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Oct-2025
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Overview
Market Insights Snapshot
In the state of Arizona, 22Red has shown a mixed performance across different product categories. Notably, in the Flower category, the brand made a substantial leap from a ranking of 36th in September 2025 to 17th in October 2025, indicating a significant improvement in market presence and consumer demand. This upward trend in the Flower category contrasts with the Vapor Pens category, where 22Red did not rank in the top 30, suggesting potential challenges or competitive pressures in this segment. The Concentrates category also saw some fluctuation, with 22Red moving from 29th in September to 26th in October, a modest improvement that may signal a rebound in consumer interest.
While 22Red maintained a consistent presence in the Pre-Roll category, ranking 28th in October 2025, this stability might reflect a steady consumer base despite not breaking into the top tiers. The varying performance across these categories highlights the brand's strengths in certain areas, like Flower, while pointing to opportunities for growth or strategic adjustments in others, such as Vapor Pens. The overall sales trajectory, especially the significant increase in Flower sales in October, suggests that 22Red could benefit from focusing on its more successful categories to enhance its market position in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona flower market, 22Red has shown a remarkable upward trajectory in recent months. Starting from a rank of 27 in July 2025, 22Red made a significant leap to rank 17 by October 2025, indicating a strong improvement in market presence and consumer preference. This upward movement is particularly notable when compared to brands like Alien Labs, which fluctuated between ranks 19 and 24 during the same period, and Fenix, which saw a decline from rank 4 to 16. Despite Savvy maintaining a slightly better position by October, ranking at 15, 22Red's sales surge in October, surpassing Earthgrow, suggests a growing consumer base and effective marketing strategies. The brand's ability to climb the ranks in a competitive market underscores its potential for sustained growth and increased market share.
Notable Products
In October 2025, Mr. Jack Pre-Roll (1g) emerged as the top-performing product for 22Red, with sales reaching 1727 units. Following closely, Brainfizz (3.5g) secured the second spot, showing robust demand. Blue Monaco Pre-Roll (1g) ranked third, climbing up from fifth position in August and second in September, indicating a consistent upward trend. The 22 OG Pre-Roll (1g) and Banana OG (14g) completed the top five, both maintaining strong sales figures despite not leading the pack. Overall, the rankings reflect a dynamic shift in consumer preferences, with notable gains for pre-roll products over the months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
