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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Willie's Reserve is stocked at 121 licensed dispensaries across Ohio, New York, and 7 other states, 53 of them in Ohio, with the deepest coverage in Columbus, Cincinnati, Akron, Painesville, and Youngstown. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Willie's Reserve shifted toward inhalables in October 2026, with Vapor Pens at 48.07% share (ranked 37th in Ohio Vapor Pens) and Pre-Roll at 41.01%, while Flower fell to 10.93%. Year over year, Pre-Roll expanded 29.99% and Vapor Pens rose 3.65%, but Flower contracted 88.23%; month over month, Pre-Roll spiked 174.35% and Vapor Pens grew 10.95% as Flower declined 7.96%. Despite brand sales falling 41.43% YoY and average price rising 21.40%, the mix now centers on higher-priced inhalables, implying the portfolio is consolidating volume into fewer, faster-moving SKUs where rank progress in Ohio Vapor Pens remains a gating factor.
The pivot away from Flower toward Pre-Roll and Vapor Pens, combined with a 21.40% YoY price lift to an average of $31.65, suggests Willie's Reserve is trading customers up while pruning low-yield Flower exposure. With Vapor Pens holding a 48.07% share of brand sales but positioned at rank 37 in Ohio, and Pre-Roll surging 174.35% MoM to 41.01% share, the near-term positioning leans on capturing incremental basket attachment in Pre-Roll while Vapor Pens availability and shelf breadth will determine whether the brand can offset the 41.43% YoY sales decline; the pattern implies focus should shift to reinforcing Pre-Roll momentum while selectively defending Vapor Pens where rank can be improved.
Competitive Landscape
Willie's Reserve sits at rank 37 in OH Vapor Pens in October 2026, improving 4 positions year over year from rank 41 but slipping 3 spots versus July 2026 when it held rank 34; against the field, Rove climbed from rank 8 to rank 3 while Klutch Cannabis improved from rank 3 to rank 2, indicating that competitor upward mobility is outpacing Willie's Reserve even as it posts a modest YoY rank gain. With a peak at rank 28 in February 2026 and the current position at 37, the combination of a 9-rank slide from peak and a 4-rank YoY improvement implies a brand stabilizing off its high-water mark but ceding share of the most dynamic growth pockets to faster-rising rivals.
Notable Products
Willie's Reserve is concentrated in a few items in October 2026, with the top 10 products accounting for 75.7% of sales and Grand Daddy Purp Infused Pre-Roll 5-Pack (2.5g) alone at 20.7%. That weight sits alongside fresh launches contributing 39.6% of sales, including Cadillac One Pre-Roll 5-Pack (2.5g), so a large share of revenue comes from a small, recently refreshed core.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
