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Aug-2024
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Overview
Market Insights Snapshot
Willie's Reserve has shown varied performance across different states and product categories. In Colorado, the brand has maintained a steady presence in the Pre-Roll category, moving from rank 27 in May 2024 to 25 in August 2024. However, their Vapor Pens did not make it into the top 30, indicating a weaker performance in that category. Interestingly, in Michigan, Willie's Reserve appeared in the Flower category rankings only once in May 2024, at rank 77, and then dropped out of the top 30, suggesting challenges in maintaining a competitive edge in this market.
In Missouri, Willie's Reserve has shown resilience, particularly in the Pre-Roll category, where it jumped from rank 41 in May 2024 to 21 in both June and August 2024. The Flower category also saw an upward trend, moving from rank 39 in July to 32 in August 2024. Conversely, the Vapor Pens category in Missouri saw a decline, with the brand falling out of the top 30 by August 2024. In Ohio, Willie's Reserve experienced significant growth in the Flower category, improving from rank 33 in May 2024 to 24 by August 2024, while maintaining a steady presence in the Vapor Pens category despite some fluctuations in ranking positions.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Willie's Reserve has shown a notable upward trend in rankings over the past few months. Starting from a rank of 33 in May 2024, the brand has climbed to 24 by August 2024, indicating a significant improvement in market presence. This positive shift contrasts with competitors like Kynd Cannabis Company, which experienced a decline from rank 15 in May to 26 in August, and Classix, which saw fluctuations, peaking at rank 14 in July before dropping to 25 in August. Meanwhile, Find. and Appalachian Pharm also faced volatility, with Find. moving from 19 to 22 and Appalachian Pharm from 11 to 23 over the same period. These shifts suggest that Willie's Reserve is gaining traction and market share, potentially at the expense of its competitors, making it a brand to watch in the Ohio flower market.
Notable Products
In August 2024, the top-performing product for Willie's Reserve was OG Kush Pre-Roll (1g), which jumped to the number one rank with sales of 3,172 units. After 5 Pre-Roll (1g) followed closely at the second position, showing significant growth from the previous month. OG Kush (3.5g) secured the third spot, maintaining a strong presence despite not being ranked in June and July. Raspberry Parfait Popcorn (14.15g) and Fat Albert (3.5g) rounded out the top five, both making notable entries in the rankings for the first time. Compared to previous months, these rankings demonstrate a dynamic shift in consumer preferences towards pre-rolls and specific flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
