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Dec-2025
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Overview
Market Insights Snapshot
Wojo Co has demonstrated a strong performance in the Michigan cannabis market, particularly in the Concentrates category. The brand maintained a consistent 4th place ranking from September to November 2025, before climbing to an impressive 2nd place in December. This upward movement is underscored by a notable increase in sales, culminating in $725,903 in December, indicating a growing consumer preference for their products. Conversely, Wojo Co's presence in the Edible category is less prominent, as they did not rank within the top 30 brands for most of 2025, only appearing at 77th in December. This suggests potential areas for growth or reevaluation in their product offerings within this category.
In the Pre-Roll category, Wojo Co showed a slight improvement in rankings, moving from 38th place in September to 32nd in November, but then experienced a slight setback to 34th in December. This fluctuation might indicate a competitive market where maintaining a high position requires continuous innovation and consumer engagement. Meanwhile, their performance in the Vapor Pens category has been relatively stable, with a gradual climb from 35th in September to breaking into the top 30 by December. Such trends point to a potential strategic focus area for Wojo Co, as consistent improvements in this category could solidify their market position further.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Wojo Co has shown a notable upward trajectory in its rankings and sales over the last quarter of 2025. While maintaining a steady 4th place from September to November, Wojo Co made a significant leap to 2nd place in December, indicating a strong finish to the year. This rise in rank is particularly impressive given the consistent dominance of The Limit, which held the top spot throughout the period. Meanwhile, Cannalicious Labs experienced a decline, dropping from 2nd to 4th place by December, which may have contributed to Wojo Co's improved position. Additionally, Society C emerged as a formidable competitor, climbing from 18th in September to 3rd by November, but Wojo Co's December surge suggests a strategic advantage or successful campaign that resonated with consumers. These dynamics highlight Wojo Co's potential for continued growth and its ability to challenge established leaders in the concentrates category.
Notable Products
In December 2025, Wojo Co's top-performing product was Beach Wedding (3.5g) from the Flower category, maintaining its number one rank from November. This product achieved a notable sales figure of 2242 units, underscoring its strong market presence. Malibu Marsha Live Rosin (1g) from the Concentrates category secured the second spot, marking its debut in the rankings. Apple of My Eye Live Rosin Disposable (0.5g) in the Vapor Pens category ranked third, also appearing for the first time in the rankings. Oishii Live Rosin (1g) climbed to fourth, while Oishii Live Rosin Disposable (0.5g) consistently held the fifth position from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
