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Apr-2025
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Overview
Market Insights Snapshot
In the state of Maryland, Grass has shown varying performances across different product categories. Notably, in the Edible category, Grass made its way into the top 30 brands by March 2025, achieving a rank of 28. This upward movement from being outside the top 30 in January indicates a positive trend in consumer acceptance or possibly strategic marketing efforts. However, in April, there was a slight decline to rank 29, suggesting a competitive landscape or fluctuating consumer preferences. Meanwhile, the Flower category saw Grass reaching a commendable rank of 22 in February before experiencing a dip and then recovering to rank 24 by April. This indicates a resilient performance in a highly competitive category, showcasing Grass's ability to maintain a strong presence despite challenges.
The Pre-Roll category exhibited a more volatile performance for Grass in Maryland. Grass started strong with a rank of 25 in January, improved to 18 in February, but then experienced a decline, ending at rank 27 by April. This fluctuation suggests potential challenges in maintaining consistent consumer interest or supply chain issues. In the Vapor Pens category, Grass consistently stayed within the top 30, with a steady improvement from rank 30 in January to 25 in March, before a slight drop to 27 in April. The overall trend indicates a stable yet competitive positioning in the market, with room for growth in consumer engagement and market share. These movements across categories highlight the dynamic nature of the cannabis market in Maryland and Grass's strategic positioning within it.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Grass has experienced fluctuating rankings over the first four months of 2025, reflecting a dynamic market environment. Starting at rank 31 in January, Grass improved significantly to rank 22 in February, driven by a notable increase in sales. However, the brand faced a setback in March, dropping to rank 29, before recovering slightly to rank 24 in April. This volatility contrasts with competitors like Old Pal, which consistently improved its position, reaching rank 20 in March before slipping to 23 in April, and Matter., which maintained a stable presence in the top 30, peaking at rank 22 in April. Meanwhile, Verano showed a steady upward trend, advancing from rank 37 in January to 25 in April, indicating a strong growth trajectory. The data suggests that while Grass has demonstrated potential for rapid sales growth, it faces stiff competition from brands like Old Pal and Verano, which are also making significant strides in the Maryland market.
Notable Products
In April 2025, Grass's top-performing product was Holy Roller (3.5g) in the Flower category, securing the number 1 rank with sales of 1608 units. Baltimore Crush Gummies 10-Pack (100mg) followed closely, dropping to the 2nd position from its previous top spot in March. The CBN/THC 2:1 Bay Berry Gummies 10-Pack (200mg CBN, 100mg THC) made a strong entry into the rankings, debuting at 3rd place. Tropic Storm Shake (14g) in the Flower category slipped to 4th position after previously ranking 3rd in February. Kush Mints x Str8 Lemonade Pre-Roll 5-Pack (2.5g) rounded out the top five, marking its first appearance in the rankings at 5th place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
