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Oct-2025
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Overview
Market Insights Snapshot
The CO2 Company has shown varied performance across different states and product categories. In Colorado, the brand's presence in the Vapor Pens category has seen a decline over the past few months. The CO2 Company was ranked 85th in July 2025 and dropped to 91st in August 2025, before falling out of the top 30 entirely in September and October 2025. This decline is mirrored in their sales figures, which decreased from $13,179 in July to $10,494 in August. The absence of a ranking in the subsequent months highlights a significant challenge for the brand in maintaining its competitive position in this market.
While the performance in Colorado has been concerning, it is essential to consider how The CO2 Company is faring in other states and categories. Unfortunately, the data does not provide insights into their performance outside of Colorado or in other product categories. This lack of visibility into their broader market presence suggests that the brand may need to reassess its strategies to regain traction and visibility. Monitoring these trends in the coming months will be crucial to understanding whether The CO2 Company can reverse these downward trends and re-establish itself as a key player in the Vapor Pens category and beyond.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The CO2 Company has experienced notable fluctuations in its market presence. As of October 2025, The CO2 Company was absent from the top 20 rankings, indicating a decline from its earlier positions of 85th in July and 91st in August. This contrasts with competitors like White Mousse, which maintained a steady presence in the top 75 from September to October, and In House Melts, which entered the rankings at 77th in September. The sales trajectory for The CO2 Company shows a downward trend from July to August, while White Mousse and In House Melts demonstrated stronger sales performance, potentially capturing market share. These dynamics suggest that The CO2 Company may need to reassess its strategies to regain competitive footing in the Colorado vapor pen market.
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Notable Products
In October 2025, The CO2 Company's top-performing product was the Blueberry Bubble Oil Disposable (1g) from the Vapor Pens category, reclaiming its number one position after sliding to the third rank in September. The Super Lemon Haze Oil Disposable (1g) maintained its consistent performance, holding steady at the second rank for three consecutive months with sales of 149 units in October. The Mango Syrup (1000mg) in the Beverage category remained in the third position, showing stable demand. Notably, the CBD/THC 1:1 Mama Lou's RSO (1g) made a significant entrance, ranking fourth in October despite not appearing in the top ranks in previous months. Meanwhile, the Mango Kush Oil Disposable (1g) saw a decline, dropping to fifth place after leading in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
