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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Viking Cannabis concentrated 80.38% of sales in Flower, where year-over-year declined 6.99% and month-over-month fell 12.57%, while Pre-Roll held 15.63% share with a 3.09% YoY rise but an 8.75% MoM drop; the brand’s average price in aggregate ticked up 0.90% YoY to $20.00 even as Flower priced at $28.68 and Pre-Roll at $7.91 moved in opposite volume directions. Smaller lines showed divergent momentum: Vapor Pens at 2.40% share grew 3.07% MoM despite lacking a reported YoY, and Concentrates at 1.59% share surged 73.36% YoY and 45.81% MoM; combined with a 2.44% YoY decline in total brand sales, this mix implies dependence on Flower is amplifying volatility while niche gains are too small in share to offset core softness.
Positioning-wise, the 12th rank in Flower within Washington alongside a 6.99% YoY and 12.57% MoM contraction suggests the current placement keeps the brand exposed to premium Flower swings rather than diversified demand capture; meanwhile, a 73.36% YoY and 45.81% MoM upswing in Concentrates and a 3.07% MoM lift in Vapor Pens indicate traction in value-accessible inhalables that could rebalance mix if scaled above the current 3.98% combined share. With Pre-Roll’s 15.63% share growing 3.09% YoY but slipping 8.75% MoM, the near-term read is that incremental gains outside Flower need sustained month-to-month continuity to dilute risk from the core, implying the brand’s route to improved stability is to elevate secondary categories’ share while preserving Flower rank in Washington.
Competitive Landscape
Viking Cannabis is ranked #12 in WA Flower in May 2026, down 3 positions from #9 year over year, after peaking at #7 in March 2026 and slipping 3 spots from #9 in February 2026 to #12 in May 2026; meanwhile, Phat Panda held #1 both year over year and in May 2026 despite a 7.68% YoY sales decline, and Sweetwater Farms climbed from #20 to #5 on 77.73% YoY sales growth. Compared with Lifted Cannabis Co rising from #7 to #3 with 16.90% YoY growth and Mama J's moving from #6 to #4 with 14.68% YoY growth, Viking Cannabis’s 3-rank YoY drop and 5-rank gap from its #7 peak imply a slide from the core consideration set toward the category’s mid-tier, signaling that without a near-term rank recovery of at least 2–3 positions the brand risks ceding shelf presence to faster-advancing peers.
Notable Products
Old School Lemons Pre-Roll 2-Pack (1g) posted the steepest decline in May 2026 at -40.8% and slid to rank 10, while Candy Mac (3.5g) fell -9.2% yet held rank 1. Oil Tanker (3.5g) rose 14.8% to rank 2 and Gas Face (3.5g) gained 14.5% to rank 3, indicating momentum concentrated in Flower even as one Pre-Roll contracted sharply. With six of the top ten SKUs in Flower and Pre-Rolls occupying ranks 7–10, the mix implies share is consolidating around core 3.5g Flower formats despite volatility in value-oriented multi-pack Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
