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Aug-2025
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Overview
Market Insights Snapshot
In Maryland, Grass has shown a mixed performance across different cannabis categories. In the Edible category, the brand has experienced a slight upward trend, improving its rank from 30th in June 2025 to 26th by August 2025. This positive movement suggests a growing consumer preference for Grass's edible products in the state. Conversely, the Flower category tells a different story, where Grass has struggled to maintain a strong presence, failing to break into the top 30 in any of the months mentioned. This lack of visibility in the Flower category could indicate a need for strategic adjustments to capture more market share.
Grass's performance in the Vapor Pens category in Maryland has been relatively stable, with rankings hovering around the early 20s. Although there was a slight decline from 21st in June to 25th by August, the brand remains solidly within the top 30, indicating consistent consumer demand. It's notable that despite this slight drop in rank, the brand's sales in this category have shown a downward trend, which might suggest increased competition or shifting consumer preferences. The consistent ranking in Vapor Pens, despite sales fluctuations, highlights a resilient brand presence that could be leveraged for future growth initiatives.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Grass has shown a fluctuating performance over the summer months of 2025. While Grass maintained a steady presence, ranking 22nd in May and improving to 21st in June, it slipped to 23rd in July and further to 25th in August. This decline in rank coincides with a downward trend in sales, from a peak in May to a noticeable dip by August. In contrast, CULTA consistently outperformed Grass, holding a higher rank each month and demonstrating more stable sales figures. Similarly, Hi*AF showed resilience, ranking just above Grass in the same period. Meanwhile, Flower by Edie Parker and SunMed experienced similar challenges, with ranks outside the top 20, indicating a competitive and volatile market. These insights suggest that while Grass remains a key player, it faces significant competition and may need strategic adjustments to regain its footing in the Maryland vapor pen market.
Notable Products
In August 2025, the top-performing product for Grass was Baltimore Crush Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank from July with a notable sales figure of 1767 units. Pineapple Whip Distillate Cartridge (0.5g) emerged as the second top performer, marking its debut in the rankings. The CBN/THC 2:1 Bay Berry Gummies 10-Pack (200mg CBN, 100mg THC) secured the third position, consistent with its previous performance in May. Purple Nerdz Distillate Cartridge (0.5g) held steady at fourth place, while Grape Soda Distillate Cartridge (1g) experienced a slight drop to fifth, having been ranked second in July. Overall, the Edible category showed strong performance, with Baltimore Crush Gummies consistently leading the sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
