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Jan-2025
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Overview
Market Insights Snapshot
In the state of Maryland, Tall Tree Society has shown a consistent presence in the Beverage category. The brand held a strong position with a rank of 5 in October 2024, slightly dipping to 6 in November 2024. However, the absence of rankings in December 2024 and January 2025 indicates that Tall Tree Society did not make it into the top 30 brands during these months. This drop could suggest increased competition or a shift in consumer preferences within Maryland's beverage market. Despite this, the sales figures for October and November suggest a relatively stable performance, with only a minor decline in sales from $13,366 in October to $13,117 in November.
The performance of Tall Tree Society in other states and categories remains a mystery, as data for these areas is not provided. This leaves room for speculation about whether the brand has a similar presence or faces different challenges in other regions. The lack of presence in the top 30 rankings for December and January in Maryland could also imply that the brand is focusing its efforts on different categories or states, or it might be experiencing seasonal fluctuations. Understanding these dynamics would require a deeper dive into broader market trends and consumer behaviors across various regions.
Competitive Landscape
In the competitive landscape of the beverage category in Maryland, Tall Tree Society experienced a slight decline in its market position, moving from 5th place in October 2024 to 6th in November 2024, before dropping out of the top 20 rankings by December 2024. This shift indicates a potential challenge in maintaining its competitive edge. Meanwhile, Tall emerged in the rankings in January 2025, securing the 7th position with a consistent sales trend, while Tall climbed to the 6th position by January 2025, surpassing Tall Tree Society's previous rank. These competitors' stable or improving sales figures suggest they are capturing market share, emphasizing the need for Tall Tree Society to reassess its strategies to regain its footing in the Maryland beverage market.
Notable Products
In January 2025, Tall Tree Society's top-performing product was the Dark Berry Seltzer (5mg THC, 12oz) in the Beverage category, maintaining its number one rank from previous months with sales of 1,554 units. The Green Apple Gas (4g) in the Flower category climbed to the second position, improving from its third-place rank in November 2024. The Green Apple Gas (14g), also in the Flower category, entered the rankings at the third position, showcasing a notable debut. GMO Cold Cure Live Rosin (1g) in the Concentrates category secured the fourth spot, marking its first appearance in the rankings. Melted Strawberries Rosin (1g), another Concentrate, followed closely in fifth place, indicating a strong performance among new entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
