Market Insights Snapshot
In the Washington market, Bodega Buds has seen remarkable improvement in the 'Concentrates' category, moving up from rank 34 in June 2023 to rank 20 in September 2023. This is a significant jump, indicating a growing popularity for the brand in this category. However, it's worth noting that the brand was not among the top 20 in July and August, which suggests a fluctuation in their market performance. On another note, Bodega Buds' performance in the 'Vapor Pens' category also showed a positive trend, with the brand climbing up the ranks from 99 in June to 56 in September.
Contrarily, the brand's performance in the 'Flower' category showed a downward trend in Washington. Despite a temporary improvement in June, where it ranked 36, the brand slipped to rank 49 by September. This indicates a possible decrease in consumer preference for Bodega Buds in this category. In the 'Pre-Roll' category, Bodega Buds managed to improve its ranking from 92 in June to 67 in September, which is a commendable rise. However, it's important to note that the brand did not make it to the top 20 in any of these months, indicating room for improvement.
In the Flower category within the state of Washington, Bodega Buds has experienced a slight fluctuation in its ranking over the past few months. In comparison to its competitors, Bodega Buds has maintained a relatively stable position, with ranks consistently within the top 50. However, it's worth noting that Mama J's had a significant drop in rank from 13th to 55th between July and September 2023, indicating a decrease in sales. On the other hand, The Happy Cannabis has seen a positive trend, improving its rank from 80th to 36th within the same period. Harmony Farms and Passion Flower Cannabis have remained relatively stable, with minor changes in their ranks. These shifts in the competitive landscape could potentially impact Bodega Buds' market position and sales in the future.
In September 2023, Bodega Buds' top-performing product was the Cereal Milk Pre-Roll (1g) with a significant sales figure of 4474 units, maintaining its number one rank from the previous two months. The Sour Cough Pre-Roll (1g) emerged as the second highest selling product, an impressive feat considering it wasn't in the top five in the previous months. The Wedding Cake Wax (1g) from the concentrates category climbed the ranks to secure the third position, showing a consistent improvement over the past three months. The fourth spot was claimed by the Elmer's Glue #7 Pre-Roll (1g), which also held the same rank in June. Lastly, the True OG Pre-Roll (1g) dropped to the fifth position despite maintaining the second rank in both July and August.