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Apr-2025
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Overview
Market Insights Snapshot
True North Cannabis Co. has shown a noteworthy trajectory in the Michigan market, particularly within the Concentrates category. Despite not being in the top 30 brands for January and February 2025, the company made significant strides by March, securing a rank of 96, and further improving to 94 by April. This upward movement indicates a positive trend in market penetration and brand recognition within the state. The sales figures support this trend, showing a steady increase from March to April. Such progress suggests that True North Cannabis Co. is gaining traction and could potentially break into the top 30 if this momentum continues.
While the data for other states and categories is not provided, the performance in Michigan could serve as a bellwether for the brand's potential in other markets. The absence of rankings in the top 30 for earlier months, while initially a setback, has turned into a narrative of growth and opportunity. This could imply that True North Cannabis Co. is strategically positioning itself to capture more market share, possibly through increased marketing efforts or product innovation. Observers and stakeholders should keep an eye on upcoming rankings and sales data to assess whether this positive trend will sustain and expand beyond Michigan.
Competitive Landscape
In the Michigan concentrates market, True North Cannabis Co. has been gradually climbing the ranks, moving from 96th in March 2025 to 94th by April 2025. This upward trend is noteworthy, especially when compared to competitors like Bossy, which has shown a more stable position, ranking 90th in April 2025. Meanwhile, Olio and Peak Extracts were not in the top 20, indicating a less competitive presence during this period. Another competitor, Top Smoke, entered the rankings at 97th in April 2025, trailing just behind True North Cannabis Co. This suggests that while True North Cannabis Co. is improving its market position, it still faces competition from brands like Bossy, which are maintaining a stronger foothold. The data highlights the importance for True North Cannabis Co. to continue its growth trajectory to secure a more dominant position in the Michigan concentrates market.
Notable Products
In April 2025, the top-performing product for True North Cannabis Co. was Mango Madness Live Sugar Sauce (7g) from the Concentrates category, climbing to the number one spot with sales of 336 units. Sour Bomb Cured Badder (1g), also in the Concentrates category, followed as the second best, improving from a previous rank of 5 in March. Mimosa Distillate Cartridge (1g) from the Vapor Pens category dropped to third place from its top position in March. Blood Moon Live Resin Cartridge (0.5g) and LA Pop Rocks Full Spectrum Cartridge (1g), both from Vapor Pens, held the fourth and fifth positions, respectively, with Blood Moon making its first appearance in April rankings. This shift indicates a strong performance for Concentrates, overtaking Vapor Pens, which dominated the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
