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Nov-2025
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Overview
Market Insights Snapshot
Viking Cannabis has demonstrated a notable performance trajectory in the Washington market, particularly within the Flower category. Over the months from August to November 2025, the brand improved its ranking from 11th to 8th place, indicating a positive upward trend. This improvement is significant in a competitive market landscape, showcasing Viking Cannabis's ability to enhance its market presence. Despite a slight dip in sales in October, the brand managed to rebound in November, suggesting resilience and strategic market positioning. Such movements indicate that Viking Cannabis is effectively navigating the competitive dynamics within the Flower category in Washington.
In contrast, the Pre-Roll category presents a more challenging scenario for Viking Cannabis. The brand was not ranked within the top 30 in August and September 2025, but it made a notable leap to 41st place by November. This indicates a positive but gradual improvement, suggesting that while Viking Cannabis is making strides, there is still significant room for growth in this category. The fluctuation in rankings highlights the competitive nature of the Pre-Roll market in Washington, and Viking Cannabis's journey to establish a stronger foothold. Overall, while the brand has shown potential, especially in the Flower category, it will need to continue strategizing to enhance its position across other categories.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Viking Cannabis has shown notable resilience and upward mobility in recent months. From August to November 2025, Viking Cannabis improved its rank from 11th to 8th, indicating a positive trend in market performance. This improvement is particularly significant given the competitive pressures from brands like Artizen Cannabis, which saw a decline from 6th to 10th place, and Fifty Fold, which fluctuated but ultimately maintained a similar position. Meanwhile, Sweetwater Farms experienced a notable rise, jumping from 13th to 7th place, which poses a potential challenge for Viking Cannabis as they vie for higher market share. Despite these dynamics, Viking Cannabis's sales have remained relatively stable, with a slight uptick in November, suggesting effective strategies in customer retention and brand loyalty. As the competition intensifies, Viking Cannabis's ability to sustain and build on this momentum will be crucial for maintaining its upward trajectory in the Washington flower market.
Notable Products
In November 2025, Oil Tanker (3.5g) emerged as the top-performing product for Viking Cannabis, climbing to the first rank with notable sales of 1694 units. Candy Mac (3.5g), which previously held the top spot consistently from August to October, slipped to the second position. Old School Lemons (3.5g) maintained a steady third rank across September to November. The Candy Mac Bubble Hash Infused Pre-Roll 2-Pack (1g) rose to fourth place, marking a significant improvement from its absence in the September rankings. Meanwhile, Oil Tanker Hash Infused Pre-Roll 2-Pack (1g) saw a slight decline, moving from fourth to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
