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Oct-2025
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Overview
Market Insights Snapshot
In Maryland, Grass has shown varied performance across different product categories. In the Edible category, Grass saw minor fluctuations in its rankings, moving from 28th in July to 26th in August and September, before dropping back to 28th in October. This indicates a relatively stable but not dominant position in the market. On the other hand, the Flower category presented a more challenging landscape for Grass, as it failed to break into the top 30, maintaining positions in the mid-50s throughout the observed period. This suggests that Grass may need to reassess its strategy in the Flower segment to improve its market presence.
The Vapor Pens category, however, tells a different story. Grass demonstrated a stronger performance here, maintaining a consistent presence in the top 25, even improving from 25th in August and September to 23rd in October. This upward movement could be indicative of successful marketing or product adjustments that have resonated well with consumers in Maryland. Despite these successes, the volatility in sales figures across different months suggests that Grass might benefit from a more stable strategy to sustain and further enhance its position in these competitive markets.
Competitive Landscape
In the Maryland Vapor Pens category, Grass has shown a promising upward trajectory in its rank over the past few months, moving from 24th in July 2025 to 23rd by October 2025. This improvement in rank is notable given the competitive landscape. For instance, Sunnies by SunMed maintained a relatively stable position, ranking between 19th and 22nd, while experiencing a decline in sales from August to October. Meanwhile, Cheetah made a significant leap from 27th to 22nd, surpassing Grass in October, which suggests a competitive threat. Flower by Edie Parker and Hi*AF remained outside the top 20, indicating less competitive pressure from these brands. Grass's sales figures have shown resilience, with a slight rebound in October, highlighting its potential to climb higher in the rankings if this trend continues.
Notable Products
In October 2025, Baltimore Crush Gummies 10-Pack (100mg) maintained its position as the top-performing product for Grass, consistently holding the number one rank since July. Notably, Pineapple Whip Distillate Cartridge (0.5g) climbed back to the second position after dropping to fourth in September, with sales reaching 746 units. The CBN/THC 2:1 Bay Berry Gummies 10-Pack (200mg CBN, 100mg THC) held steady in third place, showing a slight decrease compared to its second-place rank in September. Electric Green Apple Distillate Disposable (1g) entered the top five for the first time, securing the fourth position. Meanwhile, Electric Green Apple Distillate Cartridge (1g) also made its debut in the rankings, landing in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
