Market Insights Snapshot
Looking at the performance of TJ's Gardens in the state of Oregon, we can observe a downward trend in both the Concentrates and Tincture & Sublingual categories. In the Concentrates category, the brand was not among the top 20 in July 2023, but it did appear in the ranking from August, albeit with a steady decline from 40th to 98th place over the next three months. This indicates a significant reduction in the brand's market presence in this category. The Tincture & Sublingual category presents a more stable scenario, with the brand maintaining its position within the top 20, although there is a slight downward movement from 13th to 18th place over the same period.
On the other hand, in the state of Washington, TJ's Gardens appeared in the top 10 for the Tincture & Sublingual category in August 2023, with no ranking data available for the other months. This suggests a strong performance in this category within this market, although the lack of sales data and rankings for the other months makes it difficult to establish a clear trend. Further analysis would be required to fully understand the brand's performance in this state and category.
In the Oregon Concentrates category, TJ's Gardens has shown a steady decline in rank from 40th in August 2023 to 98th in October 2023, indicating a drop in sales. This downward trend is more severe when compared to competitor Feel Goods, who despite a slight dip in October, maintained a higher rank and presumably sales throughout the period. Another competitor, Korova, also experienced a decline in rank, but not as drastic as TJ's Gardens. Interestingly, FRESHY managed to improve their rank from 97th in August to 96th in October, while Select only appeared in the top 100 in August, suggesting they may not be a consistent top performer in this category. These trends suggest that TJ's Gardens may need to reevaluate their strategy in the Oregon Concentrates market to regain their competitive edge.
In October 2023, the top-performing product from TJ's Gardens was 'Secret Formula (Bulk)', maintaining its top position from the previous month with sales of 556 units. Following closely in second place was 'K'Smorz (Bulk)', which climbed from fifth place in August. 'Star Snax Pre-Roll (1g)' moved into the third spot, a notable achievement as it wasn't in the top five in the previous months. Despite leading in August, 'Gotti Gotti Live Rosin (1g)' dropped to fourth place in October. Finally, 'Apple Butter (3.5g)' made its first appearance in the top five. The rankings indicate a dynamic market with shifts in consumer preferences.