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Dec-2024
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Overview
Market Insights Snapshot
The Fight has shown notable progress in the Concentrates category in California over the last few months. Starting from a rank of 49 in September 2024, the brand climbed to rank 24 by December 2024. This upward trajectory is indicative of a strong growth trend, especially considering their absence from the top 30 earlier in the year. The sales figures corroborate this improvement, with a significant increase from $71,485 in September to $139,997 in December, suggesting a successful strategy in boosting their presence in this category.
Conversely, The Fight's performance in the Flower category in California has been declining. The brand's rank slipped from 75 in September 2024 to 92 by December 2024, marking a concerning trend as they move further away from the top 30. This downward movement is reflected in their sales, which have been steadily decreasing over the same period. The data suggests that The Fight may need to reassess their approach in this category to regain their competitive edge and halt the decline.
Competitive Landscape
In the competitive landscape of the California flower category, The Fight has experienced a notable decline in rank from September to December 2024, dropping from 75th to 92nd place. This downward trend in ranking is mirrored by a consistent decrease in sales over the same period. Comparatively, White Label / White Lvbel (NV) also saw a decline in both rank and sales, but maintained a higher rank than The Fight throughout these months, suggesting a stronger market position despite similar challenges. Meanwhile, Roll Bleezy demonstrated a more volatile performance with fluctuating ranks but still managed to outperform The Fight in terms of rank, particularly in November where it surged to 55th place. The absence of Greenline Organics and MADE from the top 20 in the same period indicates that The Fight is not alone in facing competitive pressures, yet the brand's consistent decline suggests a need for strategic adjustments to regain its footing in the California market.
Notable Products
In December 2024, The Fight's top-performing product was Bubba Kush Badder (1g) in the Concentrates category, securing the number one rank with impressive sales of 4968 units. Following closely was LA Confidential Badder (1g) at the second position, while Gorilla Cookies Sugar (1g) took the third spot. AK 47 Crumble (1g) and Alaskan Thunder Fuck Crumble (1g) held the fourth and fifth ranks, respectively. Compared to previous months, all these products have shown significant upward movement in rankings, as they were not ranked in the months leading up to December. This surge in sales for these products highlights a strong consumer preference shift towards The Fight's concentrates during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
