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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Viking Cannabis is stocked at 138 licensed dispensaries across Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Vancouver, and Bellingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Viking Cannabis concentrated 73.67% of October 2026 sales in Flower, where year-over-year revenue fell 10.17% and month-over-month slipped 0.36%, while Pre-Roll held 15.89% share with a 10.73% YoY increase but a 3.57% MoM decline; meanwhile, Concentrates at 5.17% share surged 286.60% YoY and 22.77% MoM as Vapor Pens at 5.26% share dropped 16.70% MoM with no YoY basis. Despite a 2.35% brand-level YoY sales gain and a 4.43% YoY drop in average price, the category mix indicates topline stability relied on outsized Concentrates growth offsetting Flower contraction, implying a pivot from a single-category anchor toward a more balanced portfolio in Washington.
With Flower still the top category and a 12th rank in Washington Flower, the 10.17% YoY decline there, alongside a 3.57% MoM pullback in Pre-Roll, suggests price-led defense rather than share capture, while Concentrates’ 22.77% MoM and 286.60% YoY surges signal a niche where Viking Cannabis can differentiate and buffer volatility from core Flower. The pattern implies repositioning toward higher-velocity subsegments to maintain rank efficiency in Flower while reallocating assortment and promo cadence to Concentrates to convert recent triple-digit YoY momentum into sustained share without overexposing the brand to Vapor Pens’ 16.70% MoM softness.
Competitive Landscape
Viking Cannabis ranks #12 in WA Flower in October 2026, down 2 positions from #10 year over year and 5 positions from its July 2026 peak at #7, while the three-month rank slide from #7 to #12 indicates momentum loss. In contrast, Phat Panda held #1 year over year with a 23.4% YoY sales increase, and Sweetwater Farms climbed from #14 to #5 alongside a 47.8% YoY sales gain, whereas Legends slipped from #2 to #3 amid a 25.1% YoY sales decline. The gap between Viking Cannabis at #12 and peers advancing into the top 5, combined with a two-rank YoY decline and a five-rank drop since July 2026, implies a transition from mid-tier contender to share defense unless near-term drivers reverse the downtrend.
Notable Products
Viking Cannabis prices run higher than comparable items, with the brand averaging 25.5% above similar products in October 2026, and large Flower packs like Oil Tanker (28g) priced roughly double peers. That pricing posture sits atop a lineup where Flower drives 65.0% of sales, so most of its sales come from higher-priced Flower formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
