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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Tru Smoke is stocked at 122 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Coldwater, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Tru Smoke concentrated 86.51% of sales in Flower, where year-over-year sales rose 51.20% even as month-over-month declined 12.14%, while Concentrates held 8.31% share with a 22.20% YoY drop but a 3.73% MoM uptick. Vapor Pens accounted for 3.13% share with a 28.30% MoM decline, and Pre-Roll was 2.06% share with a 37.76% YoY contraction and a 5.73% MoM dip; the brand’s average price fell 37.35% YoY to $19.13, pointing to a price-led volume strategy concentrated in Flower. The Flower rank at 30 in Michigan alongside a 51.20% YoY sales gain but 12.14% MoM pullback implies Tru Smoke is trading price for share within core Flower while ceding momentum in smaller formats.
The shift—Flower up 51.20% YoY but down 12.14% MoM, paired with Concentrates’ 3.73% MoM lift despite a 22.20% YoY decline—suggests Tru Smoke is relying on discount-driven Flower volume while testing depth in Concentrates to stabilize monthly variability. With Vapor Pens down 28.30% MoM and Pre-Roll down 5.73% MoM, the portfolio is narrowing around a single engine despite a 40.44% YoY brand sales increase, which implies positioning risk: sustaining a rank of 30 in Michigan Flower will require converting the 37.35% YoY price reduction into durable repeat across adjacent formats rather than continued mix concentration.
Competitive Landscape
Tru Smoke sits at rank #30 in MI Flower in July 2026, improving 21 spots year over year from #51, but slipping 1 place from April 2026’s #29 while still trailing its peak of #15 from September 2025. In contrast, Goodlyfe Farms climbed from #5 to #3 alongside a 36.8% sales lift, and Mischief advanced from #10 to #4 with 59.4% growth, whereas Pro Gro fell from #3 to #5 amid a 12.0% decline; the top slot remains held by High Minded at #1 despite a 12.5% sales contraction. This pattern implies Tru Smoke’s upward YoY rank recovery is real but currently lagging momentum brands gaining share near the top five, signaling a need to convert recent rank stability into sustained laddering beyond the low-20s.
Notable Products
White Iverson (Bulk) posted the sharpest movement in July 2026 with a +46.95% month-over-month surge at rank 4, while Mule Fuel (Bulk) held rank 1 with +21.61% growth and a clear volume lead at $141,219. With eight of the top ten SKUs in Flower, concentration has tightened around bulk Flower formats as Juicy Cherry Drip (1g) sits at rank 3 without a comparable lift, implying momentum is pooling in larger-pack flower rather than single-gram units. The pattern implies Tru Smoke is consolidating share by prioritizing bulk Flower velocity over breadth in Pre-Roll or smaller formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
