FloraCal Farms

FloraCal Farms has shown varied performance across different states and categories, highlighting both strengths and areas for improvement. In California, the brand's presence in the Flower category has been inconsistent, failing to break into the top 30 rankings for the months of March and May 2024 and only reaching 90th and 96th in April and June 2024, respectively. This indicates a potential struggle to compete in a highly saturated market. Conversely, in the Flower category in Illinois, FloraCal Farms has shown a steady upward trend, moving from 20th in March to 16th in June 2024, suggesting strong market penetration and growing consumer acceptance.

In the Concentrates category in Illinois, FloraCal Farms has maintained a relatively stable position, ranking between 15th and 21st over the four-month period. However, their performance in the Pre-Roll category has seen a significant drop, falling from 17th in March to 28th in June, which could be a cause for concern. Additionally, the brand's performance in Massachusetts Edibles category shows a promising upward trend, breaking into the top 30 in April and maintaining a stable position since then. Meanwhile, the Vapor Pens category in Illinois has seen minimal movement, with FloraCal Farms not breaking into the top 30, indicating a need for strategic adjustments. In Michigan, the brand's presence in the Concentrates category was notable only in March, ranking 76th, but has since disappeared from the top 30, suggesting a lack of sustained impact in that market.