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Feb-2026
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Overview
Market Insights Snapshot
In the Washington market, Viking Cannabis has shown a mixed performance across different categories. In the Flower category, the brand maintained a relatively stable presence, ranking consistently within the top 10 from November 2025 to February 2026. However, there was a slight dip in sales from December to February, indicating a potential area for improvement. On the other hand, their performance in the Pre-Roll category was not as strong, as they did not make it into the top 30 for several months. Despite this, there was a noticeable upward trend in their rankings from 43rd in November and December to 37th by February, suggesting some positive momentum in this category.
Examining the sales figures, Viking Cannabis experienced fluctuations in their Flower category sales, with a peak in January 2026 followed by a decline in February. This trend might hint at seasonal variations or changes in consumer preferences. Meanwhile, the Pre-Roll category sales remained relatively steady, with only minor variations over the months, suggesting a consistent demand. The lack of top 30 rankings in the Pre-Roll category highlights a potential challenge for the brand to increase its visibility and market share. These insights could be crucial for Viking Cannabis as they strategize to strengthen their presence in the Washington market.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Viking Cannabis has shown resilience and consistency in its market position. Over the period from November 2025 to February 2026, Viking Cannabis maintained a relatively stable rank, fluctuating between 7th and 9th place. This stability is noteworthy given the dynamic shifts observed among competitors. For instance, Fire Bros. improved its rank from 10th to 7th, indicating a positive sales trajectory, while Redbird (formerly The Virginia Company) experienced a decline from 4th to 10th, suggesting challenges in maintaining its earlier momentum. Meanwhile, Torus demonstrated a notable improvement, climbing from 14th to 8th, indicating a successful strategy in capturing market share. Despite these fluctuations, Viking Cannabis's consistent sales performance, with only a slight dip in February 2026, highlights its strong brand presence and customer loyalty in a competitive market.
Notable Products
In February 2026, Oil Tanker 3.5g reclaimed its position as the top-performing product for Viking Cannabis, moving up from the second spot in the previous two months with sales of 1640 units. Candy Mac 3.5g, which had been leading in December 2025 and January 2026, fell to second place. Old School Lemons 3.5g maintained its consistent performance, holding steady at the third rank for the second consecutive month. Notably, White Cherries Pre-Roll 2-Pack 1g made its debut in February, securing the fourth position. Similarly, Block Berry Pre-Roll 2-Pack 1g entered the rankings at fifth place, highlighting a growing interest in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
