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Sep-2025
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Overview
Market Insights Snapshot
In Arizona, 22Red has exhibited notable fluctuations across various cannabis categories over the past few months. In the Concentrates category, the brand maintained its presence in the top 30, though it experienced a decline from 11th in June to 28th by both August and September. This drop aligns with a consistent decrease in sales, highlighting a potential area for strategic focus. Meanwhile, in the Flower category, 22Red fell out of the top 30 by August, indicating a tougher competitive landscape or potential shifts in consumer preferences. In Pre-Rolls, the brand showed a slight improvement in July, climbing to 25th place before settling back to 28th in September, suggesting some resilience in this category despite overall market challenges.
The Vapor Pens category presents a different story for 22Red in Arizona. Although the brand did not break into the top 30 during the observed months, it showed a slight upward movement from 49th in July to 47th by September. This could suggest emerging consumer interest or effective marketing strategies that are beginning to take effect. Despite these challenges, the brand's sales in this category have shown a slight uptick from August to September, hinting at a potential turnaround. Overall, while 22Red faces competitive pressures across categories, the nuances in its performance suggest areas of opportunity and the need for targeted strategies to regain and enhance its market position.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, 22Red has experienced a notable decline in its rank over the summer months of 2025, dropping from 24th in June to 38th by September. This downward trend in ranking is mirrored by a significant decrease in sales, with a reduction of over 57% from June to September. In comparison, The Pharm has shown resilience, fluctuating but maintaining a relatively stable position, ending September at 34th, while Tru Infusion has seen a slight improvement, climbing to 37th in September. Meanwhile, Green Dot Labs and Roll One / R.O. have not been in the top 20 ranks, indicating a lesser impact on 22Red's competitive position. The overall trend suggests that while 22Red faces challenges in maintaining its market share, competitors like The Pharm are capitalizing on their stability to potentially capture more of the market. This dynamic highlights the importance for 22Red to reassess its strategies to regain its competitive edge in the Arizona flower market.
Notable Products
In September 2025, 22Red's top-performing product was the Strawberry Zkillato Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from August with sales of 1912 units. The Blue Monaco Pre-Roll (1g) rose to second place in the same category, improving from fifth place in August, with a notable increase in sales. Sherbanger (3.5g) in the Flower category dropped to third place from its previous top rank in June and July, with a significant decrease in sales. BCC x Jealousy (3.5g) also saw a decline, moving from third in August to fourth in September. Lastly, the Sherbanger Pre-Roll (1g) debuted in fifth place, marking its entry into the top five for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
