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Jul-2025
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Overview
Market Insights Snapshot
Buoyant Bob has shown a notable performance in the state of Missouri, particularly in the Concentrates category where they have consistently improved their ranking from 12th in April 2025 to 9th by July 2025. This upward trend is accompanied by a steady increase in sales, indicating growing consumer preference for their products. Meanwhile, in the Vapor Pens category, Buoyant Bob maintained a strong presence, starting at 6th place in April and then briefly dropping to 13th in May, before climbing back up to 8th by July. This resilience in ranking, coupled with a notable sales increase, suggests that Vapor Pens remain a key strength for the brand in Missouri.
In contrast, Buoyant Bob's performance in the New Jersey market for the Flower category has been more volatile. The brand did not rank in the top 30 in June 2025, indicating a significant challenge in maintaining market presence. This fluctuation could point to a competitive landscape or possibly a shift in consumer preferences. Despite this setback, the brand re-emerged in the rankings by July, albeit at a lower position of 61st. These movements highlight the competitive dynamics in New Jersey's Flower market and suggest areas where Buoyant Bob might need to focus on enhancing their market strategy or product offerings to regain a stronger foothold.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Buoyant Bob has demonstrated a dynamic shift in rankings over the past few months. Starting from a strong position at 6th place in April 2025, Buoyant Bob experienced a dip to 13th in May, before climbing back to 8th by July. This fluctuation in rank is notable when compared to competitors such as Kushy Punch, which maintained a consistent top 3 position before dropping to 6th in July, and Indi Vapes, which has shown a more stable performance, hovering around the 6th to 7th positions. Despite the initial drop, Buoyant Bob's sales have shown a positive trajectory, culminating in a significant increase by July, surpassing the sales of Platinum Vape and Good Day Farm, both of which remained in the lower top 10. This recovery in both rank and sales suggests a resilient market strategy that could appeal to consumers seeking reliable and innovative vapor pen products.
Notable Products
In July 2025, the top-performing product for Buoyant Bob was the Blue Dream Distillate Cartridge (1g) from the Vapor Pens category, which moved up to the number one spot with sales of 4998 units. The Hard Lemonade Distillate Cartridge (1g), also in the Vapor Pens category, ranked second, slipping from its previous first place in June. The Mai Tai Distillate Cartridge (1g) showed a significant improvement, rising to third place from fifth in June. Wounded Warrior's Breath Pre-Roll (1g) saw a decline, dropping to fourth place from its previous top position in April. Notably, the Black Ice (3.5g) in the Flower category made its debut in the rankings, securing fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
