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Nov-2025
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Overview
Market Insights Snapshot
The Happy Confection has shown a consistent presence in the Connecticut edible market, maintaining a solid position within the top ten brands. Despite a slight decline from fifth place in August to seventh place by November, the brand has managed to hold its ground. This suggests a stable consumer base, though the dip in rank could indicate increasing competition or market saturation in the edible category. Interestingly, the sales figures reveal a peak in September, followed by a decline in the subsequent months, which could be attributed to seasonal trends or changes in consumer preferences.
In terms of category performance, The Happy Confection's consistent ranking in the edible category in Connecticut highlights its strong foothold, but the absence of rankings in other states or categories might suggest limited geographical reach or category diversification. This could be an area to watch for potential expansion or strategic shifts. The brand's performance in Connecticut could serve as a benchmark for its potential in other markets, should it choose to expand its presence beyond the edible category or into new states.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Connecticut, The Happy Confection has experienced notable fluctuations in its ranking over the past few months. Initially ranked 5th in August 2025, The Happy Confection saw a slight decline to 6th in September, followed by a further drop to 7th in both October and November. This downward trend in rank is juxtaposed with the consistent performance of competitors like Coast Cannabis Co., which maintained a steady 5th position throughout the same period. Meanwhile, Jams held firm at 6th place, overtaking The Happy Confection in October. Despite these shifts, The Happy Confection's sales remained relatively strong, although they did see a decline from their peak in September. This suggests that while The Happy Confection remains a key player, the competitive pressure from brands like Curaleaf and On The Rocks is intensifying, necessitating strategic adjustments to regain its previous standing in the market.
Notable Products
In November 2025, the top-performing product from The Happy Confection was the CBD/CBG/THC 1:1:1 Coasting Cherry Punch Medium Dose Gummies 20-Pack, which ascended to the number one rank with sales totaling 1135 units. The CBD/CBG/THC 1:1:2 Rainbow Parade Medium Dose Live Resin Gummies, previously ranked first in October, moved to the second position. Boosted Berry Micro Dose Gummies climbed to the third position, showing a consistent upward trend from the fifth rank in October. The CBD/CBG/THC 1:1:1 Chillaxing Cherry Limeade Micro Dose Gummies settled at fourth, dropping from its third-place ranking in October. Notably, the CBD/CBG/THC 2:1:1 Sultry Cinnamon Medium Dose Live Resin Gummies entered the top five for the first time, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
