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Jun-2024
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Overview
Market Insights Snapshot
King City Gardens has demonstrated a notable upward trajectory in the Ohio market, specifically within the Flower category. Starting from a rank of 17 in March 2024, the brand ascended to the 10th position in April and further improved to the 7th spot in May. By June 2024, King City Gardens had climbed to an impressive 5th rank. This consistent improvement suggests a growing consumer preference and an effective market strategy in Ohio. The sales figures corroborate this trend, showing a steady increase from $458,954 in March to $1,118,648 by June, indicating strong market penetration and consumer acceptance.
In contrast, King City Gardens' performance in other states and categories has been less prominent, as the brand did not appear in the top 30 rankings outside of Ohio for the given period. This absence highlights areas where the brand may need to bolster its presence or adjust its market strategies. While the brand's success in Ohio is commendable, the lack of top 30 rankings elsewhere indicates potential challenges or opportunities for growth in other markets. This disparity underscores the importance of targeted market analysis and strategic adjustments to replicate Ohio's success across different regions.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, King City Gardens has shown significant improvement in its rank and sales over the past few months. Starting at rank 17 in March 2024, King City Gardens climbed to rank 5 by June 2024, indicating a strong upward trend. This rise in rank is particularly notable when compared to competitors such as Meigs County Grown, which also improved but more modestly from rank 16 to rank 7, and Butterfly Effect - Grow Ohio, which fluctuated but ended at rank 6. Meanwhile, Klutch Cannabis and Riviera Creek maintained top positions but saw some shifts, with Riviera Creek dropping from rank 1 to rank 4. The consistent increase in King City Gardens' rank and sales suggests a growing market presence and consumer preference, making it a brand to watch in the Ohio Flower category.
Notable Products
In June 2024, Apples & Bananas Smalls (14.15g) emerged as the top-performing product for King City Gardens, with sales reaching 2155 units. Blueberry Muffin (14.15g) also secured the first rank, sharing the position with Apples & Bananas Smalls, despite not being ranked in the previous months. Cake Crasher Smalls (14.15g) climbed to the second spot, marking a significant debut. Power Lime (2.83g) ranked third, showing a decline from its second position in May 2024. Blueberry Muffin (2.83g) dropped to fourth place, continuing its downward trend from the previous months.
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