Market Insights Snapshot
The Farmers Market, a cannabis brand known for its quality products, has shown significant growth in the Colorado market, particularly in the Flower category. From July to October 2023, the brand improved its ranking from 95th to 51st, indicating a steady rise in popularity. This upward trend is corroborated by a significant increase in sales, from 27,109 in July to 60,982 in October. However, it's important to note that the brand did not make it into the top 20 during these months, suggesting there is still room for improvement.
Contrastingly, in the Washington market, The Farmers Market has demonstrated a strong presence in the Vapor Pens category, consistently ranking within the top 20 from July to October 2023. This is a commendable achievement, reflecting the brand's strong market position. However, in the Concentrates category, the brand's performance has been less consistent, fluctuating between the 67th and 81st ranks over the same period. Despite this, the brand managed to maintain relatively stable sales figures, suggesting a loyal customer base in this category.
In the Vapor Pens category within the Washington market, The Farmers Market has shown a positive trend, moving from rank 19 in July and August to rank 12 in September and October 2023. This upward movement indicates an increase in market share and sales, outperforming some competitors. For instance, SPOIL'D experienced a drop in rank from 14 to 18 between July and September, before recovering slightly to 14 in October. Optimum Extracts maintained a steady rank of 9 in July and August, but slipped to 11 in September and October. Interestingly, EZ Vape and Plaid Jacket both improved their positions, with EZ Vape moving from rank 16 to 10 and Plaid Jacket from 26 to 13. These shifts suggest a dynamic and competitive market, with The Farmers Market demonstrating a strong upward trajectory.
In October 2023, the top-performing product from The Farmers Market was the Blackberry Gelato Distillate Cartridge (1g), from the Vapor Pens category, with impressive sales of 2436 units. This product has consistently held the top spot since July 2023. The second best-seller was the Pineapple Express HTE Distillate Cartridge (1g), also from the Vapor Pens category, which moved up from third place in the previous months. The Blueberry Muffin OG Distillate Cartridge (1g) dropped to third place in October after consistently holding the second spot. The fourth and fifth spots were occupied by Raspberry Cough HTE Cartridge (1g) and Blackberry Gelato Distillate Disposable (1g), respectively, both showing a steady performance in the Vapor Pens category.