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Aug-2025
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Overview
Market Insights Snapshot
The Happy Confection has demonstrated a consistent presence in the Edible category within Connecticut. Over the summer months of 2025, the brand maintained a strong position, ranking within the top 10. Specifically, The Happy Confection saw a slight improvement in its ranking from May to June, moving from 5th to 4th place. Despite a dip in August, where they fell to 6th place, the brand's performance in Connecticut remains noteworthy, suggesting a stable consumer base and effective market strategies in this region.
In terms of sales, The Happy Confection experienced fluctuations that mirrored their ranking shifts. While sales peaked in June, reaching a notable high, the subsequent months saw a decrease, particularly in August. This trend indicates potential challenges in sustaining growth or adapting to seasonal market dynamics. However, the brand's ability to consistently rank in the top 10 suggests resilience and a strong foothold in the Connecticut market, an achievement not all brands manage to secure. This performance highlights the brand's potential for further growth and expansion in the Edible category.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Connecticut, The Happy Confection has experienced notable shifts in its rank and sales performance from May to August 2025. Initially positioned at rank 5 in May, The Happy Confection climbed to rank 4 in June, showcasing a positive trajectory. However, it experienced a slight decline to rank 5 in July and further to rank 6 in August. Despite this fluctuation, The Happy Confection maintained a competitive stance against brands like Jams, which saw a decline from rank 4 in May to rank 7 by August. Meanwhile, Coast Cannabis Co. consistently improved its position, moving from rank 8 in May to rank 5 by August, indicating a robust upward trend. Curaleaf also demonstrated a steady climb from rank 12 in May to rank 8 by August. The Happy Confection's sales peaked in July but saw a decrease in August, suggesting a need for strategic adjustments to regain momentum in this competitive market.
Notable Products
In August 2025, the top-performing product for The Happy Confection was the CBD/CBN/THC 2:2:1 Sunset Sleepy Citron Medium Dose Gummies 20-Pack, which rose to the number one rank with sales reaching 1024 units. The Boosted Berry Medium Dose Gummies maintained a strong position, ranking second despite a drop in sales compared to July. The Boosted Berry High Dose Gummies entered the rankings for the first time at the third position. The CBD/CBG/THC 1:1:2 Rainbow Parade Medium Dose Live Resin Gummies saw a decline in rank to fourth after leading in July. The Boosted Berry Micro Dose Gummies rounded out the top five, dropping from its previous third position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
