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Aug-2025
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Overview
Market Insights Snapshot
Wojo Co has shown a consistent performance in the Concentrates category in Michigan, maintaining a strong position within the top three brands from May to August 2025. Despite a slight dip in sales from May to August, the brand's rank remained stable, suggesting a robust market presence and loyal customer base in this category. This sustained ranking in the top tier highlights Wojo Co's competitiveness and potential dominance in the Concentrates market within the state. However, their absence from the top 30 in certain months in other categories may indicate areas for growth or increased competition.
In contrast, Wojo Co's performance in the Pre-Roll and Vapor Pens categories in Michigan shows more variability. The brand climbed from a rank of 35 in May to 19 in July in the Pre-Roll category, demonstrating a positive trend and possible strategic improvements or market adaptations. However, the drop to rank 30 in August might suggest challenges in maintaining this upward trajectory. Similarly, in the Vapor Pens category, Wojo Co's rankings fluctuated, with a notable drop from 30 in July to 40 in August, indicating potential volatility and room for strategic enhancements. These movements across categories and months provide a nuanced picture of Wojo Co's market dynamics and areas for potential growth.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Wojo Co has experienced some fluctuations in its rank and sales over the past few months. While maintaining a strong position, Wojo Co slipped from 2nd to 3rd place in August 2025, indicating a slight decline in market dominance. This shift can be attributed to the impressive performance of Rkive Cannabis, which climbed from 6th to 2nd place, showcasing a significant upward trend in sales. Meanwhile, The Limit has consistently held the top position, underscoring its strong market presence. Despite Wojo Co's slight drop in rank, it remains ahead of Cannalicious Labs, which fell from 3rd to 4th place. This competitive environment highlights the dynamic nature of the market, where brands like Wojo Co must continuously innovate and adapt to maintain their standing.
Notable Products
In August 2025, the top-performing product for Wojo Co was the Stingerz- Orange Cake Bubble Hash Infused Pre-Roll 3-Pack, which secured the number one rank with sales reaching 2250 units. Following closely, the Stingerz- Bukbuk Bobuk Infused Pre-Roll 3-Pack dropped from its previous top position in July to rank second. The Stingerz- Mega Mind Infused Pre-Roll 3-Pack moved down to third place from second in July. Oishii Live Rosin (1g) climbed to fourth place despite not being in the rankings in July. Rounding out the top five, the Stingerz- Rainbow Pave 9 Infused Pre-Roll 3-Pack maintained a consistent presence, ranking fifth after being fourth in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
