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Aug-2025
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Overview
Market Insights Snapshot
The CO2 Company's performance in the Colorado market for vapor pens has seen a downward trend over the summer months of 2025. In May, the brand was ranked 71st but saw its position slip to 88th by August. This decline in rankings indicates a loss of competitive standing within the state, as the brand was not able to maintain a spot within the top 30, highlighting potential challenges in market penetration or consumer preference shifts. With sales figures dropping from $27,406 in May to $11,836 in August, the brand's performance suggests a significant decrease in consumer demand or market share in Colorado.
Across different states and categories, The CO2 Company's absence from the top 30 rankings in any category indicates potential struggles in achieving a strong foothold in the competitive cannabis market. This lack of presence in the top tiers could reflect on the brand's need to reassess its strategies or offerings to better align with consumer expectations and preferences. The data suggests that while The CO2 Company may have a presence in the market, there is room for improvement in terms of visibility and consumer engagement to enhance its rankings and sales performance in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The CO2 Company has experienced a notable decline in its rankings from May to August 2025, moving from 71st to 88th place. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, My Brother's Flower has maintained a relatively stable position, ranking between 70th and 77th, with sales peaking in June before a slight decline in August. Meanwhile, Cosmos showed a fluctuating performance, with a notable improvement in June but missing from the top 20 in July. Colorado's Best Dabs (CBD) has also seen some variability, with ranks oscillating between 80th and 90th, yet their sales remained relatively stable. The absence of Nuhi from the rankings after May suggests a significant drop in market presence. These dynamics indicate a highly competitive market where The CO2 Company faces challenges in maintaining its position and sales, highlighting the need for strategic adjustments to regain market share.
Notable Products
In August 2025, Mango Kush Oil Disposable (1g) emerged as the top-performing product for The CO2 Company, climbing from fourth place in July to first place, with sales reaching 218 units. Super Lemon Haze Oil Disposable (1g) secured the second position, showing a significant improvement from its previous rank in May. Mango Syrup (1000mg) maintained its third-place ranking from July, indicating steady sales performance in the Beverage category. Banana Kush Oil Disposable (1g) rose to fourth place, up from fifth in July, while Blueberry Bubble Oil Disposable (1g) dropped to fifth place from its previous top position in July. These shifts highlight a dynamic change in consumer preferences for vapor pens over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
