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Sep-2025
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Overview
Market Insights Snapshot
FloraCal Farms has exhibited varied performance across different categories and states. In California, the brand was not ranked in the top 30 for the Flower category from June to September 2025, indicating a potential area for growth or increased competition. In contrast, the brand showed a consistent presence in the Illinois market, particularly in the Concentrates category, where it improved its ranking from 15th in June to 10th in August before dropping back to 15th in September. This fluctuation suggests a competitive landscape, but also a strong foothold in this category. The performance in the Edible category in Illinois was stable, maintaining a position within the top 30, albeit with slight fluctuations in ranking, which could imply a steady demand or consistent brand loyalty.
In Illinois, FloraCal Farms experienced a decline in its Flower category ranking from 34th in June to 38th in September, which may reflect either a shift in consumer preferences or increased competition. The Vapor Pens category saw the brand consistently outside the top 30, with rankings fluctuating between 46th and 54th, suggesting a potential area for market strategy reevaluation or innovation. Meanwhile, in Massachusetts, FloraCal Farms maintained a steady presence in the Edible category, improving from 38th to 35th by September, indicating a potential growth opportunity in this market. This data highlights the brand's varied performance across states and categories, with certain areas showing promise for growth while others may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Illinois flower market, FloraCal Farms has experienced notable fluctuations in its ranking over the months from June to September 2025. Initially ranked 34th in June, FloraCal Farms improved its position to 30th in July, suggesting a positive reception or effective marketing strategies. However, the brand faced a decline in August and September, falling to 32nd and then 38th, respectively. This downward trend could be attributed to increased competition or market saturation. Competitors such as In House and Legends have shown varied performance, with In House maintaining a relatively stable position, while Legends made a significant leap from 42nd in August to 35th in September. Meanwhile, Binske and Triple Seven (777) have consistently trailed behind FloraCal Farms, indicating that despite recent challenges, FloraCal Farms remains a competitive player in the market. These insights highlight the dynamic nature of the cannabis industry in Illinois and underscore the importance of strategic adaptability for FloraCal Farms to regain and sustain its competitive edge.
Notable Products
In September 2025, the top-performing product from FloraCal Farms was Wild Berry Live Rosin Gummies 10-Pack (100mg) in the Edible category, achieving a sales figure of 4639 units and climbing to the first position from a consistent second place in previous months. Tropical Punch Live Rosin Gummies 10-Pack (100mg) also saw a notable improvement, moving up to second place from fourth in August. Pink Lemonade Live Rosin Gummies 10-Pack (100mg), previously the top-ranked product, dropped to third place, indicating a significant shift in consumer preference. Kush Mints (3.5g) in the Flower category maintained its presence in the rankings, albeit dropping one spot to fourth place. Morning Dew (3.5g) remained steady in fifth place despite a decrease in sales, highlighting its consistent, albeit modest, performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
