May-2026
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Market Insights Snapshot
In May 2026, Buddy Boy Farms concentrated its mix heavily into Concentrates at 74.38% share with 711.71% year-over-year growth and 16.50% month-over-month growth, while Flower fell to 18.53% share with -66.35% year-over-year and -7.86% month-over-month. Pre-Roll contracted to 6.86% share with -72.70% year-over-year and -39.15% month-over-month, and Vapor Pens sat at 0.23% share with -96.51% year-over-year and a modest 0.88% month-over-month uptick. Despite a 4.14% brand-level year-over-year sales increase and an 11.90% average price lift, the 24‑month sales decline of -26.78% indicates the current surge in Concentrates is compensating for steep pullbacks elsewhere. The pattern implies a deliberate pivot toward Concentrates as the primary volume engine in Washington, accepting attrition in Flower and Pre-Roll to stabilize total sales.
This reweighting lifts Buddy Boy Farms to rank 9 in Concentrates within Washington, suggesting a defensible niche anchored by lower average price in Concentrates at $11.02 versus $16.65 in Flower and $23.90 in Vapor Pens, alongside a brand-wide average price of $11.27. With Concentrates share up to 74.38% and Flower plus Pre-Roll combining to just 25.39%, exposure risk concentrates in one category even as month-over-month softness in Flower (-7.86%) and Pre-Roll (-39.15%) frees capacity to chase a faster-growing pocket. The implication is that sustaining rank 9 requires reinforcing the Concentrates advantage while selectively rebuilding Flower mix to hedge against volatility, using the current 16.50% month-over-month momentum in Concentrates to fund cautious diversification.
Competitive Landscape
Buddy Boy Farms is ranked #9 in WA Concentrates in May 2026, up 75 positions from #84 year over year, and 2 spots higher than #11 in February 2026; this new #9 also marks a peak rank for May 2026. In contrast, Ooowee held #1 both year over year and in May 2026 while posting a -8.39% sales change, and Constellation Cannabis moved from #8 to #3 alongside a 49.59% sales increase, indicating Buddy Boy Farms’ ascent came amid mixed top-tier momentum. With Dabstract improving from #6 to #4 on 22.13% sales growth and Oleum Extracts (Oleum Labs) sliding from #4 to #5 on a -4.46% change, Buddy Boy Farms’ move from #11 to #9 over three months and #84 to #9 year over year implies penetration gains are outpacing several incumbents but will require sustained share capture to break into the top 5.

Notable Products
Tally Man Hash Rosin (1g) posted the standout move in May 2026 with a +95.4% month-over-month surge, jumping into rank 4, while GMO Hash Rosin (1g) fell -60.7% to rank 9. Rainbow Guava #5 Hash Rosin (1g) led the board at rank 1 with +32.1% MoM, as Swampwater Fumez Hash Rosin (1g) slipped -19.6% to rank 8. With all top ten positions concentrated in Concentrates and two SKUs exceeding +60% MoM, the mix implies a pivot toward high-velocity rosin varieties and pruning of underperforming strain bets.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







