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May-2024
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Overview
Market Insights Snapshot
The CO2 Company has shown mixed performance across different states and categories in recent months. In Oregon, the brand's presence in the Vapor Pens category has been inconsistent. While they were not ranked in the top 30 brands in February and April 2024, they managed to secure the 86th position in March and improved slightly to the 85th position in May. This indicates a gradual but modest upward trend in their market performance within Oregon.
However, the absence of The CO2 Company from the top 30 rankings for most of the months suggests that they face significant competition in the Vapor Pens category. Despite this, the increase in sales from $10,230 in March to $12,501 in May shows positive momentum. This could imply that while they may not be leading the market, they are steadily growing their customer base and improving their market share in Oregon.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, The CO2 Company has shown fluctuating performance in recent months. Despite not being ranked in February and April 2024, The CO2 Company managed to secure the 86th and 85th positions in March and May 2024, respectively. This indicates a slight improvement in their market presence. In contrast, competitors like Self Made Farm and Angel (OR) have consistently maintained higher ranks, although they too exhibit some volatility. For instance, Self Made Farm was ranked 70th in February but dropped out of the top 20 in March and April, only to reappear in May. Similarly, Angel (OR) saw a significant drop from 60th in February to 93rd in May. Meanwhile, Calyx Crafts and Sunshine Oil have shown more stable performances, with Calyx Crafts improving from 78th in February to 83rd in May, and Sunshine Oil fluctuating between 67th and 87th. These trends suggest that while The CO2 Company is making strides, it faces stiff competition from brands that are either more stable or have higher peaks in their rankings.
Notable Products
In May-2024, The CO2 Company's top-performing product was Vape Tree - Gasoline Lollipop Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months with notable sales of 365 units. The Granddaddy Purps Full Spectrum Cartridge (1g) emerged as the second-best seller, making its debut in the rankings. Fruit Lust- Lemon Lime CO2 Cartridge (1g) held steady in third place, showing a slight increase in sales compared to April. La Bomba Full Spectrum Cartridge (1g) climbed to fourth place after not being ranked in April. Cake Crasher CO2 Cartridge (1g) entered the rankings at fifth place, indicating a growing interest in this product.
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