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Oct-2025
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Overview
Market Insights Snapshot
Coast Cannabis Co. has shown a consistent performance in the Connecticut market within the Edible category. Over the past few months, the brand maintained a strong position, moving from rank 6 in July and August to rank 5 in September and October. This upward movement in rankings is supported by a noticeable increase in sales, with October figures reaching $257,090, indicating a positive consumer reception and effective market strategies. Meanwhile, in Massachusetts, Coast Cannabis Co. remained steady at rank 6 throughout the four-month period, despite some fluctuations in sales numbers. The brand's ability to maintain its position in a competitive market like Massachusetts suggests a stable consumer base and strong brand presence.
In New Jersey, Coast Cannabis Co. entered the rankings in September at position 30 and improved slightly to rank 28 by October. This entry into the top 30 is significant as it marks the brand's growing footprint in the New Jersey market, although the sales figures for October were slightly lower than in September. The absence of rankings for July and August indicates that the brand was not as prominent earlier in the year, making its recent entry a noteworthy development. The brand's performance across these states highlights its varying levels of market penetration and consumer engagement, with opportunities for growth and expansion in New Jersey, while maintaining robust positions in Connecticut and Massachusetts.
Competitive Landscape
In the Massachusetts edible market, Coast Cannabis Co. consistently held the 6th rank from July to October 2025, indicating a stable position amidst fluctuating sales figures. Notably, Wana demonstrated significant volatility, peaking at the 1st position in August before dropping to 5th in October, which could suggest aggressive marketing or product launches that temporarily boosted their sales. Meanwhile, Betty's Eddies maintained a relatively stable rank, hovering between 3rd and 5th, which might indicate a loyal customer base or consistent product offerings. Choice and In House remained steady at 7th and 8th positions, respectively, suggesting that they are not currently posing a significant threat to Coast Cannabis Co.'s market share. The consistent ranking of Coast Cannabis Co. amidst these dynamics suggests a strong brand presence, though there may be opportunities to climb the ranks by analyzing the strategies of higher-ranked competitors like Wana and Betty's Eddies.
Notable Products
In October 2025, Coast Cannabis Co.'s top-performing product was the CBN/THC 5:1 Goodnight Grape Gummies 20-Pack, maintaining its first-place rank from previous months with impressive sales of 9,804 units. The Sleep - CBD/CBN/THC 1:1:1 Cranberry Pomegranate Infused Gummies held steady in second place, continuing its consistent performance. The CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies remained third, showing a slight uptick in sales compared to September. Notably, the Restore - THC/CBD/CBC 1:4:1 Boysenberry Gummies moved up to fourth place, overtaking the CBD/THC/THCV 1:1:1 Raspberry Lime Gummies, which slipped to fifth. This shift in rankings highlights a growing preference for products with a higher CBD content among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
