.6% drop for Strawberry Daiquiri at rank 7 implies flavor-specific demand bifurcation within Vapor Pens. The pattern suggests Buoyant Bob is leaning on a wide Vapor Pens shelf for baseline share while opportunistic gains are emerging in Pre-Rolls, pointing to diversification beyond cartridges for future commercial emphasis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
