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Oct-2025
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Overview
Market Insights Snapshot
The Happy Confection's performance in the Edible category within Connecticut has shown some interesting trends over the last few months. Starting with a strong position in July 2025, the brand held the 5th rank, maintaining this position in August as well. However, a slight decline was observed in September and October, with rankings dropping to 6th and 7th, respectively. Despite this downward movement in rank, sales figures reveal a different story, as there was an increase from July to September before a slight dip in October. This suggests that while competitors may have gained ground, The Happy Confection's overall sales remained robust, indicating a stable consumer base in Connecticut.
It's noteworthy that The Happy Confection's presence in other states or provinces is not highlighted, which could mean that they have yet to break into the top 30 in these areas or are focusing their efforts primarily within Connecticut. This localized strategy might be beneficial in strengthening their market position before expanding further. The lack of data from other regions might also indicate potential growth opportunities or challenges that the brand faces outside of Connecticut. Understanding these dynamics could provide deeper insights into their strategic market positioning and future expansion plans.
Competitive Landscape
In the competitive landscape of the edible category in Connecticut, The Happy Confection experienced a slight decline in its ranking from July to October 2025, moving from 5th to 7th place. This shift is noteworthy as it coincides with a decrease in sales from September to October, despite an earlier upward trend. Competitors such as Coast Cannabis Co. maintained a stable position, consistently ranking 5th and showing a significant increase in sales during the same period. Meanwhile, Jams improved its rank from 7th to 6th, surpassing The Happy Confection, with a notable sales boost in October. Additionally, On The Rocks climbed from 12th to 9th place, reflecting a strategic gain in market share. These dynamics suggest that The Happy Confection may need to reassess its market strategies to regain its competitive edge and address the growing momentum of its rivals.
Notable Products
In October 2025, The Happy Confection's top-performing product was the CBD/CBG/THC 1:1:2 Rainbow Parade Medium Dose Live Resin Gummies 20-Pack, which reclaimed its number one position with sales of 1174 units. The CBD/CBG/THC 1:1:1 Coasting Cherry Punch Medium Dose Gummies followed closely as the second-ranked product, showing a significant rise from third place in September. The CBD/CBG/THC 1:1:1 Chillaxing Cherry Limeade Micro Dose Gummies secured the third position, maintaining its presence in the top three. Boosted Berry Mega Dose Gummies made a notable entry at fourth place, indicating strong market interest. Lastly, the Boosted Berry Micro Dose Gummies rounded out the top five, despite a slight drop from fourth place in September.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
