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Sep-2025
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Overview
Market Insights Snapshot
Coast Cannabis Co. has demonstrated notable performance in the Edible category across several states, with significant movements that highlight their growing presence. In Connecticut, the brand has shown a steady upward trajectory, moving from 7th place in June 2025 to 5th place by September 2025. This improvement in ranking is accompanied by a substantial increase in sales, indicating a strengthening market position. Meanwhile, in Massachusetts, Coast Cannabis Co. maintained a consistent 6th place ranking throughout the summer months, suggesting a stable foothold in this competitive market. The steady sales figures in Massachusetts further reinforce their established presence in the state.
In contrast, New Jersey presents a more challenging landscape for Coast Cannabis Co., as evidenced by their entry into the top 30 brands only in September 2025, ranking at 29th. This late appearance suggests potential growth opportunities but also highlights the competitive nature of the New Jersey market. The absence of rankings in the preceding months indicates that Coast Cannabis Co. was not previously among the top 30 brands, which could be seen as a hurdle they are beginning to overcome. Understanding these dynamics can provide valuable insights into the brand's strategic positioning and areas for potential expansion.
Competitive Landscape
In the Massachusetts edible market, Coast Cannabis Co. consistently held the 6th position from June to September 2025, indicating a stable presence in the competitive landscape. Notably, Wyld and Betty's Eddies were the top competitors, with Wyld improving its rank from 5th to 4th, while Betty's Eddies dropped from 3rd to 5th over the same period. This shift in rankings suggests a dynamic market where consumer preferences are evolving. Despite these changes, Coast Cannabis Co.'s sales remained robust, although slightly lower than Wyld's, which saw a notable increase in sales from June to August before a slight decline in September. Meanwhile, Choice and In House maintained their ranks at 7th and 8th, respectively, indicating less volatility in their market positions. Coast Cannabis Co.'s consistent ranking and sales performance suggest a loyal customer base, but the brand may need to innovate or expand its offerings to climb higher in the rankings amidst strong competition.
Notable Products
In September 2025, the CBN/THC 5:1 Goodnight Grape Gummies 20-Pack from Coast Cannabis Co. maintained its position as the top-performing product, with notable sales figures reaching 9350. The Sleep - CBD/CBN/THC 1:1:1 Cranberry Pomegranate Infused Gummies 20-Pack held steady at the second rank, although its sales slightly decreased from the previous month. The CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack continued to rank third, showing a consistent pattern over the past months. The CBD/THC/THCV 1:1:1 Raspberry Lime Gummies 20-Pack remained in fourth place, experiencing a decline in sales compared to August. Restore - THC/CBD/CBC 1:4:1 Boysenberry Gummies 20-Pack also retained its fifth position, mirroring the previous month's performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
