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Apr-2025
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Overview
Market Insights Snapshot
In the state of Washington, Viking Cannabis has shown consistent performance in the Flower category, maintaining a steady rank of 7th place from February through April 2025. This stability suggests a strong foothold in the market, especially considering their sales figures, which peaked in March before slightly declining in April. However, the Pre-Roll category tells a different story, where Viking Cannabis hasn't made it into the top 30 rankings, indicating a potential area for growth or a shift in consumer preferences that the brand might need to address.
Despite the challenges in the Pre-Roll category, Viking Cannabis's upward movement from 50th to 37th place over four months could be seen as a positive trend, reflecting increased consumer interest or effective marketing strategies that are beginning to pay off. This gradual improvement in rankings, alongside a notable increase in sales from February to April, suggests that the brand is gaining traction in this category. However, with the absence of top 30 rankings, there remains significant room for improvement. The consistent performance in the Flower category and the upward trend in Pre-Rolls provide valuable insights for strategic planning and potential areas for further market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Viking Cannabis has maintained a consistent rank of 7th place from February to April 2025, after slightly improving from 8th place in January. This stability in rank suggests a solid market presence, although it faces stiff competition from brands like Fire Bros., which consistently ranks higher at 5th or 6th place, and Redbird (formerly The Virginia Company), which saw a notable rise from 8th place in February to 4th in March. Despite these challenges, Viking Cannabis's sales figures indicate a robust performance, particularly in March where sales peaked, although they experienced a slight dip in April. This suggests that while Viking Cannabis is holding its ground, there is potential for growth if they can capitalize on the momentum seen in March, especially as competitors like K Savage (WA) and Fifty Fold also show fluctuations in their rankings and sales. Overall, Viking Cannabis's ability to maintain its rank amidst dynamic market shifts highlights its resilience and potential for strategic growth in the Washington Flower market.
Notable Products
In April 2025, Candy Mac (3.5g) maintained its position as the top-selling product for Viking Cannabis, with sales reaching 2375 units, showing a consistent lead since March. Old School Lemons (3.5g) made a notable climb to second place, up from fourth in March, reflecting a significant increase in popularity. Oil Tanker (3.5g) dropped to third place, despite being the top seller in January and February, indicating a shift in consumer preferences. Oreoz (3.5g) held steady at fourth place, maintaining its rank from March, though its sales showed a slight decline. Old School Lemons Pre-Roll 2-Pack (1g) remained in fifth place, consistent with its performance in March, suggesting stable demand for pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
