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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Wojo Co has shown a strong performance in the Concentrates category, maintaining a steady third-place rank from January to March 2025, before climbing to the second position in April. This upward movement is indicative of a positive trend, as their sales figures have consistently increased month over month, culminating in a notable rise in April. However, Wojo Co's performance in the Vapor Pens category has been less consistent, with fluctuating rankings that saw a drop from 33rd in February to 41st in April. Such variability suggests potential challenges or increased competition within this category.
Meanwhile, Wojo Co's presence in the Pre-Roll category in Michigan highlights a different narrative. After starting the year outside the top 30, the brand managed to improve its rank to 29th in March, only to slip back to 30th in April. This movement suggests that while there is some traction in this category, sustaining higher ranks remains a challenge. The absence of Wojo Co from the top 30 in January and February indicates an initial struggle to capture market share, but the subsequent improvement suggests a potential for growth if the brand can maintain its efforts and adapt to market demands.
Competitive Landscape
In the competitive landscape of concentrates in Michigan, Wojo Co has demonstrated a notable upward trajectory in its market position. Starting the year 2025 ranked third, Wojo Co maintained this position through March, before climbing to second place in April. This ascent is particularly significant given the consistent dominance of The Limit, which has held the top spot throughout the period. Wojo Co's rise is further underscored by its ability to surpass Rocket Fuel, which experienced a slight decline from second to third place in April. Meanwhile, Ice Kream Hash Co. maintained a steady presence in the fourth position, indicating a stable yet less aggressive growth compared to Wojo Co. This shift in rankings suggests that Wojo Co's strategies are effectively capturing market share, potentially driven by increased consumer demand or successful marketing initiatives, positioning it as a formidable competitor in the Michigan concentrates market.
Notable Products
In April 2025, Island Zkittlez (Bulk) from Wojo Co maintained its top position in the Flower category with sales reaching 9,266. Donny Double Live Rosin (1g) climbed to the second spot in Concentrates, showing a significant rise from its previous absence in March. DooBee - Rainbow Pave 9 Infused Pre-Roll (1g) held steady at third place in the Pre-Roll category, consistent with its March ranking. Juiceman Live Rosin (1g) made its debut in fourth place within Concentrates, indicating strong market entry. Strawberry Guava Live Rosin (1g) remained in fifth place in the Concentrates category, consistent with its January ranking, suggesting stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
