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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
22Red’s May 2026 mix concentrated heavily in Flower at 73.9% share with year-over-year growth of 220.4% and month-over-month growth of 31.0%, while Vapor Pens held 6.3% share with a 23.9% year-over-year increase and a sharper 42.7% month-over-month rise. Pre-Roll accounted for 12.3% share with 95.2% year-over-year growth but slipped 2.9% month over month, and Concentrates at 7.5% share climbed 94.9% year over year and 13.4% month over month. With brand-level sales up 161.2% year over year and an average price up 4.7% to $20.80, the outsized surge in Flower relative to smaller but accelerating Vapor Pens implies a mix tilt toward higher-volume inhalables, anchored in Arizona where Flower ranks 9th.
The acceleration in Vapor Pens month over month at 42.7% alongside a 31.0% month-over-month lift in Flower suggests incremental basket capture from quick-replenish formats rather than trade-down, given category average prices of $26.08 for Vapor Pens and $31.65 for Flower. The month-over-month decline of 2.9% in Pre-Roll amid double-digit gains in both Concentrates (13.4% MoM) and Vapor Pens (42.7% MoM) indicates substitution toward formats perceived as higher potency or convenience, aligning with a positioning that leans into inhalable breadth and supports 22Red’s 9th-place Flower rank as a traffic driver with cross-sell into faster-growing pen and concentrate SKUs.
Competitive Landscape
22Red ranks #9 in AZ Flower in May 2026, a 20-place climb from #29 year over year, and up 5 positions from #14 in February 2026, marking its peak rank at #9 in May 2026. In contrast, JustFLOWR (MA) held #1 year over year and remains #1 in May 2026 while its sales contracted by 37.4%, and Just Flower / Just Vape surged from #51 year over year to #4 alongside a 2,749.9% sales gain; against that backdrop, 22Red’s move from #29 to #9 with a concurrent 5-rank rise over the last three months indicates share capture is coming more from upward mobility in the middle tier than from displacing the entrenched top three, implying a trajectory toward sustained top-10 presence rather than near-term podium contention.
Notable Products
BCC x Jealousy (3.5g) led May 2026 with a 104% month-over-month surge and a jump to rank 1, while Blue Monaco Pre-Roll (1g) fell 26% to rank 5. BCC x Jealousy (14g) advanced 37% to rank 2 and Mr. Jack (3.5g) slipped 13% to rank 8, signaling a pivot toward the Jealousy strain halo at both 3.5g and 14g sizes. Four of the top ten are Pre-Rolls, yet two Pre-Rolls posted double-digit declines of 26% and 23% as Mr. Jack Pre-Roll (1g) was flat at +1.7% and rank 7, implying consumer momentum is consolidating in Flower rather than evenly across formats. The concentration of gains at rank 1 and rank 2 alongside softness at ranks 5–6 suggests 22Red is being pulled toward fewer, higher-velocity Flower SKUs, pointing to a strategy that emphasizes hero strains and sizes over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
