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Market Insights Snapshot
In May 2026, True Health concentrated 95.49% of sales in Flower with a 133.03% year-over-year increase but a 27.11% month-over-month decline, while Pre-Roll held 2.27% share with a 48.22% year-over-year drop and a 28.38% month-over-month decline. Topical accounted for 2.24% share with a 92.66% month-over-month rise from a low base and no year-over-year comparator, and the brand’s average price rose 60.84% year over year to $18.58 even as Flower’s category price point averaged $22.28; collectively, this mix produced a 118.27% year-over-year brand sales lift despite sequential pressure in two categories. The pattern implies a single-category anchor that can swing results month to month, with Topical’s near-doubling month over month offsetting some Flower softness while Pre-Roll continues to dilute momentum with persistent double‑digit declines.
With Flower at 95.49% share and ranked 100 in Michigan Flower, the 27.11% month-over-month slide in its core signals exposure to volatility, while the 92.66% month-over-month Topical spike at a 2.24% share creates optionality without yet changing the center of gravity. The combination of a 60.84% year-over-year average price increase and a 133.03% year-over-year Flower rise suggests the brand is leaning on higher-priced Flower to drive the 118.27% brand sales growth, whereas a 48.22% year-over-year contraction in Pre-Roll and a 28.38% month-over-month drop indicate a weak entry tier that may be ceding trial; the implication is that True Health’s positioning skews toward premiumized Flower, with Topical emerging as a hedge to smooth monthly swings while Pre-Roll requires reset to prevent erosion of overall mix quality.
Competitive Landscape
True Health sits at rank #100 in May 2026 in MI Flower, improving 89 positions year over year from #189, and up 91 places versus February 2026’s #191, while still trailing its peak of #79 from December 2025. In contrast, Grown Rogue surged from #34 year over year to #5 (a +29 rank change with +245.9% YoY sales), and Goodlyfe Farms advanced from #9 to #2 (+7 ranks with +66.2% YoY sales), indicating that True Health’s climb is slower than leaders consolidating top-5 positions. This pattern implies True Health’s rank recovery is underway but lacks the speed and sales momentum seen among top movers, suggesting share defense rather than rapid ascent unless pace accelerates.
Notable Products
Gary Satan Pre-Roll (1g) posted the month’s sharpest movement with a 59.2% month-over-month increase to rank 3, while P41 (Bulk) fell 59.0% to rank 7, creating a split narrative between rising Pre-Rolls and contracting Flower. Caps Frozen Lemon (28g) rose 15.0% and held rank 1, whereas Western Runtz (Bulk) dropped 32.2% to rank 5; four of the top ten are Flower SKUs, but the outsized gain in a Pre-Roll suggests demand is tilting toward ready-to-consume formats despite Flower still anchoring dollar volume at $79,235.
Designer Runtz (Bulk) declined 41.5% at rank 6 and Scented Marker #6 (Bulk) decreased 37.9% at rank 9, contrasting with steady leadership from Caps Frozen Lemon (28g) at rank 1 and Sweet Sorbet (Bulk) sliding 5.0% at rank 2. The concentration of declines within Flower alongside a single Pre-Roll surge implies True Health’s product mix is overexposed to bulk Flower volatility and could benefit from accelerating Pre-Roll development to balance category risk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
