Oct-2025
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Overview
Market Insights Snapshot
True North Cannabis Co. has shown notable performance in the concentrates category within the province of Saskatchewan. After not appearing in the top 30 rankings for July, August, or September 2025, the brand made a significant breakthrough in October by securing the 12th position. This rise indicates a strong upward trajectory in their market presence and suggests that their strategies may be resonating well with consumers in Saskatchewan. Such a leap into the rankings highlights a potential increase in consumer interest or successful marketing campaigns that have recently taken effect.
While the emergence of True North Cannabis Co. in the Saskatchewan concentrates market is a positive development, it is important to note the absence of the brand in the top 30 rankings for the preceding months. This absence across multiple months might have previously suggested challenges in gaining traction or intense competition within the market. However, the October breakthrough could signify a turning point for the brand. Observing how True North Cannabis Co. continues to perform in subsequent months will be crucial to understanding whether this is a sustainable trend or a temporary spike in consumer interest.
Competitive Landscape
In the Saskatchewan concentrates market, True North Cannabis Co. experienced a notable shift in its competitive positioning, entering the top 20 brands in October 2025 at rank 12. This entry marks a significant achievement, especially considering the absence of True North Cannabis Co. from the top rankings in previous months. The competitive landscape is dominated by brands like Greybeard, which maintained a strong presence, although it saw a decline from rank 3 in July to being absent in October. Meanwhile, Retro Cannabis showed a downward trend, slipping from rank 4 in July to rank 11 in October, indicating potential market share opportunities for True North Cannabis Co. Additionally, 7 Acres entered the top 20 in October at rank 10, suggesting increasing competition. These dynamics highlight the evolving market conditions and the potential for True North Cannabis Co. to capitalize on shifts in consumer preferences and competitor performance.

Notable Products
In October 2025, True North Cannabis Co. saw Pineapple Express Shatter (1g) leading the sales as the top-performing product in the Concentrates category with sales reaching 302 units. Following closely, Blue Nerds Nug Run Sugar Sauce (1g) secured the second position, while Blue Zlushie Shatter (1g) took the third spot. Citrus Nano Shot (100mg THC, 50ml) maintained its position at fourth place, consistent with its previous month's ranking, showing a slight increase in sales from September. Notably, Black Cherry Kush Distillate Cartridge (1g) entered the top five for the first time, indicating a growing interest in vapor pens. These rankings highlight a strong preference for concentrates, with minimal shifts in product popularity from previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







