The Honeybee Collective

Data Snapshot: Mar 05, 2024
The Honeybee Collective Cannabis Brand Logo
$50K+

Feb-2024

Sales

Growth

Trend

6-Month

19

Product Count

SKUs

The Honeybee Collective

Overview

Markets

The Honeybee Collective Locations

Product Trends

The Honeybee Collective Categories

The Honeybee Collective Sales

Market Insights Snapshot

The Honeybee Collective Historical Sales by Category

In Colorado, The Honeybee Collective has shown a fluctuating performance in the Pre-Roll category, initially ranking within the top 30 brands from November 2023 to January 2024, but notably falling out of the top 30 in February 2024. This decline is reflected in their sales figures, which decreased steadily from $66,572 in November 2023 to $31,208 by February 2024. The slipping rank and declining sales suggest challenges in maintaining market position in Colorado's competitive cannabis landscape, marking a potential area for strategic reassessment for The Honeybee Collective.

Conversely, in New York, The Honeybee Collective has demonstrated a positive trajectory in the Pre-Roll category, moving from not being in the top 30 in November 2023 to securing the 25th rank by February 2024. This upward movement is accompanied by a significant increase in sales, from $17,178 in November 2023 to $50,343 by February 2024. This impressive growth in New York, contrasting with the brand's performance in Colorado, highlights the brand's potential to capture and expand market share in different regions, suggesting a strong adaptability and understanding of the New York market's dynamics.

Feb-2024 Rank
Pre-Roll
38
25
The Honeybee Collective

Competitive Landscape

In the competitive landscape of the Pre-Roll category in New York, The Honeybee Collective has shown a notable upward trajectory in its rank and sales from November 2023 to February 2024, moving from 37th to 25th position. This improvement is significant when compared to its competitors, such as Cookies, which entered the rankings in January 2024 at 57th and climbed to 26th by February, closely trailing The Honeybee Collective. Another competitor, Electraleaf, despite starting from a stronger position at 10th in November, saw a decline to 23rd by February. Similarly, Zizzle maintained a more stable rank close to The Honeybee Collective but ended up 24th in February, just one rank above its starting position. NY Finca also showed significant improvement, moving from 44th to 27th, yet The Honeybee Collective's consistent rise in both rank and sales, surpassing competitors like NY Finca and closing the gap with higher-ranked brands, highlights its growing prominence and competitive edge in the New York pre-roll market.

The Honeybee Collective market ranking for NY Pre-Roll

The Honeybee Collective

Notable Products

In Feb-2024, The Honeybee Collective saw its top-performing product as the Peace Pre-Roll 10-Pack (5g), maintaining its Jan-2024 top rank with sales reaching 382 units. Following closely, the Party Pre-Roll 10-Pack (5g) secured the second position, consistent with its previous month's performance. The Pause Pre-Roll 10-Pack (5g) also retained its rank from the prior month, landing in third place. Notably, new entries to the top 5 were the Hella Jelly Pre-Roll 10-Pack (5g) and Sour Tangie Pre-Roll 5-Pack (5g), ranking fourth and fifth, respectively. These rankings indicate a stable preference among The Honeybee Collective's customers, with the top 3 products showing consistent performance over the past few months.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Peace Pre-Roll 10-Pack (5g)
Pre-Roll
2
3
1
1
Party Pre-Roll 10-Pack (5g)
Pre-Roll
1
2
2
2
Pause Pre-Roll 10-Pack (5g)
Pre-Roll
3
1
3
3
Hella Jelly Pre-Roll 10-Pack (5g)
Pre-Roll
>5
>5
>5
4
Sour Tangie Pre-Roll 5-Pack (5g)
Pre-Roll
>5
>5
>5
5
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