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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Willie's Reserve concentrated over half of June 2026 sales in Vapor Pens at 50.4% share, with that category up 42.5% year over year and 9.1% month over month, while Pre-Roll held 32.5% share with a 0.8% YoY decline and a 0.8% MoM dip. Flower shrank to 17.1% share after a 90.7% YoY drop and a 4.6% MoM decline, even as the brand’s average price fell 16.8% YoY alongside a brand-level sales decline of 60.2% YoY. The pattern implies a deliberate pivot toward Vapor Pens to offset severe contraction in Flower, with flat-to-declining Pre-Roll limiting breadth of recovery.
Within Ohio Vapor Pens, Willie's Reserve sat at rank 27 in June 2026, and the category’s 9.1% MoM rise contrasts with a 4.6% MoM decline in Flower, indicating resource allocation is aligning with where the brand still has rank headroom. The 50.4% Vapor Pens mix combined with a 0.8% MoM slip in Pre-Roll signals the portfolio is leaning into a single growth engine while secondary formats stagnate, which implies positioning as a vape-led brand that must either double down on Vapor Pens to climb beyond rank 27 or re-invest in Pre-Roll to diversify away from a Flower drag.
Competitive Landscape
Willie's Reserve sits at rank #27 in OH Vapor Pens in June 2026, improving 21 positions from #48 year over year, and rising 6 spots from #33 in March 2026; this marks a new peak rank of #27 in June 2026 while still trailing leaders as Select moved up from #5 to #4 year over year and Rove jumped from #10 to #5 with 98.5% YoY sales growth. Against a top tier holding steady—Certified (Certified Cultivators) remains #1 and Klutch Cannabis holds #2 while &Shine stays #3—Willie's Reserve’s laddering from #48 to #27 suggests share recovery is underway but the gap to the top 10 is widening as multiple rivals are either stable at the summit or accelerating upward.
Notable Products
Granddaddy Purple Distillate Cartridge (1g) posted the largest month-over-month surge at +78.7% and climbed to rank 4, while Maui Waui Preroll (1g) rose +52.4% to rank 2, indicating momentum concentrated at the top despite Maui Wowie BDT Cartridge (1g) sliding -32.3% at rank 3. Vapor Pens occupy three of the top ten ranks including 1, 3, and 4, and Pre-Rolls account for four of the top ten with ranks 2, 5, 7, and 9, which signals a portfolio tilted toward inhalables even as some infused Pre-Rolls fell between -19.0% and -20.5%. With the Acapulco Gold Distillate Cartridge (1g) holding rank 1 on $62,101 and divergent Pre-Roll trajectories, the mix implies Willie's Reserve is leaning into Vapor Pens for scale while using a narrower set of fast-moving Pre-Roll SKUs to test incremental trial.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
