Data Snapshot: Sep 06, 2026
$1M+

Aug-2026

Sales

Strong Growth

Trend

6-Month

88

Product Count

SKUs

$19.5

Avg Price

375.4%

YoY Sales Change

24.8%

YoY Price Change

Rooted in mindfulness towards creativity, 22Red is a multi-faceted lifestyle brand centered in Los Angeles, offering premium cannabis products and striding towards innovation. Founded by System Of A Down bassist Shavo Odadjian, the brand expands its identity beyond cannabis into music, fashion, and wider cultural spheres. The award-winning brand is recognized for its quality and commitment, extending its presence from California to Arizona and Nevada.
22Red

Where to Buy

22Red is stocked at 51 licensed dispensaries across Arizona, with the deepest coverage in Phoenix, Tucson, Mesa, Tempe, and Chandler. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/4906.json?v=20260905
22Red Sales

Market Insights Snapshot

22Red Historical Sales by Category

In August 2026, 22Red concentrated 73.77% of sales in Flower with year-over-year growth of 605.38% but a month-over-month decline of 12.18%, while Pre-Roll held 13.88% share with 106.13% YoY and a 5.72% MoM dip. Concentrates reached 7.98% share with 298.00% YoY yet fell 22.82% MoM, and Vapor Pens at 4.38% share posted 137.89% YoY with an 11.52% MoM pullback; average brand price rose 24.82% YoY to $19.50. With Flower ranked 9 in Arizona and accounting for nearly three-quarters of mix, the pattern implies a scale-up driven by Flower’s YoY surge alongside near-term softness across all categories, setting up a reliance risk on a single lead category.

The combined 375.41% brand-level YoY sales increase alongside simultaneous MoM declines of 12.18% in Flower and 22.82% in Concentrates indicates demand expansion primarily from annual cohort growth rather than in-month velocity, and the 24.82% YoY price lift suggests pricing power coexisting with short-term pullbacks. With Pre-Roll contributing 13.88% at 106.13% YoY versus Vapor Pens at 4.38% and 137.89% YoY, the mix tilts toward combustion formats over inhalable devices, implying positioning as a Flower-led brand where Pre-Roll supports entry and inventory turns while Concentrates volatility signals opportunistic rather than core engagement.

Aug-2026 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
13
9
20
41
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
73.8%
$33.27
+605.4%
-12.2%
Pre-Roll
13.9%
$5.97
+106.1%
-5.7%
Concentrates
8.0%
$20.09
+298.0%
-22.8%
Vapor Pens
4.4%
$23.08
+137.9%
-11.5%
22Red

Competitive Landscape

22Red ranks #9 in AZ Flower in August 2026, a 31-position climb from #40 year over year, but it slipped 2 places from #7 in May 2026 to #9 in August 2026; by contrast, Just Flower held #1 year over year with a 34.7% sales increase and Find. advanced from #3 to #2 with 40.2% YoY growth, while The Pharm jumped from #21 to #5 alongside a 290.0% YoY sales surge. Given 22Red’s peak at #7 in May 2026 versus #9 in August 2026 and competitors moving upward faster in rank and percentage growth, the pattern implies 22Red’s rebound is real but its current trajectory risks plateauing unless it converts rank gains into sustained share against ascending leaders.

22Red market ranking for AZ Flower

22Red

Notable Products

Mr. Jack Pre-Roll (1g) posted the steepest month-over-month decline at -25.6%, sliding to rank 6 while BCC x Jealousy Pre-Roll (1g) fell -21.6% to rank 2, indicating pressure within the format despite Gelato 41 Pre-Roll (1g) holding rank 1. On the Flower side, BCC x Jealousy (14g) dropped -18.8% at rank 8 and BCC x Jealousy (3.5g) declined -21.1% at rank 5, while Jokerz (3.5g) stabilized at rank 10, pointing to weakening momentum for larger Jealousy formats even as smaller-pack Flower maintains placement. Seven of the top ten are Pre-Rolls, with rank positions clustered at 1 through 7 and 6 registering a -25.6% MoM drop, which suggests an over-weight in a format experiencing simultaneous price or velocity compression.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Gelato 41 Pre-Roll (1g)
Pre-Roll
5
>10
>10
>10
1
BCC x Jealousy Pre-Roll (1g)
Pre-Roll
1
7
1
1
2
-21.6%
Strawberry Z Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
3
BrainFizz Hash Infused Pre-Roll 5-Pack (2.5g)
Pre-Roll
>10
9
4
>10
4
BCC x Jealousy (3.5g)
Flower
8
1
2
3
5
-21.1%
Mr. Jack Pre-Roll (1g)
Pre-Roll
4
6
6
2
6
-25.6%
Jokerz Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
7
BCC x Jealousy (14g)
Flower
7
2
5
6
8
-18.8%
Cherry AK-47 (14g)
Flower
>10
>10
>10
>10
9
Jokerz (3.5g)
Flower
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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