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Jul-2025
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Overview
Market Insights Snapshot
Superior (NV) has demonstrated varied performance across its product categories in the state of Nevada. In the Flower category, the brand has maintained a relatively stable presence, with rankings fluctuating slightly from 13th in April 2025 to 16th by July 2025. This consistent ranking suggests a steady consumer base, although the dip in June might indicate a temporary challenge or increased competition. Interestingly, sales figures for July rebounded to exceed those in April, indicating a positive trend despite the slight drop in ranking. Such resilience in the Flower category could be indicative of effective brand strategies or product quality that resonates with consumers.
In contrast, the Pre-Roll category has exhibited more volatility. Starting at 14th place in both April and May, Superior (NV) experienced a fall to 23rd place by July. This drop out of the top 20 could be concerning, especially as it indicates that the brand is facing stiff competition or perhaps shifting consumer preferences. The sales figures corroborate this downward trend, with a notable decline in July compared to previous months. This suggests that while Superior (NV) maintains a presence in the Pre-Roll market, there are underlying challenges that need addressing to regain its earlier standing. Observing these dynamics provides insights into the brand's performance and potential areas for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Superior (NV) has experienced a dynamic shift in its market position from April to July 2025. Initially ranked 13th in April, Superior (NV) saw a slight improvement to 12th in May before dropping to 15th in June and 16th in July. This fluctuation indicates a competitive market where brands like Summa Cannabis and Firestar have shown varying performance trends. Notably, Firestar maintained a strong position, although it slipped from 8th in June to 17th in July, suggesting a potential opportunity for Superior (NV) to capitalize on. Meanwhile, Summa Cannabis improved its rank from 18th in June to 14th in July, indicating a recovery in sales momentum. Superior (NV)'s sales figures reflect a similar trend, with a notable dip in June followed by a recovery in July, suggesting that while the brand faces stiff competition, there is room for strategic growth and market share expansion.
Notable Products
In July 2025, Superior (NV) saw Leftovers Pre-Roll (1g) continue to lead as the top-performing product, maintaining its number one rank from June with a sales figure of 2508 units. Super Lemon Haze (14g) rose to the second position, showing an upward trend from fourth place in June. Governmint Oasis Pre-Roll (1g) experienced a decline, moving from the third rank in June to maintain the same third position in July with a decrease in sales. Super Lemon Haze (3.5g) entered the rankings in July, securing the fourth position. Leftovers (14g) also made its debut in the rankings, finishing fifth, indicating a strong performance in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
