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Apr-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Tao Gardens has shown noteworthy progress in the Oregon market, particularly in the Flower category. Starting the year at the 60th position, Tao Gardens made a significant leap to the 28th rank by April 2025, indicating a strong upward trajectory. This improvement is underscored by a substantial increase in sales, with April's figures nearly doubling those in January. Such a rise in ranking and sales suggests that Tao Gardens has successfully captured consumer interest and possibly expanded its market presence within the state. However, the brand's absence from the top 30 in the initial months could highlight initial challenges in market penetration or competition intensity.
Conversely, the performance of Tao Gardens in the Pre-Roll category in Oregon paints a different picture. The brand only emerged in the rankings by April 2025, securing the 84th spot, indicating that it did not make it to the top 30 in the preceding months. This late appearance in the rankings could imply either a recent entry into the category or a struggle to gain traction compared to its Flower offerings. The sales figures for April, although present, suggest that there is room for growth and improvement in this segment. Overall, while Tao Gardens has demonstrated a strong performance in the Flower category, its journey in the Pre-Roll market is still in its nascent stages, with potential for further development.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Tao Gardens has shown a notable upward trajectory in rankings from January to April 2025, moving from 60th to 28th place. This improvement is significant when compared to competitors like Dog House, which fluctuated between 13th and 26th place, and Cosmic Treehouse, which consistently ranked lower, peaking at 20th in February. Notably, Milmar Farms maintained a strong position, consistently ranking in the top 30, which suggests a stable market presence. Meanwhile, Big League Farms showed a dramatic rise to 30th in April after not ranking in January, indicating a potential emerging threat. Despite starting the year with lower sales figures, Tao Gardens' strategic improvements have led to a significant increase in sales, closing the gap with higher-ranked competitors and suggesting a promising growth trajectory in the Oregon market.
Notable Products
In April 2025, Campout (1g) emerged as the top-performing product for Tao Gardens, securing the number one rank with a sales figure of 1586 units. Sticky Buns (Bulk) followed closely as the second-ranked product, indicating strong demand in the Flower category. Cap Junky (Bulk), which previously held the top spot in March, experienced a slight decline, dropping to third place. Mac 1 Pre-Roll (1g) and Deadhead OG Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, Campout (1g) and Sticky Buns (Bulk) were newly introduced to the top ranks in April, showing a shift in consumer preferences towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
