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Market Insights Snapshot
In May 2026, The Lid operated as a single-category brand with Flower at 100.0% of sales share, up 14.59% month over month and 24.20% year over year, while average price declined 16.09% YoY to $71.51. Within New Jersey Flower, the brand held rank 15, indicating volume gains outpaced price compression on both a 14.59% MoM and 24.20% YoY basis; the pattern implies The Lid is trading price for velocity inside Flower rather than diversifying its mix.
The combination of a 24.20% YoY sales lift alongside a 16.09% YoY average price drop and a 15th-place rank in New Jersey suggests a value-leaning stance within Flower, with unit growth compensating for diminished per-unit revenue. With 100.0% category concentration and a 14.59% MoM increase landing below the 24.20% YoY pace, the trajectory implies momentum driven by sustained unit demand but limited pricing power, positioning The Lid as a mid-pack volume competitor in Flower rather than a premium price leader.
Competitive Landscape
The Lid sits at rank #15 in NJ Flower for May 2026, improving 3 positions year over year from #18 and declining 4 positions since February 2026 when it was #11; the brand’s peak of #9 in January 2026 contrasts with the current standing, indicating mid-year slippage after a winter high. Among competitors, Find. climbed from #15 to #1 with a 189.3% YoY sales increase, while Ozone fell from #1 to #2 alongside a 25.9% YoY sales decline, and Garden Greens dropped from #2 to #5 with a 44.9% YoY sales decrease; this spread suggests The Lid’s YoY rank gain of 3 spots trails the sharper upward moves at the top and its 4-spot slide since February 2026 implies share is consolidating among leaders, pointing to a need for re-acceleration to avoid drifting toward the #18–#20 tier again.
Notable Products
Deptford Diesel Pre Ground (14g) posted the standout move with +131.8% MoM to rank 1 in May 2026, while South Plainfield Strawberries Shake (14g) fell -21.3% to rank 3; this divergence signals a pivot toward high-velocity pre-ground formats over legacy shakes. West Orange Oreoz Pre Ground (14g) climbed +83.7% MoM to rank 2, and with four of the top ten being Shake SKUs despite -13.6% and -5.2% declines for Somerset Shake (14g) and Glassboro Gas Ground (14g), the mix tilts toward value packs even as momentum concentrates in pre-ground leaders. The leading trio together generated $156,503 in May 2026, implying assortment headroom to consolidate around pre-ground 14g winners while pruning underperforming shakes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
