.svg){kind=small}
Market Insights Snapshot
Grass concentrated 36.59% of May 2026 sales in Pre-Roll with a 4,280.59% year-over-year surge but a 23.86% month-over-month pullback, while Flower held 31.26% share with 53.85% YoY growth and a 37.89% MoM decline; Vapor Pens accounted for 18.32% share with a 58.05% YoY decline yet a 45.19% MoM rebound, and Edible captured 13.82% share with 137.62% YoY growth but a 15.36% MoM dip. The average price fell 36.15% YoY to $17.49 as Pre-Roll averaged $11.63 and Flower $51.27, and Grass ranked 16 in Pre-Roll in Maryland, implying the brand is trading down on price while leaning into lower-priced formats that can scale share even as near-term category volatility pressures MoM momentum.
The mix shift toward Pre-Roll and Edible, both with triple- to quadruple-digit YoY gains alongside a 36.15% YoY price compression, indicates Grass is prioritizing velocity and basket penetration over premium positioning, while the 45.19% MoM rebound in Vapor Pens against a 23.86% MoM drop in Pre-Roll suggests portfolio balancing rather than a single-category dependency. Holding a 31.26% share in Flower with 53.85% YoY growth but a 37.89% MoM contraction, together with a Pre-Roll category rank of 16 in Maryland, points to a strategy that uses value-led formats to acquire customers, then ladders them into higher-ticket Flower and re-engages through Vapor Pens, implying Grass’s positioning hinges on cross-category migration to defend share when any one format softens.
Competitive Landscape
Grass ranks #16 in MD Pre-Roll in May 2026, improving 40 positions year over year from #56, and edging up 1 spot from #17 three months ago, while its peak at #14 in April 2026 places its current slot 2 ranks below that high; in contrast, SunMed holds #1 after rising from #3 year over year and Strane advanced from #7 to #3, indicating that Grass’s upward trajectory is real but slower than the acceleration of leading movers, implying the brand is gaining relevance yet must convert recent rank volatility into sustained share capture.
Notable Products
CBN/THC 2:1 Bay Berry Gummies 10-Pack (200mg CBN, 100mg THC) posted the steepest decline in May 2026 at -24.7% while holding rank 1, and 410 Fuel Pre-Roll 5-Pack (2.5g) dropped -27.1% to rank 10, concentrating the month’s downside in the bookends of the top ten. Baltimore Crush Gummies 10-Pack (100mg) slipped a milder -3.3% at rank 2, and Headspace Pre-Roll 2-Pack (1g) rose +46.9% to rank 6, indicating mixed momentum across formats. Six of the top ten are Pre-Roll SKUs spanning ranks 3 through 10, yet the leading dollar volume sits in Edibles at rank 1, a split that implies reliance on a declining flagship while assortment weight tilts toward Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
