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Sep-2025
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Overview
Market Insights Snapshot
Buoyant Bob's performance across various categories in Missouri presents a mixed picture. In the Concentrates category, the brand maintained a steady rank of 9th place in June and July 2025 but experienced a slight drop to 11th in both August and September. This indicates some volatility, although sales rebounded in September after a dip in August. In the Flower category, Buoyant Bob improved its position from 27th in June to 22nd in September, suggesting a positive trend in consumer preference or market strategy. However, it's worth noting that in the Pre-Roll category, the brand was outside the top 30 in June and July, suggesting a weaker position, but they made a notable comeback to rank 33rd by September.
In New Jersey, Buoyant Bob's presence is limited to the Flower category, where they entered the rankings at 64th place in July. This indicates that while they have managed to penetrate the market, there is significant room for growth. The absence of rankings in other categories in New Jersey could be seen as a gap in their market presence or a strategic focus on Flower products. The Vapor Pens category in Missouri showed a decline from 9th place in July to 16th in September, which might indicate increasing competition or a shift in consumer preferences. This data highlights the importance of regional strategies and category-specific focus for Buoyant Bob as they navigate diverse markets.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Buoyant Bob has experienced notable fluctuations in its ranking over the past few months. In June 2025, Buoyant Bob was positioned at 12th place, but it climbed to an impressive 9th place in July, showcasing a strong performance. However, by September, it had fallen to 16th place, indicating a potential challenge in maintaining its upward momentum. This decline in rank coincides with a decrease in sales, suggesting that Buoyant Bob may need to reassess its strategies to regain its competitive edge. Meanwhile, Platinum Vape consistently maintained a top 15 position, while Wavelength Extracts showed a slight decline but remained ahead of Buoyant Bob in September. Brands like Batch Extracts and Safe Bet also pose competitive threats, with Batch Extracts improving their rank from 15th to 17th over the same period. Buoyant Bob's challenge lies in reversing its recent downward trend to capture a larger market share in the Missouri vapor pen category.
Notable Products
In September 2025, the top-performing product for Buoyant Bob was the Hard Lemonade Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months, despite a decrease in sales to 3485 units. The Gas Cake Pre-Roll (1g) made a notable debut at the second position with 3060 units sold. The Garlic Butter Pre-Roll (1g) followed closely, securing the third rank. Black Ice (3.5g) in the Flower category held steady at fourth place, showing consistent performance from August to September. Wounded Warrior's Breath Pre-Roll (1g) dropped from second place in August to fifth in September, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
