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Oct-2025
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Overview
Market Insights Snapshot
Tru Smoke has demonstrated significant growth in the Concentrates category within Michigan. Over the past few months, the brand has climbed steadily in rank, moving from 33rd in July 2025 to 16th by October 2025. This upward trajectory is indicative of increasing consumer interest and market penetration, as evidenced by the rise in sales from $113,428 to $216,810 during this period. Such an improvement suggests that Tru Smoke is effectively capturing market share in the Concentrates category, which could be a promising sign for its future performance in this segment.
In contrast, Tru Smoke's performance in the Flower category in Michigan has been more volatile. While the brand achieved a remarkable jump to 13th place in September 2025, it subsequently dropped to 22nd in October 2025. This fluctuation might indicate a competitive landscape or shifting consumer preferences. Despite this, the brand's sales figures in the Flower category remain robust, with a peak in September at $1,418,599. However, the decline in ranking could be a point of focus for Tru Smoke as it strategizes to maintain or regain its position in this highly competitive category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Tru Smoke has demonstrated a dynamic shift in rankings over the past few months, highlighting its potential for growth amidst strong competition. In July 2025, Tru Smoke was not in the top 20, but by September, it impressively climbed to the 13th position, a significant leap that suggests a surge in consumer interest and sales momentum. However, by October, Tru Smoke's rank slipped to 22nd, indicating a need for strategic adjustments to maintain its upward trajectory. Notably, Local Grove and Hytek have shown consistent improvements, with Local Grove moving from 38th to 21st and Hytek from 28th to 20th over the same period. Meanwhile, Carbon experienced a drop from 18th to 24th, which could present an opportunity for Tru Smoke to capitalize on shifting consumer preferences. These trends underscore the competitive pressures in the Michigan market, where maintaining a strong brand presence is crucial for sustaining sales growth.
Notable Products
In October 2025, Tru Smoke's top-performing product was Garlic Crusher (Bulk) in the Flower category, achieving the number one rank with sales of 13,919 units. Black Beauty (Bulk) and Thick Strawberry Goo (Bulk), both in the Flower category, followed closely in second and third place, respectively. Bolo Runtz (Bulk) secured the fourth spot, maintaining its presence among the top contenders. Dante's Wrath (Bulk), which was the leader in July, dropped to fifth place by October, indicating a significant shift in consumer preference. This reshuffling in rankings from previous months highlights a dynamic sales landscape for Tru Smoke's Flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
