.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Illinois, FloraCal Farms has shown a consistent presence across multiple cannabis categories, though with varying degrees of success. Notably, their Flower category maintained a strong position within the top 20 rankings from December 2023 to March 2024, despite a slight decline in rank and sales over the period. This indicates a solid foothold in the Flower category, which is often seen as a core product for cannabis brands. However, the Vapor Pens category tells a different story, with rankings slipping from 33rd in December 2023 to 37th by March 2024, coupled with a significant drop in sales. This downward trend in the Vapor Pens category could be a point of concern, signaling either increased competition or shifting consumer preferences within the Illinois market.
Contrastingly, in Massachusetts and Michigan, FloraCal Farms' performance paints a mixed picture. In Massachusetts, the brand struggled significantly in the Edible and Vapor Pens categories, with rankings in the latter plummeting to 96th by March 2024, a clear indicator of the brand's challenges in capturing the market in these segments. The absence of a ranking for the Flower category in March 2024 further underscores potential distribution or popularity issues within the state. Meanwhile, in Michigan, the brand's presence in the Concentrates category showed some resilience, with a slight improvement in rankings from February to March 2024. However, the introduction of the brand into the Pre-Roll category in March 2024, with a ranking of 83, suggests a tentative expansion effort that has yet to gain significant traction among consumers. This mixed performance across categories and states highlights the brand's ongoing challenges and opportunities for growth within the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category within the Illinois market, FloraCal Farms has experienced a gradual decline in rank from December 2023 to March 2024, moving from 11th to 16th position. This trend is indicative of challenges in maintaining its market share against competitors such as Interstate 420, which has consistently ranked higher and shown a more stable performance, moving from 9th to 14th rank in the same period. Notably, Grassroots and Daze Off have also shown significant resilience and competitive strength, with Grassroots notably improving its rank from 21st to 17th and Daze Off maintaining a steady position around the 15th rank. Meanwhile, UpNorth Humboldt has seen a positive trajectory, moving from not being in the top 20 in December to 18th by March 2024, highlighting its growing presence in the market. These dynamics underscore the competitive pressures FloraCal Farms faces, with shifts in consumer preferences and the strategic maneuvers of its competitors influencing its market position and sales performance.
Notable Products
In March 2024, FloraCal Farms saw Tropicana Cherry Pre-Roll (1g) leading their sales with a notable figure of 9466 units, marking its debut in the rankings. Following closely, Moonshine Kush Pre-Roll (1g) climbed from the 5th position in February to the 2nd in March, demonstrating a significant interest in their Pre-Roll category. The flower category also showed strong performance, with Purple Plague (3.5g) maintaining a top 3 presence over the past four months, landing at 3rd place in March. Morning Dew (3.5g) and Kush Mints (3.5g) rounded out the top 5, with Morning Dew moving down two spots from February to 4th and Kush Mints re-entering the rankings at 5th. This shift highlights a dynamic consumer preference, with notable sales figures driving the rankings in a competitive market.
Top Selling Cannabis Brands
