Market Insights Snapshot
In Washington, Trail Blazin Productions has shown considerable strength in the Capsules category, consistently ranking in the top 10 over the past four months. The brand climbed from the 7th position in July to the 5th in August, showing a positive trend. However, it slightly dropped to the 6th spot in September and maintained the same rank in October. This performance is reflected in the brand's sales which showed a significant increase from July to September, though there was a slight decline in October.
On the other hand, Trail Blazin Productions' performance in the Flower category has been less impressive, with rankings well outside the top 20. Starting at 86th in July, the brand has made incremental improvements each month, reaching 68th by October. In the Pre-Roll category, the brand has maintained a more stable position, hovering around the 40th spot. Interestingly, the brand did not rank in the Topical category for the first three months, but made an entrance in October at the 21st position. This sudden movement could indicate a new strategic focus for the brand or a growing interest in this category from consumers.
In the Flower category within the Washington state market, Trail Blazin Productions has been experiencing a steady rise in rank from July to October 2023, moving from 86th to 68th place. This upward trend indicates a positive growth in terms of market position. However, when compared with competitors, the brand's performance varies. For instance, The Happy Cannabis has consistently held a higher rank, while Seattle's Private Reserve has seen a significant drop in rank. On the other hand, Cookies has been fluctuating in rank, but generally holds a position above Trail Blazin Productions. Lastly, Passion Flower Cannabis has been closely competing with Trail Blazin Productions, with both brands showing similar trends in rank and sales. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In October 2023, Trail Blazin Productions' top-selling product was the 'Amnesia Pre-Roll 2-Pack (1.2g)', maintaining its position from the previous three months with a sales figure of 1209 units. The 'Dutch Grapefruit Pre-Roll 2-Pack (1.2g)' climbed to second place from the third spot in September, with a notable increase in sales. A new entrant, the 'Dutch #47 Pre-Roll 2-Pack (1.2g)', made a strong debut at third place. The 'Amnesia (3.5g)' flower product maintained its fourth position, while 'Purple Urkle Pre-Roll 2-Pack (1.2g)' dropped two positions to close the month at the fifth spot. These shifts in rankings indicate a dynamic and competitive market for Trail Blazin Productions' products.