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Sep-2025
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Overview
Market Insights Snapshot
In the realm of concentrates, Michigan has been a consistent performer for Wojo Co, maintaining a strong presence in the top ranks over the past few months. The brand held the 3rd position in both June and August, with a slight dip to 4th in July and September. This indicates a robust and stable market performance, with sales figures reflecting a resurgence in September after a slight decline in July and August. This stability in the concentrates category suggests a loyal customer base and effective market strategies in Michigan.
However, Wojo Co's performance in the pre-roll and vapor pen categories in Michigan tells a different story. In the pre-roll category, the brand's rank dropped from 28th in June to 37th by September, indicating challenges in maintaining market share. The vapor pen category also shows a downward trend, with Wojo Co falling out of the top 30 by August and September, ranking 39th and 38th respectively. This decline across these categories highlights potential areas for improvement or shifts in consumer preferences that the brand might need to address.
Competitive Landscape
In the competitive landscape of the concentrates category in Michigan, Wojo Co has experienced some fluctuations in its ranking over the past few months, moving from 3rd to 4th place between June and September 2025. This slight decline in rank is notable, especially as Rkive Cannabis has shown a significant upward trajectory, climbing from 7th to 3rd place during the same period, indicating a strong increase in market presence. Meanwhile, Cannalicious Labs has maintained a steady position near the top, consistently ranking 2nd, which suggests a stable consumer base and robust sales performance. Old School Hash Co. has also improved its ranking, moving from 8th to 5th place, showcasing a positive growth trend. These shifts highlight the competitive pressures Wojo Co faces, emphasizing the need for strategic marketing efforts to regain and maintain a higher rank in this dynamic market.
Notable Products
In September 2025, Donny Double Live Rosin (1g) emerged as the top-performing product for Wojo Co, climbing to the number one rank with sales reaching 1162 units. Strawberry Candy (Bulk) and Strawberry Candy Pre-Roll (1g) secured the second and third spots, respectively, both making their debut in the rankings. Stingerz- Bukbuk Bobuk Infused Pre-Roll 3-Pack (1.5g) experienced a drop to fourth place from its previous top positions in June and July. Another notable product, Beach Wedding Live Rosin (1g), entered the rankings at fifth place. Overall, September saw a reshuffling in the top ranks with new entries and changes in sales performance compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
