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Jun-2024
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Overview
Market Insights Snapshot
Trail Blazin Productions has shown notable performance across various categories in Washington. In the Flower category, the brand was not in the top 30 in March 2024 but made significant strides, moving up to rank 96 in April and further improving to rank 73 by June. This upward trend in rankings is accompanied by a steady increase in sales, indicating a growing market presence and consumer preference for their Flower products. The rise in ranking and sales volume suggests that Trail Blazin Productions is effectively capturing market share in this category.
The Pre-Roll category has also seen substantial progress for Trail Blazin Productions in Washington. Starting from rank 63 in March 2024, the brand has consistently improved its position, reaching rank 43 by June. This consistent upward movement is a positive indicator of the brand's strengthening foothold in the Pre-Roll market. The sales figures for this category have shown a corresponding increase, reflecting the brand's successful market strategies and growing consumer base. The absence of a top 30 ranking in the Flower category for March highlights the impressive nature of their subsequent rise, while the consistent improvement in Pre-Roll rankings underscores their overall growth trajectory.
Competitive Landscape
In the competitive landscape of the Washington state flower category, Trail Blazin Productions has shown a notable upward trend in rankings over the past few months. Despite not being in the top 20 in March 2024, Trail Blazin Productions climbed to 96th in April, 94th in May, and 73rd in June, indicating a positive trajectory in market presence and consumer preference. This improvement is significant when compared to competitors like The Happy Cannabis, which has seen a more stable but less dramatic movement from 77th to 74th, and Equinox Gardens, which improved from 96th to 70th over the same period. Another competitor, Dab'Ums, entered the rankings in May at 98th and moved up to 85th by June. Meanwhile, Regulator experienced a decline from 53rd in March to 68th in June. Trail Blazin Productions' consistent rise in rank and sales suggests a growing market share and increasing consumer loyalty, positioning it as a formidable player in the Washington flower market.
Notable Products
In June 2024, Trail Blazin Productions' top-performing product was Amnesia Pre-Roll 2-Pack (1.2g), maintaining its first-place ranking for four consecutive months with sales of 716 units. Dutch #47 Pre-Roll 2-Pack (1.2g) climbed to the second position from third in May, demonstrating significant growth in sales. 9# Hammer (3.5g) held steady at the third spot, consistent with its previous ranking. Northern Lights Pre-Roll 2-Pack (1.2g) moved up to fourth place, showing a gradual but steady improvement in rankings. Purple Urkle Pre-Roll 2-Pack (1.2g) dropped to fifth place, indicating a decline in popularity compared to earlier months.
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