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Dec-2024
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Overview
Market Insights Snapshot
In the state of Maryland, Grass has shown notable performance across various categories, with intriguing trends emerging over the last few months of 2024. In the Edible category, Grass made a significant leap from being outside the top 30 in September to ranking 28th by December, showcasing a positive trajectory. This upward movement indicates a growing consumer preference for their edible products, likely driven by an increase in sales from October to December. In contrast, the Vapor Pens category saw a decline, with Grass dropping from 30th in September to 37th by December. The decrease in rank reflects a downward trend in sales, suggesting potential challenges in maintaining consumer interest or facing stiffer competition in this segment.
When examining the Flower category in Maryland, Grass experienced a slight fluctuation in rankings, starting at 43rd in September, peaking at 34th in November, and settling at 36th in December. This suggests a relatively stable but competitive position within the market, with some variability in consumer demand or competitive dynamics. Despite not being in the top 30 for Flower, the brand's consistent presence in the rankings indicates a steady foothold. Overall, Grass's performance in Maryland presents a mixed picture, with strengths in Edibles but challenges in Vapor Pens, offering valuable insights into potential strategic adjustments needed to optimize their market presence.
Competitive Landscape
In the Maryland flower category, Grass has experienced notable fluctuations in its rankings and sales over the last few months. Starting from a rank of 43 in September 2024, Grass improved to 34 by November, before slightly dropping to 36 in December. This upward trend in November coincided with a significant sales boost, indicating a potential increase in market acceptance or successful marketing strategies. However, brands like Good Green have shown more dramatic rank changes, jumping from 23 in September to an impressive 8 in October, although they fell back to 33 by December. This volatility among competitors highlights the competitive nature of the market. Meanwhile, 1937 maintained a relatively stable presence, with a peak in sales in October, suggesting a strong customer base. Grass's ability to climb the ranks amidst such competition suggests potential for growth, but also underscores the need for strategic positioning to maintain and improve its standing in the Maryland flower market.
Notable Products
In December 2024, the top-performing product for Grass was the CBN:THC 2:1 Bay Berry Gummies 10-Pack, which ascended to the number one rank from its previous third position in November, achieving a notable sales figure of 1177 units. Gelato Berries Pre-Ground, a new entrant in the rankings, secured the second spot with impressive sales figures. Baltimore Crush Gummies 10-Pack emerged as the third top product, marking its debut in the rankings. Zen Breath Distillate Cartridge improved its standing to fourth place from being unranked in November. Flaming Cider Ground also made an entry into the top five, demonstrating a strong performance in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
