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Jul-2025
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Overview
Market Insights Snapshot
The CO2 Company has shown varied performance in the Vapor Pens category across different states. In Colorado, the brand's ranking has been consistently outside the top 30, with positions of 73rd in April 2025, improving slightly to 70th in May, but then dropping to 79th in June and 82nd in July. This downward trend in rankings coincides with a decrease in sales from May to July, indicating potential challenges in maintaining market presence in Colorado's competitive Vapor Pens category. The fluctuation in rankings suggests that while there was a brief improvement, sustaining that momentum has been difficult.
Despite the challenges in Colorado, it's important to consider how The CO2 Company is performing in other regions and categories. The absence of top 30 rankings in Colorado may not fully represent the brand's overall market presence, as performance can vary significantly by state and product category. Understanding these dynamics can provide insights into where the brand might be focusing its efforts or experiencing more success. For instance, the fluctuation in sales figures, with a peak in May, could indicate seasonal trends or promotional activities that temporarily boosted the brand's visibility and consumer interest. This analysis highlights the importance of regional strategies and the need for brands to adapt to different market conditions.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The CO2 Company has experienced a notable decline in its rankings from April to July 2025, moving from 73rd to 82nd place. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, 14er Gardens has shown a significant improvement, climbing from 85th to 80th place, with a peak at 67th in June, indicating a strong upward trajectory in sales. Meanwhile, My Brother's Flower has maintained a relatively stable position, fluctuating slightly but generally staying ahead of The CO2 Company. The performance of Colorado's Best Dabs (CBD) and Nuhi also suggests competitive pressure, as they have managed to secure spots within the top 100, with Nuhi's data missing for June and July, indicating a potential drop out of the top 20. These dynamics highlight the competitive challenges faced by The CO2 Company as it seeks to regain its footing in the Colorado vapor pen market.
Notable Products
In July 2025, the top-performing product for The CO2 Company was Blueberry Bubble Oil Disposable (1g) in the Vapor Pens category, which rose to the number one rank with sales of 307 units. Following closely, Tangerine Haze Oil Disposable (1g) secured the second position, marking its return to the rankings after being unranked in May and June. Mango Syrup (1000mg), from the Beverage category, climbed to third place, showing consistent improvement since its absence in the previous months. Mango Kush Oil Disposable (1g) maintained its position in fourth place, while Super Lemon Haze Oil Disposable (1g) dropped to fifth place from its previous rank of fourth in May. Overall, the rankings reflect a dynamic shift in consumer preferences towards Blueberry Bubble Oil Disposable and Tangerine Haze Oil Disposable, with notable sales increases for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
