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Dec-2024
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Overview
Market Insights Snapshot
In Illinois, FloraCal Farms has shown a steady performance across various product categories. Concentrates saw a slight improvement, moving from the 20th to the 18th position from October to December 2024, indicating a positive trend in consumer preference. Meanwhile, in the Edible category, FloraCal Farms managed to regain its 19th rank by December after a brief dip, reflecting a strong recovery in sales, which increased month over month. However, their Flower category maintained a stable rank around the 22nd position, suggesting consistent demand but limited growth in market share. Notably, their Vapor Pens did not make it into the top 30, highlighting a potential area for improvement or a shift in consumer trends away from this product type.
In Massachusetts, FloraCal Farms experienced fluctuations in the Edible category, where it improved its ranking from 33rd to 26th in November but fell back to 33rd by December. This volatility might suggest a competitive market landscape or seasonal variations in consumer preferences. In Michigan, the brand's presence was limited to the Pre-Roll category, where it did not rank within the top 30 brands, indicating either a nascent market presence or a need for strategic adjustments to boost visibility and sales. These insights point to a brand that is performing well in established markets but faces challenges in expanding its footprint in newer or more competitive regions.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, FloraCal Farms consistently maintained a rank just outside the top 20, with a steady position at 22nd in September, October, and December 2024, and a slight dip to 24th in November. Despite not breaking into the top 20, FloraCal Farms showed a positive sales trend, increasing from September to November before a slight decline in December. In comparison, 93 Boyz experienced a volatile ranking, fluctuating from 27th to 23rd, with a notable sales spike in November that surpassed FloraCal Farms, before dropping again in December. Meanwhile, Lula's demonstrated a strong finish in December, climbing to 20th place, indicating a competitive threat with their upward sales trajectory. TwentyTwenty (IL) remained lower in rank compared to FloraCal Farms, yet showed a gradual improvement in sales. (the) Essence maintained a higher rank throughout the period, although their sales showed a downward trend, which could present an opportunity for FloraCal Farms to close the gap if they continue their positive sales momentum.
Notable Products
In December 2024, the top-performing product from FloraCal Farms was Purple Plague (3.5g) in the Flower category, which climbed to the number one spot with sales of 9,597. The Pink Lemonade Live Rosin Gummies 10-Pack (100mg) maintained a strong performance, ranking second after holding the top position in the previous two months. Wild Berry Live Rosin Gummies 10-Pack (100mg) remained consistent in third place, showing stable sales figures. Tropical Punch Live Rosin Gummies 10-Pack (100mg) improved its standing, moving up to fourth place from fifth in the previous months. New entrant Kush Mints (3.5g) made a notable entry into the rankings, securing the fifth position in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
