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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Wojo Co’s mix leaned heavily into Concentrates at 43.65% share with 15.08% year-over-year growth and 3.84% month-over-month expansion, while Vapor Pens held 28.35% share with a 59.82% year-over-year surge but a 1.40% month-over-month decline. Pre-Roll accounted for 21.55% share with 11.89% year-over-year growth offset by an 8.76% month-over-month drop, and Flower, despite a 71.08% month-over-month rebound, remained a 3.82% sliver after a 65.59% year-over-year contraction; Edible lifted 26.25% month-over-month to 2.63% share. Together with the brand’s 16.24% year-over-year sales increase and a 5.43% year-over-year average price decrease to $27.01, the pattern implies a volume-led mix centered on Concentrates with selective momentum in Vapor Pens, while Pre-Roll and Flower act as volatility buffers rather than growth anchors.
These shifts position Wojo Co to consolidate in Concentrates, where a rank of 3 in Michigan suggests headroom to trade share from categories showing negative month-over-month pressure like Vapor Pens (-1.40%) and Pre-Roll (-8.76%). The simultaneous price deflation of 5.43% year-over-year alongside double-digit category growth in Concentrates (+15.08% YoY) and Vapor Pens (+59.82% YoY) implies elasticity-driven acquisition, while the 71.08% month-over-month lift in Flower and 26.25% month-over-month gain in Edible provide optionality for basket expansion; the net effect is a defensible stance concentrated in top-ranked Concentrates with tactical spillover into adjacent inhalables.
Competitive Landscape
Wojo Co sits at rank #3 in MI Concentrates in May 2026, improving 1 position YoY from #4, while slipping 1 position versus February 2026’s #4-to-#3 climb, and remaining 1 spot off its peak of #2 from December 2025; meanwhile, Rkive Cannabis moved from #6 to #1 YoY and The Limit held near the top tier at #2 after starting at #1, indicating that Wojo Co’s incremental rank gain is being outpaced by faster up-movers at the very top. With The Fresh Canna jumping from #9 to #4 and Cannalicious Labs dropping from #2 to #5 alongside a -30.7% sales change, competitive churn immediately above and below #3 suggests Wojo Co’s trajectory implies a risk of being bracketed unless it re-accelerates to reclaim #2.
Notable Products
The Juice Man Live Rosin Disposable (0.5g) delivered the headline move in May 2026 with a +54.2% month-over-month surge to rank 2, narrowing the gap to the top as Beach Wedding Live Rosin Disposable (0.5g) slipped -2.2% while holding rank 1. Concentrates showed breadth with Oishii Live Rosin (1g) up +11.2% at rank 5, and four of the top ten are Concentrates SKUs, indicating mix momentum beyond Vapor Pens. The Vapor Pens tier now concentrates demand in two SKUs at ranks 1 and 2, while rank 3 Modified Punch Live Rosin Disposable (0.5g) lacks a reported month-over-month rate, which implies recent gains are driven less by a category tide and more by a single breakout product. Wojo Co’s product mix points to an acceleration strategy anchored in premium live rosin formats, with May 2026 leaning toward high-velocity disposables while Concentrates depth provides a secondary growth spine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
