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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Oregon, TJ's Gardens has shown a fluctuating presence within the Flower category, a key indicator of brand performance and consumer preference in the state's cannabis culture. Starting the year with a rank of 84 in January 2024, the brand experienced a slight dip to 91st place in February 2024. This movement out of the top 30 brands in subsequent months underscores a challenging period for TJ's Gardens in maintaining its footing among Oregon's cannabis consumers. The sales figures, beginning with $87,734 in January and slightly decreasing to $86,851 in February, reflect the brand's struggle to climb or even maintain its rank in the highly competitive Flower category.
Despite the downward trend in rankings and the absence from the top 30 in the following months, the story of TJ's Gardens in Oregon's cannabis market is not solely one of decline. The initial rankings within the top 100, coupled with the sales figures in the early part of the year, suggest that TJ's Gardens has a foothold in the market that could be leveraged with strategic adjustments. The brand's performance trajectory indicates a need for revitalization in its approach to the Oregon market, particularly within the Flower category, to recapture and expand its consumer base. The absence from the top 30 rankings in the later months is significant, signaling a potential area for strategic realignment and innovation to meet consumer demands and preferences more effectively.
Competitive Landscape
In the competitive landscape of the Oregon cannabis flower market, TJ's Gardens has experienced a slight decline in rank from 84th in January 2024 to 91st in February 2024, indicating a challenging environment amidst robust competitors. Notably, Shango, despite not maintaining a consistent top 20 rank, showed presence in January with a rank of 95, closely trailing TJ's Gardens. On the other hand, Drewby Doobie / Epic Flower has demonstrated significant market agility, moving from the 57th position in January to 34th in March, before experiencing a drop to 100th in April 2024. This fluctuation in rankings and sales for Drewby Doobie / Epic Flower, alongside the steady performance of TJ's Gardens, underscores the volatile nature of the Oregon flower cannabis market. The data suggests that while TJ's Gardens maintains a consistent presence, the brand faces stiff competition from emerging and fluctuating entities within the market, affecting its rank and sales trajectory.
Notable Products
In April 2024, Blue Dream (Bulk) from the Flower category emerged as TJ's Gardens' top-selling product, with impressive sales reaching 3838 units, marking a significant rise from its second-place position in March. Following closely, Zusherz Pre-Roll (1g) from the Pre-Roll category secured the second rank, showcasing its debut in the top products list for the month. CBD Kush (Bulk), also in the Flower category, claimed the third spot, indicating a strong preference among consumers for flower-based products. The Hybrid Tincture (900mg THC, 30ml) from the Tincture & Sublingual category achieved the fourth rank, highlighting a diverse interest in product types. Notably, Zushers (Bulk) from the Flower category, which previously held a higher rank in February and March, dropped to the fifth position in April, suggesting a shift in consumer preferences within TJ's Gardens' product offerings.
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