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Jan-2026
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Overview
Market Insights Snapshot
Wojo Co has demonstrated notable performance in the Michigan concentrates category, maintaining a strong presence in the top rankings. Starting from October 2025, Wojo Co held the 4th position, climbed to 2nd in December, before settling back to 4th in January 2026. This consistency in ranking is complemented by a significant increase in sales from October to December, peaking at over $650,000 in December. In contrast, their performance in the pre-roll category has been less stable, with rankings fluctuating between 31st and 35th, suggesting room for improvement in this segment.
In the edibles category, Wojo Co's presence has been notably absent from the top 30 rankings for the last few months, only reappearing in January 2026 at the 81st position. This indicates a potential area for growth or re-evaluation of their strategy in this space. Meanwhile, their vapor pens category has seen a decline, dropping from 33rd in December 2025 to 42nd in January 2026, along with a decrease in sales. This downward trend in vapor pens could be a signal for Wojo Co to reassess their offerings or marketing strategies in Michigan. These insights highlight the brand's strengths and areas for potential growth across different product categories within the state.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Wojo Co has demonstrated a dynamic performance from October 2025 to January 2026. Starting at rank 4 in October, Wojo Co maintained its position in November before climbing to the 2nd spot in December, only to settle back at 4th in January. This fluctuation in rank is reflective of the competitive pressures from brands like Cannalicious Labs, which started strong at rank 2 in October but saw a decline to rank 6 by January, and Rkive Cannabis, which showed a notable rebound from rank 11 in December to 3rd in January. Meanwhile, Traphouse Cannabis Co. made a significant leap from rank 22 in November to 2nd in January, indicating a strong upward trajectory. Wojo Co's sales performance, peaking in December, suggests a robust market presence, but the brand faces stiff competition from these agile competitors, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In January 2026, the top-performing product for Wojo Co was Donny Double Live Rosin (1g) from the Concentrates category, securing the first rank with sales of 1040 units. Stingerz- Caribbean Breeze Infused Pre-Roll 3-Pack (1.5g) climbed to the second position, showing a notable improvement from its fourth rank in November 2025. Beach Wedding (3.5g) from the Flower category, which held the top spot in December 2025, slipped to third place. Mint Orbit Pre-Roll (1g) entered the rankings at fourth position, indicating a strong entry. Luchini Live Rosin (1g) rounded out the top five, marking its presence for the first time in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
