22Red

Data Snapshot: May 05, 2026
22Red Cannabis Brand Logo
$500K+

Apr-2026

Sales

Growth

Trend

6-Month

71

Product Count

SKUs

22Red

Overview

Rooted in mindfulness towards creativity, 22Red is a multi-faceted lifestyle brand centered in Los Angeles, offering premium cannabis products and striding towards innovation. Founded by System Of A Down bassist Shavo Odadjian, the brand expands its identity beyond cannabis into music, fashion, and wider cultural spheres. The award-winning brand is recognized for its quality and commitment, extending its presence from California to Arizona and Nevada.
Markets

22Red Locations

Product Trends

22Red Categories

22Red Sales

Market Insights Snapshot

22Red Historical Sales by Category

In the state of Arizona, 22Red has shown a dynamic performance across various categories. In the Concentrates category, the brand experienced a significant drop in rank from 14th in January 2026 to 23rd in February, but impressively climbed back to 12th by March and maintained this position in April. This indicates a recovery and stabilization in their market presence. Meanwhile, in the Flower category, 22Red managed to bounce back from a dip in March, where it fell to 29th, rising to 14th in April, suggesting a strong resurgence in consumer demand. However, their performance in the Pre-Roll category has been less stable, with rankings fluctuating notably, although they regained their January position by April.

While 22Red's ranking in Vapor Pens was absent from the top 30 in January and March, they made a notable entry at 51st in February and improved to 46th by April, signaling potential growth in this segment. This movement suggests that while Vapor Pens are not yet a stronghold for 22Red in Arizona, there is a positive trend that could indicate future potential. The brand's ability to recover and climb ranks in multiple categories demonstrates a resilient strategy, although the absence in the top 30 for certain periods highlights areas that may need further focus or innovation. Overall, 22Red's performance across categories in Arizona reflects both opportunities and challenges as they navigate the competitive landscape.

Apr-2026 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
12
14
25
46
22Red

Competitive Landscape

In the Arizona flower category, 22Red experienced notable fluctuations in its ranking from January to April 2026, reflecting a dynamic competitive landscape. Starting strong at 13th place in January and February, 22Red saw a significant drop to 29th in March before rebounding to 14th in April. This volatility contrasts with competitors like Connected Cannabis Co., which showed a steady upward trend, moving from 24th in January to 13th in April, indicating a potential gain in market share. Meanwhile, Drip Oils + Extracts maintained a relatively stable position, hovering around the mid-teens throughout the period. The consistent presence of The Pharm in the top ranks, despite a slight decline, underscores its strong market position. These dynamics suggest that while 22Red has the potential to compete effectively, it faces challenges from both rising and established brands, necessitating strategic adjustments to sustain and enhance its market presence in Arizona's competitive flower category.

22Red market ranking for AZ Flower

22Red

Notable Products

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In April 2026, the top-performing product from 22Red was BCC x Jealousy Pre-Roll (1g), which secured the number one rank with impressive sales of 4215 units. Following closely was 22 OG Pre-Roll (1g) in second place, and Blue Monaco Pre-Roll (1g) in third. Mr. Jack Pre-Roll (1g) climbed to fourth place from its previous fifth position in March, showing a significant increase in sales to 3045 units. Blue Monaco (3.5g), categorized under Flower, maintained its fifth rank from the previous month. The rankings indicate a strong preference for pre-rolls among consumers in April 2026, with notable stability and slight upward movement in product rankings compared to March.

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Product Rank
Category
Jan-2026
Feb-2026
Mar-2026
Apr-2026
BCC x Jealousy Pre-Roll (1g)
Pre-Roll
>5
>5
>5
1
22 OG Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
Blue Monaco Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Mr. Jack Pre-Roll (1g)
Pre-Roll
>5
>5
5
4
Blue Monaco (3.5g)
Flower
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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