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Where to Buy
The Lid is stocked at 38 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Elmwood Park, Andover, Atlantic City, and Bloomfield. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In August 2026, The Lid operated as a single-category brand, with Flower accounting for 100.0% of sales and holding state-category rank 22 in New Jersey; within that mix, year-over-year sales declined 30.98% while month-over-month sales rose 3.73%. The average price of $72.64 sat 7.43% lower than a year ago alongside a 120.29% gain versus 24 months, implying the brand is using price contraction and incremental monthly volume stability to defend share in a narrowly focused portfolio rather than diversifying categories.
The combination of a 30.98% year-over-year contraction with a 3.73% month-over-month uptick suggests demand stabilization at a lower price point, and rank 22 in New Jersey Flower indicates middle-tier visibility within the aisle. The 7.43% price decrease alongside a 100.0% Flower mix points to a positioning anchored in price-sensitive Flower shoppers rather than premium trade-up or cross-category basket building, implying that near-term growth will rely more on regaining velocity in the existing Flower lane than on mix expansion unless a second category is introduced.
Competitive Landscape
The Lid sits at rank #22 in New Jersey Flower in August 2026, down 8 positions year over year from #14, and 5 positions lower than May 2026’s #17, despite having peaked at #9 in January 2026; meanwhile, Ozone holds #1 after sliding from #2 year over year with a -18.5% sales change and Good Green advanced to #3 from #10 alongside a 91.6% sales increase, indicating that The Lid’s downward rank drift aligns more with share being ceded to faster risers than with category contraction at the top.
Notable Products
With no month-over-month percentages available for August 2026, the notable movement sits in rank concentration: nine of the top ten SKUs are 14g Flower formats, and six of the top seven are 14g pre-ground or shake, implying a price-per-gram tilt even as Butler Biscotti Pre Ground (28g) holds rank 6. Glen Rock Gumbo Pre Ground (14g) leads at rank 1 while Absecon Apple Tartz Pre Ground (14g) sits at rank 2, and Sussex Skunk Shake (28g) still cracks the top ten at rank 10, showing that larger pack sizes can place without displacing 14g leaders. The spread—ranks 1, 2, 3, 4, 5, 7, 8, and 9 all in 14g—points to a portfolio anchored in mid-size value rather than trading customers up to 28g, indicating The Lid’s commercial direction is to prioritize throughput via accessible pack sizes over premium-size mix shift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
