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May-2024
Sales
Trend
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Overview
Market Insights Snapshot
The Farmers Market (WA) has shown varied performance across different categories in Washington. In the Concentrates category, the brand has not managed to break into the top 30 rankings from February to May 2024, with rankings hovering around the 90s mark, specifically 99th, 92nd, and 95th in February, March, and April respectively. This suggests a struggle to gain significant traction in this competitive category. On the other hand, in the Vapor Pens category, The Farmers Market (WA) has maintained a more stable presence in the top 30, with rankings of 26th in February, 30th in March, 27th in April, and 25th in May. This consistent performance indicates a stronger foothold in the Vapor Pens market, despite a slight dip in March.
Sales trends for The Farmers Market (WA) further highlight these dynamics. For Concentrates, sales peaked in March 2024 at $18,216 but saw a decline to $15,799 in April, reflecting the brand's struggle to consistently capture market share. In contrast, the Vapor Pens category has shown more robust sales figures, with a notable increase from $207,459 in April to $227,219 in May. This upward trend in Vapor Pens sales aligns with the brand's relatively stable ranking in this category, suggesting that The Farmers Market (WA) may be benefiting from a loyal customer base or effective marketing strategies. However, the absence from the top 30 in the Concentrates category highlights an area that may require strategic improvements.
Competitive Landscape
In the highly competitive Vapor Pens category in Washington, The Farmers Market (WA) has experienced notable fluctuations in its rank over recent months. Starting at 26th place in February 2024, the brand saw a dip to 30th in March, before recovering to 27th in April and further improving to 25th in May. This recovery is significant, especially when compared to competitors like Northwest Concentrates, which maintained a relatively stable rank around the low 20s, and Leafwerx, which fluctuated but stayed within the mid-20s range. Interestingly, Herb's Oil showed a remarkable climb from 33rd in February to 23rd in May, indicating a strong upward trend that could pose a threat to The Farmers Market (WA)'s market share. Meanwhile, SPOIL'D experienced a decline, dropping from 24th in February to 27th in May, which could present an opportunity for The Farmers Market (WA) to capitalize on. These shifts highlight the dynamic nature of the market and underscore the importance of strategic positioning and marketing efforts to maintain and improve rank and sales performance.
Notable Products
In May-2024, the top-performing product for The Farmers Market (WA) was the Blackberry Gelato Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for the fourth consecutive month with sales of 1226 units. The Pineapple Express HTE Distillate Cartridge (1g) also held steady at second place, showing consistent popularity. Notably, the Blueberry Muffin OG Distillate Cartridge (1g) climbed to third place from fifth in April, indicating a resurgence in sales. The Raspberry Cough HTE Cartridge (1g) remained in fourth place, consistent with its performance in April. Finally, the Pineapple Express Distillate Disposable (1g) dropped to fifth place from third in April, suggesting a slight dip in consumer preference.
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