Market Insights Snapshot
Looking at the performance of Coast Cannabis Co. in the Massachusetts market, there are some interesting trends to note. In the Edible category, the brand has consistently ranked amongst the top three brands from July to September 2023. However, there was a slight dip in October, with the brand ranking at number four. Sales in this category have remained relatively steady, with a small peak in September. This shows that despite the slight drop in ranking, Coast Cannabis Co. continues to perform well in the Edibles category in Massachusetts.
On the other hand, the brand's performance in the Vapor Pens category in Massachusetts has been less stellar. Coast Cannabis Co. did not make it into the top 20 brands in this category from July to October 2023. The sales in this category have also been declining, with the lowest sales recorded in September. This suggests that the Vapor Pens category might be a challenging area for the brand in the Massachusetts market. However, it's worth noting that despite these challenges, the brand managed to slightly increase its sales in October compared to September.
Coast Cannabis Co., a notable player in the Massachusetts edible cannabis market, has seen some interesting shifts in its competitive landscape. Despite maintaining a consistent third place rank from July to September 2023, Coast Cannabis Co. dropped to fourth place in October 2023. This change in rank is largely due to the upward trajectory of Betty's Eddies, which climbed from fourth to third place in the same period. Meanwhile, Wana has held a strong position at second place, indicating a steady demand for their products. Incredibles and Kanha / Sunderstorm have also been key competitors, with Incredibles consistently ranking fifth and Kanha / Sunderstorm fluctuating between fifth and seventh place. These shifts in ranking among competitors suggest a highly dynamic market, with consumer preferences and sales performance constantly changing.
In October 2023, Coast Cannabis Co.'s top-performing product was the 'CBD/CBN/THC 1:1:1 Cranberry Pomegranate Gummies 20-Pack' with a notable sales figure of 8,886 units. This product has consistently held the top rank since July 2023. The second and third spots were occupied by 'CBD/THC/THCV 1:1:1 Raspberry Lime Gummies 20-Pack' and 'CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack', respectively. These rankings have remained unchanged from the previous month, indicating a steady demand for these products. The 'THC/CBD/CBC 1:4:1 Boysenberry Gummies 20-Pack' and 'Tropical Punch Live Rosin Gummies 20-Pack' rounded out the top five, also maintaining their rankings from the previous months.