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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Trail Blazin Productions concentrated 52.75% of sales in Flower and 42.93% in Pre-Roll, while Capsules held 3.01% and Vapor Pens 1.16%, indicating a two-category core. Flower declined faster year over year at -59.42% versus Pre-Roll at -41.38%, and month over month Flower fell -32.74% versus Pre-Roll at -29.02%, showing Pre-Roll’s relative outperformance despite contraction. Vapor Pens collapsed with -92.43% year-over-year and -80.46% month-over-month, shrinking its role, while Topical rose 79.62% month over month but remained only 0.16% share and carries no year-over-year baseline. With brand sales down 55.43% year over year and average price down 6.61%, the pattern implies a shift toward lower-priced, faster-turning pre-rolls as the stabilizer within an overall contracting mix.
The widening gap between Pre-Roll and Flower momentum—Pre-Roll outperforming Flower by 18.04 percentage points year over year and by 3.72 points month over month—suggests portfolio leverage in Pre-Roll is the primary hedge against further share erosion. The near exit-scale declines in Vapor Pens (-92.43% YoY; -80.46% MoM) limit cross-category trial pathways, while Topical’s 79.62% month-over-month uptick at 0.16% share lacks scale to influence brand trajectory. Given Washington concentration and Pre-Roll as the top category, the mix implies that May 2026 positioning depends on reinforcing Pre-Roll price-pack architecture while selectively stabilizing Flower to prevent over-reliance on a single category.
Competitive Landscape
Trail Blazin Productions sits at rank #107 in WA Pre-Roll for May 2026, down 24 positions from #83 year over year and 11 positions from #96 three months ago, while still far from its peak at #53 in June 2024; this places it well behind Ooowee, which climbed from #2 to #1 with 55.18% year-over-year sales growth, and behind Phat Panda, which slipped from #1 to #2 as its sales fell 3.68% year over year. With Mama J's holding #3 alongside 37.94% growth and Stingers inching up from #6 to #5 with 0.76% growth, the widening gap suggests Trail Blazin Productions’ deteriorating rank trajectory implies erosion of shelf presence and fewer turns in key accounts unless mix or pricing strategy changes.
Notable Products
Amnesia Pre-Roll 2-Pack (1.2g) posted the steepest decline in May 2026 at -38.38% and slid to rank 2, while Northern Lights #5 Preroll 2-Pack (1.2g) rose 45.31% to seize rank 1 and a $1,395 sales mark, indicating a swap at the top rather than category expansion. Across the top ten, seven SKUs are Pre-Rolls, and within that set Purple Urkle Pre-Roll 2-Pack (1.2g) advanced 20.63% at rank 3 as 9 Pound Hammer Pre-Roll 2-Pack (1.2g) fell -21.51% to rank 6, pointing to internal reallocation toward a few winners. Flower undercut momentum with 9# Hammer (3.5g) down -40.42% at rank 5 while Harlequin (3.5g) held rank 9, suggesting the portfolio is leaning further into Pre-Rolls as Flower volatility rises. The pattern implies Trail Blazin Productions is consolidating around a narrower Pre-Roll core while trimming exposure to inconsistent Flower SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
