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Mar-2026
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Overview
Market Insights Snapshot
In the state of Michigan, Wojo Co has demonstrated a fluctuating performance across various product categories. Notably, within the Concentrates category, Wojo Co has maintained a strong presence, consistently ranking within the top six brands from December 2025 to March 2026. Although there was a dip in January, where the brand ranked sixth, it quickly rebounded to fourth place by February and settled at fifth in March. This resilience is reflected in their sales figures, which saw a notable recovery in March after a decrease in the earlier months. In contrast, Wojo Co's performance in the Edible category is less remarkable, as they did not rank within the top 30 brands beyond December 2025, indicating a potential area for growth or re-strategizing.
The Pre-Roll and Vapor Pens categories present a mixed picture for Wojo Co in Michigan. In Pre-Rolls, Wojo Co's ranking has been somewhat volatile, starting at 37th in December 2025 and fluctuating slightly to end at 40th by March 2026. This suggests a need for strategic adjustments to improve their standing in this competitive segment. Meanwhile, the Vapor Pens category shows a positive trajectory, with the brand improving its rank from 47th in January to 38th by March. This upward trend, along with the increase in sales from January to March, indicates a growing acceptance and possibly an expanding consumer base in this category. Such insights suggest that while Wojo Co faces challenges in certain areas, there are also opportunities for growth and consolidation in others.
Competitive Landscape
In the Michigan concentrates market, Wojo Co has experienced some fluctuations in its ranking over the past few months, indicating a competitive landscape. In December 2025, Wojo Co held a strong position at rank 3, but by January 2026, it had slipped to rank 6. This drop coincided with a decline in sales, suggesting increased competition. Notably, Rkive Cannabis surged from rank 14 in December 2025 to rank 3 in January 2026, maintaining a top 3 position through March 2026, which may have contributed to Wojo Co's dip. Meanwhile, 710 Labs also demonstrated a significant upward trend, climbing from rank 10 in December 2025 to rank 4 by March 2026, with a substantial increase in sales. Despite these challenges, Wojo Co managed to recover slightly, improving its rank to 5 by March 2026, indicating resilience and potential for growth amidst strong competition.
Notable Products
In March 2026, Banana Boat Live Rosin (1g) from Wojo Co emerged as the top-performing product, securing the first rank in the concentrates category with impressive sales of 1067 units. Oishii Live Rosin (1g) followed closely, climbing from rank 3 in February to rank 2 in March, reflecting a significant increase in popularity. Caribbean Breeze (Bulk) maintained a stable performance, ranking third in the flower category. Wojo Runtz Live Rosin Disposable (0.5g) entered the top five list, securing the fourth position in the vapor pens category. Jolly Rauncher Live Rosin (1g) rounded out the top five, indicating a strong preference for concentrates among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
