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Aug-2025
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Overview
Market Insights Snapshot
In the state of Arizona, 22Red has shown a dynamic performance across various categories from May to August 2025. Particularly noteworthy is their movement in the Concentrates category, where they climbed from the 24th position in May to an impressive 11th place in June, before experiencing a slight decline in subsequent months. This indicates a strong but fluctuating presence in the market. In contrast, their Flower category shows a more consistent but less prominent performance, peaking at 23rd in June before dropping out of the top 30 by August. This suggests a potential need for strategic adjustments to regain traction in this category.
In other categories such as Pre-Rolls and Vapor Pens, 22Red's performance paints a mixed picture. The Pre-Roll category saw a gradual improvement, reaching the 25th rank in July, but the brand could not maintain this momentum, slipping slightly by August. Meanwhile, their Vapor Pens category did not manage to break into the top 30, indicating a challenging market environment or perhaps an area requiring further investment and innovation. The sales figures reflect these trends, with notable peaks and troughs, especially in the Concentrates category, where sales soared in June but fell significantly by August. These shifts highlight the competitive nature of the cannabis market in Arizona, where 22Red must continue to adapt and innovate to maintain and improve its market position.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, 22Red has experienced fluctuating rankings over the months from May to August 2025. Starting at 28th in May, 22Red improved to 23rd in June, but then saw a decline to 27th in July and further to 36th in August. This downward trend in rank coincides with a significant drop in sales from $298,307 in June to $137,483 in August. Meanwhile, competitors like Tru Infusion maintained a relatively stable position, ranking between 30th and 34th, and Halo Cannabis (formerly The Green Halo) showed consistent performance around the mid-30s. Notably, Smoken Promises demonstrated a positive trajectory, climbing from 48th in May to 35th in July, before slightly dropping to 37th in August, suggesting a potential threat to 22Red if this trend continues. The competitive dynamics indicate that while 22Red had a strong start, it faces challenges in maintaining its market position amidst shifting consumer preferences and competitive pressures.
Notable Products
In August 2025, Strawberry Zkillato Pre-Roll (1g) emerged as the top-performing product for 22Red, achieving the number one rank with sales of 2331 units. Rainbow Belts #1 Pre-Roll (1g) followed closely in second place, showing a significant improvement from its third-place position in July. BCC x Jealousy (3.5g) secured the third spot, despite not being ranked in July. Red Popz Pre-Roll (1g) climbed to fourth place, marking a rise from being unranked the previous month. Sherbanger (3.5g) experienced a drop to fifth place, down from its leading position in both June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
