Dec-2024
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Overview
Market Insights Snapshot
In the state of Washington, Bodega Buds has shown notable performance in the Concentrates category, where they maintained a steady position, improving from 18th place in September and October to 14th in November, before settling at 15th in December. This upward trend is indicative of their growing popularity and market presence in this category, which is further supported by a consistent increase in sales over the months. In the Flower category, their ranking saw a slight dip from 15th in September to 19th in October, but they managed to regain stability by November and December, holding onto the 18th spot. This suggests a resilient performance in a competitive market, although the fluctuations hint at potential challenges in maintaining a top-tier position.
Conversely, Bodega Buds faced challenges in the Pre-Roll and Vapor Pens categories in Washington. While their Pre-Roll ranking improved significantly from 66th in September to 52nd in December, indicating a positive reception and potential growth opportunities, their Vapor Pens category performance was less consistent. They appeared in the rankings in September and November, positioned at 93rd and 94th, respectively, but were absent from the top 30 in October and December. This inconsistency highlights an area for potential improvement and a need for strategic adjustments to enhance their market presence in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bodega Buds has shown a consistent presence, maintaining a rank within the top 20 from September to December 2024. Despite a slight dip in October, where its rank fell to 19th, Bodega Buds rebounded to 18th place by December. This stability in ranking is notable when compared to competitors such as Ooowee, which experienced a more volatile ranking, dropping from 12th in October to 20th in December. Meanwhile, SKÖRD demonstrated a strong upward trajectory, climbing from 25th in October to 16th in December, indicating a significant increase in sales momentum. Sweetwater Farms also showed improvement, moving from 23rd in October to 17th by December. These shifts suggest that while Bodega Buds maintains a steady position, there is increasing competition from brands like SKÖRD, which could impact Bodega Buds' market share if the trend continues.
Notable Products
In December 2024, the top-performing product for Bodega Buds was the Cereal Milk Pre-Roll (1g), which climbed to the number one rank with sales reaching 3,170 units. Following closely was the Animal Face Pre-Roll (1g), which held the second position, demonstrating consistent performance over the months. The Cake Batter Pre-Roll (1g) made a notable entry at third place, with impressive sales of 2,987 units. Sour Cough Pre-Roll (1g) experienced a drop to fourth place from its previous top positions in earlier months. Dolato Pre-Roll (1g) entered the rankings at fifth place, showing a resurgence in sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.