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Aug-2024
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Overview
Market Insights Snapshot
Buddy Boy Farms has shown notable performance fluctuations in the Washington market, particularly in the Flower category. From May to August 2024, the brand's ranking improved significantly from 36th to 19th before slightly dropping to 25th. This trend suggests that Buddy Boy Farms is gaining traction in the Flower category, despite the minor dip in August. Notably, their sales figures reflect this upward movement, with a peak in July 2024. Such performance indicates a growing consumer preference for Buddy Boy Farms' Flower products in Washington, although they have not yet broken into the top 10 brands in this category.
In contrast, Buddy Boy Farms' performance in the Pre-Roll category in Washington has been less impressive. The brand did not rank within the top 30 brands from May to August 2024, with rankings hovering around the mid-70s and eventually falling to 82nd in August. This lack of top-tier presence highlights a challenging market for Buddy Boy Farms' Pre-Roll products. The sales numbers for Pre-Rolls also indicate a downward trend, suggesting that the brand may need to rethink its strategy in this category to gain a stronger foothold in Washington.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Buddy Boy Farms has shown notable fluctuations in its rank and sales over the past few months. Starting from a rank of 36 in May 2024, Buddy Boy Farms improved to 19 by July 2024 before slightly dropping to 25 in August 2024. This indicates a competitive yet volatile market position. Comparatively, Western Cultured experienced a more erratic performance, ranking as low as 46 in June but climbing to 23 by August. Harmony Farms maintained a relatively stable position, hovering around the mid-20s, while Sweetwater Farms and Bacon Buds both showed a consistent upward trend, with Sweetwater Farms improving from 50 in May to 27 in August and Bacon Buds from 41 to 26 in the same period. These dynamics suggest that while Buddy Boy Farms is a strong contender, it faces stiff competition from brands that are either stabilizing or improving their market positions, which could impact its future sales and ranking.
Notable Products
In August 2024, the top-performing product from Buddy Boy Farms was Gorilla Glue #4 (4g) in the Flower category, maintaining its first-place ranking with sales of 2,456 units. Maui Wowie (4g), also in the Flower category, held steady in second place with notable sales of 1,159 units. Presidential Kush (4 Grams) re-entered the rankings at third place, showing a recovery from previous months with 744 units sold. Blue Dream (4g) remained consistent in fourth place, replicating its July sales figure of 731 units. A new entry, Blue Dream Shake (28g), debuted at fifth place, indicating a promising start with 590 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
