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Dec-2024
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Overview
Market Insights Snapshot
In the state of Washington, Viking Cannabis has demonstrated notable progress in the Flower category. Over the last few months, the brand has climbed from a rank of 27 in September 2024 to 15 by December 2024. This upward trend signifies a strengthening presence in the market, with sales increasing from $247,823 in September to $393,639 in December. Such consistent improvement in rankings and sales suggests that Viking Cannabis is effectively capturing consumer interest and possibly expanding its market share in the Flower category.
Conversely, Viking Cannabis has struggled to break into the top 30 in the Pre-Roll category in Washington. Despite an improvement in rank from 88 in September 2024 to 74 in December 2024, the brand remains outside the top tier of competitors. This indicates potential challenges in gaining traction within the Pre-Roll category, where competition might be more intense or consumer preferences differ. While there is a slight uptick in sales from $40,854 in September to $48,652 in December, the brand's position suggests room for strategic adjustments to enhance its standing in this segment.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Viking Cannabis has demonstrated a notable upward trajectory in rankings from September to December 2024. Initially ranked 27th in September, Viking Cannabis climbed to 15th by December, indicating a significant improvement in market presence. This upward movement is particularly impressive when compared to competitors like Sweetwater Farms, which fluctuated between ranks 20 and 23, and SKÖRD, which showed a similar upward trend but started from a higher base, moving from 18th to 16th. Meanwhile, Mama J's maintained a relatively stable position around the 11th and 13th ranks, and Thunder Chief Farms improved slightly from 19th to 14th. Viking Cannabis's rise in rank is complemented by a consistent increase in sales, suggesting a strengthening brand appeal and market strategy that could potentially challenge higher-ranked competitors in the coming months.
Notable Products
In December 2024, Viking Cannabis's top-performing product was Oil Tanker (3.5g) in the Flower category, maintaining its number one rank from November with sales reaching 1848 units. Old School Lemons (3.5g), another Flower product, held the second position, slightly increasing its sales from November. Oreoz (3.5g) entered the rankings at third place, showcasing strong initial sales figures. Candy Mac (3.5g) remained consistent at fourth place, indicating steady demand across the months. Notably, Old School Lemons Pre-Roll 2-Pack (1g) dropped from third to fifth place, suggesting a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
