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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Willie's Reserve is stocked at 116 licensed dispensaries across Ohio, Missouri, and 7 other states, 26 of them in Ohio, with the deepest coverage in Columbus, Cincinnati, Akron, Athens, and Massillon. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Willie's Reserve concentrated 48.22% of July 2026 sales in Vapor Pens with year-over-year growth of 52.20% but a month-over-month dip of 3.41%, while Pre-Roll held 33.63% share with a 23.68% YoY decline and an 18.75% MoM contraction; Flower accounted for 18.15% share with an 89.44% YoY decline and a 3.30% MoM decline. Despite total brand sales falling 59.61% YoY and average price down 2.13% YoY to $24.52, the mix is tilting toward Vapor Pens as Pre-Roll and Flower retreat, implying a portfolio pivot where category resilience varies by cycle and Vapor Pens increasingly anchors revenue rank positioning.
In Vapor Pens, Willie's Reserve sits at rank 30 in Ohio, suggesting headroom if the 52.20% YoY category lift can offset the 3.41% MoM softness, while Pre-Roll’s 18.75% MoM drop risks further share leakage from its 33.63% base. With Flower down 89.44% YoY yet only 3.30% MoM, the steep structural decline contrasts with a near-term stabilization, implying the brand’s defensible posture is to prioritize Vapor Pens for share capture while curbing exposure to Flower and selectively rehabilitating Pre-Roll to stabilize multi-category visibility.
Competitive Landscape
Willie's Reserve ranks #30 in OH Vapor Pens in July 2026, improving 22 positions from #52 year over year, yet it sits 2 spots below its February 2026 peak of #28 and 17 places above its April 2026 three-month reference of #47, indicating a mid-year rebound rather than a straight climb. In contrast, Certified (Certified Cultivators) held #1 year over year and in July 2026 while expanding sales by 76.8%, and Select advanced from #5 to #3 alongside 55.6% sales growth, suggesting that Willie's Reserve’s 22-rank YoY gain narrows placement gaps but lags the pace of leaders. The pattern implies momentum off a low base but with competitive pressure intensifying at the top, so maintaining the trajectory toward the high-20s will likely require capturing share from incumbents whose ranks improved 2–4 positions alongside double-digit growth.
Notable Products
Maui Waui Preroll (1g) posted the steepest decline at -69.6% month over month while sitting at rank 7, outpacing the -49.7% slide of Headband Pre-Roll (1g) at rank 9 and the -7.6% dip for Maui Wowie BDT Cartridge (1g) at rank 3. Four of the top ten are Vapor Pens, including Granddaddy Purple Distillate Cartridge (1g) up 9.0% at rank 4 versus Headband Botanical Distillate Cartridge (1g) up 2.4% at rank 6, signaling category stability relative to Pre-Rolls where rank 8 grew 9.1% but ranks 7 and 9 fell sharply. The coexistence of a rank 1 Pre-Roll without a reported month-over-month rate and a $40,239 Vapor Pen at rank 2 alongside mixed pen trends implies a pivot toward cartridges as the more reliable velocity driver while Pre-Rolls become hit-driven and volatile.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
