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Dec-2024
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Overview
Market Insights Snapshot
Coast Cannabis Co. has demonstrated a strong performance in the Edible category in Massachusetts. Throughout the final quarter of 2024, the brand consistently held a position within the top five, ranking fourth in October and maintaining a steady fifth place in both November and December. This stability in ranking suggests a robust market presence and consumer loyalty within the Edible segment. Notably, the brand experienced a peak in sales in October, reaching over $1 million, which may indicate successful marketing efforts or product launches during this period. However, the slight decline in sales in the following months suggests there may be room for growth or adjustment in strategy to sustain higher sales volumes.
In contrast, Coast Cannabis Co.'s performance in the Vapor Pens category in Massachusetts highlights a different narrative. The brand did not appear in the top 30 rankings for September and October, only emerging at 78th place in November and slightly improving to 77th in December. This indicates a challenging market position in the Vapor Pens category, with significant competition possibly overshadowing the brand. The lack of top 30 presence earlier in the quarter points to potential issues in market penetration or brand recognition within this segment. This contrast in performance across categories presents an opportunity for Coast Cannabis Co. to analyze and address the gaps in their Vapor Pens strategy, leveraging their success in Edibles to enhance their presence in other product categories.
Competitive Landscape
In the Massachusetts edible market, Coast Cannabis Co. experienced a slight fluctuation in its competitive ranking from September to December 2024. Initially ranked 5th in September, Coast Cannabis Co. improved to 4th place in October, only to return to 5th in November and December. This movement indicates a competitive landscape where Coast Cannabis Co. is closely contending with brands like Choice, which maintained a steady 6th position throughout the period. Notably, Wana and Betty's Eddies consistently occupied higher ranks, with Wana dropping from 2nd to 3rd in December, while Betty's Eddies moved from 3rd to 4th. Despite these shifts, Coast Cannabis Co.'s sales remained relatively stable, suggesting strong brand loyalty and market presence amidst fierce competition. This analysis underscores the importance of strategic positioning and marketing efforts to maintain and potentially improve Coast Cannabis Co.'s standing in a dynamic market.
Notable Products
In December 2024, Coast Cannabis Co.'s top-performing product was the CBD/CBN/THC 1:1:1 Cranberry Pomegranate Gummies 20-Pack, maintaining its number one rank consistently from September through December, with sales reaching 5,283 units. The CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack also held steady at the second rank, showing a notable increase in sales to 5,189 units. The CBD/THC/THCV 1:1:1 Raspberry Lime Gummies 20-Pack remained in the third position throughout these months, reflecting stable consumer interest. The Restore - THC/CBD/CBC 1:4:1 Boysenberry Gummies 20-Pack improved its standing from fifth in October to fourth in December. Lastly, the CBN/THC 5:1 Goodnight Grape Gummies 20-Pack consistently ranked fifth, indicating a steady demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
