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Dec-2024
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Overview
Market Insights Snapshot
Tao Gardens has experienced significant fluctuations in their performance across the Flower category in Oregon. In October 2024, the brand achieved a notable improvement, breaking into the top 30 with a rank of 29, up from 45 in September. This upward trajectory, however, was short-lived as they fell out of the top 30 by November and further declined to a rank of 71 by December. Such volatility suggests challenges in maintaining consistent market presence, possibly due to competitive pressures or shifts in consumer preferences within the state.
Despite the ups and downs in their rankings, Tao Gardens showed a peak in sales during October, with the highest recorded sales figure for the period. This spike could indicate successful promotions or product launches that resonated well with consumers at the time. However, the subsequent drop in sales and rankings highlights the importance of sustaining momentum in a competitive market. The absence of Tao Gardens in the top 30 in multiple months underscores the need for strategic adjustments to regain and maintain a stronger foothold in the Oregon Flower category.
Competitive Landscape
In the competitive Oregon flower market, Tao Gardens has experienced notable fluctuations in its ranking, which could impact its sales trajectory. In September 2024, Tao Gardens was ranked 45th, but it climbed to 29th in October, indicating a positive trend in market presence. However, by November and December, its rank slipped to 58th and 71st, respectively, suggesting challenges in maintaining its competitive edge. Comparatively, SugarTop Buddery consistently outperformed Tao Gardens, peaking at 30th in October and maintaining a higher sales volume. Meanwhile, Kleen Karma Gardens and Verdant Leaf Farms also showed varying ranks, with Kleen Karma Gardens peaking in October at 47th, and Verdant Leaf Farms maintaining a steadier presence, albeit with lower sales. The entry of Belushi's Farm into the top 100 in November and December, despite not ranking earlier, adds further competition. These dynamics suggest that while Tao Gardens has the potential for growth, it faces significant competition and must strategize to stabilize and improve its market position.
Notable Products
In December 2024, Cap Junky (Bulk) maintained its position as the top-selling product for Tao Gardens, continuing its streak from October and November, with impressive sales of 687 units. London Cake (Bulk) climbed to the second position, showing a significant rise from its fourth position in November, with a notable increase in sales. Minotaur (Bulk) re-entered the rankings at third place after not being ranked in October and November, indicating a resurgence in popularity. Lemon Maraschino (Bulk) dropped to fourth place, showing a decline in sales compared to previous months. A new entry, Tropical Freeze Live Rosin (1g), debuted at fifth place, suggesting growing interest in concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
