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Jan-2026
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Overview
Market Insights Snapshot
FloraCal Farms has demonstrated varied performance across different states and product categories. In California, the brand's presence in the flower category has not been strong enough to secure a spot in the top 30 rankings from October 2025 to January 2026, indicating a challenging market environment or competitive landscape. In contrast, their performance in Illinois shows more stability and growth, particularly in the concentrates category where they maintained a consistent presence in the top 20, with a noteworthy improvement from 21st to 16th place from November to December 2025. This suggests a strengthening foothold in the concentrates market within the state.
In the edibles category, FloraCal Farms has seen a slight decline in Illinois, moving from 27th to 31st place by January 2026. This downward trend may indicate increased competition or shifting consumer preferences. Similarly, in Massachusetts, the brand's ranking in the edibles category remained relatively stagnant, hovering around the mid-30s, which suggests limited growth potential in that market for now. In the vapor pens category in Illinois, FloraCal Farms showed some fluctuations but remained outside the top 50, highlighting an area that might need strategic adjustments to capture more market share. These movements offer insights into the brand's regional strengths and potential areas for improvement.
Competitive Landscape
In the competitive landscape of the Illinois flower category, FloraCal Farms has shown a promising upward trend in rankings from October 2025 to January 2026. Starting at 40th place in October, FloraCal Farms improved to 37th by January, indicating a positive trajectory in market presence. This progression is noteworthy when compared to competitors such as Cookies, which fluctuated slightly but remained consistently higher, ranking 39th in January. Meanwhile, Seed & Strain Cannabis Co. maintained a steadier position, ranking 35th in January, suggesting a robust market hold. Interstate 420 experienced a decline, dropping from 26th in October to 38th in January, which could indicate potential market share that FloraCal Farms might capitalize on. Additionally, Galaxy Labs showed variability but ended up ranking slightly higher than FloraCal Farms in January. These insights suggest that while FloraCal Farms is gaining ground, there is still competitive pressure from established brands, highlighting the need for strategic marketing and product differentiation to continue its upward momentum.
Notable Products
In January 2026, FloraCal Farms' Pink Lemonade Live Rosin Gummies 10-Pack (100mg) maintained its top position in the Edible category, continuing its streak as the best-seller with sales of 3410 units. Wild Berry Live Rosin Gummies 10-Pack (100mg) climbed back to the second spot after slipping to third in December, showing a consistent demand despite a drop in sales. Tropical Punch Live Rosin Gummies 10-Pack (100mg) held its position at third, indicating stable consumer interest. Kush Mints (3.5g) experienced a slight decline, dropping to fourth place in the Flower category, a notable shift from its second-place rank in December. Purple Plague (3.5g) remained steady at fifth place, continuing its consistent performance since November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
