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Aug-2025
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Overview
Market Insights Snapshot
In California, FloraCal Farms has shown significant movement in the Flower category. Although they were ranked 96th in May 2025, they improved to 82nd by June, indicating a positive trend in their market presence. However, they did not maintain a top 30 position in the subsequent months, suggesting a potential challenge in sustaining their upward trajectory in this competitive market. This fluctuation in rankings highlights the dynamic nature of the cannabis market in California, where competition is fierce and consistent performance is crucial for maintaining a top position.
In Illinois, FloraCal Farms has demonstrated a strong performance in the Concentrates category, moving from 18th in May to 9th by August 2025. This upward trend signifies a growing consumer preference for their products in this category. Conversely, their performance in the Edible category saw a slight decline, dropping from 23rd in May to 27th in August. Meanwhile, in the Flower category, they achieved a top 30 ranking in July but slipped slightly in August, indicating some volatility. In Massachusetts, their Edible category presence has remained relatively stable, with a modest improvement from 38th to 35th between May and August, reflecting steady consumer interest despite not breaking into the top 30.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, FloraCal Farms has shown a consistent upward trend in rank from May to July 2025, moving from 37th to 30th, before a slight dip to 32nd in August. This positive trajectory in the middle months suggests an effective strategy in capturing market share, although the slight decline in August indicates potential challenges or increased competition. Notably, Seed & Strain Cannabis Co. closely trails FloraCal Farms, showing a similar upward trend and surpassing FloraCal Farms in August by securing the 30th position. Meanwhile, The Botanist experienced a significant drop from 21st in May to 31st in August, indicating a potential opportunity for FloraCal Farms to capitalize on the shifting dynamics. Additionally, In House and Blaze Craft Cannabis Flower (IL) have shown fluctuating ranks, with In House dropping to 34th in August, which could further open avenues for FloraCal Farms to strengthen its position in the market.
Notable Products
In August 2025, FloraCal Farms' top-performing product was Pink Lemonade Live Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its consistent first-place ranking from previous months, although its sales decreased to 4887. Wild Berry Live Rosin Gummies 10-Pack (100mg) also held its ground at the second rank, closely following Pink Lemonade. Kush Mints (3.5g) emerged as a new contender, securing the third position in the Flower category with notable sales of 4749. Tropical Punch Live Rosin Gummies 10-Pack (100mg) remained steady in fourth place, showing a slight decline in sales. Morning Dew (3.5g) continued its consistent performance in fifth place, although it experienced a dip in sales compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
