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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Viking Cannabis is stocked at 139 licensed dispensaries across Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Bellingham, and Vancouver. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Viking Cannabis concentrated 74.53% of sales in Flower, where year-over-year declined 13.70% and month-over-month slipped 10.46%, while Pre-Roll at 16.25% share grew 2.23% YoY and 3.42% MoM. Vapor Pens held 5.45% share with a 0.93% MoM dip and no YoY read, whereas Concentrates climbed to 3.77% share on 117.32% YoY growth and 9.39% MoM. With an average price up 3.76% YoY to $19.02 and Flower’s average price at 28.62, the mix skews toward a higher-ticket Flower core despite brand-level sales down 3.84% YoY; the pattern implies overexposure to a contracting Flower base while momentum shifts toward Pre-Roll and Concentrates.
Given a Flower category rank of 10 in Washington and a 74.53% dependence on Flower alongside a 13.70% YoY contraction, the brand’s positioning is anchored in a weakening pillar while adjacent formats add incremental stability via 2.23% YoY growth in Pre-Roll and 117.32% YoY growth in Concentrates. The 3.42% MoM gain in Pre-Roll and 9.39% MoM gain in Concentrates, against a 10.46% MoM decline in Flower and a 0.93% MoM dip in Vapor Pens, indicate a pivotable pathway: leaning into faster-moving, lower-priced units to offset price-sensitive Flower headwinds, which implies the brand can defend category rank by rebalancing the mix toward formats with positive velocity without fully abandoning its Flower-led identity.
Competitive Landscape
Viking Cannabis sits at rank #10 in September 2026, down 2 positions year over year from #8, and up 1 spot versus June 2026 when it was #11; the brand’s peak at #7 in July 2026 contrasts with its current position, indicating slippage from mid-summer momentum. Against this backdrop, Phat Panda held #1 both this year and last while growing sales 18.99%, and Mama J's climbed from #4 to #3 as sales rose 3.16%, whereas Legends stayed at #2 despite a 16.90% sales decline. The spread between Viking Cannabis moving from #7 in July 2026 to #10 in September 2026 and competitors consolidating near the top implies Viking Cannabis is ceding rank to brands with steadier multi-month gains, signaling a need to counter stable leadership and incremental climbers.
Notable Products
Old School Lemons (3.5g) posted the steepest decline at -18.6% while sliding to rank 7, whereas White Cherries (3.5g) rose 5.1% yet remained outside the top five at rank 6. Candy Mac (3.5g) contracted -3.3% but still held rank 1, and Oil Tanker (3.5g) dipped -5.7% at rank 2, indicating Flower leadership is intact but softening at the top. Three of the top five are Pre-Rolls, with White Cherries Pre-Roll 2-Pack (1g) up 23.5% at rank 5 alongside two other Pre-Roll SKUs growing between 6.2% and 12.5%, while Block Berry Pre-Roll 2-Pack (1g) entered at rank 9 with $5,561 in September 2026. The pattern implies a pivot toward Pre-Roll depth to offset mixed Flower momentum, concentrating volume in a few enduring Flower anchors while testing breadth through infused and value Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
