.svg){kind=small}
Where to Buy
TILT (IL) is stocked at 24 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Milan, Villa Park, Alton, and Antioch. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
TILT (IL) operated as a single-category brand in Illinois during September 2026, with Pre-Roll accounting for 100.0% of sales and ranking 16th in the state’s Pre-Roll segment. Within that sole category, year-over-year sales expanded by 1961.17% while month-over-month sales increased 17.02%, paired with an 8.51% year-over-year decline in average price and a single-category average price of $5.34. The combination of a 100.0% category share and a 16th-place rank, alongside a 1961.17% YoY surge and 17.02% MoM lift, implies a scale-up phase concentrated in value-priced Pre-Rolls rather than a diversified portfolio.
The 8.51% drop in average price alongside a 1961.17% YoY sales gain suggests volume-led growth driven by accessible pricing, and the 16th-place position indicates mid-pack visibility within Pre-Rolls despite the 17.02% MoM acceleration. With all sales tied to Pre-Rolls (100.0%), the brand’s positioning tilts toward a focused, price-sensitive consumer segment, implying limited insulation from category volatility but clear leverage of unit throughput; sustaining the 16th rank while expanding volume indicates room to trade up or differentiate without abandoning the current value anchor.
Competitive Landscape
TILT (IL) sits at rank #16 in Illinois Pre-Roll for September 2026, jumping 60 places year over year from #76 and leaping 22 spots since June 2026 from #38, while hitting its peak rank of #16 in September 2026; against this backdrop, RYTHM held #1 both year over year and currently with a 10.31% sales YoY increase, and Dogwalkers stayed at #2 despite a -15.62% YoY sales decline, indicating TILT (IL) is gaining rank amid mixed competitor momentum as Anthem surged from #15 to #4 on 572.78% YoY sales growth and High Supply / Supply slipped from #4 to #5 with -14.40% YoY sales, which implies TILT (IL)’s rapid climb is tied less to broad category lift and more to share capture from sliding incumbents while it approaches the edge of the top 15.
Notable Products
Sherbet Creamsicle Pre-Roll (1g) posted the month’s headline move with a 55.5% MoM surge to rank 4, while category leader Larry Bird Pre-Roll (1g) slid 24.0% yet held rank 1. Across the top ten, eight of the listings came from declines of at least 9.5% at ranks 1, 3, 6, 8, and 10 versus gains above 30% at ranks 4, 5, and 9, indicating a barbell of momentum concentrated in a few climbers. This pattern implies TILT (IL) is leaning into a refreshed pre-roll slate where a small set of fast risers offsets erosion in legacy SKUs.
Dream Catcher Pre-Roll (1g) advanced 45.2% to rank 2 while Mint Kush Pre-Roll (1g) fell 9.5% at rank 3, and two additional climbers at ranks 5 (+30.6%) and 9 (+33.9%) signaled depth beneath the No. 1 position. With all ten top products in Pre-Roll and one premium SKU generating $31,112 in September 2026, concentration is high and rank volatility is widening between gainers above 30% and decliners between 18.7% and 24.0%. The mix suggests a pivot toward momentum-led flavors within pre-rolls, prioritizing SKUs with demonstrable month-over-month traction over breadth expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
