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Oct-2025
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Overview
Market Insights Snapshot
The Lid has demonstrated a fluctuating performance across various categories and states, with notable activity in the Flower category in New Jersey. Over the months from July to October 2025, The Lid's ranking in the Flower category has seen some decline, dropping from 9th place in July to 13th place by August, and maintaining that position through October. This suggests a stabilization in their ranking towards the end of the period, despite an initial drop. Interestingly, despite this drop in ranking, The Lid experienced a rebound in sales from September to October, indicating a potential strategic adjustment or market shift that favored their products.
In terms of broader market presence, the absence of The Lid from the top 30 brands in other states and categories could be seen as a gap in their market penetration strategy. This absence suggests that while they have a foothold in New Jersey, there might be untapped potential or challenges in expanding their influence in other regions or categories. This lack of presence in other top rankings could be a point of concern or an opportunity, depending on their strategic goals and market conditions. Understanding these dynamics further could provide valuable insights into their overall market strategy and future growth prospects.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, The Lid has shown a consistent presence with a rank of 13th in both September and October 2025, despite a dip to 13th in August from 9th in July. This stability in rank is notable given the fluctuations experienced by competitors. For instance, Fresh Cannabis improved its position from 15th in September to 14th in October, while Kind Tree Cannabis saw a decline from 8th in September to 11th in October. Meanwhile, Simply Herb experienced a significant drop from 6th to 12th place over the same period. Notably, Full Tilt Labs made a remarkable leap from being outside the top 20 in July to 15th in October, indicating a strong upward trend. The Lid's sales in October were on par with its July figures, suggesting a recovery from the lower sales in August and September, which could be attributed to strategic adjustments or market conditions. This performance highlights The Lid's resilience and potential for maintaining or improving its market position amidst a dynamic competitive environment.
Notable Products
In October 2025, Runnemede Rainbow Runtz Pre Ground (14g) emerged as the top-performing product for The Lid, climbing from its previous fifth position in September to the first rank, with a notable sales figure of 1871 units. Somerset Shake (14g) secured the second spot, marking its debut in the rankings. West Mildford OG Shake (14g) followed closely in third place, while Motorhead Preground (28g) and Lakewood Lemons Shake (14g) took the fourth and fifth positions, respectively. This shift in rankings highlights Runnemede Rainbow Runtz Pre Ground's significant rise in popularity over the month. The data reveals a dynamic change in consumer preferences, with several new entries making it to the top rankings for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
