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Mar-2025
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Overview
Market Insights Snapshot
The Lid has shown notable progress in the New Jersey market, particularly within the Flower category. Over the span from December 2024 to March 2025, the brand improved its ranking from 20th to 14th. This upward movement suggests a strengthening position in New Jersey's competitive cannabis market. This growth trajectory is further supported by a significant increase in sales, with a notable jump between January and February 2025. Such a trend may indicate successful marketing strategies or product offerings that resonate well with consumers in this state.
While The Lid has made impressive strides in New Jersey, it's important to note their absence from the top 30 rankings in other states and categories. This could suggest a more localized strategy or perhaps challenges in penetrating other markets at a similar level. The lack of presence in other states might be seen as a missed opportunity for broader market influence. However, their focused success in New Jersey could provide a blueprint for future expansion efforts. Understanding the factors behind their New Jersey performance could be key for The Lid as they consider scaling their operations to other regions.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, The Lid has shown a commendable upward trajectory in rankings and sales. Starting from 20th place in December 2024, The Lid climbed to 14th position by February 2025 and maintained this rank in March 2025. This steady rise is indicative of a positive reception and growing market presence. In contrast, Classix experienced a more volatile journey, beginning outside the top 20, then moving up to 13th place by March 2025, suggesting a recent surge in popularity. Meanwhile, Kind Tree Cannabis and Seed & Strain Cannabis Co. both saw a decline in their rankings, with Kind Tree Cannabis dropping from 10th to 15th and Seed & Strain Cannabis Co. from 7th to 12th over the same period. Despite these changes, The Lid's consistent performance in sales, particularly in February and March 2025, positions it as a strong contender in the market, with sales figures closely rivaling those of its higher-ranked competitors.
Notable Products
In March 2025, the top-performing product for The Lid was Gloucester County Grape's Pre Ground (14g) from the Flower category, securing the number one rank with sales of 1075 units. Following closely was Glouster County Grape's Shake (14g), which held the second position, showing a slight decline from its first-place ranking in January 2025. South Plainfield Strawberries Pre Ground (28g) climbed to third place, improving from its fifth-place position in February 2025. Camden Cake Pre-Ground (14g) entered the top five, taking the fourth spot, while Roselle Runtz Pre Ground (14g) fell to fifth place from its previous top position in February. This shift in rankings highlights a dynamic change in consumer preferences within the Flower category for The Lid.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
