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Apr-2025
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Overview
Market Insights Snapshot
The Lid has shown notable performance in the New Jersey market within the Flower category. Starting the year at rank 19 in January, The Lid improved its position to rank 13 by February, demonstrating significant upward momentum. However, the subsequent months saw a slight dip, with the brand settling at rank 15 by April. Despite these fluctuations, The Lid maintained a strong presence in the top 20, indicating consistent consumer interest and competitive performance in the New Jersey market. The brand's ability to stay within the top 30 throughout this period is indicative of its resilience and appeal in the Flower category.
While The Lid's performance in New Jersey is commendable, the absence of rankings in other states or provinces suggests that the brand may not have penetrated those markets to a significant extent. This lack of presence could be seen as a potential area for growth or a strategic decision to focus on strengthening its position in New Jersey. The brand's sales figures peaked in February, aligning with its highest ranking, before experiencing a gradual decrease in subsequent months. This trend highlights the importance of maintaining momentum and exploring new strategies to sustain growth and interest in competitive markets.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, The Lid has demonstrated notable fluctuations in its rank from January to April 2025. Starting at 19th place in January, The Lid made a significant leap to 13th in February, before experiencing a slight decline to 14th in March and 15th in April. This movement reflects a dynamic market presence, with The Lid outperforming brands like Cookies and Brute's Roots, which consistently ranked lower or similarly during this period. However, The Lid faces stiff competition from Kind Tree Cannabis and Pete's Farmstand, both of which maintained higher ranks, with Pete's Farmstand notably peaking at 7th place in March. The Lid's sales trajectory, with a peak in February, suggests a positive reception in the market, though sustaining this momentum will be crucial in the face of strong competitors. This analysis underscores the importance of strategic positioning and market adaptability for The Lid to enhance its standing in New Jersey's Flower category.
Notable Products
In April 2025, the top-performing product from The Lid was Blackwood Butter Breath Pre Ground (14g) in the Flower category, achieving the number one rank with sales of 1,195 units. This product showed a significant rise from its previous third-place rank in February 2025. Brick City Kush Pre Ground (14g) took the second spot, marking its first appearance in the rankings. Runnemede Rainbow Runtz Pre Ground (14g) and West Mildford OG Shake (14g) followed closely in third and fourth places, respectively, both making their debut in the rankings. Carney's Candy Pre Ground (28g) completed the top five, indicating a strong entry into the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
