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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Coast Cannabis Co. operated as an Edible-first brand in May 2026, with Edible accounting for 99.73% share and rising 19.92% year over year alongside a 7.71% month-over-month lift, while Vapor Pens contracted 82.35% YoY and 24.13% MoM to just 0.23% share and Concentrates fell 96.92% YoY and 55.51% MoM to 0.04% share. The brand’s average price declined 6.94% YoY to $20.88 even as total brand sales grew 16.47% YoY and 44.63% over 24 months, and within Edible the average price held near $20.92, indicating mix stability despite shrinkage in higher-priced Concentrates and lower-priced Vapor Pens. With Edible ranked 5 in Massachusetts, the pattern implies Coast Cannabis Co. is consolidating around a single category where scale offsets price deflation, while peripheral formats continue to be deprioritized.
The shift concentrates competitive positioning on Edibles: a 19.92% YoY and 7.71% MoM category lift paired with a 6.94% YoY decline in overall average price suggests volume-led gains and tighter price bands that can defend share at rank 5 in Massachusetts. Vapor Pens’ 82.35% YoY and 24.13% MoM declines and Concentrates’ 96.92% YoY and 55.51% MoM pullback reduce portfolio risk but also limit cross-category capture; the implication is that sustained growth will hinge on deepening Edible penetration and format breadth within Edibles (e.g., package sizes or subtypes) rather than reviving underperforming categories.
Competitive Landscape
Coast Cannabis Co. sits at rank #5 in MA Edible in May 2026, improving 1 place from #6 year over year, and matching its peak rank of #5 reached in May 2026 while moving up 1 spot from #6 in February 2026; meanwhile, Kanha / Sunderstorm advanced from #2 to #1 as Wyld climbed from #5 to #3, outpacing Betty's Eddies which stayed flat at #4 with a -8.9% sales change versus Wyld’s +36.7%. With Kanha / Sunderstorm posting +11.0% year-over-year sales and Camino slipping from #1 to #2 despite +3.6% growth, the pattern implies Coast Cannabis Co.’s single-rank YoY climb and plateau at #5 position it on the cusp of the top four but requiring share capture from flat or declining incumbents to break through.
Notable Products
Milk Chocolate Bar 20-Pack (100mg) posted the steepest movement in May 2026 with a -19.4% month-over-month drop and slid to rank 10, signaling erosion in classic chocolate while functional gummies expanded share. CBN/THC 5:1 Goodnight Grape Gummies 20-Pack (500mg CBN, 100mg THC) rose 22.8% MoM to rank 1 and CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack (100mg CBD, 100mg CBG, 100mg THC) climbed 18.7% MoM at rank 2, while Sleep - CBD/CBN/THC 1:1:1 Cranberry Pomegranate Infused Gummies 20-Pack (100mg CBD, 100mg CBN, 100mg THC) dipped -4.3% at rank 3. Eight of the top ten are Edible gummies, and even chocolate formats like Sea Salt Dark Chocolate Bar 20-Pack (100mg) at rank 7 grew 13.8% MoM versus the -19.4% decline for Milk Chocolate Bar 20-Pack (100mg), concentrating revenue in function-forward SKUs with a single-month top-line near $231,485 from the leading gummy. The pattern implies Coast Cannabis Co. is pivoting toward effect-driven gummy formulations as its commercial core, while legacy chocolate SKUs become secondary and require repositioning or SKU rationalization.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
