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Dec-2025
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Overview
Market Insights Snapshot
In Arizona, 22Red has shown notable performance across different product categories. Particularly in the Concentrates category, the brand has made impressive strides, climbing from the 30th position in September 2025 to the 19th by December of the same year. This upward trajectory is indicative of a growing consumer preference for their concentrates. Meanwhile, in the Flower category, 22Red experienced a significant leap, reaching the 16th position in December 2025, up from 38th in September. This improvement suggests a strong market presence and possibly an effective product strategy that resonates well with consumers in the state.
However, the performance in the Pre-Roll category presents a more fluctuating picture. While 22Red was able to secure the 25th spot in October 2025, it slipped to 33rd in November before recovering slightly to 30th in December. This inconsistency might indicate challenges in maintaining a steady market share in this category. Interestingly, in the Vapor Pens category, 22Red did not make it into the top 30 rankings after September, which could be seen as a potential area for growth or a need for strategic reassessment. The brand's absence from the top 30 in subsequent months might suggest either a decline in consumer interest or increased competition in this segment.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, 22Red has shown a dynamic shift in rankings from September to December 2025, reflecting its fluctuating market presence. Starting from a rank of 38 in September, 22Red made a significant leap to 18 in October, indicating a notable surge in consumer interest and sales, before slightly dropping to 21 in November and then climbing to 16 in December. This upward trajectory in December is particularly impressive given the competitive environment. For instance, Connected Cannabis Co. experienced a decline from 13 in November to 17 in December, and Abundant Organics also saw a drop from 8 in November to 14 in December. Meanwhile, Alien Labs maintained a strong position, moving from 12 in November to 15 in December, though it did not surpass 22Red's December rank. The data suggests that 22Red's strategic efforts are yielding positive results, positioning it favorably against competitors like Savvy, which ranked 18 in December, slightly behind 22Red. This competitive analysis highlights 22Red's potential for continued growth and its ability to adapt and thrive in a competitive market.
Notable Products
In December 2025, the top-performing product from 22Red was Brainfizz (3.5g) in the Flower category, which moved up from fourth place in October to first, with sales reaching 2,743 units. Sherbanger (3.5g), also in the Flower category, followed closely in second place, climbing from fifth in November with 2,642 units sold. Sherbanger Pre-Roll (1g) made a notable entry into the top ranks, securing the third position with 2,492 units sold, having not been ranked in the previous months. Brainfizz Pre-Roll (1g) maintained a consistent performance, holding on to the fourth spot with 2,126 units sold, after debuting in the rankings in November. Jokerz (3.5g) entered the rankings for the first time, securing the fifth position, indicating a strong potential for growth in future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
