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Apr-2026
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Overview
Market Insights Snapshot
In the state of Washington, Viking Cannabis has demonstrated a consistent and commendable performance in the Flower category. The brand maintained its position at rank 8 for the initial two months of 2026, before advancing to rank 7 in March and April. This upward movement is indicative of a strong market presence and increasing consumer preference. The sales figures corroborate this trend, showing a positive trajectory from January to April, with a notable increase in sales from approximately $433,049 in February to $543,911 by April. This suggests that Viking Cannabis is gaining traction and potentially expanding its market share in the Flower category within Washington.
Conversely, in the Pre-Roll category, Viking Cannabis has faced challenges in securing a top position. The brand was not ranked within the top 30 in January, although it moved up to 37th place in February. Despite a slight dip to 43rd in March, it regained its 38th position by April. While this indicates some volatility, the brand's ability to re-enter the top 40 suggests resilience and potential for growth. The sales figures for Pre-Rolls also reflect this fluctuation, with a notable increase from March to April, reaching $100,825. This increase could signal a strategic shift or successful marketing efforts that may help Viking Cannabis improve its standing in this category moving forward.
Competitive Landscape
In the competitive landscape of the Washington state flower category, Viking Cannabis has maintained a steady performance, consistently ranking at 7th place in March and April 2026, after a slight improvement from 8th in February. Despite this stability, Viking Cannabis faces stiff competition from brands like Sweetwater Farms, which has shown a strong presence, ranking 5th in April after peaking at 4th in March. Meanwhile, Fifty Fold has also been a formidable competitor, climbing from 10th in January to 8th in April. Notably, EZ Flower / EZ Puff / EZ-Joint has maintained a consistent 6th place rank, just above Viking Cannabis, indicating a stable yet competitive environment. The fluctuating ranks of Redbird (formerly The Virginia Company), which dropped to 12th in March before recovering to 9th in April, highlight the dynamic nature of this market. Viking Cannabis's sales have shown a positive trend, particularly with a notable increase from February to April, suggesting resilience and potential for growth amidst the competitive pressures.
Notable Products
In April 2026, Viking Cannabis's top-performing product was Candy Mac (3.5g) in the Flower category, maintaining its leading position with sales reaching 2219.0. Old School Lemons Pre-Roll 2-Pack (1g) emerged as a strong contender, securing the second rank, a notable entry this month. Oil Tanker (3.5g), also in the Flower category, dropped to third place from its previous second position in March. Old School Lemons (3.5g) in the Flower category held steady at fourth, while Old School Lemons Infused Pre-Roll 2-Pack (1g) entered the rankings at fifth. This month saw a reshuffling in the top ranks, with new entries in the Pre-Roll category making a significant impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
