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Aug-2025
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Overview
Market Insights Snapshot
Viking Cannabis has maintained a consistent presence in the Washington market, particularly within the Flower category. Over the summer months, the brand sustained a solid ranking, holding the 9th position from May to July before slightly dropping to 10th in August. This slight dip in rank might be attributed to competitive pressures or seasonal fluctuations, yet the overall sales figures suggest a robust performance with a notable peak in July. This indicates a strong consumer demand for their Flower products, which might be driven by quality or brand loyalty. It's worth noting that maintaining a top 10 position in a competitive market like Washington is a testament to the brand's solid footing in this category.
In contrast, Viking Cannabis's performance in the Pre-Roll category has been more volatile. Starting outside the top 30 in May, the brand made significant strides by climbing to the 34th position in July before slipping back to 40th in August. This fluctuation highlights potential challenges in maintaining a foothold in this category, possibly due to increased competition or shifting consumer preferences. However, the leap in sales from May to July suggests a period of growth and opportunity that the brand could capitalize on to stabilize and improve its ranking further. The absence from the top 30 in May underscores the competitive nature of the Pre-Roll market in Washington, presenting both a challenge and an opportunity for Viking Cannabis to refine its strategy in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Viking Cannabis has maintained a consistent presence, ranking 9th in May, June, and July 2025, before slipping slightly to 10th in August 2025. This stability in rank, despite a competitive market, highlights Viking Cannabis's resilience and ability to maintain its market share. Notably, Fire Bros. consistently held the 8th position throughout the same period, indicating a strong performance just ahead of Viking Cannabis. Meanwhile, Fifty Fold and K Savage (WA) showed fluctuations, with K Savage (WA) improving its rank significantly from 14th in July to 9th in August, surpassing Viking Cannabis. This dynamic shift suggests a highly competitive environment where even slight changes in sales performance can impact rankings. Viking Cannabis's sales peaked in July, which may have contributed to maintaining its rank during that month, but the subsequent dip in August sales coincided with its drop in rank, emphasizing the importance of sustaining sales momentum in this competitive market.
Notable Products
In August 2025, Candy Mac (3.5g) once again claimed the top spot among Viking Cannabis products, maintaining its leading position from May and June, after briefly dropping to second place in July. The product achieved sales of 1929 units, demonstrating its consistent popularity. Oil Tanker (3.5g) followed closely at the second rank, having swapped positions with Candy Mac in July but otherwise maintaining a strong presence in the rankings. Notably, Old School Lemons Infused Pre-Roll 2-Pack (1g) re-entered the charts as the third best-seller after a month off the list in July. New to the rankings, Oreoz Bubble Hash Infused Pre-Roll 2-Pack (1g) and Candy Mac Pre-Roll 2-Pack (1g) secured the fourth and fifth positions, respectively, indicating a growing interest in pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
