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Where to Buy
The Lid is stocked at 37 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Elmwood Park, Lakehurst, Andover, and Bloomfield. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In September 2026, The Lid operated as a single-category brand with Flower accounting for 100.0% of sales and holding a state-category rank of 22 in New Jersey Flower. Year over year, Flower sales declined by 33.4% while the average price fell 5.9%, and month over month sales slipped 5.6% alongside a category-only mix that left no offset from other segments; this pattern implies the brand’s exposure is concentrated and rank risk increases when Flower underperforms both year over year and month over month.
The combination of a 100.0% Flower mix and a 22 rank in New Jersey Flower, paired with a 33.4% sales contraction and a 5.9% price dip, implies that The Lid is competing primarily on price within a single lane rather than on portfolio breadth, which can cap share recovery when category demand softens. With month over month sales down 5.6% despite a lower average price, the elasticity signal suggests price cuts are not converting to volume at sufficient rates; strategically, the brand’s positioning tilts toward budget-sensitive Flower without insulation from mix diversification, which raises the odds of further rank slippage if September 2026 conditions persist.
Competitive Landscape
The Lid sits at rank #22 in September 2026, down 6 positions year over year from #16, and 2 spots better than June 2026 when it was #24; the gap to its peak of #9 in January 2026 frames a downward drift despite a short-term uptick. Meanwhile, Find. climbed from #6 to #1 with 111.6% year-over-year sales growth, and Good Green jumped from #17 to #3 with 166.7% growth, while RYTHM slid from #3 to #4 alongside a 9.8% sales decline, indicating competitive reshuffling at the top. The mix of The Lid’s year-over-year rank decline and quarter-over-quarter improvement implies a mid-tier brand at risk of further share erosion unless the recent stabilization turns into sustained momentum.
Notable Products
Absecon Apple Tartz Pre Ground (14g) posted the steepest movement in September 2026 with a -31.0% month-over-month change while sliding to rank 4, contrasting with Vineland Venom Pre Ground (14g) up +20.9% at rank 2. Red Bank Dank Shake (14g) held rank 1 with no reported MoM figure, and nine of the top ten SKUs are Flower, indicating a concentrated lineup. The single largest ticket in the set, Bacio Gelato Pre-Ground (28g), delivered $45,797 at rank 5 while Lady Lakehurst Pre-Ground (14g) inched up +6.2% at rank 6, suggesting gains are concentrated in mid-tier positions rather than the very top. The pattern implies The Lid is leaning into pre-ground Flower scale with volatility at the SKU level, signaling a trade-up path anchored in value formats rather than new-category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
