Market Insights Snapshot
Looking at the performance of Willie's Reserve across different states, we can see varying trends. In Arizona, the brand's Pre-Roll category has seen a consistent ranking outside the top 20 from July to October 2023, peaking at rank 32 in October. This could signify a need for growth strategies within this market. On the other hand, in Colorado, the brand's Pre-Roll category has consistently maintained a strong position within the top 20, despite a slight drop to rank 15 in October. Interestingly, the Concentrates category experienced a significant jump from rank 90 in September to rank 57 in October, indicating a potential upward trend.
In Missouri, the brand's Flower category has consistently ranked within the top 30, albeit with a slight downward trend. The Pre-Roll category, on the other hand, has shown a positive movement from rank 37 in July to rank 31 in October. The Vapor Pens category also shows promise, improving from rank 66 in July to rank 43 in September, before regressing slightly to rank 51 in October. Meanwhile, in Nevada, the Flower category has seen a consistent decrease in ranking, while the Pre-Roll category has improved significantly from rank 45 in July to rank 29 in October. These trends can guide strategic decision-making for the brand in these markets.
Willie's Reserve, a popular flower brand in Missouri, has seen a consistent drop in rank from July to October 2023, indicating a decrease in sales and market position. This trend is also reflected in its competitors, with In The Flow and CAMP Cannabis also experiencing a similar decline. However, Revolution Cannabis has shown a slight improvement in rank, suggesting a potential increase in sales. Interestingly, Farmer G, despite a slight drop in rank, has managed to maintain a higher position than Willie's Reserve throughout the period. The data suggests a competitive and fluctuating market for flower brands in Missouri, with Willie's Reserve facing strong competition and a need to strategize to regain its market position.
In October 2023, the top-performing product from Willie's Reserve was the 'Sativa Pre-Roll 2-Pack (1g)', which moved from third place in previous months to the top spot. Following closely in second place was the 'Chicken & Waffles (3.5g)', a product that was not ranked in the previous months. The 'OG Kush (3.5g)' held the third position, showing a slight improvement from its fifth place rank in August 2023. The 'Hybrid Pre-Roll 2-Pack (1g)', which was the top performer in July 2023, slipped to fourth place in October 2023. Lastly, the 'Indica Pre-Roll 2-Pack (1g)' continued to hold the fifth position, as it did in September 2023. The 'Sativa Pre-Roll 2-Pack (1g)' had the highest sales figure, with 2374 units sold in October.