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Nov-2025
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Overview
Market Insights Snapshot
In the state of Maryland, the cannabis brand Grass has shown varied performance across different product categories. In the Edible category, Grass has maintained a steady presence, ranking 26th in August and September, dropping slightly to 28th in October, and recovering to 27th in November. Despite the fluctuations in rank, the sales figures indicate a slight recovery in November after a dip in September and October. In the Flower category, Grass has not made it into the top 30 brands for November, which suggests a challenge in maintaining competitive sales in this category. However, their performance in the Vapor Pens category is noteworthy, where Grass improved its rank from 25th in August to 18th in November, showing a significant upward trend in sales, particularly with a notable increase in November.
Grass's performance in the Pre-Roll category in Maryland is also of interest, as they entered the top 30 only in November, securing the 51st position. This indicates a recent push or improvement in this category, which could be a strategic focus for future growth. The absence of rankings in the Flower category for November highlights a potential area of concern or a shift in strategy, as they were consistently ranked in the mid-50s in the preceding months. Overall, Grass appears to be focusing on strengthening its position in the Vapor Pens category, which may be a response to market demand or internal strategic shifts. These insights into Grass's performance across categories and states provide a glimpse into the brand's market dynamics and potential areas of focus for future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Grass has shown a notable upward trajectory in recent months. Despite starting outside the top 20 in August 2025, Grass climbed to the 18th position by November 2025, indicating a significant improvement in market presence. This rise is particularly impressive given the competitive pressure from brands like CULTA, which also improved its rank from 23rd in August to 16th in November, and Fuzed, which maintained a consistent presence within the top 20. Meanwhile, Just Vapes (MA) experienced a decline, dropping from 14th to 17th, which may have contributed to Grass's opportunity to advance. The sales data suggests that Grass's strategic moves, possibly in marketing or product innovation, have effectively captured consumer interest, allowing it to surpass competitors like Sunnies by SunMed, which remained relatively stable in rank. This positive trend for Grass highlights its potential to further capitalize on market opportunities and continue its ascent in the Maryland vapor pen category.
Notable Products
In November 2025, the top-performing product for Grass was the Rose Gold Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1268 units. The CBN/THC 2:1 Bay Berry Gummies 10-Pack (200mg CBN, 100mg THC) in the Edible category followed closely, maintaining a strong second place, an improvement from its third position in October. Lemon Lime Soda Distillate Cartridge (0.5g) debuted at rank three, showing significant impact in the Vapor Pens category. Red Drank Distillate Cartridge (0.5g) also entered the rankings at fourth place, indicating a rising trend in popularity. Lastly, Pineapple Whip Distillate Cartridge (0.5g) slipped to fifth place from its previous second position, reflecting a slight decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
