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Sep-2025
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Overview
Market Insights Snapshot
The Happy Confection has shown a consistent presence in the edible category within Connecticut, maintaining a strong position among the top brands. Over the months from June to September 2025, the brand experienced a slight dip in its ranking, moving from 4th to 6th place. Despite this ranking shift, the brand's sales have demonstrated a positive trajectory, indicating robust consumer demand and effective market strategies. This trend suggests that while competition in the edible category is intensifying, The Happy Confection is successfully capturing consumer interest and expanding its market share.
In other states and categories, The Happy Confection's performance is less prominent, as it does not appear within the top 30 rankings, highlighting potential areas for growth and increased market penetration. The absence of rankings in these additional markets could be seen as a challenge or an opportunity, depending on the brand's strategic goals and resource allocation. The data suggests that while The Happy Confection is a notable player in Connecticut, there is room for expansion and brand recognition in other regions and product categories. This insight could guide future marketing and distribution efforts to enhance the brand's footprint across a broader geographic and product spectrum.
Competitive Landscape
In the Connecticut edible cannabis market, The Happy Confection has experienced a slight decline in its competitive ranking from June to September 2025, moving from 4th to 6th place. This shift is notable as it reflects the brand's struggle to maintain its position amidst rising competition. Despite an increase in sales from June to September, The Happy Confection was overtaken by Coast Cannabis Co., which improved its rank from 7th to 5th, showcasing a significant sales surge. Meanwhile, Wana consistently held the 3rd position, indicating a strong market presence, while Curaleaf improved its rank from 10th to 8th, suggesting a positive growth trajectory. The competitive landscape suggests that while The Happy Confection is growing in sales, the dynamic shifts in rankings highlight the importance of strategic positioning to regain and enhance its market standing.
Notable Products
In September 2025, The Happy Confection's top-performing product was the CBD/CBN/THC 2:2:1 Sunset Sleepy Citron Medium Dose Gummies, which maintained its number one rank from August, with notable sales of 1216 units. The CBD/CBG/THC 1:1:2 Rainbow Parade Medium Dose Live Resin Gummies moved up to the second position after a brief dip to fifth place in August. The CBD/CBG/THC 1:1:1 Coasting Cherry Punch Medium Dose Gummies slipped to third place from its second position in August. Boosted Berry Micro Dose Gummies re-entered the rankings at fourth, while Boosted Berry High Dose Gummies debuted in fifth place. These shifts indicate dynamic consumer preferences within the edible category, with the Sunset Sleepy Citron Gummies consistently leading the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
