Market Insights Snapshot
In Alberta, True North Cannabis Co. has seen a slight decline in their edible category ranking over the period from June to September 2023, moving from 53rd to 56th place. Despite this, their ranking in the oil category has remained relatively stable, fluctuating between 18th and 22nd position. It's worth noting that their sales in the oil category spiked significantly in June, indicating a potential surge in popularity or successful marketing campaign.
Meanwhile, in Ontario, the brand's performance in the edible category has seen a positive shift, improving from 74th place in August to 63rd in September. This upward movement suggests a growing presence in the Ontario market. However, the oil category tells a different story, with a slight drop from 37th to 42nd place over the same period. In Saskatchewan, True North Cannabis Co. didn't make it into the top 20 brands in the edible category in September, a significant detail that may point to challenges in this particular market.
In the Oil category within Alberta, True North Cannabis Co. has been experiencing a steady rank, maintaining its position within the top 20 brands over the past few months. However, it's worth noting that its competitors have shown varied performance. Floresense has consistently held a higher rank, while Prairie Grass has made a significant leap from not being in the top 20 in June to ranking 17th in September. On the other hand, EXKA (XK) and Ollopa have been fluctuating in rank, but generally hold positions close to True North Cannabis Co. In terms of sales, all competitors mentioned have shown higher sales than True North Cannabis Co., with Floresense leading the pack. The trends suggest a competitive market with room for True North Cannabis Co. to grow and improve its position.
In September 2023, the top-performing product from True North Cannabis Co. was the 'CBN:CBD 1:4 Honey Sticks 5-Pack (25mg CBN, 100mg CBD)', an edible, with sales reaching 204 units. This product moved up from second place in the previous months. The 'CBD Nectar N-1K Hemp Oil (30ml)', an oil, came in second with 150 units sold, dropping from first place in August. The 'CBD Nectar N-500 Oil (30ml)', another oil, ranked third with 42 units sold, dropping from first place in July. The 'CBD Honey Stick 50-Pack (1000mg CBD)', an edible, maintained its fourth position from the previous months.