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Jun-2024
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Overview
Market Insights Snapshot
Willie's Reserve has shown varied performance across different states and product categories in recent months. In Colorado, the brand's Pre-Roll category has seen fluctuating rankings, moving from 27th in March 2024 to 29th in June 2024, indicating some instability in market position. Meanwhile, their Vapor Pens have struggled to break into the top 50, consistently ranking outside the top 30, which could signal a need for strategic adjustments in this category. In contrast, the Flower category in Michigan has shown significant improvement, moving from 99th in April 2024 to 73rd by June 2024, reflecting positive momentum and potential for growth in this market.
In Missouri, Willie's Reserve has maintained a relatively stable presence in the Flower category, hovering around the mid-30s in rank, but their Pre-Roll category saw a notable jump from 50th in April 2024 to 27th in June 2024, indicating a strong recovery. However, the Vapor Pens category in Missouri remains outside the top 30, suggesting room for improvement. In Nevada, the Flower category experienced a drop in rank in May 2024 but rebounded to 68th by June 2024, while Pre-Roll rankings fell out of the top 30 by June 2024, which might be concerning. In Ohio, the Flower category saw a dip in rankings, moving from 25th in April 2024 to 28th in June 2024, and the Vapor Pens category remained consistently outside the top 30, suggesting that Willie's Reserve may need to reassess their strategy in this state.
Competitive Landscape
In the competitive landscape of Michigan's Flower category, Willie's Reserve has shown a notable upward trend in rank and sales over recent months. Starting from a position outside the top 20 in March 2024, the brand has climbed to rank 73 by May 2024, reflecting a significant increase in consumer interest and market penetration. This positive trajectory is contrasted by competitors like Strane, which experienced fluctuating ranks and even dropped out of the top 20 in May 2024, and Dragonfly Cannabis, which only appeared in the rankings in June 2024 at rank 87. Meanwhile, Garcia Hand Picked and Crude Boys have maintained relatively stable positions, with Garcia Hand Picked consistently outperforming Willie's Reserve in sales. However, the rapid ascent of Willie's Reserve suggests a growing brand recognition and consumer preference that could potentially disrupt the current market leaders if the trend continues.
Notable Products
In June 2024, the top-performing product for Willie's Reserve was Dante's Inferno (Bulk) in the Flower category, with sales reaching 2551 units. Pineapple Burst Pre-Roll 2-Pack (1g) secured the second spot with notable sales of 2340 units. Northern Skankberry (Bulk), also in the Flower category, ranked third with 2013 units sold. Purple Churro Pre-Roll 2-Pack (1g) maintained its fourth position from previous months, with June sales at 1417 units. Cowboy Cobbler (3.5g) rounded out the top five, showing a strong performance with 1352 units sold in June.
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