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Oct-2025
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Overview
Market Insights Snapshot
Buoyant Bob has shown mixed performance across various product categories in Missouri. In the Concentrates category, the brand maintained a steady presence at the 11th rank from August to October 2025, indicating a consistent demand despite a drop in sales during August. However, in the Flower category, Buoyant Bob experienced a decline, slipping from the 24th rank in September to the 29th in October, which could be a point of concern given the significant drop in sales to $440,618 in October. Meanwhile, in the Pre-Roll category, the brand showed an upward trend, improving its rank from 44th in July to 31st by October, suggesting a rising interest in this product line.
In New Jersey, Buoyant Bob's presence in the Flower category was not as strong, with rankings of 65th and 67th in July and August 2025, respectively, and no presence in the top 30 for September and October. This indicates a potential challenge for the brand in establishing a foothold in this market. Additionally, the absence of rankings in other categories for New Jersey suggests that Buoyant Bob might need to strategize differently to gain traction in this state. The brand's performance in Missouri compared to New Jersey highlights the varying market dynamics and consumer preferences across states, which could inform future marketing and product development strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Buoyant Bob has experienced notable shifts in its market position from July to October 2025. Initially ranked 9th in July, Buoyant Bob saw a decline to 17th by October, indicating a challenging period in maintaining its competitive edge. This decline in rank is mirrored by a decrease in sales, suggesting that the brand may be losing traction against competitors. Notably, Platinum Vape, which started at rank 10 in July, also experienced a downward trend, dropping to 16th by October, but still managed to maintain a higher sales volume than Buoyant Bob. Meanwhile, Batch Extracts demonstrated resilience by improving its rank from 18th in August to 15th in October, potentially capturing market share from Buoyant Bob. Additionally, AiroPro and Pinchy's have shown relatively stable performance, with Pinchy's making a slight upward movement from 22nd to 19th, which could pose further competition. These dynamics highlight the competitive pressures Buoyant Bob faces in the Missouri vapor pen market, underscoring the need for strategic adjustments to regain its standing and boost sales.
Notable Products
In October 2025, Buoyant Bob's top-performing product was the Gas Cake Pre-Roll (1g) in the Pre-Roll category, climbing to the number one rank with sales reaching 4039 units. The Hard Lemonade Distillate Cartridge (1g) in the Vapor Pens category, which held the top position from July to September, dropped to the second rank with 3486 units sold. The Garlic Butter Pre-Roll (1g) maintained its third position in the Pre-Roll category with increasing sales figures. Notably, the Blue Dream Distillate Cartridge (1g) reappeared in the rankings at the fourth position, despite not being ranked in August and September. Wounded Warrior's Breath Pre-Roll (1g) fell to the fifth position, indicating a decline from its second-place standing in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
