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Apr-2025
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Overview
Market Insights Snapshot
Coast Cannabis Co. has demonstrated a consistent presence in the Massachusetts market, particularly within the Edible category. Over the first four months of 2025, the brand maintained a steady 5th place ranking in this category, indicating a stable consumer base and strong brand loyalty. This consistent performance is further underscored by the sales figures, which show a slight fluctuation but generally robust sales month over month. In contrast, the brand's performance in the Concentrates category has been less prominent, with rankings only appearing in March and April at the 34th position, suggesting potential room for growth or a need for strategic adjustments in this segment.
In the Vapor Pens category, Coast Cannabis Co. started the year ranked at 85th place in January but did not maintain a top 30 position in the subsequent months. This absence from the top rankings could indicate a competitive market landscape or a shift in consumer preferences away from their offerings in this category. The brand's focus in Massachusetts seems to be more concentrated on edibles, where they hold a strong position. The lack of top 30 rankings in other categories might suggest a strategic focus or a need for diversification to capture more market share across different product lines.
Competitive Landscape
In the Massachusetts edible market, Coast Cannabis Co. has maintained a consistent rank of 5th place from January to April 2025. This stability is noteworthy amidst fluctuations among competitors. For instance, Incredibles experienced a slight drop from 6th to 8th place, while Choice remained stable at 6th and 7th positions. Meanwhile, Wana and Kanha / Sunderstorm consistently held higher ranks, with Wana peaking at 2nd place and Kanha / Sunderstorm fluctuating between 2nd and 4th. Although Coast Cannabis Co.'s sales showed a healthy increase in March, they slightly dipped in April, mirroring broader market trends. This suggests that while Coast Cannabis Co. is holding its ground, there is potential for growth if it can capitalize on the sales volatility experienced by its competitors.
Notable Products
In April 2025, Coast Cannabis Co.'s top-performing product was the CBD:CBN:THC 1:1:1 Cranberry Pomegranate Gummies 20-Pack, maintaining its first-place rank for four consecutive months with sales reaching 4340 units. The CBN/THC 5:1 Goodnight Grape Gummies 20-Pack climbed to second place from third in March, showing consistent sales growth. The CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack dropped to third place, despite previously holding the second spot. Restore - THC/CBD/CBC 1:4:1 Boysenberry Gummies 20-Pack remained steady in fourth place, while the CBD/THC/THCV 1:1:1 Raspberry Lime Gummies 20-Pack slipped from fourth to fifth. Overall, the rankings show that while the top three products have shifted slightly, they continue to dominate the sales in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
