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Nov-2025
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Overview
Market Insights Snapshot
FloraCal Farms has shown varied performance across different categories and states. In Illinois, their presence in the Concentrates category has seen a slight decline, moving from a rank of 13 in August 2025 to 17 by November 2025. This movement indicates a need for strategic adjustments to regain their earlier standing. On the other hand, in the Edible category, FloraCal Farms has maintained a relatively stable presence, though slightly slipping from 27th to 28th position over the same period. It's worth noting that they were not in the top 30 for Flower in August 2025, but managed to improve their rank to 35 by November, which suggests positive momentum in that category. However, their performance in Vapor Pens remains outside the top 30, highlighting an area that could benefit from focused efforts.
In Massachusetts, FloraCal Farms has been consistent in the Edible category, showing a gradual improvement in their ranking from 36 in August to 34 by November 2025. This trend could reflect effective strategies or growing consumer preference for their products in this category. Despite the lack of top 30 rankings in other categories in Massachusetts, the steady climb in Edibles offers a promising outlook for FloraCal Farms. As they continue to refine their product offerings and marketing approaches, further upward movement in rankings could be anticipated, especially if they leverage insights from their performance in Illinois to inform their strategy in Massachusetts.
Competitive Landscape
In the competitive landscape of the Illinois flower category, FloraCal Farms has experienced notable fluctuations in its ranking and sales performance from August to November 2025. FloraCal Farms started at rank 32 in August, dropped to 38 in September and October, before slightly improving to 35 in November. This indicates a challenging market environment where competitors like Khalifa Kush and Interstate 420 have shown varying trends. Khalifa Kush maintained a relatively stable position, improving from rank 38 in August to 34 in November, while Interstate 420 saw a decline from rank 25 in August to 33 in November, suggesting potential market share opportunities for FloraCal Farms. Despite these challenges, FloraCal Farms' sales in November were higher than in October, indicating a positive sales trajectory as the year-end approached. Meanwhile, Cookies and Legends have also been active players, with Legends showing a consistent presence around the mid-30s rank, highlighting the competitive pressure within the market.
Notable Products
In November 2025, Pink Lemonade Live Rosin Gummies 10-Pack (100mg) topped the sales chart for FloraCal Farms, reclaiming the number one position after briefly dropping to the second spot in October, with sales figures reaching 4502. Following closely, Kush Mints (3.5g) rose impressively to the second rank from fourth in the previous two months, registering a significant sales increase. Wild Berry Live Rosin Gummies 10-Pack (100mg), which had been leading in September and October, slipped to third place. Despite maintaining a consistent presence in the top four, Tropical Punch Live Rosin Gummies 10-Pack (100mg) held steady at fourth place. Purple Plague (3.5g) appeared for the first time in the rankings, debuting at fifth place, indicating a promising new entry in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
