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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Willie's Reserve is stocked at 84 licensed dispensaries across Ohio, Oregon, and 7 other states, 23 of them in Ohio, with the deepest coverage in Columbus, Youngstown, Akron, Ashtabula, and Athens. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Willie's Reserve concentrated 62.81% of August 2026 sales in Vapor Pens, where category sales fell 12.72% year over year and 8.33% month over month, while Flower held 20.80% with a 89.76% YoY drop and a 42.75% MoM slide. Pre-Roll accounted for 16.39% but declined 73.74% YoY and 69.86% MoM, and the brand’s average price rose 1.62% YoY to $26.66. In Ohio Vapor Pens, the brand sat at rank 33, indicating subcategory visibility even as overall brand sales contracted 70.37% YoY; the mix and rank together imply a pivot is required toward stabilizing Vapor Pens while reassessing underperforming Flower and Pre-Roll.
The shift toward a 62.81% Vapor Pen mix alongside a rank of 33 in Ohio suggests the brand’s defensible shelf position is concentrated in a single category, while a 20.80% Flower share with an 89.76% YoY decline and a 16.39% Pre-Roll share with a 69.86% MoM drop point to erosion in value-oriented formats. With average price up 1.62% YoY against Vapor Pen revenue down 12.72% YoY, price elasticity risk is elevated, implying that promotional depth or pack architecture in Vapor Pens could recover volume faster than chasing breadth in Flower or Pre-Roll.
Competitive Landscape
Willie's Reserve sits at rank 33 in August 2026, improving 3 positions year over year from rank 36 and rising 8 spots since May 2026 when it was rank 41, though it remains 5 places below its peak rank 28 from February 2026; meanwhile, Rove advanced from rank 10 to rank 3 with an 84.6% YoY sales gain, and Certified (Certified Cultivators) held rank 1 with a 68.2% YoY increase, indicating competitors are converting growth into higher tier positions faster than Willie's Reserve. With leaders maintaining top-5 ranks while Willie's Reserve’s 3-rank YoY climb and 8-rank three-month rebound leave it outside the top 30, the pattern implies incremental share recovery but insufficient velocity to break into the top tier without acceleration in distribution or mix.
Notable Products
Egyptian Kush Distillate Cartridge (1g) posted the steepest move in August 2026 with a -52.1% month-over-month drop and slid to rank 4, while Maui Wowie BDT Cartridge (1g) fell -13.7% and held rank 3. In contrast, Granddaddy Purple Distillate Cartridge (1g) grew +26.2% to rank 1 and Acapulco Gold Distillate Cartridge (1g) rose +33.2% to rank 2, concentrating momentum at the very top. With four of the top five SKUs in Vapor Pens, the split between sharp declines and double-digit gains implies a consolidation around a few winning pen SKUs while weaker variants are being displaced.
Outside pens, Flex Panther (1g) in Flower dropped -51.6% and sits at rank 6, and Lizard Burger (Bulk) in Flower plunged -81.3% at rank 9, contrasting with White Chocolate Chip (1g) debuting at rank 7 with $15,025 in August 2026 sales. This mix of two Flower declines of over -50% alongside a fresh entrant in the top 10 suggests Willie's Reserve is deprioritizing legacy Flower volume while testing selective Flower launches to maintain shelf presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
