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Jul-2025
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Overview
Market Insights Snapshot
In the state of Arizona, 22Red has exhibited varying performance across different product categories over the past few months. Notably, in the Concentrates category, 22Red saw a significant jump in ranking from 24th in May to 11th in June, before dropping back to 21st in July. This fluctuation suggests a volatile but potentially promising position in the concentrates market. Their Flower category also showed consistent presence within the top 30, with a peak at 23rd in June before a slight decline to 27th by July. Despite the ups and downs, 22Red has maintained a competitive stance in these categories, indicating resilience and potential for growth.
On the other hand, the Pre-Roll category has shown a more stable improvement, with 22Red moving from 35th in April to 25th by July, reflecting a steady gain in market share. This consistent rise could suggest a growing consumer preference for their pre-roll offerings. However, the Vapor Pens category tells a different story, where 22Red's ranking fluctuated significantly, peaking at 42nd in June but falling back to 50th in July. This inconsistency might indicate challenges in maintaining a foothold in the vapor pens market. Overall, while 22Red has not always been within the top 30 across all categories, their performance in Arizona highlights both potential growth areas and challenges to address in the competitive cannabis market.
Competitive Landscape
In the Arizona flower category, 22Red has experienced fluctuations in its ranking over the past few months, reflecting a dynamic competitive landscape. In April 2025, 22Red was ranked 30th, improving slightly to 28th in May, then climbing to 23rd in June, before dropping back to 27th in July. This volatility is indicative of the competitive pressures from brands like TRIP, which maintained a higher rank until a significant drop in July, and Grow Sciences, which showed a notable improvement in May. Despite these challenges, 22Red's sales peaked in June, suggesting a potential for growth if they can stabilize their rank. Meanwhile, Elevate Cannabis Co has shown a consistent upward trend, moving from 33rd in April to 25th in July, indicating increasing competition. The data suggests that while 22Red is facing stiff competition, there is room for strategic improvements to enhance their market position in Arizona's flower category.
Notable Products
In July 2025, the top-performing product from 22Red was Sherbanger (3.5g) in the Flower category, maintaining its leading position from June with notable sales of 2255 units. Blue Monaco (3.5g), also in the Flower category, climbed back to the second position after slipping to fourth in June, with sales reaching 1378 units. Rainbow Belts #1 Pre-Roll (1g) emerged as the third best-seller in the Pre-Roll category, marking its debut in the rankings. Sherbanger Hash Infused Pre-Roll 5-Pack (2.5g) followed closely in fourth place, also within the Pre-Roll category. Jungle Kush Pre-Roll (1g) rounded out the top five, re-entering the list in July after not being ranked in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
