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Jun-2024
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Overview
Market Insights Snapshot
Bodega Buds has shown varied performance across different product categories in Washington. In the Concentrates category, the brand experienced a decline in ranking from 14th in March 2024 to 20th in June 2024, reflecting a downward trend in their market position. Flower sales have been relatively stable, with a slight drop from 16th to 18th over the same period. This stability in the Flower category suggests a consistent consumer base, even though there is a minor decline in ranking. The Pre-Roll category, however, has seen an improvement, moving from 79th in March to 62nd in June, indicating a growing interest or improved product offerings in this segment.
In contrast, the Vapor Pens category has shown a significant drop in performance, with Bodega Buds falling from 77th in March to 95th in June. This steep decline suggests a potential issue with either product quality or market competition. Notably, Bodega Buds did not make it into the top 30 brands in any category in Washington for the months reviewed, except for Concentrates and Flower. This absence from higher rankings in other categories could be seen as a point of concern for the brand's overall market presence. Despite these challenges, the positive movement in the Pre-Roll category offers a glimmer of hope for future performance improvements.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bodega Buds has experienced a slight decline in rank over the past few months, moving from 16th place in March 2024 to 18th place by June 2024. This downward trend in rank is accompanied by a decrease in sales, from $371,049 in March to $332,808 in June. In comparison, Forbidden Farms saw a more volatile performance, peaking at 7th place in April before dropping to 16th place by June, indicating potential instability. Meanwhile, Legendary Laboratories, Llc maintained a relatively stable position, hovering around the 17th and 18th ranks, but with a slight upward trend in sales, reaching $348,416 in June. Blue Roots Cannabis and Hemp Kings have shown more consistent performance, with Blue Roots Cannabis entering the top 20 in June and Hemp Kings making a steady climb to 19th place. These dynamics suggest that while Bodega Buds remains a competitive player, it may need to address the factors contributing to its declining rank and sales to regain its footing in the market.
Notable Products
In June 2024, the top-performing product from Bodega Buds was Dolato Pre-Roll (1g), achieving the number one rank with sales of 2698 units. Following closely was Animal Face Pre-Roll (1g), which moved up to the second position from its previous fourth-place rank in April. Cereal Milk Pre-Roll (1g) maintained a consistent performance, securing the third rank in June, slightly down from its second-place ranking in May. Cake Batter Pre-Roll (1g) entered the rankings at fourth place with notable sales figures. Sour Diesel Wax (1g) dropped from the top position in May to fifth place in June, indicating a shift in consumer preference towards pre-rolls.
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