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Jun-2024
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Overview
Market Insights Snapshot
Superior (NV) has shown a notable performance in the Flower category within Nevada. Despite not being in the top 30 brands from March to May 2024, Superior (NV) made a significant leap to the 30th position in June 2024. This upward movement indicates a positive trend in their market presence and suggests an increasing consumer preference for their Flower products. The sales figures also reflect this trend, with a steady increase from $199,374 in March to $207,218 in June 2024. This consistent growth in sales volume is a strong indicator of the brand's improving performance in the highly competitive Flower category.
In contrast, Superior (NV) has faced challenges in the Pre-Roll category in Nevada. The brand was ranked 38th in March 2024, and although it briefly improved to 36th in April, it dropped to 42nd in May and further to 51st in June. This downward trajectory highlights a struggle to maintain a foothold in the Pre-Roll market. The declining sales, from $56,678 in March to $20,698 in June, further underscore the difficulties Superior (NV) is experiencing in this category. These trends suggest that while the brand is gaining traction in Flower, it may need to reassess its strategies for Pre-Rolls to regain its competitive edge.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Superior (NV) has shown notable fluctuations in its ranking and sales over recent months. Superior (NV) experienced a significant improvement in June 2024, climbing to the 30th position from its previous steady rank of 37th in April and May 2024. This upward movement indicates a positive trend in consumer preference and market penetration. In contrast, competitors like Dope and Firestar have seen more volatile rankings, with Dope falling out of the top 20 in multiple months and Firestar dropping from 14th in March to 28th in June 2024. Despite these fluctuations, Firestar's sales remain significantly higher than Superior (NV), suggesting a strong but inconsistent market presence. Meanwhile, Cookies and Srene have maintained relatively stable but lower rankings, indicating steady but modest competition. Overall, Superior (NV)'s recent rank improvement and steady sales growth position it favorably against its competitors, highlighting its potential for continued market share expansion.
Notable Products
In June 2024, the top-performing product for Superior (NV) was Alien Moon Pie (3.5g) in the Flower category, maintaining its first rank from the previous two months with sales of 1214 units. Garlic Mints (3.5g), also in the Flower category, held steady at the second position with notable sales. Hawaiian Punch (3.5g) climbed to the third position in the Flower category, showing a consistent performance. Garlic Mints Pre-Roll (1g) in the Pre-Roll category dropped to fourth place from its previous third-place ranking, while Governmint Oasis Pre-Roll (1g) entered the top five, securing the fifth position. This data indicates a strong preference for Flower products among consumers, with slight shifts in rankings for Pre-Roll products.
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