22Red

Data Snapshot: Apr 06, 2026
22Red Cannabis Brand Logo
$100K+

Mar-2026

Sales

Neutral

Trend

6-Month

62

Product Count

SKUs

22Red

Overview

Rooted in mindfulness towards creativity, 22Red is a multi-faceted lifestyle brand centered in Los Angeles, offering premium cannabis products and striding towards innovation. Founded by System Of A Down bassist Shavo Odadjian, the brand expands its identity beyond cannabis into music, fashion, and wider cultural spheres. The award-winning brand is recognized for its quality and commitment, extending its presence from California to Arizona and Nevada.
Markets

22Red Locations

Product Trends

22Red Categories

22Red Sales

Market Insights Snapshot

22Red Historical Sales by Category

In the state of Arizona, 22Red has demonstrated varying performance across different product categories over recent months. In the Concentrates category, the brand maintained a steady presence, holding the 14th rank in both December 2025 and January 2026, experiencing a slight dip in February before climbing back to 13th in March 2026. This suggests a resilience and potential growth in consumer interest. Conversely, in the Flower category, 22Red saw a notable decline from a promising 12th position in February to 30th by March, indicating a significant drop in sales or market competition. This fluctuation could be attributed to seasonal changes or shifts in consumer preferences.

For the Pre-Roll category, 22Red showed some improvement early in the year, moving from 31st in December to 25th in January, but unfortunately fell out of the top 30 by March. This inconsistency might highlight challenges in maintaining market share or effective competition strategies. Meanwhile, in the Vapor Pens category, 22Red did not make it into the top 30 until February, when it secured the 42nd position, suggesting room for growth and potential market entry strategies. Such varied rankings across categories indicate that while 22Red holds potential in certain areas, there is a need for strategic adjustments to bolster its performance consistently across all categories in Arizona.

Mar-2026 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
13
30
41
22Red

Competitive Landscape

In the competitive landscape of the Flower category in Arizona, 22Red has experienced notable fluctuations in its ranking and sales performance over recent months. Starting from December 2025, 22Red held the 17th position, climbing to 13th and then 12th in January and February 2026, respectively, before dropping to 30th in March 2026. Despite this decline in rank, 22Red's sales saw a significant increase from December to February, peaking at a higher level than competitors like Seed Junky Genetics and Cheech & Chong's, which were not consistently in the top 20. However, in March, Jukebox surpassed 22Red in rank, indicating a shift in consumer preference. This dynamic suggests that while 22Red has shown strong sales potential, maintaining its competitive edge will require strategic adjustments to address the volatile market trends in Arizona's Flower category.

22Red market ranking for AZ Flower

22Red

Notable Products

In March 2026, the top-performing product for 22Red was BCC x Jealousy (3.5g) in the Flower category, which achieved the number one rank with sales of 1770 units. The Sherbanger Pre-Roll (1g) maintained its position at rank two, showing consistency from February 2026. Gelato 41 Pre-Roll (1g) entered the rankings at position three, indicating a strong debut in the Pre-Roll category. BCC x Jealousy (14g) and Brain Fizz (14g) secured the fourth and fifth positions, respectively, both making their first appearance in the top five. Compared to previous months, BCC x Jealousy (3.5g) and Sherbanger Pre-Roll (1g) showed stable performance, while new entries like Gelato 41 Pre-Roll (1g) demonstrated a noteworthy rise in popularity.

Product Rank
Category
Dec-2025
Jan-2026
Feb-2026
Mar-2026
BCC x Jealousy (3.5g)
Flower
>5
>5
>5
1
Sherbanger Pre-Roll (1g)
Pre-Roll
3
4
2
2
Gelato 41 Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
BCC x Jealousy (14g)
Flower
>5
>5
>5
4
Brain Fizz (14g)
Flower
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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