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Feb-2026
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Overview
Market Insights Snapshot
In the state of Arizona, 22Red has demonstrated a varied performance across different cannabis product categories. In the Concentrates category, the brand saw a notable improvement in its ranking, moving from 27th place in November 2025 to 13th place by January 2026, before experiencing a slight decline to 23rd in February 2026. This fluctuation in rank is mirrored by the sales figures, which peaked in January before dropping in February. The Flower category, however, has shown a more consistent upward trend, with 22Red climbing steadily from 22nd in November to 12th by February, indicating a strengthening presence in this segment.
On the other hand, the Pre-Roll category presented a less stable trajectory. While 22Red managed to break into the top 30 by January 2026, reaching the 23rd spot, it slipped back to 29th in February. This suggests a competitive market where maintaining rank is challenging. Additionally, 22Red did not make it into the top 30 for Vapor Pens until February 2026, when it landed at 38th, indicating potential room for growth or a recent push into this category. Overall, the brand's performance in Arizona reflects both opportunities for expansion and areas needing strategic focus, particularly in stabilizing its rank in Pre-Rolls and expanding its footprint in Vapor Pens.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, 22Red has shown a notable upward trajectory in rankings and sales over recent months. Starting from a rank of 22 in November 2025, 22Red climbed to the 12th position by February 2026, reflecting a strategic gain in market presence. This upward movement contrasts with brands like Shango, which experienced a decline from the 5th to the 13th position during the same period, and Fade Co., which saw fluctuations but ultimately dropped to 11th place in February. Meanwhile, Grow Sciences maintained a relatively stable position, slightly improving from 12th to 10th. The consistent increase in sales for 22Red, culminating in a significant boost in February, indicates a strengthening brand appeal and effective market strategies, positioning it as a rising competitor in the Arizona Flower market.
Notable Products
In February 2026, the top-performing product for 22Red was Sherbanger (3.5g) in the Flower category, maintaining its number one rank from January, with sales of 2989 units. Sherbanger Pre-Roll (1g) in the Pre-Roll category improved to the second position from fourth in January, indicating a positive trend. Brainfizz Pre-Roll (1g) held steady at the third rank for two consecutive months, showing consistent demand. Strawberry Z Pre-Roll (1g) made its debut in the rankings at fourth place, while Strawberry Z (14g) entered the list at fifth position, highlighting a growing interest in the Strawberry Z line. Overall, the rankings show a dynamic shift with new entries and steady performers in the top five for February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
