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Dec-2025
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Overview
Market Insights Snapshot
Coast Cannabis Co. has shown a consistent performance in the Connecticut and Massachusetts edible markets. In Connecticut, they maintained a steady rank of 5th place from September to November 2025, before dropping slightly to 6th place in December. Despite this minor decline, they remain a strong contender in the top tier. Massachusetts shows a stable performance with the brand holding firm at 6th place throughout the last four months of 2025, and even experiencing a notable increase in sales from September to December. This suggests a strong foothold in these states, with Massachusetts showing particularly promising growth in sales volume.
In contrast, Coast Cannabis Co.'s presence in Maryland and New Jersey is less prominent. They only entered the top 30 in Maryland in December 2025, debuting at 29th place, which indicates a potential for growth but also highlights the competitive nature of this market. In New Jersey, the brand fluctuated around the 30th position, peaking at 29th in October but slipping to 32nd in November and December. This suggests that while they are present in the market, there is significant room for improvement in terms of brand positioning and sales performance in these states. Such movements underscore the varying levels of market penetration and brand strength across different regions.
Competitive Landscape
In the competitive landscape of the Massachusetts edible cannabis market, Coast Cannabis Co. consistently held the 6th rank from September to December 2025, reflecting a stable position amidst dynamic market shifts. Notably, Betty's Eddies maintained a strong 4th place throughout the same period, with sales figures showing a steady upward trend, which could indicate a growing consumer preference that Coast Cannabis Co. needs to address to climb the ranks. Meanwhile, Wana experienced a slight decline in sales from September to November but rebounded in December, maintaining its 5th position, just ahead of Coast Cannabis Co. This suggests that while Coast Cannabis Co. is holding its ground, there is potential for strategic initiatives to capitalize on any fluctuations from competitors like Wana. Additionally, brands like Choice and In House remained stable at 7th and 8th positions, respectively, indicating that Coast Cannabis Co. is well-positioned between these competitors, but must innovate to advance further in the rankings.
Notable Products
In December 2025, Coast Cannabis Co.'s top-performing product was the CBN/THC 5:1 Goodnight Grape Gummies 20-Pack, maintaining its first-place ranking for the fourth consecutive month with sales reaching 10,085. The Sleep - CBD/CBN/THC 1:1:1 Cranberry Pomegranate Infused Gummies 20-Pack climbed back to second place, recovering from a dip in November. The CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack secured the third spot, showing steady performance over the months. Meanwhile, the CBD/THC/THCV 1:1:1 Raspberry Lime Gummies 20-Pack consistently held the fourth position, with a notable increase in sales. Lastly, the Restore - THC/CBD/CBC 1:4:1 Boysenberry Gummies 20-Pack remained in fifth place, demonstrating a gradual sales improvement since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
