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Oct-2025
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Overview
Market Insights Snapshot
FloraCal Farms has shown varied performance across different categories and states, with notable movements in rankings and sales. In Illinois, the brand has maintained a relatively stable presence in the Concentrates category, moving from 12th place in July to 16th in October. Despite a drop in rank, the sales figures indicate a resurgence in October with an increase from September's figures. However, in the Flower category, FloraCal Farms fell out of the top 30 by August and continued to decline, remaining outside the top 30 through October. This indicates a challenging market environment or increased competition in that category. Meanwhile, the Vapor Pens category shows a consistent rank around the mid-50s, with a slight uptick in sales in October, suggesting potential growth or stabilization in this segment.
In Massachusetts, FloraCal Farms has been making gradual improvements in the Edible category. Starting from the 36th position in July, the brand climbed to 34th by October, reflecting consistent sales performance and possibly increased brand recognition or product appeal in this region. The sales figures in Massachusetts also show a slight increase over the months, which could be indicative of a growing market share. The brand's absence from the top 30 in other categories in Massachusetts suggests that while they are gaining traction in Edibles, there might be room for expansion or improvement in other product lines. This pattern of performance highlights the brand's strategic focus and potential areas for growth in different markets.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, FloraCal Farms has experienced a notable decline in its rankings from July to October 2025, moving from 30th to 38th position. This downward trend in rank is mirrored by a decrease in sales over the same period, suggesting challenges in maintaining market share. In contrast, In House has shown resilience, improving its rank slightly from 31st in July to 36th in October, with a noticeable rebound in sales in October. Legends has demonstrated significant upward momentum, climbing from 56th in July to 37th in October, with sales consistently increasing, indicating a growing consumer preference. Meanwhile, the Essence experienced a sharp drop in rank from 20th in July to 40th in October, although its sales showed a recovery in October. Northern Heights has also improved its position from 41st in July to 42nd in October, with a significant sales increase in October. These dynamics highlight the competitive pressures FloraCal Farms faces, emphasizing the need for strategic adjustments to regain its standing in the Illinois Flower market.
Notable Products
In October 2025, the top-performing product from FloraCal Farms was the Wild Berry Live Rosin Gummies 10-Pack, maintaining its first-place ranking from September and recording sales of 4409 units. The Pink Lemonade Live Rosin Gummies 10-Pack climbed to the second position from third place the previous month, demonstrating a notable recovery in sales. The Tropical Punch Live Rosin Gummies 10-Pack dropped to third place, despite its previous second-place ranking in September. Kush Mints maintained its fourth position, with a consistent performance over the months. Morning Dew remained steady at fifth place, showcasing its stable presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
