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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, The Essentials (OH) derived 88.63% of sales from Flower and 11.37% from Vapor Pens, with Flower down 9.71% month over month while Vapor Pens jumped 357.10% month over month; the average price in the portfolio sat at $65.25 while Flower commanded a higher $70.03, indicating a mix tilt toward lower-priced form factors as Vapor Pens expand. Within Ohio Flower, the brand held rank 39, and the top category concentration at 88.63% versus a rising 11.37% share in Vapor Pens signals a rapid diversification from a single-category base; the pattern implies that the brand is actively trading some Flower volume for faster-growing Vapor Pens to stabilize share against category volatility.
The 357.10% month-over-month surge in Vapor Pens alongside a 9.71% month-over-month decline in Flower, paired with a 39th rank in Ohio Flower, implies a deliberate repositioning toward a price-accessible, faster-turning format that can widen the entry point for consumers below the $70.03 Flower price. With Vapor Pens now at 11.37% share and Flower still at 88.63%, the mix shift suggests the near-term strategy is to use Vapor Pens to offset rank pressure in Flower and to create headroom for promotional or assortment moves without materially compressing the overall $65.25 average price.
Competitive Landscape
The Essentials (OH) sits at rank 39 in OH Flower in August 2026, with no year-over-year rank change available and a peak rank of 39 also set in August 2026; that places the brand far behind Klutch Cannabis, which is ranked #1 after a 19-position YoY climb and 362.3% sales growth, and trails RYTHM at #2 with an 8-position YoY improvement and 27.3% sales growth. Meanwhile, Riviera Creek holds #3 despite a 1-position YoY rise and a 28.4% sales decline, indicating that even brands with negative sales trajectories are maintaining higher ranks than The Essentials (OH) at #39; this rank context implies The Essentials (OH) is entering from a low base where incremental share gains could materially shift position if sustained over multiple months.
Notable Products
Triple Beam (14.15g) led August 2026 with a +312.9% month-over-month surge to $117,430 and jumped to rank 1, while Florda Punch (14.15g) plunged -87.7% to rank 8, indicating sharp intra-brand substitution toward larger or better-reviewed Flower formats. Across the top ten, six SKUs are Flower and occupy ranks 1, 2, 4, 5, 6, and 8, whereas Vapor Pens sit at ranks 3 and 7, implying that Flower regained priority even as disposables maintained a foothold. The concentration of Flower at the very top alongside a single outsized gainer and one steep decliner implies The Essentials (OH) is consolidating around a few hero Flower SKUs and pruning weaker cuts to stabilize mix and pricing power.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
