.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Lid has shown notable performance in the Flower category in New Jersey. Over the span from April to July 2025, the brand has demonstrated resilience and growth, particularly in July where it climbed to the 11th position from its previous 15th rank in June. This upward trajectory is significant, given that in May, The Lid had slipped to 18th place. The sales figures mirror this improvement, with a notable increase from May to July, indicating a strong recovery and an effective strategy in place to regain and enhance market presence.
However, the absence of The Lid in the top 30 rankings in other states or categories suggests areas that may benefit from strategic enhancements. While their performance in New Jersey's Flower category is commendable, the lack of presence elsewhere could be indicative of either a focused strategy or missed opportunities. This absence highlights potential growth areas and the need to evaluate market entry or expansion strategies in other states where competition might be less fierce or where market dynamics are more favorable.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, The Lid has experienced notable fluctuations in rank and sales over the past few months. Starting in April 2025, The Lid was ranked 15th, but saw a dip to 18th in May before recovering to 15th in June and climbing to 11th by July. This upward trend in ranking is indicative of a positive shift in market presence, despite a slight dip in sales from April to May. In contrast, Triple Seven (777) maintained a relatively stable position, fluctuating between 10th and 14th, while Zips showed a significant improvement, moving from outside the top 20 in April to 13th by July. Meanwhile, Fresh Cannabis consistently improved its rank, reaching 12th in July. Notably, Seed & Strain Cannabis Co. experienced a decline from 5th to 9th, potentially opening opportunities for The Lid to capture more market share. These dynamics suggest that The Lid's strategic efforts may be paying off, positioning it well against competitors in the New Jersey Flower market.
Notable Products
In July 2025, the top-performing product for The Lid was 908 Cookies Pre Ground (14g) in the Flower category, achieving the highest rank of 1 with sales figures reaching 1,455 units. Gloucester County Grape's Pre Ground (14g) followed closely as the second top product, maintaining a strong position in the same category. Notably, Cherry Hill Pre-Ground (14g) dropped from the top position in June to fourth place in July, indicating a shift in consumer preference. Pre Ground Flower (14g) consistently held the third position, showcasing steady demand. Meanwhile, Roselle Runtz Pre-Ground (28g) remained in fifth place, demonstrating stable performance over the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
