.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
True Health's performance in the Michigan market shows a noticeable absence from the top 30 rankings in the Flower category for the last four months of 2025. This suggests that the brand may be facing challenges in maintaining a competitive edge in this specific category within the state. Despite this, the company recorded $378,530 in sales in December 2025, indicating that while they are not among the top performers, they are still generating a significant amount of revenue in the Flower category. The lack of ranking could highlight an opportunity for True Health to revisit its strategy and strengthen its market presence in Michigan.
Across other states and categories, the absence of True Health from the top 30 rankings may point to either a focused strategy on other markets or categories or a need for strategic adjustments. Without specific ranking data for other states or categories, it is challenging to determine whether this lack of presence is due to competitive pressure or strategic choices. However, the data from Michigan suggests that there might be potential areas for growth and improvement that True Health could explore. This could involve understanding consumer preferences better or enhancing their product offerings to climb the ranks in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan flower market, True Health has shown a promising trajectory, making its debut in the top 20 brands in December 2025 with a rank of 69. This is a significant achievement, considering that brands like Zips and Habitat have experienced fluctuations in their rankings, with Zips dropping from 43 in September to 68 in December, and Habitat showing a slight improvement from 67 in October to 65 in December. Meanwhile, Dragonfly Cannabis and GreenCo Ventures have only recently entered the top 100, indicating a more gradual growth. True Health's entry into the top 20 suggests a strong upward momentum in sales, positioning it as a rising contender in the market, potentially outpacing some of its competitors who are experiencing more volatile sales trends.
Notable Products
In December 2025, the top-performing product for True Health was P41 (Bulk) in the Flower category, achieving the number one rank with sales of 4303 units. Scented Marker #6 (Bulk), also in the Flower category, secured the second position, marking its debut in the rankings. Caps Frozen Lemon (28g) maintained a strong presence, ranking third, although it experienced a drop from its second place in October 2025. Red Berry Tartz (Bulk) entered the rankings at fourth place, while Western Runtz (Bulk) slipped to fifth after being third in November 2025. Overall, December saw a reshuffling of the top products, with new entries and shifts in rankings highlighting dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
