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Market Insights Snapshot
In July 2026, TILT (IL) operated as a single-category brand with Pre-Roll at 100.0% of sales share, and within that category mix the month-over-month change was 76.3% while the brand’s average item price held at $5.34 alongside a rank position of 26 in Illinois Pre-Roll. The absence of a year-over-year percentage change in Pre-Roll combined with a materially positive month-over-month lift of 76.3% indicates a recency-driven volume rebound rather than a broad multi-category expansion, implying the current growth path relies on scaling depth within Pre-Roll rather than diversification across formats.
The concentration at 100.0% Pre-Roll share paired with a July 2026 category rank of 26 and a 76.3% month-over-month upswing places TILT (IL) as a value-forward Pre-Roll specialist in Illinois, using price at $5.34 to pull velocity rather than climbing via premium mix shifts. This pattern implies positioning that prioritizes unit throughput and shelf coverage over cross-category halo effects, where maintaining mid-pack rank (26) with a single-category focus can scale quickly with promotions but leaves headroom untapped for share defense if month-over-month momentum moderates.
Competitive Landscape
TILT (IL) sits at rank #26 in Illinois Pre-Roll as of July 2026, unchanged from April 2026 at #26, and marking its peak rank at #26 in July 2026; the flat three-month trajectory at #26 combined with a lack of a year-over-year rank baseline indicates stagnation relative to peers. In contrast, RYTHM moved from #2 to #1 with a 66% year-over-year sales increase, while Dogwalkers slipped from #1 to #3 with a 32% sales decline, and Anthem surged from #19 to #4 with a 714% sales increase; against this churn at the top 5, TILT (IL) remaining at #26 across both April 2026 and July 2026 implies the brand is neither capitalizing on upside nor losing ground quickly, pointing to a need to disrupt its current position to convert stability into upward mobility.
Notable Products
Godfather OG Pre-Roll (1g) delivered the standout move in July 2026 with a 508.9% month-over-month surge into rank 5, while MAC 1 Pre-Roll (1g) followed with a 480.5% jump to rank 4. Sundae Driver Pre-Roll (1g) also cleared the +50% bar at +52.1% to rank 6, contrasted by Mint Kush Pre-Roll (1g) sliding 23.5% to rank 7. The spike in two mid-pack SKUs alongside a single double-digit decliner suggests targeted pushes are redistributing velocity toward SKUs that can climb the leaderboard quickly.
Four of the top ten are clustered from ranks 4–7 with gains of 480.5%, 508.9%, and 52.1% offset by a 23.5% drop, while top positions held by GMO Pre-Roll (1g) at rank 1 and Skywalker Surge Pre-Roll (1g) at rank 2 lacked reported MoM swings. Additional momentum came from Sherbet Creamsicle Pre-Roll (1g) at +286.2% to rank 8 and Dream Catcher Pre-Roll (1g) at +55.9% to rank 9, pushing breadth beyond a single hero SKU and lifting total pre-roll dollars above $26,000 at the category lead. The concentration of outsized MoM gains across several SKUs implies TILT (IL) is steering assortment toward fast-activating pre-rolls, favoring promotional or distribution levers that can rapidly reposition mid-tier items into higher ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
