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Jul-2025
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Overview
Market Insights Snapshot
Coast Cannabis Co. has shown varied performance across different product categories and states. In the Massachusetts market, the brand has maintained a strong presence in the Edible category, consistently ranking within the top ten brands. Specifically, they held the 5th position in April and June 2025, with a slight dip to 6th in May and July. This stability in rankings is indicative of a robust consumer base and effective product offerings in the Edible segment. However, the Concentrates category tells a different story, with Coast Cannabis Co. not making it into the top 30 brands for June and July 2025, suggesting a potential area for improvement or a shift in consumer preferences in this category. Despite this, their Edible sales in Massachusetts have shown a positive trajectory, with a notable increase from May to July 2025.
In Maryland, Coast Cannabis Co. has made an entry into the Edible market, securing the 28th position by June 2025. This marks a significant milestone for the brand, as it indicates their growing footprint in a new state, although they have yet to break into the top 30 in any other category. The absence of rankings in the months prior suggests that they were not among the leading brands earlier, but their recent entry into the rankings could be seen as a positive development. This expansion into Maryland might reflect strategic efforts to diversify their market presence beyond Massachusetts, potentially tapping into new consumer segments and driving further growth.
Competitive Landscape
In the Massachusetts edible market, Coast Cannabis Co. has experienced fluctuating rankings, indicating a competitive landscape. From April to July 2025, Coast Cannabis Co.'s rank shifted between 5th and 6th place, reflecting a stable yet competitive position. Notably, Wyld overtook Coast Cannabis Co. in July, moving from 6th to 4th place, which may suggest a strategic initiative that boosted their sales. Meanwhile, Wana maintained a consistently strong presence, only dropping slightly from 4th to 5th place in July, indicating robust brand loyalty or effective marketing strategies. Brands like Choice and In House remained in the lower ranks, suggesting they pose less immediate threat to Coast Cannabis Co.'s position. However, the competitive shifts, particularly with Wyld's rise, highlight the need for Coast Cannabis Co. to potentially reassess their market strategies to maintain or improve their standing in this dynamic market.
Notable Products
In July 2025, the top-performing product for Coast Cannabis Co. was the CBN/THC 5:1 Goodnight Grape Gummies 20-Pack, which maintained its leading position from June with sales reaching 6,609 units. The CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack followed closely in second place, consistently holding this rank since May. The CBD/CBN/THC 1:1:1 Cranberry Pomegranate Gummies 20-Pack secured the third position, mirroring its performance from the previous month. The CBD/THC/THCV 1:1:1 Raspberry Lime Gummies 20-Pack remained in fourth place, showing steady sales figures. Lastly, the Restore - THC/CBD/CBC 1:4:1 Boysenberry Gummies 20-Pack continued its trend in fifth place, indicating stable demand despite a slight dip in sales earlier in the quarter.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
