22Red Cannabis Brand Logo

22Red

Data Snapshot: Jul 04, 2026
$1M+

Jun-2026

Sales

Strong Growth

Trend

6-Month

83

Product Count

SKUs

$18.97

Avg Price

141%

YoY Sales Change

3.4%

YoY Price Change

Rooted in mindfulness towards creativity, 22Red is a multi-faceted lifestyle brand centered in Los Angeles, offering premium cannabis products and striding towards innovation. Founded by System Of A Down bassist Shavo Odadjian, the brand expands its identity beyond cannabis into music, fashion, and wider cultural spheres. The award-winning brand is recognized for its quality and commitment, extending its presence from California to Arizona and Nevada.
22Red Sales

Market Insights Snapshot

22Red Historical Sales by Category

In June 2026, 22Red’s mix tilted further toward Flower at 71.70% share, with Flower up 229.09% year over year and 0.67% month over month, while Pre-Roll held 15.48% share with 116.93% YoY and 33.19% MoM growth. By contrast, Concentrates at 7.83% share declined 0.80% YoY and 8.87% MoM, and Vapor Pens at 5.00% share rose 6.89% YoY but fell 12.25% MoM; together these shifts point to June 2026 being a consolidation month around combustibles as volatility in inhalables pulled mix toward higher-velocity formats.

The pivot concentrates 22Red’s positioning around Flower leadership (ranked 8th in Arizona) and a feeder role from Pre-Roll, with combined combustibles reaching 87.18% share while average price moved 3.40% higher year over year to $18.97 amid a June 2026 Flower ticket of $32.18. The pullback in Concentrates (−8.87% MoM) alongside Vapor Pens (−12.25% MoM) implies a trade-up path favoring Flower and a value-entry via Pre-Roll, suggesting assortment depth in core strains and multi-pack PRs will be more accretive than redistributing inventory into declining inhalable subsegments in June 2026.

Jun-2026 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
11
8
17
40
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
71.7%
$32.18
+229.1%
+0.7%
Pre-Roll
15.5%
$6.35
+116.9%
+33.2%
Concentrates
7.8%
$19.42
-0.8%
-8.9%
Vapor Pens
5.0%
$24.78
+6.9%
-12.3%
22Red

Competitive Landscape

22Red sits at rank #8 in AZ Flower in June 2026, improving 20 positions from #28 year over year and jumping 22 spots from #30 in March 2026, marking a new peak rank of #8 in June 2026 with an estimated monthly take of $X. Against that backdrop, Just Flower held #1 year over year and in June 2026 while growing sales 13.0%, and Brown Bag advanced from #7 to #5 alongside a 72.8% sales increase, indicating competitors are consolidating share at the top even as 22Red climbs the table; meanwhile, Mohave Cannabis Co. stayed at #3 despite a 13.9% sales decline, and The Pharm improved rank from #5 to #4 with 44.1% sales growth, suggesting 22Red’s rapid rank ascent is driven more by penetration gains than category tailwinds and implies a path to sustained top-10 presence if velocity keeps outpacing peers’ mixed momentum.

22Red market ranking for AZ Flower

22Red

Notable Products

BrainFizz Hash Infused Pre-Roll 5-Pack (2.5g) posted the clearest movement in June 2026 with a 111.5% month-over-month surge to rank 4, while BCC x Jealousy Pre-Roll (1g) rose 109.4% to rank 2 and Ego Checker Pre-Roll (1g) climbed 55.4% to rank 3. In contrast, Gelato 41 (14g) fell 36.3% to rank 8, even as BCC x Jealousy (3.5g) advanced 27.8% to rank 1 and BCC x Jealousy (14g) inched up 5.7% to rank 5 with $216,362 in sales. With five of the top ten being Pre-Roll SKUs and three of those expanding by 55% to 112%, the mix points to a pivot toward faster-turn Pre-Rolls while flagship Flower anchors the top slot.

Product
Category
Feb-2026
Mar-2026
Apr-2026
May-2026
Jun-2026
MoM %
BCC x Jealousy (3.5g)
Flower
9
2
9
1
1
+27.8%
BCC x Jealousy Pre-Roll (1g)
Pre-Roll
>10
>10
1
6
2
+109.4%
Ego Checker Pre-Roll (1g)
Pre-Roll
5
>10
>10
4
3
+55.4%
BrainFizz Hash Infused Pre-Roll 5-Pack (2.5g)
Pre-Roll
>10
>10
>10
9
4
+111.5%
BCC x Jealousy (14g)
Flower
>10
4
5
2
5
+5.7%
Brainfizz (3.5g)
Flower
7
>10
>10
8
6
+47.2%
Mr. Jack Pre-Roll (1g)
Pre-Roll
>10
5
4
7
7
+12.3%
Gelato 41 (14g)
Flower
10
>10
>10
3
8
-36.3%
Cherry AK 47 Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
9
22 OG Pre-Roll (1g)
Pre-Roll
>10
6
2
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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