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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
True North Cannabis Co. concentrated its July 2026 mix in Concentrates at 76.40% share with 22.47% month-over-month growth and 2,576.52% year-over-year expansion, while Vapor Pens held 20.89% share but fell 74.71% month-over-month despite 59.82% year-over-year growth. Smaller lines moved unevenly: Oil rose 19.01% month-over-month to 2.16% share, Edible inched up 2.36% month-over-month while contracting 84.04% year-over-year to 0.46% share, and Beverage declined 38.29% month-over-month and 79.80% year-over-year to 0.10% share. With brand-wide sales up 419.04% year-over-year and average price up 169.29% year-over-year to one disclosed figure of $23.99, the pattern implies a deliberate pivot toward higher-velocity Concentrates offsetting a rapid near-term retreat in Vapor Pens.
In Saskatchewan Concentrates, a rank of 15 alongside a 22.47% month-over-month lift and 2,576.52% year-over-year surge signals a category-led positioning where share consolidation in Concentrates (76.40%) can absorb Vapor Pens volatility (-74.71% month-over-month) while sustaining the overall 419.04% year-over-year brand growth. The 19.01% month-over-month uptick in Oil at 2.16% share and the 2.36% month-over-month stabilization in Edible at 0.46% share suggest selective diversification that moderates risk from Beverage’s 38.29% month-over-month and 79.80% year-over-year declines; the implication is that July 2026 performance depends on deepening Concentrates penetration in Saskatchewan while rebuilding a smaller, steadier tail in Oil and Edible to reduce dependence on a single category.
Competitive Landscape
True North Cannabis Co. sits at rank #15 in SK Concentrates in July 2026, up 3 positions from #18 in April 2026 and 2 spots below its peak at #13 in March 2026; with no year-over-year rank reported, the month-to-month climb contrasts with Sizzle holding #2 while posting a -28.2% YoY sales change and BoxHot moving from #28 to #3 alongside a 754.0% YoY sales surge. Compared to Western Cannabis steady at #1 with a +17.6% YoY sales increase and 7 Acres leaping from #36 to #4 with +3202.4% YoY growth, True North Cannabis Co.’s gradual rank improvement from #18 to #15 implies a need to convert short-term momentum into sustained share gains before rapidly ascending rivals widen the gap.
Notable Products
Blueberry Sheeshcake Shatter (1g) posted the largest move, up 228% month over month to rank 1, while Gorilla Brunch Live Sugar Sauce (1g) climbed 153% to rank 2. Tropic'Ozz Nug Run Terp Sugar (1g) added 58% at rank 3, and five of the top six ranks are Concentrates SKUs, indicating a pivot toward extracts as Vapor Pens retrench. Northern Diamonds X White Widow Liquid Diamond Cartridge (1g) fell 58% to rank 6 and Sour Jack Full Spectrum Cartridge (1g) declined 57% at rank 10, contrasting with Concentrates gains and implying resource pullback from carts. The mix of triple-digit gains at the top and double-digit declines in Vapor Pens signals a reallocation toward fast-rising Concentrates to capture higher-velocity turns.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
