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Jan-2026
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Overview
Market Insights Snapshot
The Lid has shown a dynamic performance across various states and categories, with notable movements in their rankings. In the New Jersey market, the brand's presence in the Flower category has seen significant fluctuations. Starting at the 13th position in October 2025, The Lid experienced a slight drop to 14th in November, followed by a more pronounced decline to the 20th position in December. However, the brand made a robust recovery in January 2026, climbing to the 9th spot. This upward trajectory in January suggests a strategic adjustment or market response that paid off well, as their sales also saw a notable increase, indicating a positive reception from consumers.
While The Lid's performance in New Jersey's Flower category is noteworthy, it's important to recognize the implications of not being listed in the top 30 brands in certain other states or categories. This absence could indicate areas where the brand might need to bolster its presence or reconsider its strategy. Conversely, the ability to break back into the top 10 in New Jersey showcases the brand's potential for resilience and growth. Such movements highlight the competitive nature of the cannabis market and underscore the importance of adaptive strategies to maintain and improve brand positioning across diverse regions and product categories.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, The Lid has shown a remarkable upward trajectory in recent months. Starting from a rank of 13th in October 2025, The Lid experienced a dip to 20th in December 2025, but made a significant comeback to 9th by January 2026. This resurgence is noteworthy, especially when compared to competitors like Zips, which maintained a relatively stable position, fluctuating between 6th and 8th place, and Pete's Farmstand, which consistently ranked between 7th and 9th. Meanwhile, Kind Tree Cannabis saw a decline in rank from 10th in October to 16th in November, before stabilizing back to 10th by January. The Lid's ability to climb the ranks, especially during the competitive holiday season, suggests a strong market presence and effective sales strategies that could potentially disrupt the standings of established brands like Crops, which saw a slight decline from 6th to 11th over the same period. This dynamic shift highlights The Lid's potential to capture a larger market share in the New Jersey Flower category.
Notable Products
In January 2026, The Lid's top-performing product was Newark Nerdz Pre Ground (14g), which ranked first in sales with a notable figure of 1852 units sold. Camden Cake Pre-Ground (14g) followed closely in second place, demonstrating strong market presence. Runnemede Rainbow Runtz Pre Ground (14g) showed a significant comeback by climbing to third place after previously ranking first in October 2025 and dropping to fifth in November 2025. Garfield Gelato Pre Ground (14g) secured the fourth position, while Hudson County Kush Shake (14g) rounded out the top five. The rankings indicate a dynamic shift in consumer preferences, with some products regaining popularity and others maintaining steady sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
