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Nov-2024
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Overview
Market Insights Snapshot
22Red has shown varied performance across different product categories and states. In Arizona, 22Red has maintained a strong presence in the Concentrates category, improving its rank from 25th in August to 19th in October, although it slightly dropped to 20th in November. This indicates a positive trend overall, especially considering the significant increase in sales from August to October. In the Flower category, 22Red has consistently been in the top 20, with a notable climb from 22nd in August to 19th by November. This steady improvement highlights the brand's strengthening position in the Arizona market. However, it is worth noting that in the Vapor Pens category, 22Red did not make it into the top 30 until October, suggesting room for growth in this segment.
In Nevada, the performance of 22Red has been less consistent. The brand's Flower category saw a rank of 83rd in August, which dropped off the top 30 radar in September, only to reappear at 82nd in October and improve to 66th in November. This fluctuation indicates some volatility in the market presence of 22Red in Nevada, possibly hinting at challenges in sustaining sales or increasing market share. The absence of 22Red from the top 30 in September could be a point of concern, suggesting that while there is growth potential, there are also hurdles to overcome in this competitive market.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, 22Red has shown a steady improvement in its ranking, moving from 22nd place in August 2024 to 19th place by November 2024. This upward trend is indicative of a positive reception in the market, as evidenced by a consistent increase in sales during this period. Notably, Abundant Organics has also experienced a significant rise, surpassing 22Red by climbing from 29th to 17th place, with sales figures that have grown more sharply. Meanwhile, Aeriz and Savvy have shown fluctuations, with Aeriz dropping to 20th place in November despite a strong October, and Savvy maintaining a relatively stable position. The competitive dynamics suggest that while 22Red is gaining ground, it faces strong competition from brands like Abundant Organics, which are rapidly increasing their market presence.
Notable Products
In November 2024, 22Red's top-performing product was Z Pie Pre-Roll (1g) in the Pre-Roll category, which ascended to the first position with a notable sales figure of 3727 units. Following closely, Blueberry Shortcake Pre-Roll (1g) took the second spot, showing a significant improvement from its fourth rank in October. The Z Pie (3.5g) in the Flower category made a strong debut at third place, indicating growing popularity. Grape Durban Pre-Roll (1g) entered the rankings at fourth place, suggesting a positive reception among consumers. Meanwhile, Zookies Pre-Roll (1g), which previously held the top spot in October, fell to fifth, reflecting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
