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Jul-2025
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Overview
Market Insights Snapshot
Tao Gardens has demonstrated varying performance across different product categories and states, with notable shifts in their market presence. In the Oregon flower category, the brand's ranking has seen a decline from 30th in April 2025 to 64th by July 2025. This downward trend is accompanied by a decrease in sales, indicating potential challenges in maintaining market share in this competitive segment. The absence of a ranking in the top 30 in recent months highlights the need for strategic adjustments to regain a stronger foothold.
Conversely, Tao Gardens has shown positive momentum in the pre-roll category within Oregon. Starting from a 90th position in April, the brand improved its standing to 55th by June, before slightly dropping to 59th in July. This upward trend, despite the slight dip, suggests growing consumer interest and acceptance in this category. The increase in sales from April to June reflects this positive trajectory, although the brand did not break into the top 30, which indicates room for further growth and market penetration.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Tao Gardens has experienced a notable decline in rank from April to July 2025, dropping from 30th to 64th position. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, competitors such as Alta Gardens have shown a positive trajectory, climbing from 99th to 46th place, with sales figures reflecting this upward movement. Meanwhile, Drewby Doobie / Epic Flower demonstrated fluctuating ranks but ultimately improved their standing from 77th in April to 57th in July, accompanied by a rise in sales. The absence of Decibel Farms from the rankings in June and July suggests a potential exit from the top 20, despite maintaining a stable position earlier. These shifts highlight the dynamic nature of the market and underscore the importance for Tao Gardens to reassess its strategies to regain competitive ground.
Notable Products
In July 2025, the top-performing product from Tao Gardens was the True Glue x Headband Rosin Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of 1703 units. The Deadhead OG Pre-Roll (1g) followed closely in second place, experiencing a decline from its previous top rank in June. Cap Junky Pre-Roll (1g) maintained its consistent performance, holding steady at the third position for two consecutive months. True Glue (Bulk) saw an improvement, moving up one spot to fourth place from its fifth position in June. Meanwhile, True Blue Pre-Roll (1g) re-entered the rankings in July, securing the fifth spot after being unranked in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
