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Nov-2024
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Overview
Market Insights Snapshot
The CO2 Company has shown some interesting movements in the vapor pens category across different states. In Oregon, the brand was not ranked in the top 30 during August and September of 2024, indicating a challenging period in terms of market presence. However, there was a notable improvement in October and November, where they climbed to the 93rd and 72nd positions, respectively. This upward trend suggests a positive trajectory and possibly an effective strategy that began to pay off in the latter months of the year. Despite not making it to the top 30, the increase in rank signifies that The CO2 Company is gaining traction in the Oregon market.
While the specific sales figures for August and September are not disclosed, the available data shows that The CO2 Company experienced a substantial increase in sales from October to November, with sales figures jumping from 10,229 to 22,359. This doubling in sales could be attributed to successful marketing efforts or product adjustments that resonated well with consumers. The absence of rankings in the top 30 for the earlier months highlights an area for growth, but the recent improvements suggest that the brand is on the right path to increasing its market share in Oregon. Observing how The CO2 Company continues to perform in the coming months will be crucial to understanding their long-term strategy and market position.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, The CO2 Company has seen a notable upward trajectory in its market position over the past few months. After not ranking in the top 20 in August and September 2024, The CO2 Company made a significant leap to 93rd place in October, further improving to 72nd in November. This positive trend suggests a growing consumer interest and potential increase in market share. In contrast, Eugreen Farms experienced a slight decline, moving from 67th to 71st place from October to November, indicating a potential shift in consumer preferences. Meanwhile, Focus North has shown consistent improvement, climbing from 93rd in August to 67th in November, which could pose a competitive challenge. Decibel Farms and Covert Extraction have both seen fluctuations in their rankings, with Decibel Farms dropping from 57th in August to 73rd in November, and Covert Extraction moving from 56th to 75th in the same period. These dynamics highlight a competitive and shifting market environment, where The CO2 Company's recent gains could position it for further growth if it continues to capitalize on emerging consumer trends.
Notable Products
In November 2024, the top-performing product from The CO2 Company was the Snowman CO2 Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for the third consecutive month with sales reaching 518 units. The Critical Mass x Lemon Sour CO2 Cartridge (1g) also held steady in second place, reflecting a consistent performance across several months. The Fruit Lust - Grape Stomper Cartridge (1g) improved its ranking to third place, showing a significant sales increase to 222 units from the previous month. Meanwhile, the Fruit Lust - Watermelon CO2 Cartridge (1g) re-entered the rankings in fourth place, indicating a resurgence in popularity. Lastly, the CBD/THC 1:1 Mama Lou's RSO (1g) debuted in the rankings at fifth place, suggesting a growing interest in concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
