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Apr-2025
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Overview
Market Insights Snapshot
Buoyant Bob has shown noteworthy performance trends across various categories and states. In Missouri, the brand has experienced a significant rise in the Concentrates category, climbing from 29th in January 2025 to 11th by April 2025. This upward trajectory indicates a growing consumer preference for their concentrates offerings. Meanwhile, in the Vapor Pens category, Buoyant Bob has made impressive strides, achieving a rank of 6th in April 2025, up from 17th in January. This consistent improvement in rankings suggests strong market penetration and consumer acceptance in Missouri. However, the Pre-Roll category has seen a decline, with Buoyant Bob falling out of the top 30 by April, which could be a point of concern for the brand's market strategy in this segment.
In contrast, Buoyant Bob's performance in New Jersey has been less robust. The brand has not managed to break into the top 30 for the Vapor Pens category in recent months, which may suggest challenges in gaining traction in this market. Their Flower category presence has also diminished, with rankings slipping from 40th in January to being unranked by April 2025. This decline highlights potential difficulties in capturing consumer interest or facing stiff competition in New Jersey. Despite these challenges, the initial appearance in the Vapor Pens category in February 2025, albeit at 39th, indicates some level of market entry that could be built upon with strategic initiatives.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Buoyant Bob has shown a notable upward trajectory in its rankings and sales over the first four months of 2025. Starting at rank 17 in January, Buoyant Bob climbed to rank 6 by April, indicating a significant improvement in market position. This rise is particularly impressive when compared to competitors such as Timeless, which started at rank 16 and surged to rank 5 in April, and Elevate (Elevate Missouri), which consistently improved from rank 10 to 4 over the same period. Meanwhile, Indi Vapes also experienced a positive trend, moving from rank 11 to 7. Despite these competitive pressures, Buoyant Bob's sales have shown a steady increase, aligning with its improved rankings, suggesting effective strategies in capturing market share. However, Galactic maintained a strong position, starting at rank 4 and only slightly dropping to rank 8 by April, indicating a stable but slightly declining trend. Buoyant Bob's ability to enhance its rank amidst such strong competitors highlights its growing influence in the Missouri Vapor Pens market.
Notable Products
In April 2025, Runtz Your Face Off (3.5g) from Buoyant Bob maintained its position as the top-performing product, continuing its consistent run as the number one ranked product since January. The Hard Lemonade Distillate Cartridge (1g) held steady in the second position, showcasing a strong sales figure of 6537 units. Garlic Butter (3.5g) made its debut in the rankings at third place, indicating a successful product launch. Wounded Warrior Breath (3.5g) also entered the list for the first time, securing the fourth position. Meanwhile, Blue Dream Distillate Cartridge (1g) slipped slightly from fourth to fifth place, suggesting a minor decline in its sales momentum compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
