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The Lid is stocked at 35 licensed dispensaries across New Jersey, with the deepest coverage in Elmwood Park, Franklin Township, Jersey City, Andover, and Bloomfield. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, The Lid operated as a single-category brand with Flower at 100.0% of sales, down 55.9% year over year and 24.2% month over month, while average price fell 6.9% YoY to $73.31. Within New Jersey Flower, The Lid held rank 27, indicating a mid-pack position despite a sharper MoM decline than typical seasonal baselines; the concentration in one category amplifies each -55.9% YoY and -24.2% MoM movement into overall brand volatility. The pattern implies that a pure-Flower mix is compressing revenue faster than price is moving, making volume loss the primary drag and leaving little buffer against category-specific demand swings.
With rank 27 in New Jersey Flower and a 100.0% category share, the -55.9% YoY sales change alongside only a -6.9% YoY price shift points to unit contraction rather than pricing turnover, and the -24.2% MoM drop suggests in-month demand risk concentrated in a single format. Given the 24-month sales change of -14.0% versus the current -55.9% YoY, the recent trajectory has deteriorated relative to the longer horizon, signaling that without diversification beyond Flower or a volume recapture strategy within Flower, The Lid’s positioning will likely trend to lower ranks as each incremental percentage decline disproportionately affects total brand footing.
Competitive Landscape
The Lid sits at rank #27 in October 2026, sliding 13 positions year over year from #14, and down 4 spots from #23 since July 2026, while its best mark of #9 in January 2026 underscores a retreat from earlier momentum; in contrast, Find. rose from #3 to #1 with 48.7% year-over-year sales growth, and Good Green jumped from #23 to #5 with 176.99% growth, whereas Ozone held near the top at #2 despite a 7.63% sales decline and RYTHM eased from #4 to #3 with a 13.37% decline; the pattern implies The Lid is losing relative share to faster-rising value and momentum players, and without a turnaround it is likely to drift further from the top 20.
Notable Products
The Lid leans on recent launches in October 2026, with new products accounting for 54.9% of sales and seven of the top items coming from that cohort, including Woodbury Wedding Cake Pre Ground (28g) and Ironbound Ice Cream Pre-Ground (28g). That tilt to fresh releases means more than half of the brand’s revenue comes from items first sold in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
