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Feb-2026
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Overview
Market Insights Snapshot
Coast Cannabis Co. has demonstrated a varied performance across different states and categories, with notable trends in the Edible category. In Connecticut, the brand maintained a steady presence, ranking 5th in both November and December 2025, before slipping to 7th in January and February 2026. This downward trend in rankings is mirrored by a decline in sales figures over the same period. In contrast, Massachusetts saw a more stable performance, with the brand holding the 6th position in November and December 2025, briefly climbing to 5th in January 2026, before returning to 6th in February. The sales trajectory in Massachusetts also reflects a peak in December, followed by a gradual decrease.
In Maryland, Coast Cannabis Co. made its entry into the top 30 in December 2025, securing the 29th position and slightly improving to 28th in January 2026. However, the absence of earlier rankings suggests a recent emergence in this market, which could be a positive indicator of growth potential. Meanwhile, New Jersey presents a different narrative, where the brand gradually climbed from 33rd in November and December 2025 to 23rd by February 2026, indicating a positive trajectory in market penetration. The increase in sales figures in New Jersey supports this upward movement, showcasing the brand's potential to strengthen its foothold in the state.
Competitive Landscape
In the Massachusetts edible cannabis market, Coast Cannabis Co. has shown a resilient presence, maintaining a competitive edge among its peers. Over the past few months, Coast Cannabis Co. has experienced slight fluctuations in its ranking, moving from 6th place in November and December 2025, climbing to 5th in January 2026, only to return to 6th in February 2026. This movement reflects a dynamic market where competitors like Wana and Betty's Eddies consistently hold higher ranks, with Betty's Eddies maintaining a steady 4th position throughout the same period. Despite these challenges, Coast Cannabis Co. has shown a commendable ability to adapt and compete, especially against brands like Choice and In House, which have not surpassed Coast Cannabis Co. in rank. The brand's performance suggests a stable yet competitive positioning, indicating potential opportunities for growth and increased market share if strategic adjustments are made to address the competitive pressures from leading brands.
Notable Products
In February 2026, the top-performing product for Coast Cannabis Co. was the CBN/THC 5:1 Goodnight Grape Gummies 20-Pack, maintaining its number one rank for four consecutive months, despite a decrease in sales to 8,334 units. The Sleep - CBD/CBN/THC 1:1:1 Cranberry Pomegranate Infused Gummies 20-Pack secured the second position, climbing from third place in January 2026. The CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack slipped to third place, having ranked second in January. The CBD/THC/THCV 1:1:1 Raspberry Lime Gummies 20-Pack remained consistently in fourth place across the months. Notably, the Relax - CBD/THC 20:1 Peach Infused Gummies debuted in the rankings at fifth place in February 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
