Market Insights Snapshot
In the Arizona market, the performance of 22Red has shown some interesting trends across different categories. In the Concentrates category, the brand has had a bit of a roller coaster ride, starting at rank 27 in August, dropping to 36 in October, and then bouncing back to 28 in November. This fluctuation could indicate a somewhat inconsistent demand for 22Red's concentrates in this market. In contrast, the brand's rank in the Flower category has remained relatively stable, hovering around the lower end of the top 20. However, without the specific ranking numbers for the missing months, it's unclear whether this stability represents a strong position or a missed opportunity to break into the top 10.
One bright spot for 22Red in Arizona is the Pre-Roll category, where the brand has consistently ranked in the top 5 from August to November. This high ranking, coupled with a slightly increasing sales trend, suggests that 22Red's pre-rolls are popular and well-received in this market. On the other hand, the brand's Flower category, despite its stable ranking, has seen a slight decline in sales over the same period. It's worth noting that these trends only represent a snapshot in time and may not necessarily predict future performance. For a more comprehensive analysis, including a deeper dive into sales data and potential factors driving these trends, stay tuned to our blog.
In the Flower category within the Arizona market, 22Red has been experiencing a consistent ranking in the top 20 brands, despite some fluctuations. In the period from August to November 2023, 22Red's rank varied from 10th to 13th. In comparison, Connected Cannabis Co. saw a drop in rank from 6th to 11th, while Copperstate Farms and Grow Sciences also experienced a decline in their rankings. Interestingly, Tru Infusion showed a significant improvement in October, jumping from 15th to 9th, but then fell back to 12th in November. While 22Red's sales have been lower than Connected Cannabis Co. and Tru Infusion, they have consistently outperformed Copperstate Farms and Grow Sciences. This data suggests that 22Red has maintained a stable presence in the market, despite the competitive landscape.
In November 2023, 22Red saw a surge in sales for their pre-roll products. The top performer was the Sour Legend Pre-Roll (1g), which led the pack with sales of 10,807 units. Close behind were the BCC x Jealousy Pre-Roll (1g) and the Hippie Crasher Pre-Roll (1g), ranking second and third respectively. Interestingly, the Hippie Crasher Pre-Roll (1g) had consistently maintained a top-three spot over the past few months. Meanwhile, the flower product Platumum Plus - BCC x Jealousy (3.5g) saw a drop from first to fifth place, indicating a shift in consumer preference towards pre-rolls.