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Oct-2025
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Overview
Market Insights Snapshot
Wojo Co has demonstrated a notable performance in the Michigan market, particularly in the Concentrates category. The brand consistently ranked within the top 10, with a slight dip in August 2025 to 7th position, before bouncing back to 4th place in both September and October 2025. This recovery in rankings aligns with a positive sales trend, as sales increased from $420,431 in August to $499,565 in October. This indicates a strong foothold and consumer preference for Wojo Co's Concentrates in the state, reflecting effective brand strategy and product appeal within this category.
In contrast, Wojo Co's performance in the Pre-Roll and Vapor Pens categories in Michigan presents a more challenging landscape. The Pre-Roll category saw the brand fall out of the top 30 in August and continue to decline in rank, reaching 38th position by October 2025. Similarly, the Vapor Pens category showed fluctuating rankings, with Wojo Co maintaining positions in the mid-30s throughout the period. Although there was a slight improvement in October, rising to 33rd place, the brand's position outside the top 30 in these categories suggests a need for strategic adjustments to enhance competitiveness and capture greater market share.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Wojo Co has demonstrated a resilient performance amidst fluctuating ranks and sales figures. Over the months from July to October 2025, Wojo Co maintained a relatively stable position, peaking at rank 4 in both September and October. This stability is notable given the dynamic shifts observed in competitors like Rkive Cannabis, which climbed from rank 4 in July to an impressive rank 2 in October, and Society C, which experienced a dramatic drop to rank 18 in September before recovering to rank 5 in October. Despite these fluctuations, Wojo Co's sales have shown a positive trend, particularly in October where they surpassed the $499,000 mark, indicating a robust market presence. Meanwhile, Cannalicious Labs consistently held a top position, although their sales dipped significantly in October. This competitive environment underscores Wojo Co's ability to maintain its market share and suggests potential for further growth as it continues to compete with established brands like 710 Labs, which also showed a stable ranking trajectory.
Notable Products
In October 2025, the top-performing product for Wojo Co was the Oishii Pre-Roll (1g) in the Pre-Roll category, securing the number 1 rank with sales reaching 1306 units. The Caribbean Breeze Live Rosin Disposable (0.5g) in the Vapor Pens category climbed to the 2nd position from 5th in September, showing a notable increase in sales to 1224 units. The Stingerz- Oishii Infused Pre-Roll 3-Pack (1.5g) also performed well, ranking 3rd, while Tropic Keys Pre-Roll (1g) held the 4th spot. Modified Punch Live Rosin Disposable (0.5g) remained consistent, maintaining its 5th position from the previous month. This period saw significant shifts, particularly in the Vapor Pens category, highlighting the dynamic consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
