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Dec-2025
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Overview
Market Insights Snapshot
The Lid has demonstrated varied performance across different states and categories in recent months. In the Flower category within New Jersey, the brand held a steady position at 13th place for October and November 2025, before experiencing a decline to 20th place in December 2025. This drop in ranking is significant, suggesting increased competition or a shift in consumer preferences within the state. Notably, despite the dip in December, the brand achieved its highest sales in October 2025, indicating potential for recovery if strategic adjustments are made.
While The Lid's performance in New Jersey's Flower category shows some volatility, the absence of rankings in other states and categories could imply challenges in maintaining a competitive edge or a lack of presence in those markets. Being outside the top 30 in any given state or category highlights areas where the brand may need to focus its efforts to expand its market share. The fluctuations in rankings and sales underscore the dynamic nature of the cannabis market and the importance of adapting to regional trends and consumer demands.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, The Lid experienced a notable decline in rank from September to December 2025, dropping from 12th to 20th position. This shift is particularly significant when compared to competitors like Triple Seven (777), which also saw a decline but maintained a higher rank than The Lid, ending the year at 19th. Meanwhile, Legend improved its position from 20th to 18th, indicating a positive trend in its sales performance. Cookies remained relatively stable, slightly improving its rank from 22nd to 21st, while Yeti made a significant leap from 55th to 22nd, showcasing a strong upward trajectory. The Lid's sales saw a peak in October but declined by December, suggesting potential challenges in sustaining growth amidst a competitive market. This analysis highlights the dynamic nature of the market and underscores the importance for The Lid to strategize effectively to regain its competitive edge.
Notable Products
In December 2025, The Lid's top-performing product was Roselle Runtz Pre Ground (14g) in the Flower category, securing the number one rank with sales of 1,247 units. Springfield Sour Shake (14g) followed as the second top product, with Carney's Candy Shake (14g) taking the third spot. Glassboro Gas Ground (14g) maintained its fourth position from September and October, despite a decrease in sales to 649 units. Garfield Gelato Shake (14g) rounded out the top five. Notably, Roselle Runtz Pre Ground (14g) achieved its top rank without appearing in the rankings of previous months, marking a significant rise in popularity.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
