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Apr-2025
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Overview
Market Insights Snapshot
Willie's Reserve has shown varied performance across different states and product categories, with some notable movements in rankings. In Missouri, the brand has maintained a steady presence in the flower category, showing a slight improvement from 47th in February to 39th by April 2025. This indicates a positive trend in their market position within the state, potentially driven by strategic initiatives or consumer preference shifts. Conversely, the brand's vapor pen category in Colorado did not make it to the top 30 rankings, suggesting challenges in this segment or heightened competition. This absence from the top rankings could be a signal of areas needing attention or adjustment in their strategy.
In Ohio, Willie's Reserve's flower category saw a decline from 15th position in January to 28th by April, highlighting a potential need for revitalization efforts to regain its earlier standing. However, the vapor pen category in the same state experienced a downward trend, slipping from 31st in January to 46th in April, which might indicate increasing competitive pressures or changing consumer preferences. Meanwhile, in Michigan, the brand entered the flower category rankings at 90th in March, showing an initial foothold in the market. This entry could represent an opportunity for growth if the brand can effectively leverage its position and address any market-specific challenges it might face.
Competitive Landscape
In the Missouri flower category, Willie's Reserve has experienced fluctuations in its market position, with rankings ranging from 36th in January 2025 to 39th in April 2025. Despite a dip in February, where it fell to 47th, the brand has shown resilience by climbing back up in subsequent months. Notably, Cloud Cover (C3) consistently outperformed Willie's Reserve, maintaining a higher rank throughout the period, although it also experienced a decline from 27th to 36th. Packs Cannabis (MO) demonstrated a strong presence, starting at 20th in January and stabilizing at 35th by April, indicating robust competition. Meanwhile, Belushi's Farm showed improvement, moving from 51st to 40th, suggesting a competitive edge in sales growth. These dynamics highlight the competitive pressures faced by Willie's Reserve, emphasizing the need for strategic marketing and product differentiation to enhance its market position in Missouri's flower segment.
Notable Products
In April 2025, Lilac Diesel (3.5g) emerged as the top-performing product for Willie's Reserve, ascending from the second position in March to rank first, with notable sales of 2360 units. Cowboy Cobbler (3.5g) made its debut on the rankings, securing the second position. Eastside Miracle Pre-Roll (1g) followed closely in third place, marking its first appearance in the rankings. Purple Churro Pre-Roll 2-Pack (1g) improved its standing from fifth in March to fourth in April. Loma Prieta (3.5g) entered the rankings at fifth place, highlighting a diverse mix of top products for the brand this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
