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May-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The CO2 Company’s mix concentrated 75.04% in Vapor Pens and 24.96% in Beverage, with Vapor Pens down 79.00% year over year and 20.31% month over month while Beverage declined 30.13% year over year but rose 28.99% month over month; the brand’s overall sales fell 74.72% year over year alongside a 25.27% year-over-year increase in average price to $17.31. Within this mix, Vapor Pens carried a lower average price at 15.67 versus Beverage at 25.30, yet the higher-priced Beverage gained share month over month as Vapor Pens contracted, implying a price-led reweighting toward Beverage rather than recovery in the core pen segment.
Positioning in Colorado skews toward value within Vapor Pens given a 15.67 average price compared to the brand’s overall 17.31, while Beverage sits at a premium 25.30 and expanded 28.99% month over month as Vapor Pens retreated 20.31% month over month; with Vapor Pens still 79.00% below last year versus Beverage 30.13% below, the brand tilts from a pen-led identity toward a smaller but more premium Beverage niche. The shift raises the risk that dependence on a shrinking Vapor Pens base (75.04% share) compresses reach while a higher-priced Beverage line buffers mix, suggesting the near-term path relies on maintaining Beverage’s month-over-month momentum to counter Vapor Pens’ year-over-year drag.
Competitive Landscape
The CO2 Company ranks #92 in CO Vapor Pens in May 2026, falling 19 positions year over year from #73 and slipping 9 spots since February 2026 from #83, while its peak rank of #73 in May 2025 underscores a 26% deterioration in rank position relative to that peak if treated proportionally. In contrast, Spherex held #1 with a 14.29% year-over-year sales decline, and PAX rose from #3 to #2 on 23.79% sales growth, while Spectra jumped from #14 to #5 with 134.87% growth; this combination of competitor ascents and The CO2 Company’s rank slide implies share is consolidating toward faster-growing leaders, and without a mix or distribution shift the brand is likely to drift further below the top 80.
Notable Products
Mango Syrup (1000mg) posted the largest month-over-month gain at 28.99% while rising to rank 3, as Super Lemon Haze Oil Disposable (1g) held rank 1 despite a -3.05% decline. Tangerine Haze Oil Disposable (1g) advanced 30.14% to rank 2, and three of the top four products are Vapor Pens, indicating a category concentration even as a Beverage SKU surged. With Vapor Pens occupying ranks 1, 2, and 4 and Beverage taking rank 3 on a sub-$3,000 monthly sales base, the mix implies The CO2 Company is anchored in pens but is testing incremental growth via a single high-dose Beverage entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
