Buoyant Bob

Data Snapshot: May 04, 2024
Buoyant Bob Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

89

Product Count

SKUs

Buoyant Bob

Overview

Markets

Buoyant Bob Locations

Product Trends

Buoyant Bob Categories

Buoyant Bob Sales

Market Insights Snapshot

Buoyant Bob Historical Sales by Category

In Missouri, Buoyant Bob has shown a variable yet promising performance across several cannabis product categories. The brand's presence in the Concentrates category has seen a fluctuating ranking, starting at 19th in January, dipping to 29th in February, then slightly recovering to 25th in March, and finally improving to 18th in April 2024. This improvement in ranking is noteworthy, especially considering the competitive nature of the Concentrates market. Conversely, Buoyant Bob's Flower category performance has been remarkably stable, maintaining a position within the top 15 throughout the same period, peaking at 12th in January and holding steady at 13th from February to April. This consistency in the Flower category, coupled with a notable sales figure of $1,322,134 in January 2024, underscores the brand's strong market presence and consumer preference in this segment.

Looking at other categories, Buoyant Bob's rankings in Pre-Rolls and Vapor Pens within the Missouri market reveal interesting insights. The Pre-Roll category rankings have been relatively stable, with a slight fluctuation between 24th and 25th place, indicating a consistent yet modest presence. On the other hand, the Vapor Pens category showcases a significant positive trajectory, with rankings improving from 18th in January to 11th in April 2024. This upward movement, combined with a substantial increase in sales from $572,459 in January to $815,126 in April, highlights a growing consumer interest and a potentially expanding market share for Buoyant Bob in the Vapor Pens category. Such trends provide valuable indicators of the brand's performance dynamics and market positioning across different cannabis product categories in Missouri.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
18
13
25
11
Buoyant Bob

Competitive Landscape

In the competitive landscape of the Missouri flower cannabis market, Buoyant Bob has shown a consistent performance, maintaining its rank within the top 15 brands from January to April 2024. Despite facing stiff competition, Buoyant Bob's sales have shown an upward trend, indicating a growing consumer preference for their products. Notably, Vibe Cannabis (MO) has demonstrated significant growth, moving up in rank and outpacing Buoyant Bob by April with higher sales and a more substantial increase in market share. Conversely, Elevate (Elevate Missouri) has seen a decline in both rank and sales, sliding from 8th to 12th place, which could be seen as an opportunity for Buoyant Bob to capture a larger share of the market. Daybreak Cannabis and Robust have also experienced fluctuations in their rankings, but neither has consistently outperformed Buoyant Bob in terms of sales growth or market position. This analysis suggests that while Buoyant Bob is holding a strong position, there is a clear opportunity to leverage competitive shifts, particularly the decline of Elevate (Elevate Missouri) and the rapid rise of Vibe Cannabis (MO), to strategize for increased market share and consumer recognition in Missouri's flower cannabis category.

Buoyant Bob market ranking for MO Flower

Buoyant Bob

Notable Products

In April 2024, Buoyant Bob's top-performing product was Wounded Warrior Breath (3.5g) from the Flower category, reclaiming its number one spot with impressive sales of 8289 units. Following closely, Runtz Your Face Off (3.5g), also a Flower category product, ranked second after previously ranking fourth in March. Notably, Garlic Butter (3.5g) made a significant entry into the rankings, securing the third spot in its debut month. In the Vapor Pens category, Bob's Mai Tai Distillate Cartridge (1g) and Bob's Blue Dream Distillate Cartridge (1g) were introduced in April, ranking fourth and fifth, respectively. These changes highlight a dynamic shift in consumer preferences within Buoyant Bob's product lineup, with the Flower category continuing to dominate sales but with new entries indicating a growing diversity in popular products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Wounded Warrior Breath (3.5g)
Flower
1
1
3
1
Runtz Your Face Off (3.5g)
Flower
3
>5
4
2
Garlic Butter (3.5g)
Flower
>5
>5
>5
3
Bob's Mai Tai Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
4
Bob's Blue Dream Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
5
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