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Jun-2024
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Overview
Market Insights Snapshot
Buoyant Bob has shown varied performance across different categories in Missouri. In the Concentrates category, the brand made a significant leap from rank 27 in March 2024 to rank 16 in April 2024. However, it experienced a slight drop to rank 17 in May 2024 and maintained a similar position at rank 18 in June 2024. This volatility indicates a competitive market landscape. In the Flower category, Buoyant Bob has been consistently strong, holding the 13th position from March to May 2024, and slightly improving to the 12th position in June 2024. This stability suggests a solid market presence in the Flower category.
In the Pre-Roll category, Buoyant Bob exhibited a fluctuating yet upward trend. Starting at rank 17 in March 2024, the brand dropped to rank 22 in April 2024 but quickly rebounded to rank 16 in May and maintained this position in June 2024. This rebound could indicate effective marketing strategies or product improvements. Conversely, the Vapor Pens category saw Buoyant Bob peak at rank 15 in April 2024 but then decline to rank 22 by June 2024, signaling potential challenges in maintaining customer interest or facing increased competition. The absence of Buoyant Bob from the top 30 in any category in any month would be a clear indicator of areas needing strategic focus and improvement.
Competitive Landscape
In the competitive landscape of the Missouri Flower category, Buoyant Bob has shown consistent performance but faces stiff competition from several notable brands. Over the past four months, Buoyant Bob's rank has fluctuated slightly, moving from 13th place in March 2024 to 12th place in June 2024. This stability in ranking contrasts with the more dynamic movements of competitors such as Local Cannabis Co., which saw a significant drop from 10th to 13th place, and Robust, which improved from 23rd to 14th place. Meanwhile, Elevate (Elevate Missouri) and Vibe Cannabis (MO) have maintained relatively higher positions, with Elevate consistently ranking around the 10th spot and Vibe Cannabis holding the 11th position. These shifts indicate that while Buoyant Bob has maintained a steady presence, it must innovate and possibly increase marketing efforts to climb higher in the ranks and boost sales, especially given the competitive pressures from brands that have shown both upward and downward volatility in the Missouri Flower market.
Notable Products
In June 2024, the top-performing product from Buoyant Bob was Burmese Mimosa Pre-Roll (1g), securing the number one rank with sales of 5750 units. Lost Cause Pre-Roll (1g) followed closely in second place, showing a significant rise from its previous absence in the rankings. Bob's Mai Tai Distillate Cartridge (1g) maintained a steady position at third, though its sales dipped compared to the previous month. Peach Oz Pre-Roll (1g) experienced a drop to fourth place from its earlier top position in March. Wounded Warrior's Breath Pre-Roll (1g) also re-entered the rankings at fifth place, highlighting a competitive market shift.
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