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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Wojo Co is stocked at 297 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Grand Rapids, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Wojo Co’s mix concentrated further at the top: Concentrates held 45.97% share with a year-over-year change of -0.91% and a month-over-month change of -2.77%, while Vapor Pens rose to 27.54% share on +5.90% YoY and +26.70% MoM. Pre-Roll slid to 19.36% share with -38.05% YoY despite +9.61% MoM, and Flower remained a small 3.45% share after -78.05% YoY even with an +80.49% MoM bump. Smaller lines moved tactically—Topical at 2.67% share grew +57.31% MoM and Edible at 1.02% share dipped -0.18% MoM—while the brand’s average price fell -3.57% YoY to $25.84 and total brand sales declined -16.21% YoY. With Concentrates anchoring the portfolio and Vapor Pens accelerating, the pattern implies a pivot toward inhalable formats to stabilize revenue momentum while de-risking exposure to the steep Pre-Roll and Flower contractions.
The same month saw Wojo Co ranked 6 in Concentrates in Michigan, and that position—alongside a -2.77% MoM drop in Concentrates and a +26.70% MoM surge in Vapor Pens—signals room to trade up mix without over-reliance on a softening leader. The -38.05% YoY in Pre-Roll versus +5.90% YoY in Vapor Pens, coupled with a -78.05% YoY in Flower offset by +80.49% MoM, suggests short-term promotional or distribution pulses but a longer-term reallocation away from commoditized combustion. Given the brand’s -16.21% YoY sales and a -3.57% YoY price, the mix shift implies a strategy to lean on mid-to-premium inhalables to defend rank in Concentrates while using Vapor Pens growth to diversify volume and smooth price pressure.
Competitive Landscape
Wojo Co sits at rank #6 in MI Concentrates for October 2026, down 2 positions year over year from #4, and slipped 1 spot from #5 three months ago, while still lagging its peak at #2 in December 2024; by contrast, Rkive Cannabis climbed from #3 to #1 with 102.5% YoY sales growth and Uniq Pressure vaulted from #20 to #3 on 441.5% YoY growth, whereas Cannalicious Labs eased from #2 to #5 alongside a -35.1% YoY decline; this mix of rivals rising into the top three and a nearby peer retreating indicates Wojo Co’s two-step YoY rank erosion is more about being outpaced by surge brands than broad category contraction, implying a need to counter momentum shifts rather than structural demand loss.
Notable Products
Wojo Co priced well above comparable items in October 2026, with an average 44.3% premium versus similar products, and flagship items like Oishii Live Rosin Disposable (0.5g) also sat 28.9% higher than peers. Sales are therefore skewed toward higher-priced rosin and disposable formats, so most of its sales ride on premium-priced offerings.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
