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Aug-2024
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Overview
Market Insights Snapshot
King City Gardens has shown notable fluctuations in its performance across different states and categories over the past few months. In Ohio, the brand has seen significant movement within the Flower category. Starting at rank 8 in May 2024, King City Gardens climbed to an impressive 2nd place in June 2024, indicating a strong market presence during that period. However, the subsequent months showed a decline, with the brand falling to rank 7 in July and further down to rank 15 in August. This downward trend suggests either increasing competition or potential challenges in maintaining consistent sales volumes.
It is important to note that King City Gardens did not appear in the top 30 brands in some states and categories, which could be seen as a negative indicator of their market penetration and brand strength in those areas. The sales figures in Ohio also reflect this volatility, with a peak in June 2024 followed by a decline in the following months. This pattern underscores the importance of strategic adjustments to sustain growth and market position. Observing these trends can provide valuable insights for stakeholders looking to understand the brand's performance dynamics across different regions.
Competitive Landscape
In the competitive landscape of the Ohio Flower category, King City Gardens has experienced notable fluctuations in rank and sales over the past few months. Starting from a strong position at rank 8 in May 2024, King City Gardens surged to rank 2 in June 2024, indicating a significant increase in market presence and consumer preference. However, this momentum was not sustained, as the brand dropped to rank 7 in July 2024 and further to rank 15 in August 2024. This volatility contrasts with the more stable performance of competitors like Meigs County Grown, which maintained a top 10 position for most of the period, only slipping to rank 14 in August 2024. Additionally, Galenas showed a steady improvement, ending August 2024 at rank 16, while Pure Ohio Wellness rebounded from outside the top 20 in June and July to rank 13 in August 2024. These trends suggest that while King City Gardens has the potential for high performance, it faces significant competition and must strategize to maintain a consistent market presence.
Notable Products
In August 2024, the top-performing product for King City Gardens was Apples & Bananas (2.83g) in the Flower category, climbing from a fifth-place ranking in July to first place with sales of 2493 units. Blueberry Muffin (2.83g), also in the Flower category, maintained its strong performance, holding the second position for two consecutive months with notable sales figures. Cake Crasher (2.83g) remained consistent in the third position from July to August. Blueberry Muffin Smalls (14.15g) emerged in the rankings for the first time, securing the fourth position. Ice Cream Cake (2.83g), which was the top seller in May, re-entered the top five in August, albeit in the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
