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Apr-2025
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Overview
Market Insights Snapshot
In Arizona, 22Red has shown varied performance across different product categories. In the Concentrates category, the brand has maintained a consistent presence within the top 30, with rankings fluctuating between 21st and 25th place from January to April 2025. However, sales have seen a downward trend, with April sales figures being the lowest in the observed period. In the Flower category, 22Red's ranking has remained relatively stable, although it consistently hovers near the bottom of the top 30 list. Notably, the Pre-Roll category saw a significant drop in rank from 16th in March to 30th in April, coinciding with a substantial decrease in sales. Meanwhile, in the Vapor Pens category, 22Red has not broken into the top 30, suggesting potential areas for growth or reevaluation in this segment.
In contrast, the brand's presence in Nevada is less prominent. For the Flower category, 22Red did not rank in the top 30 in January and has not appeared in the rankings for subsequent months, indicating a challenging market environment or competitive landscape in Nevada. This absence from the top rankings suggests that 22Red may need to strategize differently to capture market share in Nevada. The available data highlights a stark difference in the brand's performance between the two states, pointing to the importance of regional strategies and consumer preferences in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Arizona flower category, 22Red has maintained a consistent presence, ranking 24th in January 2025, slightly improving to 23rd in February, and stabilizing at 25th in both March and April. Despite this consistency, 22Red faces stiff competition from brands like Sublime, which consistently outranked 22Red, peaking at 22nd in March. Meanwhile, Daze Off showed a notable upward trend, surpassing 22Red in March and April by ranking 24th. PTS (Progressive Treatment Solutions) also demonstrated volatility, with a significant drop in February and March but recovering to 27th in April, still trailing behind 22Red. The competitive dynamics suggest that while 22Red maintains a steady rank, it faces challenges from brands with more dynamic movements, emphasizing the need for strategic initiatives to enhance its market position in Arizona's flower category.
Notable Products
In April 2025, Blue Monaco (3.5g) emerged as the top-performing product for 22Red, leading the sales with a notable figure of 1735 units sold. Jungle Kush Pre-Roll (1g) followed closely behind in second place, demonstrating strong demand with 1397 units sold. Jokerz (3.5g) secured the third position, showing consistent popularity with 1335 units sold. Brainfizz (3.5g) ranked fourth, while Hippie Crasher (3.5g), which was previously ranked third in January and fourth in February, dropped to fifth place in April, indicating a decline in its sales momentum. The rankings reveal a dynamic shift in consumer preferences, with Blue Monaco (3.5g) and Jungle Kush Pre-Roll (1g) gaining traction over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
