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Aug-2024
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Overview
Market Insights Snapshot
Grass has shown varied performance across different categories and states over the past few months. In Maryland, the brand's presence in the Edible category has been inconsistent, as it did not rank within the top 30 brands from June to August 2024, indicating a potential decline in consumer preference or increased competition. In contrast, the Flower category saw a significant drop in ranking, going from 33rd in May to completely falling out of the top 30 by August. This dramatic decline highlights challenges Grass may be facing in maintaining its market share within this competitive category.
Conversely, Grass has demonstrated a more stable performance in the Vapor Pens category in Maryland. Despite fluctuating rankings, the brand managed to stay within the top 30 throughout the months, peaking at 25th in June 2024. This suggests a consistent consumer base and potential for growth in this segment. The trend indicates that while Grass faces challenges in certain categories, it retains a foothold in others, which could be crucial for its long-term strategy and market positioning.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Grass has shown notable fluctuations in its market position over the past few months. Starting from a rank of 35 in May 2024, Grass improved significantly to 25 in June, but then saw a slight decline, stabilizing at rank 30 in both July and August. This indicates a volatile but generally upward trend in market presence. In comparison, Beezle Extracts experienced a sharp decline, falling out of the top 20 by July and plummeting to rank 28 by August, suggesting a significant drop in consumer interest. Legend (MD) also saw a decline, dropping from rank 20 in May to 29 by August. On the other hand, Khalifa Kush and Equity Extracts maintained relatively stable positions, with Khalifa Kush consistently hovering around the 30s and Equity Extracts showing minor fluctuations. These dynamics suggest that while Grass is gaining traction, it faces stiff competition from established brands, and its ability to maintain or improve its rank will be crucial for sustaining sales growth in this competitive market.
Notable Products
In August 2024, Grass's top-performing product was the Raspberry Crave Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 971 units. The CBD/THC 1:1 Mango Distillate Cartridge (0.5g) maintained its second position from July 2024, with notable sales of 931 units. The Grape Soda Distillate Cartridge (0.5g) secured the third spot, while the Blue Raspberry Distillate Cartridge (1g) followed closely at fourth place. The Fruit Punch Distillate Cartridge (0.5g), which was the top seller in June 2024, dropped to fifth position in August. This shift indicates a dynamic change in consumer preferences within the Vapor Pens category over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
