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Aug-2024
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Overview
Market Insights Snapshot
FloraCal Farms has shown varied performance across different states and categories in recent months. In California, the brand was notably absent from the top 30 rankings in the Flower category from May to August 2024, which could be a concern given the competitive nature of the market. On the other hand, in Illinois, FloraCal Farms demonstrated strong upward movement in the Concentrates category, climbing from rank 21 in May to rank 15 by August. This positive trend indicates growing consumer preference and market penetration in Illinois for their concentrates. However, their performance in the Vapor Pens category in Illinois was less impressive, as they failed to break into the top 30 consistently, suggesting potential areas for improvement.
In Massachusetts, FloraCal Farms saw a mixed bag of results. The brand improved its standing in the Concentrates category, rising from being unranked in June to rank 14 in August, which is a noteworthy achievement. Conversely, their performance in the Edible category declined, falling from rank 30 in May to rank 39 by August, indicating a need to reassess their strategy in this segment. Meanwhile, in Michigan, FloraCal Farms did not make it into the top 30 rankings for any category, which could signal either a nascent market presence or challenges in gaining traction. Overall, while FloraCal Farms has seen some successes, there are clear opportunities for growth and optimization in certain states and categories.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, FloraCal Farms has shown a notable upward trend in its ranking over the past few months. Starting at rank 19 in May 2024, FloraCal Farms climbed to rank 18 in June, and further improved to rank 13 in July, before slightly dropping to rank 14 in August. This positive movement indicates a strengthening market presence, especially when compared to competitors like UpNorth Humboldt, which fluctuated between ranks 16 and 20 during the same period, and Tales & Travels, which saw a significant drop from rank 12 in June to rank 18 in July. Meanwhile, Bedford Grow maintained a steady position around rank 12, and The Essence showed minor fluctuations but remained relatively stable. FloraCal Farms' ability to improve its rank amidst such competition suggests effective marketing strategies and growing consumer preference, positioning it well for continued success in the Illinois Flower market.
Notable Products
In August 2024, the top-performing product for FloraCal Farms was the Pink Lemonade Live Rosin Gummies 10-Pack (100mg), maintaining its first-place ranking from May and recovering from second place in June and July with sales of 6198. The second-best product was Purple Plague (3.5g), which saw a significant rise from fifth place in July to second place in August, with consistent improvement in sales figures. Morning Dew (3.5g) dropped to third place after leading in June and July, indicating a notable shift in consumer preference. Tropical Punch Live Rosin Gummies 10-Pack (100mg) re-entered the rankings at fourth place after being unranked in July, showing a resurgence in popularity. Wild Berry Live Rosin Gummies 10-Pack (100mg) held steady in fifth place, consistent with its position in previous months, though with a slight decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
