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Nov-2025
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Overview
Market Insights Snapshot
Buoyant Bob has shown varied performance across different categories and states, with notable movements in Missouri. In the Concentrates category, Buoyant Bob maintained a consistent rank around 10th to 11th place from August to November 2025, indicating a stable presence in the market. Their Flower category saw some fluctuations, peaking at 24th in September before dropping to 30th in October and slightly recovering to 26th in November. This suggests some volatility in consumer preferences or competitive pressures in this category. Interestingly, their Vapor Pens category experienced a decline in rank from 11th in August to 17th in October, before slightly improving to 15th in November, indicating potential challenges in maintaining market share amidst shifting consumer trends.
In contrast, Buoyant Bob's performance in New Jersey presents a different picture. The brand was not ranked in the top 30 for Pre-Rolls in August but managed to secure a rank of 57th by September, showcasing an entry into the competitive landscape. However, they did not maintain a top 30 position in subsequent months, highlighting potential difficulties in sustaining growth or market presence. Additionally, their Flower category performance in New Jersey was outside the top 30 in the last two months of the period, which could indicate a need for strategic adjustments to boost their visibility and sales in this state. Overall, while Buoyant Bob has shown some promising trends, particularly in Missouri, there are clear areas for improvement and opportunities for growth in New Jersey and other categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Buoyant Bob has experienced notable fluctuations in its market positioning over the past few months. Initially ranking at 11th in August 2025, Buoyant Bob saw a decline to 16th in September and 17th in October, before slightly recovering to 15th in November. This downward trend in rankings coincides with a decrease in sales, suggesting potential challenges in maintaining consumer interest or facing increased competition. Meanwhile, Vibe Cannabis (MO) has shown a strong performance, climbing from 16th to 13th place, indicating a robust consumer preference. Similarly, Timeless improved its rank from 21st to 17th, showcasing a positive trend in sales and market presence. On the other hand, Batch Extracts and Wavelength Extracts have maintained relatively stable positions, suggesting consistent performance. These dynamics highlight the competitive pressure Buoyant Bob faces and underscore the importance of strategic adjustments to regain its earlier market standing.
Notable Products
In November 2025, Buoyant Bob's top-performing product was the Hard Lemonade Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its number one rank from August and September after slipping to second in October, with sales figures reaching 3645. The Garlic Butter Pre-Roll (1g) rose to second place, improving from its third-place ranking in September and October. The Blue Dream Distillate Cartridge (1g) made significant strides, moving up to third place, having not been ranked in August and September. Gas Cake Pre-Roll (1g) experienced a drop to fourth position after leading in October. Wounded Warrior's Breath Pre-Roll (1g) maintained its fifth-place status from October, showing consistent performance despite a slight decline in sales from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
