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Mar-2026
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Overview
Market Insights Snapshot
Willie's Reserve has shown varying performance across different categories and states. In Missouri, the brand's Flower category has experienced a decline, with rankings slipping from 48th in December 2025 to 53rd by March 2026. This downward trend is mirrored in sales figures, which have steadily decreased over the same period. Conversely, the Vapor Pens category in Missouri tells a more optimistic story, with rankings improving from 82nd to 59th, indicating a growing consumer interest in this product line. The Pre-Roll category, while not showing a consistent upward trajectory, did experience a notable jump in March 2026, rising to 50th place after a dip in the previous months.
In Ohio, Willie's Reserve presents a mixed picture. The Flower category, for instance, saw the brand drop out of the top 30 rankings by February 2026, suggesting challenges in maintaining competitiveness. However, there is a bright spot in the Pre-Roll category, where the brand climbed back to 26th place in March 2026 after a brief absence from the top rankings. Vapor Pens in Ohio have maintained a relatively stable presence in the rankings, hovering around the 40th position throughout the period, indicating a steady consumer base. This stability in Vapor Pens suggests a consistent demand, even if it's not at the top of the rankings.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Willie's Reserve has shown a steady presence, albeit with some fluctuations in rank over recent months. As of March 2026, Willie's Reserve holds the 42nd position, a slight improvement from February 2026 when it was ranked 43rd. This is a notable recovery from a dip in January 2026 when it was ranked 40th. In comparison, Moxie has seen a more volatile performance, dropping from 44th in December 2025 to 41st in March 2026, indicating a potential upward trajectory. Meanwhile, Riviera Creek has consistently outperformed Willie's Reserve, maintaining a rank within the top 40, peaking at 39th in March 2026. Hundred Percent Labs experienced a significant surge in February 2026, jumping to 30th, but fell back to 46th by March. Lighthouse Sciences also saw a decline, from 33rd in February to 45th in March. These dynamics suggest that while Willie's Reserve remains a competitive player, it faces challenges from brands like Riviera Creek and the fluctuating performances of others, which could impact its market strategy and sales growth in the Ohio vapor pen category.
Notable Products
In March 2026, the top-performing product for Willie's Reserve was the Maui Wowie BDT Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from February with sales of 1033 units. The Headband Pre-Roll (1g) in the Pre-Roll category climbed to the second position, showing a strong comeback after being unranked in January and February. The Headband Botanical Distillate Cartridge (1g) made its debut in the rankings at third place, indicating a successful market entry. The Double Barrel - Granddaddy Purple Pre-roll (1g) and the Egyptian Kush Distillate Cartridge (1g) also entered the rankings for the first time in March at fourth and fifth positions, respectively. Overall, the data suggests a dynamic shift in consumer preferences, with new entries shaking up the rankings significantly from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
