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Nov-2025
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Overview
Market Insights Snapshot
Coast Cannabis Co. has demonstrated a consistent performance in the Edible category across different states, with notable stability in both Connecticut and Massachusetts. In Connecticut, the brand has maintained a steady rank of 5th place from September to November 2025, showcasing a strong foothold in the state’s edible market. This is further reflected in their sales figures, which peaked in October before slightly declining in November. Meanwhile, in Massachusetts, Coast Cannabis Co. consistently held the 6th spot over the same period, indicating a solid and unwavering presence in the market despite minor fluctuations in sales. Such stability suggests a loyal customer base and effective market strategies in these regions.
In contrast, Coast Cannabis Co.'s performance in New Jersey presents a more fluctuating scenario. The brand appeared in the top 30 rankings for the first time in September 2025, debuting at 30th place, and managed to climb to 28th place in October. However, by November, they slipped slightly to 31st, falling out of the top 30, which indicates potential challenges in maintaining competitive positioning within the state. This volatility suggests that while there is a presence in New Jersey, the brand may need to reassess its strategies to improve its standing and capitalize on the market opportunities. The contrasting performances across these states highlight the varying market dynamics and the importance of tailored approaches to sustain growth and competitiveness in different regions.
Competitive Landscape
In the Massachusetts edible market, Coast Cannabis Co. has maintained a consistent rank of 6th place from August to November 2025, indicating a stable position amidst fluctuating sales figures. Despite a slight decline in sales from August to September, Coast Cannabis Co. managed to recover and even slightly increase its sales by November. This stability is noteworthy when compared to competitors like Wana, which experienced a significant drop in rank from 1st to 5th over the same period, and Betty's Eddies, which held a steady 4th rank but with fluctuating sales. Meanwhile, Choice and In House maintained their ranks at 7th and 8th, respectively, but with lower sales figures compared to Coast Cannabis Co. This suggests that while Coast Cannabis Co. is not leading the market, it is performing robustly against its competitors, maintaining a strong foothold in the Massachusetts edible category.
Notable Products
In November 2025, Coast Cannabis Co.'s top-performing product was the CBN/THC 5:1 Goodnight Grape Gummies 20-Pack (500mg CBN, 100mg THC), maintaining its number one rank for the fourth consecutive month with impressive sales of 10,521 units. The Sleep - CBD/CBN/THC 1:1:1 Cranberry Pomegranate Infused Gummies 20-Pack held steady in second place, although its sales slightly decreased compared to previous months. The CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack also remained consistently in third place, showing a slight decline in sales. The CBD/THC/THCV 1:1:1 Raspberry Lime Gummies 20-Pack advanced back to fourth place, recovering its position from October. Restore - THC/CBD/CBC 1:4:1 Boysenberry Gummies 20-Pack rounded out the top five, slipping one spot compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
