Sep-2024
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Overview
Market Insights Snapshot
Super Farm has shown a notable performance trajectory in the Colorado market, particularly in the Flower category. After not being in the top 30 in June and July 2024, the brand made a significant leap to 17th place in August and further improved to 16th place by September. This upward movement is reflected in their sales, with a substantial increase from June to September. The Flower category seems to be a strong area for Super Farm in Colorado, indicating a successful strategy or product offering that resonates well with consumers in this state.
In the Pre-Roll category, Super Farm has maintained a more stable position within the top 30 in Colorado, with rankings hovering around the mid-20s. Starting at 26th place in June, the brand experienced a slight dip in July but recovered by August, reaching 25th and improving slightly to 23rd by September. This consistent presence in the top 30 suggests a reliable consumer base and steady demand for their pre-roll products. The ability to maintain and slightly improve their ranking in a competitive category highlights a level of brand resilience and market presence that could be pivotal for future growth.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Super Farm has shown a remarkable upward trajectory in recent months. After a low point in July 2024, where it was ranked 65th, Super Farm made a significant leap to 17th place in August and further improved to 16th in September. This upward movement is indicative of a robust recovery and growth in sales, contrasting with the declining trends observed in competitors like 710 Labs, which dropped from 11th to 17th place over the same period. Meanwhile, The Health Center experienced a slight decline from 7th to 14th place, despite maintaining relatively high sales figures. Super Farm's ability to climb the ranks so rapidly suggests a successful strategy in capturing market share, potentially at the expense of other brands like The Organic Alternative, which has remained relatively stable but did not show the same level of dynamic growth. This competitive analysis highlights Super Farm's potential as a formidable player in the Colorado flower market, with a promising trajectory that could continue to disrupt the current standings.
Notable Products
In September 2024, Super Farm's top-performing product was Chiesel Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with impressive sales of 4378 units. Following closely is Blueberry Slushie Pre-Roll (1g), also in the Pre-Roll category, which ranked second. Blueberry Slushie (Bulk) from the Flower category achieved the third position, demonstrating strong bulk sales. Island Mist Pre-Roll (1g) maintained a consistent presence in the top rankings, holding the fourth position for two consecutive months, showing an increase from its fourth rank in August. Punch Breath (1g) in the Flower category debuted in the fifth spot, marking its entry into the top five for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.