Sep-2025
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Overview
Market Insights Snapshot
Viking Cannabis has shown notable performance in the Washington market, particularly within the Flower category. Over the months from June to September 2025, the brand maintained a relatively stable presence, with rankings fluctuating slightly between 9th and 11th place. This consistent top 15 presence indicates a strong foothold in the Flower category, despite some minor dips, such as in August when they dropped to 11th. The sales figures reflect this stability, with a peak in July, suggesting a potential seasonal or promotional influence. However, the fluctuations in ranking suggest a competitive market landscape where Viking Cannabis must continually innovate to maintain or improve its position.
In contrast, Viking Cannabis's performance in the Pre-Roll category in Washington reveals more challenges. The brand did not break into the top 30 for several months, with rankings hovering in the 30s and 40s, and even slipping to 45th in September 2025. This indicates a more competitive or saturated market where Viking Cannabis struggles to capture a significant share. Despite a brief improvement in July, where they climbed to 34th, the overall trend suggests they face significant hurdles in gaining traction within this category. The declining sales from July to September further underscore the need for strategic adjustments if Viking Cannabis aims to enhance its performance in the Pre-Roll sector.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Viking Cannabis has demonstrated a dynamic presence, with its rank fluctuating between 9th and 11th place from June to September 2025. Notably, Viking Cannabis improved its position from 10th in June to 9th in July, although it briefly slipped to 11th in August before regaining the 9th spot in September. This indicates a resilient performance amidst strong competition. Brands like Artizen Cannabis and Fire Bros. consistently maintained higher ranks, with Artizen Cannabis holding steady in the 6th position until a slight drop to 7th in September, and Fire Bros. remaining stable at 8th. Meanwhile, Forbidden Farms and Sweetwater Farms showed more variability, with Sweetwater Farms climbing from 18th in June to 11th in September, indicating a potential threat to Viking Cannabis's market share. Despite these competitive pressures, Viking Cannabis's sales remained robust, showcasing its ability to sustain consumer interest and adapt to market dynamics.
Notable Products
In September 2025, Candy Mac (3.5g) maintained its position as the top-selling product for Viking Cannabis, with sales reaching 2209 units. Oil Tanker (3.5g) remained in second place, although its sales slightly decreased compared to the previous month. Old School Lemons (3.5g) made a notable comeback, securing the third position after being absent from the rankings in July and August. The Oil Tanker Hash Infused Pre-Roll 2-Pack (1g) rose to fourth place, despite not being ranked in August. Candy Mac Pre-Roll 2-Pack (1g) consistently held the fifth spot for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.