Data Snapshot: Oct 05, 2026
$500K+

Sep-2026

Sales

Decline

Trend

6-Month

195

Product Count

SKUs

$28.04

Avg Price

-25.4%

YoY Sales Change

-0.5%

YoY Price Change

Wojo Co

Where to Buy

Wojo Co is stocked at 302 licensed dispensaries across Michigan and Oklahoma, 301 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/13250.json?v=20261004
Wojo Co Sales

Market Insights Snapshot

Wojo Co Historical Sales by Category

Wojo Co concentrated its September 2026 mix in Concentrates at 53.54% share with a year-over-year decline of 3.28% and a month-over-month drop of 10.85%, while Vapor Pens held 25.14% share with year-over-year down 6.30% and month-over-month down 9.60%. Pre-Roll accounted for 17.11% share but fell 48.19% year-over-year and 29.96% month-over-month, and Flower slipped to 2.16% share with year-over-year down 88.58% and month-over-month down 59.48%. Smaller lines compressed further as Edible declined 61.73% month-over-month and Topical fell 68.74% month-over-month, while average price across the brand edged down 0.49% year-over-year. The pattern implies deliberate reliance on Concentrates and Vapor Pens to carry volume while intentionally deemphasizing Flower and Pre-Roll, concentrating the portfolio into fewer, higher-attachment categories to stabilize share under broad month-over-month pressure.

Within Concentrates, a rank of 6 in Michigan suggests mid-pack visibility despite category headwinds of 10.85% month-over-month decline and 3.28% year-over-year decline, while the brand’s overall sales fell 25.43% year-over-year in September 2026 and 17.34% over 24 months. Vapor Pens’ 25.14% share with a 9.60% month-over-month decline, paired with Pre-Roll’s 17.11% share contracting 29.96% month-over-month, signals tightening focus on formats with higher repeat rates and price resilience, as seen in Concentrates’ $34.49 average versus Pre-Roll at $17.00. The implication is a positioning pivot toward potency-led formats where a top-10 state-category rank can be defended, accepting shrinking breadth in Flower and accessory categories to preserve price architecture and defend slotting in Concentrates and Vapor Pens.

Sep-2026 Rank
Concentrates
Edible
Pre-Roll
Topical
Vapor Pens
6
⊝
74
⊝
47
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Concentrates
53.5%
$34.49
-3.3%
-10.8%
Vapor Pens
25.1%
$29.81
-6.3%
-9.6%
Pre-Roll
17.1%
$17.00
-48.2%
-30.0%
Flower
2.2%
$46.84
-88.6%
-59.5%
Edible
1.2%
$12.70
—
-61.7%
Topical
0.9%
$36.49
—
-68.7%
Wojo Co

Competitive Landscape

Wojo Co sits at rank #6 in MI Concentrates in September 2026, down 1 place year over year from #5, and unchanged from June 2026 at #6, while its peak was #2 in December 2024. In contrast, Rkive Cannabis climbed to #1 from #3 year over year with 130.9% sales growth, and Uniq Pressure vaulted to #3 from #96 with 2,216.9% growth, whereas Cannalicious Labs slipped to #4 from #2 alongside a 38.5% decline. The juxtaposition of Wojo Co’s 1-rank YoY slide and flat 3-month position at #6 against upward moves by competitors at #1 and #3 implies share is consolidating above Wojo Co and that the current trajectory points to entrenchment in the mid-tier unless mix or distribution changes redirect momentum.

Wojo Co market ranking for MI Concentrates

Wojo Co

Notable Products

Modified Punch Live Rosin Disposable (0.5g) posted the steepest movement in September 2026 with a -30.6% month-over-month slide while holding rank 6, as Brain Stain Live Rosin (1g) at rank 1 also declined -19.2% month over month. Within the top ten, seven SKUs are Concentrates and occupy ranks 1 through 5 and 7 to 8, whereas Vapor Pens appear only at ranks 6 and 8, indicating category concentration is reinforcing share at the top. Jolly Rauncher Live Rosin (1g) rose 23.7% month over month at rank 4 while Tangerine Limousine Live Hash Rosin (1g) gained 15.6% at the same rank 4 listing anomaly, and the dollar gap between rank 1 Brain Stain Live Rosin (1g) at $25,928 and the rising Jolly Rauncher Live Rosin (1g) suggests mix volatility within the Concentrates lineup. The pattern implies Wojo Co is skewing further toward a Concentrates-led portfolio, with Vapor Pens acting as a drag and intra-Concentrates shifts moving share toward faster-rising SKUs.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Brain Stain Live Rosin (1g)
Concentrates
>10
>10
>10
3
1
-19.2%
Oishii Live Rosin (1g)
Concentrates
>10
>10
>10
>10
2
—
Hybrid Original WSO (1g)
Concentrates
10
>10
6
>10
3
—
Jolly Rauncher Live Rosin (1g)
Concentrates
>10
>10
>10
10
4
+23.7%
Tangerine Limousine Live Hash Rosin (1g)
Concentrates
>10
>10
>10
8
4
+15.6%
Apple of My Eye Live Rosin (1g)
Concentrates
>10
>10
>10
>10
5
—
Modified Punch Live Rosin Disposable (0.5g)
Vapor Pens
6
>10
4
1
6
-30.6%
Donny Double Live Rosin (1g)
Concentrates
>10
>10
>10
>10
7
—
Honey Combz Live Rosin Disposable (0.5g)
Vapor Pens
>10
>10
>10
>10
8
—
Stuffed Grape Gelato Live Rosin (1g)
Concentrates
>10
>10
>10
>10
8
—
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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