.svg){kind=small}
Market Insights Snapshot
In May 2026, Superior (NV) concentrated 74.98% of sales in Flower and 25.02% in Pre-Roll, with Flower down 30.83% year over year but up 42.44% month over month, while Pre-Roll fell 10.49% year over year and declined 5.93% month over month. Despite a 26.66% brand-level year-over-year sales contraction and a 16.01% drop in average price to $15.72, Flower’s month-over-month rebound alongside Pre-Roll’s month-over-month softening points to intra-portfolio substitution rather than broad demand loss, implying near-term momentum is tied to Flower recovery in Nevada.
With Flower ranked 17 in Nevada and carrying a 74.98% mix share, the 42.44% month-over-month Flower lift versus a 5.93% month-over-month decline in Pre-Roll suggests pricing or promotional shifts are pulling consumers back into Flower even as category year-over-year trends remain negative at 30.83% for Flower and 10.49% for Pre-Roll. Combined with a 78.41% sales increase over 24 months and a 16.01% price reduction, the pattern implies Superior (NV) is trading down on price to defend rank 17 in Flower while leaning on Flower-led volume to offset Pre-Roll softness.
Competitive Landscape
Superior (NV) sits at rank #17 in May 2026, down 5 spots year over year from #12, while improving 5 places versus February 2026 when it was #22; against this backdrop, the brand’s historical peak of #11 in September 2024 contextualizes a longer slide of 6 ranks from peak to current. Competitive movement is mixed: STIIIZY held #1 with a -2.3% year-over-year sales change and RYTHM is #2 after moving up from #3 with a -14.3% sales change, yet Redwood surged from #54 to #5 on 917.6% year-over-year sales growth—indicating Superior (NV)’s 5-rank quarterly climb is insufficient versus faster risers and that the YoY decline signals share risk unless momentum accelerates.
Notable Products
Hawaiian Punch Pre-Roll (1g) delivered the standout move in May 2026 with a +131.6% MoM surge to rank 1, while Super Lemon Haze Pre-Roll (1g) plunged -63.5% at rank 9 and Governmint Oasis Pre-Roll (1g) fell -52.8% at rank 6, indicating a volatile but concentrated Pre-Roll lane. Alien Moon Pie Pre-Roll (1g) slid -33.2% to rank 2 as its Flower counterpart Alien Moon Pie (3.5g) declined -20.7% at rank 3, and Hawaiian Punch (3.5g) grew +15.2% at rank 5, showing a split trajectory between families. Four of the top ten are Pre-Roll SKUs, but the category shows bifurcation between a triple‑digit gainer and double‑digit decliners, with a single raw dollar anchor at $39,288 for Alien Moon Pie (3.5g) framing the Flower baseline. The pattern implies Superior (NV) is pivoting toward hit-driven Pre-Roll wins while accepting higher SKU churn, suggesting merchandising should double down on scalable winners like Hawaiian Punch formats and prune underperforming Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
