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Jun-2024
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Overview
Market Insights Snapshot
Super Farm has shown a notable performance across various categories in Colorado. In the Flower category, Super Farm started at rank 39 in March 2024 and experienced a slight dip to rank 47 in April 2024. However, it managed to climb back to rank 32 by June 2024, indicating a positive trend in sales and market presence. The Pre-Roll category saw a similar pattern, with Super Farm initially ranking 20th in March, dropping significantly to 47th in April, but recovering to rank 22 by June. This fluctuation suggests a resilient brand performance with the potential for continued growth in the coming months.
It is worth noting that Super Farm did not make it into the top 30 brands in either category during April 2024, which could be seen as a setback. However, the brand's ability to rebound and improve its ranking by June 2024 highlights its market adaptability and consumer demand. While specific sales figures are not disclosed here, the upward movement in rankings suggests that Super Farm's strategies are effectively resonating with consumers in Colorado. This analysis provides a glimpse into the brand's performance, indicating both challenges and growth opportunities in a competitive market.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Super Farm has shown notable fluctuations in its rank and sales over recent months. Starting from a rank of 39 in March 2024, Super Farm dropped to 47 in April, only to climb back to 39 in May and further improve to 32 in June. This upward trend indicates a potential recovery and growing market presence. In comparison, Kayak Cannabis maintained a relatively stable rank, hovering around the low 30s, but experienced a decline in sales from April to June. Host demonstrated a stronger performance, achieving a rank of 29 in June, which is higher than Super Farm, and also showed a positive sales trajectory. Meanwhile, Cannabis Brothers and Sunshine Extracts both displayed significant rank improvements, with Cannabis Brothers moving from 40 to 30 and Sunshine Extracts from 41 to 34 over the same period. These competitors' movements suggest a highly dynamic market where Super Farm's recent gains could be a sign of effective strategies or market shifts in their favor, but continuous monitoring is essential to maintain and enhance their position.
Notable Products
In June 2024, the top-performing product from Super Farm was Peach Gelato Kush Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of $2,335. Heavy Fog Pre-Roll (1g) maintained its second position from the previous month with notable sales growth. Premium Berkel Pre-Roll (1g) entered the rankings at the third position. Punch Breath Pre-Roll (1g) followed closely, ranking fourth. Helium Pre-Roll (1g) slipped from fourth to fifth place, despite an increase in sales figures.
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