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Sep-2025
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Overview
Market Insights Snapshot
The Lid has demonstrated a varied performance across different states and categories, with notable movements in the New Jersey market. In the Flower category within New Jersey, The Lid saw a significant improvement in its ranking from June to July 2025, moving from 15th to 9th place. However, this upward trend was not sustained in the following months, as the brand slipped back to 13th place by August and maintained that position through September. This fluctuation in rankings suggests a competitive market environment, where maintaining a top position requires consistent performance and perhaps strategic adjustments. The sales figures reflect this competitive nature, with a peak in July followed by a decline in the subsequent months.
While The Lid's presence in New Jersey's Flower category is noteworthy, the absence of rankings in other categories or states indicates areas for potential growth or concern. The lack of top 30 rankings in additional states or categories might suggest either a focused market strategy or challenges in expanding their footprint. This absence could be viewed as a missed opportunity, especially in a rapidly evolving cannabis market where diversification could mitigate risks associated with market volatility. For stakeholders and observers, understanding the strategic choices behind these rankings and sales trends could provide deeper insights into The Lid's market positioning and future potential.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, The Lid has experienced notable fluctuations in its market position over the summer of 2025. Starting from a rank of 15 in June, The Lid surged to 9 in July, indicating a significant improvement in its competitive standing. However, the brand's rank slipped to 13 in both August and September, suggesting challenges in maintaining its mid-summer momentum. In contrast, Triple Seven (777) showed a more stable performance, consistently ranking around the top 11, except for a dip in August. Meanwhile, Good Green maintained a strong presence, ranking as high as 8 in July and August, before dropping to 14 in September, which could have impacted The Lid's ability to climb higher. The fluctuating ranks of (the) Essence and Find. further illustrate the dynamic and competitive nature of the market, with both brands experiencing significant rank changes over the months. These insights highlight the competitive pressures The Lid faces and underscore the importance of strategic positioning to enhance its market share in New Jersey's Flower category.
Notable Products
In September 2025, The Lid's top-performing product was West Orange Oreoz Pre Ground (14g) in the Flower category, securing the number one rank with sales of 1019 units. Cherry Hill Shake (14g) followed closely at the second position, while Garfield Gelato Pre Ground (14g) took the third spot. Glassboro Gas Ground (14g) and Runnemede Rainbow Runtz Pre Ground (14g) rounded out the top five, ranking fourth and fifth respectively. Notably, these products appear on the rankings for the first time in September, indicating a strong launch or promotional effort. The absence of prior rankings suggests a fresh introduction or a significant shift in consumer preferences towards these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
