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Aug-2025
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Overview
Market Insights Snapshot
Tru Smoke has shown a notable performance in the Michigan concentrates category over the summer months. Starting from a rank of 22 in May, the brand experienced a slight dip in June and July, holding steady at rank 26, before making a significant leap to rank 20 in August. This upward movement coincides with a substantial increase in sales from July to August, suggesting a potential boost in consumer preference or successful marketing strategies. However, the brand's absence from the top 30 in other states or provinces in the concentrates category might indicate room for growth or challenges in expanding its market presence beyond Michigan.
In the flower category, Tru Smoke's performance in Michigan has been particularly impressive. The brand climbed from rank 67 in May to rank 34 in August, marking a significant improvement in its market position. This rise in rank is accompanied by a notable increase in sales, particularly from July to August, suggesting a strong demand for their flower products. The fact that Tru Smoke did not appear in the top 30 rankings in any other state or province for the flower category highlights a concentrated success in Michigan, which could be a strategic focus for the brand or a reflection of regional consumer preferences.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Tru Smoke has demonstrated a notable upward trajectory in its ranking and sales performance from May to August 2025. Initially positioned at 67th in May, Tru Smoke climbed to 34th by August, showcasing a significant improvement in its market presence. This upward movement is particularly impressive when compared to competitors like Garcia Hand Picked, which fluctuated between the 34th and 52nd ranks, and Light Sky Farms, which experienced a dip in July to 62nd before rebounding to 33rd. Meanwhile, NOBO, although starting strong in the top 15, saw a decline to 32nd by August. Tru Smoke's sales growth aligns with its improved ranking, particularly in August, where it surpassed its competitors in momentum, suggesting a strategic advantage in capturing consumer interest and potentially increasing market share in the Michigan flower market.
Notable Products
In August 2025, Tru Smoke's top-performing product was Blue Lobster (Bulk) in the Flower category, achieving the highest rank and generating sales of 8,321 units. Following closely was Devil's Drip (Bulk), which secured the second position, and Cease & Get Blitzed (Bulk) came in third. Mule Fuel (Bulk) and Melted Strawberries (Bulk) rounded out the top five, maintaining their positions from previous months. Notably, Blue Lobster (Bulk) ascended to the top spot from an unranked position in prior months, indicating a significant boost in popularity. The other products remained consistent in their rankings, showcasing steady performance throughout the summer.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
