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Jul-2025
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Overview
Market Insights Snapshot
Viking Cannabis has shown a consistent performance in the Washington market, particularly in the Flower category, where it maintained a steady 9th place ranking from April to July 2025. This consistency in ranking is accompanied by a notable upward trend in sales, with figures increasing from $455,910 in April to $561,270 in July. Such stability in ranking, coupled with a positive sales trajectory, suggests a strong brand presence and consumer loyalty in the Flower category within the state. However, the absence of Viking Cannabis from the top 30 in other categories might indicate areas for potential growth or diversification.
In the Pre-Roll category in Washington, Viking Cannabis experienced more fluctuation in rankings, starting at 36th place in April and rising to 33rd by July. Despite not consistently breaking into the top 30, the brand demonstrated a promising increase in sales, from $103,646 in April to $142,473 in July. This upward sales trend, despite the lower rankings, could suggest an increasing consumer interest or effective sales strategies that are beginning to take hold. The data indicates potential for growth in this category, even though the brand has not yet secured a top-tier position.
Competitive Landscape
In the competitive landscape of the Washington state flower category, Viking Cannabis has maintained a consistent rank of 9th place from April through July 2025. This stability in ranking is noteworthy, especially when compared to other brands such as Sweetwater Farms, which experienced a significant climb from 27th to 10th place during the same period. Despite this upward movement by competitors, Viking Cannabis's sales have shown a positive trajectory, culminating in a notable increase by July 2025. Meanwhile, Fire Bros. and Lifted Cannabis Co have maintained higher ranks, consistently placing within the top 8, which suggests a competitive but stable market environment. The consistent performance of Viking Cannabis amidst these dynamics indicates a strong brand presence and customer loyalty, positioning it well against competitors who are also experiencing growth.
Notable Products
In July 2025, Oil Tanker (3.5g) from the Flower category emerged as the top-performing product for Viking Cannabis, climbing from the second position in the previous two months and achieving sales of 2080. Candy Mac (3.5g), also in the Flower category, slipped to the second position after maintaining the top spot from April to June. Oreoz (3.5g) improved its rank to third, up from fifth in June, indicating a positive trend in sales. The Old School Lemons Pre-Roll 2-Pack (1g) maintained its fourth position, showing consistent performance. Oil Tanker Hash Infused Pre-Roll 2-Pack (1g) re-entered the rankings at fifth, having not been ranked in May and June, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
