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Jul-2025
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Overview
Market Insights Snapshot
FloraCal Farms has shown varied performance across different states and categories over recent months. In California, the brand's presence in the Flower category was notably absent from the top 30 rankings for both April and beyond, indicating a challenging market position in this category. In contrast, their performance in Illinois has been more dynamic, particularly in the Concentrates category, where they improved their ranking from 18th in May to 11th in July, suggesting a strengthening foothold in this segment. The Flower category in Illinois also saw some positive movement, bouncing back from a dip in May to reclaim a spot within the top 30 by July.
In other states, FloraCal Farms has experienced different levels of success. For instance, in Illinois, the Edible category has seen a relatively stable performance, with rankings hovering in the low 20s throughout the observed period. However, their Vapor Pens category in Illinois has not fared as well, with a consistent decline in rankings, dropping out of the top 30 by July, which could indicate a need for strategic adjustments in this segment. Meanwhile, in Massachusetts, FloraCal Farms maintained a position just outside the top 30 in the Edible category, showing a slight improvement in July. This varied performance across states and categories highlights the brand's need to tailor its strategies to specific market conditions and consumer preferences.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, FloraCal Farms has experienced fluctuations in its ranking, indicating a dynamic market presence. As of July 2025, FloraCal Farms improved its position to rank 30th, up from 34th in June, showcasing a positive trend in market performance. However, it remains behind competitors like nuEra, which consistently maintained a higher rank, peaking at 25th in May 2025. Meanwhile, Galaxy and In House have shown relatively stable rankings, often competing closely with FloraCal Farms. Notably, Interstate 420 experienced a drop in rank from 25th in April to 29th in July, indicating potential market challenges. These shifts highlight the competitive pressures FloraCal Farms faces, emphasizing the need for strategic adjustments to enhance its market share and rank in the Illinois Flower category.
Notable Products
In July 2025, FloraCal Farms' top-performing product was the Pink Lemonade Live Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its consistent first-place rank since April 2025, with sales of 6,724 units. Following closely, Wild Berry Live Rosin Gummies 10-Pack (100mg) also retained its second-place position with steady performance over the months. Purple Plague (3.5g) in the Flower category improved its rank to third place, up from fourth in June 2025, demonstrating a slight recovery in sales. Tropical Punch Live Rosin Gummies 10-Pack (100mg) held the fourth rank, experiencing a notable dip in sales compared to previous months. Morning Dew (3.5g) consistently ranked fifth since May 2025, showing gradual sales growth each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
