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Nov-2025
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Overview
Market Insights Snapshot
In Arizona, 22Red has demonstrated a varied performance across different product categories. Specifically, in the Concentrates category, the brand has shown a slight upward trend, moving from the 30th position in September to the 27th in November, suggesting a positive reception in this segment. However, their performance in the Pre-Roll category has seen some fluctuation, dropping from the 26th position in October to 32nd in November, indicating potential challenges or increased competition. In the Flower segment, 22Red made a significant leap, climbing from 37th in September to an impressive 17th in October, before slightly dropping to 20th in November. This indicates a strong consumer demand or effective marketing strategies in this category. The brand's absence from the top 30 in the Vapor Pens category for October and November suggests a need for strategic adjustments to gain a foothold in this competitive market.
The sales trends for 22Red in Arizona reveal interesting insights. The Flower category experienced a remarkable sales surge in October, with revenues more than tripling from August, which may have contributed to the brand's improved ranking during this period. Despite the slight decline in November, the Flower category remains a strong performer for 22Red. Conversely, the Pre-Roll sales saw a decrease in November, aligning with their drop in ranking, which could suggest an area for potential improvement. The Concentrates category, while not showing explosive sales growth, has maintained a steady upward trajectory in rankings, indicating consistent consumer interest. Overall, 22Red's performance across these categories highlights both opportunities and challenges as they navigate the competitive landscape in Arizona.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, 22Red has demonstrated significant improvement in its market position over recent months. From August to November 2025, 22Red climbed from a rank of 38 to 20, showcasing a remarkable upward trajectory in a competitive market. This ascent is particularly notable when compared to competitors like High Grade, which experienced a decline from 6th to 18th place, and Savvy, which fluctuated slightly but remained close in ranking. Meanwhile, FENO and MADE maintained relatively stable positions, indicating less volatility in their sales performance. The substantial increase in 22Red's sales from September to October, nearly tripling, suggests a successful strategy or product launch that resonated well with consumers, positioning them as a rising contender in the Arizona Flower market.
Notable Products
In November 2025, the top-performing product from 22Red was Banana OG 14g in the Flower category, which climbed to the first position with sales of 1961 units. Ego Checker Pre-Roll 1g emerged as the second best-selling item, making its debut in the rankings. Hippie Crasher 14g secured the third position, marking its first appearance in the top rankings. Brainfizz Pre-Roll 1g followed closely in fourth place, also newly ranked. Sherbanger 3.5g, despite a drop from fourth in September to unranked in October, returned to the fifth position, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
