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Jul-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Wojo Co has shown a strong performance in the Concentrates category, maintaining a top-three ranking consistently from April through July 2025. This indicates a solid foothold in this category, despite a gradual decline in sales from $738,118 in April to $609,099 in July. On the other hand, the Pre-Roll category has seen a significant improvement, with Wojo Co climbing from outside the top 30 in April and May to reaching the 23rd and 24th positions by June and July, respectively. This upward movement aligns with increasing sales figures, suggesting a growing consumer interest in their Pre-Roll products.
Meanwhile, Wojo Co's performance in the Vapor Pens category in Michigan has been somewhat volatile. The brand improved its ranking from 37th in April to 27th in June, only to drop back to 34th in July. Despite this fluctuation, there was a noticeable increase in sales from April to June, peaking at $315,047 before dipping in July. This suggests that while there is potential in the Vapor Pens category, maintaining a stable ranking might require strategic adjustments. The absence from the top 30 in certain months for some categories highlights areas for potential growth and market penetration.
Competitive Landscape
In the Michigan concentrates market, Wojo Co has shown a notable performance, maintaining a strong presence in the top ranks. From April to July 2025, Wojo Co consistently held the second or third position, indicating a robust competitive stance. Despite a slight decline in sales from April's peak, Wojo Co has managed to outperform Society C in June and July, as Society C experienced a more significant drop in sales and rank during this period. Meanwhile, The Limit has dominated the top rank consistently, suggesting a formidable challenge for Wojo Co to ascend further. Cannalicious Labs also presents competition, showing a slight improvement in rank by July. These dynamics highlight Wojo Co's resilience and potential for growth amidst fluctuating market conditions and competitive pressures.
Notable Products
In July 2025, Wojo Co's top-performing product was Stingerz- Bukbuk Bobuk Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one position from June with sales of 2,594 units. Following closely was Stingerz- Mega Mind Infused Pre-Roll 3-Pack (1.5g), which debuted at the second position. Stingerz- Swagyu Infused Pre-Roll 3-Pack (1.5g) secured the third spot, also a new entry for July. Tropic Keys Pre-Roll (1g) entered the rankings at fourth place. Notably, Oishii Live Rosin (1g) in the Concentrates category dropped from second in June to fifth in July, reflecting a shift in consumer preference towards Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
