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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Willie's Reserve is stocked at 96 licensed dispensaries across Ohio, Oregon, and 7 other states, 29 of them in Ohio, with the deepest coverage in Columbus, Cincinnati, Youngstown, Athens, and Bedford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Willie's Reserve concentrated 60.41% of September 2026 sales in Vapor Pens, up 38.39% year over year but down 11.20% month over month, while Pre-Roll held 21.38% with a 55.94% YoY decline and a 14.88% MoM drop. Flower accounted for 18.21% with an 88.91% YoY contraction and an 18.74% MoM decline, and the brand’s average price rose 4.69% YoY to $26.69. With Vapor Pens leading share and YoY growth but the two inhalable flower-based formats (Pre-Roll and Flower) shrinking by 55.94% and 88.91% YoY respectively, the mix implies a pivot toward hardware-driven inhalables even as short-term MoM softness across all three categories pressures breadth.
In Vapor Pens, Willie's Reserve holds rank 41 in Ohio, indicating mid-pack placement where a 38.39% YoY gain contrasts with an 11.20% MoM decline, suggesting share defense over expansion within that state-category lane. The simultaneous 14.88% MoM drop in Pre-Roll and 18.74% MoM drop in Flower, alongside a 4.69% YoY price increase, points to a positioning that leans on value-per-hit in Vapor Pens while ceding price-sensitive segments in Flower and convenience-driven Pre-Roll; the practical implication is to anchor assortment and promotional cadence around Vapor Pens to stabilize rank 41 while selectively pruning low-velocity Flower and reconfiguring Pre-Roll to arrest double-digit MoM slippage.
Competitive Landscape
Willie's Reserve sits at rank #41 in OH Vapor Pens in September 2026, improving 5 positions year over year from #46, but dropping 10 positions since June 2026 when it was #31; the brand’s peak was #28 in February 2026, signaling a retreat from earlier momentum. In contrast, Certified (Certified Cultivators) held at #1 year over year while growing sales by 121.9%, and Klutch Cannabis climbed from #7 to #2 with 155.3% YoY sales growth, indicating that Willie's Reserve’s relative slippage from #31 to #41 over the last three months comes amid faster-moving leaders. The pattern implies a mid-tier brand losing share-of-rank to top competitors that are accelerating, pointing to a need to counter sustained gains from #1–#3 players to prevent further rank erosion.
Notable Products
Granddaddy Purple Distillate Cartridge (1g) posted the steepest move in September 2026 with a -56.6% month-over-month decline while sitting at rank 5, contrasting with Egyptian Kush Distillate Cartridge (1g) up 31.8% at rank 3. Acapulco Gold Distillate Cartridge (1g) held rank 1 with an 8.9% MoM gain, whereas Maui Wowie BDT Cartridge (1g) slipped -16.0% at rank 2. Four of the top ten are Vapor Pens in the top five slots, concentrating mix away from Flower, which holds ranks 6–9 and includes Candied Tropics (1g) at rank 9 with a -72.3% MoM drop. The pattern implies a pivot toward Vapor Pens as the commercial engine, with Flower relegated to secondary roles unless pricing or assortment changes re-energize those SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
