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Jun-2024
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Overview
Market Insights Snapshot
Tao Gardens has shown a notable performance in the Flower category in Oregon. In March 2024, the brand was ranked 37th, but saw a significant improvement in April, moving up to the 29th position. Although there was a slight dip in May, dropping to 31st, Tao Gardens quickly recovered and returned to the 29th spot in June. This consistent presence in the top 30 indicates a strong foothold in the Oregon market, despite occasional fluctuations. The sales figures also reflect this trend, with a steady increase from March to June, suggesting growing consumer preference and market penetration.
However, it is important to note that Tao Gardens did not make it into the top 30 brands in any other state or province during this period. This could be viewed as a limitation in their market reach or a potential area for growth. The brand’s performance in Oregon is commendable, but expanding their presence beyond this state could unlock additional opportunities. Observing their strategic movements and potential entry into new markets in the upcoming months will be crucial for understanding their overall growth trajectory.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Tao Gardens has shown a consistent presence, maintaining a rank within the top 40 brands over the past four months. Notably, Tao Gardens improved its rank from 37th in March 2024 to 29th in April 2024, and despite a slight dip to 31st in May 2024, it regained its 29th position in June 2024. This steady performance is significant when compared to competitors such as Mother Magnolia Medicinals, which has seen a dramatic rise from 85th in March 2024 to 30th in June 2024, indicating a more aggressive growth trajectory. Meanwhile, Meraki Gardens experienced a decline from 23rd in March 2024 to 32nd in June 2024, suggesting potential volatility. Additionally, Drewby Doobie / Epic Flower had an inconsistent presence, missing the top 20 in April 2024 but rebounding to 27th in June 2024. Hazy Valley Horticulture has shown a steady climb, reaching 28th in June 2024. These dynamics highlight Tao Gardens' relatively stable market position amidst fluctuating competitors, suggesting a reliable choice for consumers in the Oregon Flower market.
Notable Products
In June 2024, the top-performing product for Tao Gardens was Ooh La La (Bulk) in the Flower category, which ranked first with sales of 1968 units. Cap Junky (Bulk), also in the Flower category, followed closely in second place, having dropped from the top spot in May 2024. RS 11 (Bulk) maintained a steady presence, moving up from fourth to third place. Jungle Juice (Bulk) entered the rankings in June at fourth place, showing notable sales performance. Deadhead OG (Bulk) reappeared in the rankings at fifth place, having previously been unranked since March 2024.
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