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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Viking Cannabis has shown a steady presence in the Flower category, maintaining a position within the top 10 brands for the majority of the observed period. Despite a slight dip from 9th to 11th place in August, the brand quickly rebounded to 9th in September, before settling at 10th in October. This consistency suggests a strong foothold in the Flower market, even though sales figures indicate a gradual decline over the months. On the other hand, Viking Cannabis's performance in the Pre-Roll category has not been as robust, with rankings consistently outside the top 30, peaking at 34th in July and dropping to 48th by October. This indicates a potential area for growth or a need for strategic adjustments to enhance their presence in this category.
While Viking Cannabis maintains a notable standing in the Flower category within Washington, their performance in the Pre-Roll category highlights a challenge for the brand. The fact that the brand did not make it into the top 30 in the Pre-Roll category during any of the months suggests that they are facing significant competition or lack of market penetration. The sales figures for Pre-Rolls have shown a downward trend, which might be contributing to their lower rankings. This situation presents an opportunity for Viking Cannabis to reassess their strategies in this segment. Overall, while the brand is performing well in certain areas, there are clear opportunities for improvement and expansion in others.
Competitive Landscape
In the competitive landscape of the Washington flower category, Viking Cannabis has demonstrated resilience and adaptability amidst fluctuating market dynamics. Over the past few months, Viking Cannabis has maintained a relatively stable position, ranking 9th in July and September 2025, and slightly dropping to 11th in August and 10th in October. This consistency in rank is noteworthy given the competitive pressures from brands like Fire Bros., which consistently held the 8th position until October when it slipped to 9th, and Fifty Fold, which showed significant volatility, peaking at 8th in October from a low of 12th in September. Despite a slight decline in sales from July to October, Viking Cannabis remains competitive, outperforming Forbidden Farms, which saw a consistent decline in both rank and sales. Meanwhile, Torus has shown an upward trend, improving its rank from 18th in July to 11th in October, which could pose a future challenge. Viking Cannabis's ability to maintain its position amidst these shifts underscores its strong market presence and potential for strategic growth in the Washington flower market.
Notable Products
In October 2025, Viking Cannabis's top-performing product was Candy Mac (3.5g) in the Flower category, maintaining its leading position from the previous two months despite a sales dip to 1541 units. Oil Tanker (3.5g) also held steady at the second position, showing a consistent rank since August. Old School Lemons (3.5g) remained in the third spot, with a slight decline in sales compared to September. The Oil Tanker Hash Infused Pre-Roll 2-Pack (1g) maintained its fourth place, showing stability in its ranking since reappearing in September. Lastly, the Candy Mac Bubble Hash Infused Pre-Roll 2-Pack (1g) returned to the rankings in October at fifth place, after having been absent in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
