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Nov-2025
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Overview
Market Insights Snapshot
The CO2 Company has shown a notable presence in the Vapor Pens category within Colorado. However, the brand did not manage to secure a spot in the top 30 rankings from September to November 2025, which indicates a potential challenge in maintaining competitiveness in this particular market. Despite being absent from the top 30, the August 2025 sales figure of $10,537 suggests that there was some traction earlier in the year, although it was not sufficient to sustain a high ranking. This could point to increasing competition or shifts in consumer preferences within the state.
Without representation in the top 30 rankings for three consecutive months, The CO2 Company's performance in the Vapor Pens category in Colorado may require strategic reassessment. This absence highlights the potential for growth if the brand can address the underlying factors that have led to its current positioning. Understanding consumer trends and enhancing product offerings or marketing strategies could be key to regaining a competitive edge. As the Vapor Pens market continues to evolve, keeping an eye on these dynamics will be crucial for The CO2 Company to capitalize on opportunities and improve its standing in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The CO2 Company has faced significant challenges in maintaining its market position. As of August 2025, the brand ranked 91st, but it did not appear in the top 20 for the subsequent months, indicating a struggle to keep pace with competitors. In contrast, My Brother's Flower has shown a consistent upward trajectory, improving its rank from 84th in August to 76th by November, suggesting a strong market presence and appeal. Similarly, Cosmos demonstrated resilience with a fluctuating yet competitive rank, peaking at 77th in September and maintaining a presence in the top 80 by November. Meanwhile, All Green and Colorado's Best Dabs (CBD) also outperformed The CO2 Company in August, ranking 82nd and 94th, respectively. These dynamics highlight the competitive pressure The CO2 Company faces and underscore the importance of strategic adjustments to regain market share in the Colorado vapor pen category.
Notable Products
In November 2025, Tangerine Haze Oil Disposable (1g) emerged as the top-performing product for The CO2 Company, climbing to the number one spot with notable sales reaching 114 units. Blueberry Bubble Oil Disposable (1g) secured the second rank, experiencing a slight drop from its previous top position in October. Mango Kush Oil Disposable (1g) improved to third place from its fifth position last month, indicating a positive sales trend. Mango Syrup (1000mg) maintained a steady fourth rank, showing consistent performance across the months. Meanwhile, Banana Kush Oil Disposable (1g) re-entered the rankings at fifth place after being unranked in October, showcasing a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
