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Dec-2025
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Overview
Market Insights Snapshot
Viking Cannabis has shown a steady performance in the Washington market, particularly within the Flower category. Over the last four months of 2025, the brand maintained a top 10 position, with rankings fluctuating slightly between 7th and 10th place. Notably, the brand improved its position from 10th in October to 7th in November, before settling back to 9th in December. This indicates a resilient presence in the competitive Flower category, with sales figures showing a slight decline in October but rebounding in the subsequent months. The consistent presence in the top 10 suggests that Viking Cannabis has a strong foothold in Washington's Flower market.
In contrast, Viking Cannabis' performance in the Pre-Roll category within Washington has been more challenging. The brand has struggled to break into the top 30 rankings, with positions hovering in the low 40s. Despite this, there was a positive shift from October to November, when the ranking improved from 52nd to 43rd, maintaining that position through December. This movement suggests a potential upward trend, although the brand remains outside the top 30, indicating room for growth and market penetration. The Pre-Roll category continues to be a more competitive space for Viking Cannabis compared to its Flower offerings.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Viking Cannabis has shown fluctuating performance in the latter months of 2025. While it improved its rank from 10th in October to 7th in November, it slipped back to 9th by December. This indicates a volatile market position amidst strong competition. Notably, Lifted Cannabis Co consistently maintained a higher rank, although it dropped from 6th to 7th position in December, potentially opening a window for Viking Cannabis to capitalize on. Meanwhile, Sweetwater Farms and K Savage (WA) both showed upward trends, with Sweetwater Farms climbing to 8th place by November and December, and K Savage (WA) improving to 11th by December. This competitive pressure suggests that Viking Cannabis needs to strategize effectively to maintain and improve its market position. Additionally, Momma Chan Farms made a significant leap from 15th in November to 10th in December, further intensifying the competition. Viking Cannabis's sales figures, although robust, indicate a need for strategic initiatives to sustain and enhance its rank amidst these dynamic market shifts.
Notable Products
In December 2025, Viking Cannabis's top-performing product was Candy Mac (3.5g) in the Flower category, reclaiming its top rank from November with sales of 2110 units. Oil Tanker (3.5g) followed closely in second place, having swapped positions with Candy Mac from the previous month. The Oil Tanker Hash Infused Pre-Roll 2-Pack (1g) rose to third place, showing significant improvement from its fourth rank in November. Meanwhile, Old School Lemons (3.5g) maintained a steady presence, ranking fourth, a slight drop from its consistent third-place ranking in prior months. Notably, Old School Lemons Infused Pre-Roll 2-Pack (1g) entered the rankings at fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
