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Aug-2024
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Overview
Market Insights Snapshot
Tao Gardens has shown a mixed performance across various categories and states over the past few months. In the Oregon market, the brand has experienced fluctuations in the Flower category. From May to August 2024, their rankings oscillated significantly, starting at 34th in May, improving to 27th in June, but then dropping to 43rd in July before recovering slightly to 38th in August. This inconsistency suggests that while Tao Gardens can achieve competitive standings, maintaining a stable presence in the top tiers remains a challenge. The sales figures also reflect this volatility, peaking in June before experiencing a dip in July and a modest recovery in August.
It is noteworthy that Tao Gardens did not consistently rank within the top 30 brands in the Flower category in Oregon, which could be seen as a point of concern for the brand's market penetration and consumer loyalty. The absence from the top 30 in multiple months indicates potential areas for improvement in marketing strategies or product offerings. Examining these trends provides valuable insights into the brand's performance dynamics and highlights the importance of strategic adjustments to enhance market presence and sales consistency.
Competitive Landscape
In the competitive landscape of the Flower category in Oregon, Tao Gardens has experienced fluctuating rankings over the past few months, reflecting a dynamic market environment. Notably, Tao Gardens saw a significant drop in rank from 27th in June 2024 to 43rd in July 2024, before slightly recovering to 38th in August 2024. This volatility is contrasted by the performance of competitors like SugarTop Buddery, which consistently maintained higher ranks, peaking at 18th in July 2024. Similarly, Avitas showed a notable improvement, reaching 21st in July 2024 before dropping to 37th in August 2024. Meanwhile, High Tech experienced a sharp decline from 9th in May 2024 to 39th in August 2024, indicating potential market challenges. Sugarbud, although starting from a lower base, showed a steady upward trend, reaching 44th in August 2024. These shifts suggest that Tao Gardens faces stiff competition, particularly from brands that are either more stable or on an upward trajectory, highlighting the need for strategic adjustments to improve its market position.
Notable Products
In August 2024, the top-performing product for Tao Gardens is Jungle Juice (Bulk) in the Flower category, which rose to the number one spot with a notable sales figure of 1786 units. Deadhead OG (Bulk), also in the Flower category, maintained its strong performance, holding steady at the second position with 1607 units sold. Cap Junky (Bulk), another Flower product, slipped to the third rank from its consistent first-place position in the previous months. Chem Skunk OG Pre-Roll (1g) entered the rankings at number four, showing promising sales. Lemon Maraschino (3.5g) held the fifth position, indicating stable demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
