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Dec-2025
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Overview
Market Insights Snapshot
FloraCal Farms has shown notable performance in the state of Illinois, particularly in the Concentrates category, where it improved its ranking from 19th in September 2025 to 15th by December 2025. This upward trend suggests a strengthening position and possibly an increase in consumer preference or effective market strategies. In contrast, their presence in the Vapor Pens category has been less prominent, with rankings consistently outside the top 50, peaking at 55th in December. This indicates potential challenges in the Vapor Pens market segment or stronger competition in this category.
In Massachusetts, FloraCal Farms has maintained a stable presence in the Edible category, holding a steady rank around the mid-30s throughout the last quarter of 2025. Although not breaking into the top 30, this consistency suggests a loyal customer base or steady demand. However, the absence of FloraCal Farms from the top 30 in other categories in Massachusetts might hint at either a strategic focus on edibles or competitive pressures in other segments. The brand's performance across these states highlights both opportunities for growth and areas needing strategic attention.
Competitive Landscape
In the competitive landscape of the Illinois flower category, FloraCal Farms has shown a positive trajectory in recent months. Despite not being in the top 20 brands from September to December 2025, FloraCal Farms improved its rank from 38th in September to 33rd by December. This upward movement is indicative of a strong growth trend, as evidenced by a significant increase in sales during this period. In contrast, competitors like Seed & Strain Cannabis Co. maintained a steady position at 30th, while Lula's fluctuated slightly but remained ahead of FloraCal Farms in rank. Meanwhile, Legends experienced some volatility, ending December just one rank above FloraCal Farms. The data suggests that while FloraCal Farms is not yet a top contender, its recent sales momentum positions it well for further advancement in the competitive Illinois market.
Notable Products
In December 2025, Pink Lemonade Live Rosin Gummies 10-Pack (100mg) maintained its lead as the top-performing product for FloraCal Farms, with sales reaching 4358 units. Kush Mints (3.5g) secured the second position, showing a consistent rise in sales from previous months, reaching 4086 units. Wild Berry Live Rosin Gummies 10-Pack (100mg) held steady at third place, while Tropical Punch Live Rosin Gummies 10-Pack (100mg) remained in fourth position, both showing slight fluctuations in rankings over the months. Purple Plague (3.5g), a newer entry, retained its fifth position since its introduction in November. The rankings indicate a strong preference for edible products, with a notable performance by Pink Lemonade Gummies across the last few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
