.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
FloraCal Farms is stocked at 327 licensed dispensaries across Illinois, Pennsylvania, and 4 other states, 136 of them in Illinois, with the deepest coverage in Chicago, Normal, Quincy, Champaign, and East Peoria. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, FloraCal Farms' mix tilted toward Edible at 36.65% share with year-over-year down 7.58% and month-over-month down 6.54%, while Flower fell to 35.32% share with a 66.73% YoY decline and a 9.12% MoM drop. Concentrates held 17.58% share with YoY up 5.10% but MoM down 7.80%, and Vapor Pens at 10.45% share declined 34.16% YoY and 6.97% MoM. The brand’s average price moved down 5.07% YoY to $26.69, alongside an overall brand sales decline of 44.25% YoY and 67.06% over 24 months, indicating the portfolio is shifting away from historically larger Flower toward relatively steadier Edible and modestly expanding Concentrates, which implies a deliberate pivot to categories with less volatility and lower price points.
The mix shift implies FloraCal Farms is de-emphasizing Flower, where its Illinois Flower rank sits at position 51, and leaning into Edible’s 36.65% share and Concentrates’ 17.58% share to stabilize volume despite a 5.07% YoY price compression. With Vapor Pens contributing 10.45% share amid a 34.16% YoY slide and Flower contracting 66.73% YoY, the brand’s defensible positioning hinges on building repeat in Edible and capturing the limited but positive YoY momentum in Concentrates (+5.10%), as these categories can buffer broad sales contraction of 44.25% YoY and reduce exposure to categories showing steeper month-over-month erosion of 6.97% to 9.12%.
Competitive Landscape
FloraCal Farms sits at rank #51 in Illinois Flower in October 2026, slipping 9 positions year over year from #42 and improving 4 spots versus three months ago from #55; against a historical peak of #25 in October 2024, the brand’s two-year slide totals 26 ranks while the recent quarter shows a modest uptick. Competitively, High Supply / Supply held #1 both this year and last even with a −17.5% YoY sales change, and RYTHM maintained #2 with +16.5% YoY growth, indicating that category leadership is stable while mid-tier churn is where gains are being won and lost; FloraCal Farms’ movement—down 9 ranks YoY but up 4 ranks quarter-on-quarter—implies near-term stabilization after multi-year erosion, requiring sustained share capture in the middle of the table to reverse the longer-term trajectory.
Notable Products
FloraCal Farms leans on a concentrated lineup in October 2026, with the top 10 products capturing 62.5% of brand sales and Pink Lemonade Live Rosin Gummies 10-Pack (100mg) alone at 10.3%. That concentration means a narrow set of items carries most revenue, so most of its sales ride on a handful of repeat movers.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
