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Apr-2026
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Overview
Market Insights Snapshot
In the state of Missouri, Willie's Reserve has experienced a notable decline in the Flower category, where its ranking fell from 50th in January 2026 to 72nd by April 2026. This movement reflects a significant decrease in sales, with April's sales figures plummeting to just $12,883. The Pre-Roll category, however, shows a mixed performance, with Willie's Reserve not making it into the top 30 brands by April, indicating a potential area of concern. On a more positive note, the brand's Vapor Pens category saw some improvement, moving from 71st in January to 62nd in April, suggesting a potential area for growth despite the overall sales volatility.
In Ohio, Willie's Reserve has shown promising progress, particularly in the Pre-Roll category where the brand has climbed from 33rd in January to a 19th place ranking by April. This upward trajectory is supported by a significant increase in sales, indicating growing consumer interest. Conversely, the Vapor Pens category in Ohio has seen fluctuations, with the brand's ranking dropping from 25th in February to 41st in April. Despite this decline, the sales figures remain relatively robust, suggesting that while competition is fierce, there is still a solid customer base for their vapor products. This mixed performance across categories highlights the varying market dynamics and consumer preferences in different states, providing valuable insights for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Ohio pre-roll category, Willie's Reserve has demonstrated a notable upward trajectory in rankings from January to April 2026, moving from 33rd to 19th place. This improvement is significant given the competitive pressure from established brands like Modern Flower and The Standard, which consistently maintained higher ranks. Despite starting the year outside the top 20, Willie's Reserve's strategic initiatives seem to be paying off, as evidenced by their substantial increase in sales from March to April. Meanwhile, Firelands Scientific and Butterfly Effect - Grow Ohio have maintained strong positions, with Firelands Scientific consistently ranking in the top 20. The data suggests that while Willie's Reserve is gaining momentum, it still faces stiff competition from these well-entrenched brands, highlighting the need for continued strategic marketing efforts to sustain and build upon its recent gains.
Notable Products
In April 2026, the top-performing product for Willie's Reserve was the Maui Waui Preroll (1g) in the Pre-Roll category, which ascended to the number one rank from the fifth position in March, with sales reaching 1659 units. Following closely, the Maui Wowie BDT Cartridge (1g) in the Vapor Pens category held the second rank, dropping slightly from its top position in March. The Headband Pre-Roll (1g) maintained a strong presence, ranking third after previously being second in March. The Double Barrel - Granddaddy Purple Pre-roll (1g) entered the rankings at fourth place, showing notable sales. Lastly, the Maui Wowie Infused Pre-Roll (1g) secured the fifth position, consistently maintaining its rank from March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
