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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, FloraCal Farms has shown significant movement in the Concentrates category, improving its rank from 19th in February 2025 to 12th by April 2025. This upward trajectory is indicative of strategic gains in market share or possibly enhanced consumer preference for their products in this category. However, in the Edible category, FloraCal Farms experienced a slight decline, dropping from 23rd to 24th place over the same period. This stagnation in the Edible category might suggest increased competition or a shift in consumer tastes. Meanwhile, in the Flower category, FloraCal Farms managed to break into the top 30 by March 2025, holding steady at 28th place through April, which is a notable achievement considering they were outside the top 30 in January and February.
In Massachusetts, FloraCal Farms has made commendable progress in the Edible category, climbing from 34th place in January 2025 to 28th by April 2025. This improvement might reflect successful marketing strategies or product innovations that resonate with consumers in Massachusetts. Interestingly, the brand did not appear in the top 30 for other categories in this state during the same period, which could indicate a more focused or successful approach in the Edible sector. While specific sales figures in Massachusetts remain undisclosed, the positive ranking trend in the Edible category suggests a promising trajectory for FloraCal Farms in this market.
Competitive Landscape
In the competitive landscape of the Illinois flower category, FloraCal Farms has shown a stable yet challenging performance in early 2025. Starting the year at rank 32, FloraCal Farms experienced a slight dip to rank 33 in February, before climbing to rank 28 in March and maintaining that position in April. This upward trend indicates a positive reception in the market, although it remains behind competitors like IC Collective, which consistently ranked higher, peaking at rank 24 in January. Meanwhile, Binske has been steadily improving its position, moving from rank 33 in January to 26 in April, suggesting a growing market presence. Despite FloraCal Farms' sales peaking in March, they saw a slight decline in April, contrasting with Binske's continuous sales growth. This competitive pressure highlights the need for FloraCal Farms to innovate and differentiate to capture more market share in Illinois.
Notable Products
In April 2025, FloraCal Farms' top-performing product was Pink Lemonade Live Rosin Gummies 10-Pack (100mg), maintaining its leading position from March with sales of 6886 units. Wild Berry Live Rosin Gummies 10-Pack (100mg) followed closely, climbing from third place in March to second place, showing a consistent increase in sales. Purple Plague (3.5g) experienced a slight drop, moving from second in March to third in April, yet it remained a strong performer in the Flower category. Tropical Punch Live Rosin Gummies 10-Pack (100mg) held steady in fourth place across both March and April. Morning Dew (3.5g) re-entered the rankings in fifth place after not appearing in March, indicating a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
