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Jun-2026
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Market Insights Snapshot
In June 2026, FloraCal Farms shifted toward Edible and away from Flower: Edible captured 34.47% share with a 22.96% month-over-month lift despite a 23.99% year-over-year decline, while Flower fell to 33.37% share with an 11.91% MoM drop and a 73.92% YoY contraction. Concentrates held 20.73% share with a 29.48% YoY increase but a 30.76% MoM pullback, and Vapor Pens at 11.42% share declined 23.56% MoM and 38.03% YoY. Average price fell 8.81% YoY to $28.27 even as Flower’s average price sat higher at $34.73, indicating mix and pricing pressure; the pattern implies near-term revenue stability depends on maintaining Edible’s MoM momentum while limiting further Flower share erosion.
The mix rotation toward Edible and the YoY growth in Concentrates alongside a lower overall average price point suggests the brand is competing more on accessible formats and price tiers rather than premium Flower positioning. With Flower ranked 49th in Illinois and its category down 73.92% YoY versus Edible’s 23.99% YoY decline, the relative underperformance in core inhalables points to a need for assortment and pricing recalibration; the implication is that gaining share will likely come from leaning into Edible breadth while selectively rebuilding Flower velocity where price elasticity is favorable.
Competitive Landscape
FloraCal Farms sits at rank #49 in Illinois Flower for June 2026, down 14 positions year over year from #35, and 7 positions lower than March 2026 when it was #42; against this backdrop, High Supply / Supply held #1 both year over year and in June 2026 while posting a 32.1% sales increase, and RYTHM stayed at #2 year over year with a 5.2% sales decline, indicating FloraCal’s downward rank movement is driven less by across-the-board headwinds and more by selective competitor gains; compared with its peak at #21 in July 2024, the current #49 position represents a 28-rank slide while Good Green improved from #4 to #3 with 30.9% growth and &Shine advanced from #10 to #5 with 28.5% growth, implying FloraCal Farms must counter momentum concentrates at the top to avoid continued share erosion.
Notable Products
Strawberry Jam Live Rosin Gummies 10-Pack (100mg) surged 181% month over month to enter the top ten at rank 6, while Wild Berry Live Rosin Gummies 10-Pack (100mg) fell 11% to rank 2 from a stronger prior position. Pink Lemonade Live Rosin Gummies 10-Pack (100mg) rose 27% to hold rank 1, and Morning Dew (3.5g) gained 15% to rank 4. With three Live Rosin Gummies in the top six and Flower holding ranks 4–8 with mixed momentum including a 29% decline for Purple Plague (3.5g), the mix implies FloraCal Farms is tilting demand toward edibles as a faster-growth anchor while Flower stability varies by strain.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
