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Sep-2025
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Overview
Market Insights Snapshot
The CO2 Company has experienced some notable movements in the Vapor Pens category across different states. In Colorado, the brand has not been able to break into the top 30 rankings from June to September 2025. This is indicative of a competitive landscape in the Vapor Pens category within the state, where The CO2 Company has seen a gradual decline in sales over the months. Despite being outside the top 30, the brand's persistence in maintaining a presence in the market could suggest a strategic focus on steady growth or niche appeal.
While The CO2 Company has not secured a top position in Colorado, the consistent sales figures, albeit declining, highlight the challenges faced within this category. The sales figures have shown a downward trend from $15,400 in June to $10,550 in September, reflecting either increased competition or a shift in consumer preferences. This trend might prompt the brand to reassess its strategies to enhance its market position and potentially regain momentum in the coming months. The absence from the top 30 could be a call to innovate or diversify their product offerings to better meet the demands of the local market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The CO2 Company has experienced a gradual decline in its rankings from June to September 2025, moving from 79th to 87th position. This trend indicates a need for strategic adjustments to regain market share. Notably, White Mousse has shown a stronger presence, entering the rankings in August at 78th and improving to 77th by September, suggesting a growing consumer preference for their products. Meanwhile, Colorado's Best Dabs (CBD) closely trails The CO2 Company, maintaining a competitive edge with a slight rank improvement from 90th to 88th over the same period. Additionally, Summit (Canada) entered the rankings at 81st in September, indicating new competitive pressures. These shifts highlight the dynamic nature of the market and underscore the importance for The CO2 Company to innovate and differentiate its offerings to enhance its competitive position.
Notable Products
In September 2025, the top-performing product for The CO2 Company was Mango Kush Oil Disposable (1g) in the Vapor Pens category, maintaining its leading position from August with sales of 225 units. Banana Kush Oil Disposable (1g) climbed up to the second spot from fourth in August, showcasing a notable increase in its popularity. Super Lemon Haze Oil Disposable (1g) held steady in the second position for consecutive months, indicating consistent demand. Blueberry Bubble Oil Disposable (1g) experienced a dip, falling to third place from its previous first position in July. Mango Syrup (1000mg) in the Beverage category saw a decrease, moving from third in August to fourth in September, reflecting a shift in consumer preferences towards vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
